How To Stay Motivated, Embrace Fear & Build Confidence: The Froglogic Framework | Ep. 45

Summary

Podcast Summary

Podcast: The Clay Travis and Buck Sexton Show
Episode: How To Stay Motivated, Embrace Fear & Build Confidence: The Froglogic Framework | Ep. 45
Date: August 18, 2025
Host: (Guest Speaker) David Rutherford

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Overview

This episode features David Rutherford—Navy SEAL, instructor, motivational performance coach, and creator of the “Froglogic” framework—sharing his philosophy on motivation, overcoming fear, building self-confidence, and living with purpose. Drawing on decades of experience training elite operators, athletes, business professionals, and individuals from all walks of life, Rutherford introduces the four pillars of his Froglogic system: Embrace Fear, Forge Self-Confidence, Team Life, and Meaning & Purpose. Through vivid stories and a lively, direct style, he offers actionable insights into the psychology of growth and resilience.

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Key Discussion Points & Insights

The Search for Identity and Purpose

• Big Questions We All Face
  • At the heart of personal growth are two questions: "Who am I?" and "Why am I here?"
    • “You’ve been in that point, you’re in the storm… you’re getting just the outright hell kicked out of you. What questions do you ask?... Who am I and why am I here?” (04:42)
  • The search for answers happens in many life roles—parent, athlete, leader, and, for Rutherford, as a man of faith.
• Purpose is Found, Not Given
  • “You’re not going to find [purpose] without going to search for it… It’s much more attainable if you seek it out.” (46:10)

The "Negative Insurgency"—Our Internal and External Battles

• Defining the Negative Insurgency
  • The greatest obstacle is what Rutherford calls the negative insurgency: “every perceived external and/or internal force that ignites fear, which translates into inhibitive thoughts, emotions, and actions relative to one's motivational triggers.” (07:40)
  • “It’s the battle you’re waging up here every day… this thing called the motivation war… we’re all waging a motivation war against ourselves every single day.” (09:25)
• Motivation is Not Automatic
  • Even highly disciplined people (like David Goggins) contend with motivation, often rooted in deep life experiences and trauma.

The Anvil of Life: Pain as a Tool

• Pain is Universal—Use it to Grow

  • Inspired by a long-term mentee, Rutherford frames life’s pain as the “anvil” on which we shape ourselves.
    • “That pain is the component that makes me stronger. I’m going to use that pain to sharpen myself.” (19:40)
  • Pain can be positive, negative, or neutral—your attitude dictates its effect.

• Biology & Metacognition

  • Pain and fear are embedded in our biology (limbic system, hormones).
  • Key to transcending them is metacognition—developing the ability to project and become your “future self.”
    • “Metacognition, I think, is critical… the ability to project into the future what you want your future self to become.” (22:51)

• You Can't Argue with Pain

  • “You can’t argue your way out of pain, no matter what, right? This construct of pain is the thing that is going to govern you.” (28:19)

The Froglogic Framework: Core Pillars

1. Embrace Fear

• Fear is Forever—It Cannot Be "Defeated"
  • “There’s no such thing as fearless… Fear is a major player in all of those things, so you can’t defeat it.” (37:40)
  • “The beauty of knowing that is you are wired to survive.”
• Embrace, Don’t Deny
  • Learning to live with fear and use it productively is foundational.
  • Teaching children to appropriately fear is part of healthy development and survival.
    • “Hopefully at some point they’ll be like, ‘All right, what does this one mean?...Mission 13: embrace your fear.’” (41:08)

2. Forge Self-Confidence

• Self-Confidence is Built, Not Born
  • “Most people believe that self-confidence is an innate thing. And I completely disagree with that in every facet.” (43:08)
  • Self-confidence is fragile and always under attack—betrayal, failure, and setbacks can shatter it.
  • Recommends practical, physical steps (e.g., daily walks) to rebuild confidence.
    • “Just start PT’ing every day… Don’t just do that. And what’ll happen after a week or two or three weeks…he’ll start to feel that strength.” (48:00)
  • Embrace Failure: “You have to love to fail.” (50:30)

3. Team Life

• No One Does it Alone
  • “The truth is nobody does it alone, ever. It’s just not pat. We need help our whole lives, right?” (54:02)
• Tribe and Belonging
  • Human psychology suffers in isolation; highly functioning people integrate into teams/communities.
  • High-functioning teams blend unique personalities for a common mission—a sense of “the mission is bigger than you.”
    • “If you want to feel purpose-driven in your life, then join a team that’s doing big things.” (56:13)
  • Leadership and followership should be infused with love—“lead with love in your heart.”

4. Meaning & Purpose

• Serving Others—The Essence of Purpose
  • “My purpose is to serve my family… to leave the world a better place… to serve God… or, ‘I don’t know my purpose,’ and that’s okay.” (59:55)
  • Pursuing purpose is tied inherently to serving others: “the truth lies within each step you’ll ever take by giving the most valuable thing you have in your life, which is time.” (61:30)
  • The bell metaphor (in SEAL training)—the constant, ever-available option to quit—represents the ever-present choice we each have to persevere or give up.
    • “We all have the bell on our shoulder just right there all day, every day. We can ring that bell if we want…and that’s what I have tried to do…help you figure out how to ring that bell.” (62:55)

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Notable Quotes & Memorable Moments

• Who Am I, Why Am I Here?

  • “As you distill it all down to the foundational level, it’s like, who am I?...Why am I here?” (06:00)

• On Pain’s Purpose

  • “You can’t argue your way out of pain, no matter what. This construct of pain is going to govern you.” (28:19)

• On Fear

  • “There’s no such thing as fearless… Fear is a part of us on a biblical level, on a physiological level, in every way, shape, or form.” (37:37)

• On Self-Confidence

  • “Self-confidence is not absolute, nor will it ever be. In fact, it’s one of the things that…is the most fragile.” (45:45)

• On Teamwork & Purpose

  • “Shoulder to shoulder, shield to shield… the mission is bigger than you.” (56:45)
  • “If you can lead with love in your heart, or follow someone who’s leading with love in their heart, man, now you know you’re part of something that’s elite.” (57:20)

• On Sacrifice & Purpose

  • “True purpose requires for you to love the idea of sacrifice.” (61:10)

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Key Time Stamps

• 02:54 – Introduction to the "Froglogic" philosophy and its personal and professional foundations.
• 04:42 – The universal questions: Who am I? Why am I here?
• 07:40 – Defining "negative insurgency" and the motivation war.
• 19:40 – The “anvil of life”—using pain as a growth tool.
• 22:51 – Metacognition and shaping your reality.
• 28:19 – “You can’t argue your way out of pain” (Jordan Peterson quote).
• 37:40 – “There’s no such thing as fearless…” Embracing and managing fear.
• 43:08 – Self-confidence is built, not innate.
• 48:00 – Practical advice for regaining self-confidence.
• 50:30 – Importance of embracing failure.
• 54:02 – The necessity of teams and social belonging.
• 56:45 – Joining a team with a purpose bigger than oneself.
• 59:55 – Four main sources of purpose.
• 62:55 – The bell metaphor: the omnipresent option to quit or persevere.

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Wrap-Up

Through powerful personal stories, actionable concepts, and clear frameworks, David Rutherford’s Froglogic system offers listeners a blueprint for turning fear into fuel, pain into progress, and moments of self-doubt into platforms for lasting growth. The message: You’re not alone in your struggles, and with mission-centered living, authentic teamwork, and the willingness to embrace discomfort, confidence and purpose are within reach for anyone.

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(Episode summary by podcast summarizer—ads, promos, and non-content sections omitted for clarity.)

Transcript

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What's up, everybody? I am fired up on this show to really introduce kind of the core idea behind my training philosophy. What I, how I approach teaching people, how I approach the overall development of the individual as it relates to this unbelievable long term quest that I've had within the human condition to try and understand what drives success or what initiates failure from an individual level and a team level. And obviously my background as a, as a seal, a medic, an instructor, an operator at Blackwater, at the agency, as a motivational performance coach for professional and collegiate athletes and then working with, you know, hundreds of different businesses from Fortune 500 companies all the way down to mom and pop shops across the country. These, this is kind of the, the formula or the foundation that I believe impacts people's performance so they can really not only kind of face the great challenges of their lives, but really come together and accomplish a mission orientation that they hope for. And I call all of this the Frog logic concepts. Now, if you've ever seen my original logo, it's the frog and the brain. Hopefully you've seen it on Jordy's hat that he wears religiously. So, Jordy, I can't thank you enough for being a shameless promoter of frog Logic. So thank you, sir. I think this is literally the only hat I wear now. So when Jordy comes on your team, he is all in, by the way, folks. And I'm beyond blessed to have that and I really appreciate it. Of course, of course. All right, so you know, when I'm out there giving this presentation to professionals, you know, within the financial services industry, with whatever industry I'm talking to, this is the, essentially the content that I deliver, that I help people understand where I'm coming from and why. Now we did a show recently where we talked a little bit about that evolution and my becoming an instructor reluctantly and what I learned and really the foundational ideas and how they emerge through my own life experience. And you can check that show out, just go back in our, our, our repertoire there and you'll find that show. But here I wanted to really get, kind of describe the formula and how it works, how it's supposed to function in your life. Now, obviously, there has to be some type of predicate for that. And the main predicate, I think, for any human being. And you, you've. You've gone through this yourself. I know you have. Each one of you out there that's, listen, I know you've gone through this. Where you've been in that point, you're in the storm, or what I call the negative insurgency, and I'll define that here for you in a second. And you're getting pummeled. You're getting just the outright hell kicked out of you. What questions do you ask? And I think these are the same questions that we have been thinking about for as long as human beings have had the, the, the divine concept of consciousness and most especially self consciousness, right? We've been asking who am I and why am I here? And I think, you know, you ask that question first and foremost as, you know, an individual, whether you're an athlete or you're a student or you're a father or a brother, or you're a business leader or a follower, you know, whatever it is, you're always kind of. That's the reoccurring. As you distill it all down to the foundational level, it's like, who am I? And, and then, and then it's like, you know, who am I out externally as a friend, as a teammate, as a member of society, right? Who am I in that relationship? And then, and then obviously, who am I in terms of a person under pressure? Who am I, you know, am in a. In a moment where people have to depend on me? And in our world, it's depend on me for, in a life and death situation, who can depend on me in a situation where, man, I have a best friend who's an addict or an alcoholic or struggling immeasurably, who am I for them in that moment? And then obviously, the most important who am I for me in my life is who am I as it relates to my relationship with Jesus Christ? And that's the heaviest one. That's the one that has really been the most challenging me for me to not only comprehend but then live up to that day in and day out. And so you have these profound who am I? Questions. And then, and then it's like, all right, well, why am I here? What is the grand purpose for my being in whatever of those environments that you're evaluating? And, you know, we can have the 40,000 foot, you know, who am I? Why am I here as a human being on this giant spinning ball in this Infinite universe, or who am I in this moment where I have the capacity to do great things or even good things or even small things for one person at a time? You know, that one person that is in the audience for me, that I'll never know, I'll never get a chance to talk to, but I somehow, some way, am able to give them a seed, if you will. And they take that seed and they run with it, and it changes their life. Maybe not in a profound revelatory experience, but maybe just one decision they're making in that very difficult environment they're operating in, and that makes a difference. And. And that's. That's why I'm here. That's why I'm on the microphone. That's why I'm doing what I'm doing in my life, why I've dedicated my life to doing this, is for. To help people kind of answer that question. If you. Is why am I here? And I. And that's what I try and help people do, and that's what frog logic is all designed to do, is to help people answer those questions. Who am I and why am I here? Now, obviously, the number one thing that impedes us answering that, I. I call it the negative insurgency. Some people call it, you know, moral relativism, right? Some people call it tyrannical ideologies. Some people call it political philosophical ideology or wherever it. Whatever angle it's coming from. You know, it's that. It's that thing that. That wants to tear us apart. It's that thing that's always putting that pressure on us, right? It's that thing that puts us on the anvil of life. And so I describe or define the negative insurgency as every perceived external and or internal force that ignites fear, which translates into inhibitive thoughts, emotions and actions relative to one's motivational triggers, right? Because, like, people always want to get into these. Like, it's crazy, man. People want to debate me on motivation, and they're like, you know, you don't need motivation. Goggins doesn't need motivation. And, you know, he says motivation, and I'm like, hey, man, you know, David is a brilliant motivator, but he approaches this. He has motivations. And, and, you know, if you got to know him and you. You had to. You really were able to le. Read between those lines. That dude has motivations to do what he does that are much deeper than you can possibly fathom. And if you read his book and you're able to extrapolate any capacity of that through the impact of his traumatic childhood, you'll know what I'm talking about. Or within your own childhood or within your own trauma you faced as an adult or whatever time, you have an innate motivation to first and foremost be able to process that every day, live with it every day, learn how to compartmentalize it so it doesn't affect you, and then hopefully have the courage to be able to, to stand up to it or to overcome, if you want to talk about it, in that context. So this negative insurgency, those external forces, but it's also the internal forces, right? It's, it's, it's the battle you're waging up here every day. When this, this thing called the motivation war, this idea that I have that we're all waging a motivation war against ourselves every single day, we're fighting ourselves to find that aptitude of posit in our lives, right? To be able to flip perception, to restructure that perception in a way where the attack internally and externally is not the thing that is victorious. It's not what it's doing, that's not what's shaping. What shapes us is our proactivity, right? Our desire to search out, to go find the initiative, to go find the thing in our lives that gives us the, the strength or the fortuitousness or the resolution. Whatever adjective you want to use for yourself, that you place yourself on the anvil of life and you begin whacking away. David Rutherford, my best friend. Welcome to the show, Sean. Thank you for having me. It's an honor to be here. What's up, team? I recently had the incredible honor of joining my best friend, Sean Ryan on his show. And as a token of my appreciation for him and his audience, I want to do something special for you. For 30 years, I've been helping individuals and teams to discover how to utilize pain and suffering to propel their performance. From the World Series champions, the Boston Red Sox, to elite operators, top entrepreneurs, and business owners, I want to offer the first three foundational frog logic courses that I've been developing for the past decade. Embrace Fear, Forging Self Confidence, and Team Life. These courses come straight from the painful stories and lessons learned I talked about on Sean's podcast. And they also emerged from the thousands of people I've instructed. Normally, These courses are $200 each, but until September 15th, you can get all three for just $200. That's three courses for the price of one. And if you sign up by Friday, August 22nd, you'll also get an invite to a live group Chat Q and A with me, where I'll answer your questions and help you get back to forging your life the way you were meant to live. Please go to davidrutherford.com or click the link in the description to get the bundle. Thank you very much, Ouya and Godspeed. From Bitcoin believers to cautious first timers, Kraken makes it easy to trade crypto in seconds. With over 350 tokens, tight spreads and easy funding for your account with Plaid, PayPal and Apple Pay, Kraken lets you trade, earn and invest on your own terms. 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You know, I have this amazing friend, absolutely young man that I've been working with for a very long time almost. We're coming up on, I think we're closing in on. Geez, he's I think 34 now. We started working together when he was 12, so that's a long time. And he's ascended to the very highest of, of achievements in, in, in, in a particular endeavor in his life to which, you know, I'm beyond proud. But what I began to realize is, is when we would chat in one of these really intense situations where he was going through what's arguably the most difficult military training program on the planet by far. And it's not buds, trust me, it's something much heavier than that. And, and he began to share back things with me that I, I altered my perception. And that's when I was like, oh my God, now he's teaching me because he's gone beyond the capacity with which I was able to teach him now. And one of the things he really was able to help me surmise or help me formulate this, this, this metaphor that I use called the anvil of life. And that's this idea that pain, right, Is, is your perception of pain, right? And pain can be distributed in relatively three different easy ways. If you distill it down, it can be positive, it can be negative, it can be neutral, right? And that's essentially your attitude, right? Or, or how you invoke motivation in your life. And so he describes it in this capacity, right? He helped me realize that these, these, these three ideas of pain, right? That you can be in control of this now. You know, he was in this process of becoming the elite of the elite within, within special operations. And, and, and he started to describe this, this, this idea that no, I know it's going to be painful, but, but that pain is a component that makes me better. That pain is the component that makes me stronger. And so I'm going to use that pain to sharpen myself. I'm going to use that pain to sharpen my physicality. I'm going to use that pain to sharpen my cognitive ability. I'm going to definitely use that pain to sharp my emotional intelligence or strength. And what I love dearly about individual who has. Has since really moved into a whole nother level of spirituality and his confidence and his. His quest to serve God and to serve Christ. And he's like man. My spiritual pain is, is. Is what I most seek in this life because I know it shapes me as it shaped Christ himself. And so he gave me this, this beautiful metaphor of this anvil of life. And so that's what we have to do, right? We have to take ourselves and we have to. What we're predisposed of through our own limbic response to things, right? Our own genuine sensation of, of. Of biology, if you will, right? And we've got this amazing limbic system, right? We've got the hippocampus and your amygdalas, right? We have reward chemicals, right? And dopamine, oxytocin, serotonin, stress hormones, right? Adrenaline and cortis. You know, you have this limbic response which is this core response that no matter what you want is going to happen. It's just we're built for it. It's what's enabled the human species in its current form to survive and to thrive, right? To be able to go out and conquer and reconquer our own constitution. That's a big shout out to the reconquistas of Northern Spain back in the day. And man, Raymond just. Thank you. I still think about that. He just released another video that's just unbelievable about Richard the Linehardt and some other stuff. I mean, it's just. This guy's phenomenal. You want to get fired up, you want to have motivation? Go. Go check out Raymond Ibrahim and his, his work about Christendom, right? All right, so you have this limbic, natural limbic response. And then, then you have this prefrontal cortex. That is the battle. That's where the, the war begins to take place. And you cortical neurons that are able to generate mental representations in the absence of sensory stimulation, right? This is the foundation of abstract thought. Now a lot of people, you know, you just don't acknowledge it because you're, you're doing this millions of times every day. You're able to look at the, the objects around you each and every day, transfer, transform the ability to identify those things. And then they become, if you're motivated, they become tools. If you're not, they become obstacles or hurdles or component of that negative insurgency. And so, you know, what is, what do you have in that? You have working memory, abstract reasoning, flexible decision making. Impulse control, executive function. And my favorite, which is metacognition. And metacognition, I think is critical, right? That's the ability to project in the future what you want your future self to become. Now, there's a distinct art argument that many, many philosophical philosophers or psychologists or whatever that they talk, theologians talk about very heavily laden in Christendom. And what Christ's word tells us is that no man, I'm going to imagine myself in the future. Why am I here? I am here in the future to become this person. I am this person right now. I think I know what I am right now. And I'm here because in the future I'm going to become this person and that person. I want to be this. Right. These things, these values, these virtues, these foundational ideas that I'm learning through life experience, from reading, from writing, from going on adventures to the things that I am out of control of, the relationships I'm in, the influence I accept all these external components. And, and so what does that do that shapes what. That shapes your own reality? And as you begin to pursue, to make that reality into something that becomes real, what are we in. We're in. All of a sudden we're facing this war every day, right? We're facing this war between ourselves cognitively and in our emotional reaction. Now, I'm not going to argue that, you know, oh, I can. When it comes to certain decisions, I'm completely objectionable. And I'm just like, shut up. It's not possible. Every decision that you make, and you know this, you know this, every decision you make is based on an emotional thought, right? That's. And, and that thought is a, is a confluence of what different experiences that come together because you want to feel or have the sensation of or imagine, right? Some ideation of, of, of. Of success. And, and then the counterpoint to that is failure, right? And, and you can articulate this as joy or fear, right. Of the cause as we break in, into the emotions to understand that, right? You got the emotion and the emotion wheel and these core eight emotions, which is trust, fear, surprise, sadness, disgust, anger, anticipation and joy. And that was developed by Dr. Robert Pluckchick back in the day. And so obviously, you know, you have these definitive things that are at the core of motivation, right? But on the other side, you have this ability that you can think critically, right? But the test is, how do you induct or induce critical thinking in those, in every environment imaginable. And whether you're in the storm or you're in the elation point, Right. And, and, and so, you know, the idea behind critical thinking is it's the active, persistent, and careful consideration of any belief or supposed form of knowledge in the light of the grounds that support it and the further conclusions to which it. 10 trends, right? And that's by Dr. John Dewey. So you have your cognitive and emotional war taking place. All right, so what do we do? We, we, we, we. We're trying to figure all this stuff out every single day that we wake up and we, we, we launch now. You know, one of the things, the number one thing that I believe that impedes us from truly seeking or creating for ourselves, right. The outcome that we're trying to manifest every day, and that's pain, right? And to always quote, one of my favorite guys out there, love him or hate him, whatever, care guy's brilliant. Is Dr. Jordan Peterson. And one of my favorite quotes that he has is, you can't argue your way out of pain, no matter what, right? This construct of pain is the thing that is going to govern you. And if you read enough scripture, particularly Old Testament, and recognize that how angry God can get with us, you realize that no matter what, life is imbued with pain and suffering. It's just a part of it. It just is what it is. The great irony in all of this is as you begin to use that metacognition, you begin to contemplate who you could actually become. The loftier the goal, right, or the, the higher the ambition, the more likelihood that you're gonna have to endure the greatest amount of pain. It's just built into it. Hell, you know, I got referenced this several times, and I've been interviewed and in shows I've done in the past where I talk about, man, you know, I knew buds was going to be hard, but I didn't know it was going to be like that. And probably had I really been able to quantify the magnitude of the way I felt in Wednesday of Hell Week, where I wanted to quit, right, Desperately because of how much pain I was in in that moment. Thank God. You know, one of my brothers, my boat crew leader, Adam, was like, man, don't quit right now. Wait till after this. And that was. That was a powerful moment for me. And so, you know, you're not going to argue your way out of pain. So what do you do? You have to restructure your perception of it. And, and so what. That's what frog logic is, is. Is what I hope to do. And so, you know, there's been many different approaches to this functionality. And obviously I, I don't want to reinvent any wheel or triad as I, I describe it or foundation or whatever, however you want to think about it. But like, you know, obviously, you know, I think about it in terms of this triad and that's the mind, body and the spirit and emotion is encapsulated into that spirit. And so, you know, at the base of this, this pyramid, this phallic symbol, right, that is in, you know, you know, exemplified in pretty much every structure that man has built since the dawn of time, right? There's a reason for that, right? Because there's this a priori hierarchy of how we perceive the right? And if we build something along those lines metaphorically, we can, it causes a direction, it's directional, right? And you know, and then you've got the female, the inversion of that, which is, you know, the womb and all that stuff and God, man, I read this crazy book about the history of religious symbols and rituals, man, and you know, it goes all the way back as far as anything that we have that could be studied. And it's remarkable that these, this construct of idea of ascension is really what we build the development of our, our, our future reality upon. And so I just, all right, I'm not going to change that. I can't, because it's ingrained, it's imbued and how human beings, in particular men, think. So what is it? It's the body, the mind. So, all right, how do we develop the body and the mind to where we can ascend to that highest order of emotional and spiritual capacity where the pain of life is not going to dest. And so that was my foundation of how I brought all this together. And as I said in the, in the old, in the other show, as first it emerged as I wanted to utilize the concept of self confidence, and then out of self confidence, team life emerged. And then in fear emerged and then ultimately the idea of purpose emerged. And so that's really the system that I chose, right, as, as inside of, of this triangle, right? This, this, this foundation that you build upon is first and foremost the most consequential emotion, negative emotion that we have to manage day in and day out. And that's fear, all right? And so that's kind of this base that you build your foundation on is to understand or embrace your fear. Now remember, as I built this all. It's sequential. It's sequential. And you'll see this if you ever, if we're fortunate enough to where you listen to this and you are intrigued or curious about what I'm saying. We have these courses that we do have available out there through our website. And so what I wanted to do is as I built these courses out, you would go through one course, get that dialed in, then you go through the next course and the next course and the next course. And the way I broke each course down, obviously it's not obvious, you haven't seen it yet, but the way I broke it down was that they're, they're built out in missions. So the, the process is a mission or training module and then underneath that there's four sub steps to help build on the mission. And, and you can do this. It's preferred. You do it like if, let's say there's one mission is a month, right. So the introduction to the core idea and then each step is a week. You take a week on each step and then you move on to the next one. Right. So it's essentially each mission is a four week period to, to, to maximize the capacity within that particular training module. Right. And that goes across all 22 missions that encapsulate the core of what the frog logic concept again, which I said is, is fear first and foremost. Second is self confidence, third is team orientation. And then four is meaning and purpose. All right, and so what's up, team? I've been writing for over 40 years. Finally I've decided to bring to life a character that has been on my heart since my experiences of carrying a gun for a living. If you recently watched my episode with my best friend on his show, the Sean Ryan show, you heard some of my real world experiences that, that shaped this character and the story of the Poet Warrior. Can a poet's soul survive the crucible of war? The Poet Warrior follows Adam Ferguson, a reclusive teenage artist haunted by his father's early death as he transforms into a battle scarred Navy Seal. Through the chaos of combat, in the shadow of 9 11, Adam grapples with the raw truth of mortality. His journey is a searing odyssey of heartbreak, failure, and the relentless search for identity amidst the ruins of lost loved ones. Set against the turbulent dawn of the global war on terror, this is a story of a young man torn between his poetic heart and the hardened warrior he's become. If this sounds like a story that might pull you in, please visit my [e-mail] or click the link in the description below. And if you pre order now, your signed copy will be delivered before the holidays. Thank you very much and Godspeed. My finance guys like you know we talk every day about stocks. We should just shut up and bought bitcoin. Just shut up and bought bitcoin. Forget everything else and bank I have all my crypto on Kraken. Dave Portnoy trusts Kraken with his crypto crypto. So do millions of clients around the world. Download the app today and get $10 in Bitcoin after your first trade of $10 or more. Just enter code IHEART10 under Add Invite Code when you sign up.

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Not investment advice. Crypto trading involves risk of loss and is offered to US customers through PayWord Interactive, Inc. Terms and conditions apply.

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[A]

You know, when I. When you begin with embracing fear, you know, the truth of it is that you cannot defeat fear. It's a. It's a part of us on. On a biblical level, it's a part. Part of us on a physiological level, it's a part of us in. In. In every way, shape or form, right? From the fact that we have dedicated neurocircuitry for snakes proves, you know, categorically that however you look at how we got here, however you break it down, whether you're evolutionary biology or your belief in the creation of God's divine intervention to give us that consciousness in the form that we are right now, whatever that time is, however you want to look at it, fear is a major player in all of those things, and so you can't defeat it. There's no such thing as fearless. Yes, there are people that have had, in head injuries or some bizarre thing. They have underdeveloped amygdalas or hippocampuses, that low blood flow to those areas for whatever reason. And so there's. It can be muted or subdued in some capacity in some context through head injuries. You can have profound impacts on how you manage that or how you sense fear and then the importance of it. So it's a part of us, right? And, you know, the beauty of knowing that is that you are wired to survive. And that was the real unique thing for me to come up with in particular. Like, I mean, I remember being in training and I would just be riveted with fear, and I'd look over to a buddy next to me and they'd be like, yeah, dude, this is awesome, right? And, you know, one of those guys which I found fascinating in my boat crew in Hell Week was Rob o'. Neill. You know, and, you know, Rob, God bless him, whether he was too dumb to know how painful it was or which. I believe that was not the case. I believe he was just hard. And he had this great ability to just look at the pain as a shaping component of what he chose to become a part of. He had gained control of that perspective in a really unique way. And there are many, many others around me that I saw do this, that I'm just blown away by guys that served for many years that I was Just overwhel with, with their, their strength and who they. And they are. And they've all. Many of those people have gone on to distinguish themselves at the highest level. And I saw it in. When I was an instructor too. That was the thing I was looking for. That was the thing that I look for in my private coaching clients now. I look for that spark, that ability in you, you know, in that hard moment. Can you. Can you shift it around? Can you find the motivation in the pain itself? Because as that fear emerges, that's what gets in the way for us, right? You know, on top of that, that wiring, you're also in recognition that. Guess what, man? You've been taught fear your whole life as well, too. I mean, from day one, you're taught, don't touch that or don't go. Don't look both ways before you cross the street. You know, don't. You know, don't, don't. Don't talk to strange. You know, my beautiful daughters, they've recited the. They've memorized these 22 life missions and, and these missions are. Are, you know, hopefully will become a default setting at some point when they're mature enough to be in a particular environment and they're like, oh, oh, mission number one, safety first is. Is. Is the environment I'm about ready to move into, Am I thinking about it from a safety perspective? That was mission number one. Mission number four, don't go near weirdos. Right? You know, you know, am. I'm walking into this environment and I'm looking around. I've got high essay or situational learning. That dude looks jacked up. Right? Right. They're able to profile based on this indoctrination and being. You're going to be afraid no matter what. But in a healthy amount of fear is good because it keeps you aware, keeps you on your toes, right? And then how, you know, mission 13 is embrace your fear. So it's like, hopefully at some point they will be like, all right, well, what does this one mean? I'm like, well, let me just show you step one, right? Mission one, and I'll have the opportunity. Or they'll do it upon themselves. But what is my intention is to provoke them to say, hey, it's okay. You're going to be afraid naturally, and I want you to be afraid because you need to be afraid. Because there's certain things in this life that are dangerous. There are people that are dangerous. There are situations that are dangerous. It is inescapable. Help, man. Just spend five seconds looking at what's taking place in the world around us right now? I mean, it's a scary world. We, you know, just had the president, in response to the president, the former president of Russia made a nuclear threat. And what President Trump did, he parked two nuclear submarines off the coast of Russia. Now, if that doesn't make you afraid, I don't know what will. Right, so how are we going to manage that? Well, we have to learn to embrace that fear. And there is a system that I, that we've come up with and how to do that. All right, the second one. Once your fear, once you understand, accept and are willing to train yourself, expose yourself to fear and then be able to live with courage in your life, to utilize fear as that motivational tool in that war against pain, right? That you can use it to propel you forward. But before you do that, what do we have to do next is you have to really get your self confidence dialed in. Right? Most people believe that that self confidence is an innate thing. And I completely disagree with that in every facet. Like, you know, I have so many adults that come up to me and they're, if I give this talk or whatever and they'll be like, you know, hey, Rud, I really wish that my 16 year old son was there to hear you, you know, hear this story. And I'd be like, well, how about you? You know, how did, how did do do for you? And then, you know, they kind of look around, make sure nobody's around and like, yeah, man, I needed that. I was getting my butt kicked at work recently. My self confidence was shattered. I lost a couple big clients. You know, I'm not sure what to do. You know, the technology is advancing faster than I can keep up with. I don't know how to market to younger people. Like, man, I'm struggling. Self confidence is under attack by that negative insurgency. So here's the deal, here's the truth. Self confidence is not absolute, nor will it ever be. In fact, it's one of the things that, that we, that embodies us as human beings, that is the most fragile. Think about the last time in your life that you were betrayed, right? What did that do to your self confidence? And I'm willing to bet it shattered you into a million pieces, as it has for me in many occasions. And that's just how we are, right? We get knocked down every single day. But the problem is, is most people don't have a dedicated set of tools or a system or a process or a formula that gets us back Together or even a group of people, man, like a tribe that you can lean on to help rebuild you. And that's a powerful, powerful, powerful thing, right? That you can begin to rebuild yourself with a formula process that works. And the other thing of that is, is that if you aren't sure what to do, you can simply pick one aspect of those, that four foundational or that triad, right. If you want to look at it this, right, that directional thing, right. Physically, mentally, spiritually, emotionally. Right. And the greater emotional comprehension that you have or emotional intelligence that led yourself to be a truly definitive warrior for God. Right? To put that, that armor of love of God around you, man, if you can, if you can walk through life with the armor of God on, man, you can tackle any challenge, no matter how big or how small. And so when you think about the truth of forging that self confidence on that anvil, right, it is forging yourself physically, mentally, emotionally. Like, I just had a person reach out to me just the other day, going through some heaviness. I said, first and foremost, what I want you to do is just start PT in every day. I don't care what you do, wake up and just go walk four miles. I don't care. Don't, don't just do that. And what'll happen after a week or two or three weeks, he'll start, his body will react to it. He'll start to feel that strength throughout the day. It'll lift up his mood, the endorphins, all the other physiological stuff, plus the mental focus that he was able to get up every day in the face of the insurgency and beat it back a little bit by simply walking, right? That's how basic this is, right? Because ultimately there are two types of people. There are people as it relates to specific skill sets and your performance or what you want to achieve, your ambition. The dream is people who are willing to go get trained on something and those who don't want to receive training, because if you don't have training or you don't engage in training, you're just winging it. And yeah, there are some people that have the aptitude who can figure that stuff out, but most of us, we need dedicated and focused training to be able to do this right, you know, and the other component is that, and the last truth within that idea is you gotta love to train and you've got to train to fail. So you have to love to fail. Now, again, this is a very difficult thing. I get in front of 300 people and I'll ask The question I'll be like, who loves to fail in the room? You know, and inevitably there might be one person because they're all alpha people and they all want to be successful business people, whatever. And there's the one person and I'll be like, right, you know, where did you learn that? And many times it'll be somebody that grew up and their dad was a, you know, a marine drill instructor, or their father was a police officer, or their mother was a, a teacher and taught them this invaluable skill. Because what happens when failure emerges to our self? What, what happens to our self confidence when we fail? It's challenged. And what's your option? You can either be humble and have that humility inspire you, right? Create that motivation to embrace that fear of like man. I don't know. I'm not what I thought I was the moment before. Right now, all of a sudden you really don't know who you, what you are or what you thought you were. And then what do you do? Well, you utilize that failure to go find the training to rectify that gap in your knowledge base and your physicality, whatever it might be, and that pushes you forward and by doing engaging self confidence climbs. It's that simple. It really is that simple. I'm telling you. All right, so once your fear is dialed in and you can manage that effectively, live with courage within it, then you have a good system for when your self confidence is getting knocked down. You build it back up, right? The next thing is now you're ready to go out and really become a part of a team or tribe, whatever you want to describe it. And the truth is nobody does it alone, ever. It's just not pat. We need help our whole lives, right? And if we don't have those dedicated swim buddies in our lives, then when are we. We're, we're, you know, we're, we're by ourselves. And, and, and there's been conclusive evidence that, that says people who live in an isolated state, in whatever capacity, they develop really substantial challenges in their psychology, right. Or their personality disorders emerge and all these other things. And that isolationism is horrific for the human condition. And so what do we need that prompts us to always want to go integrate into that existence? And that's why it's so critical like when we're children and you'd be able to socialize your children to where they can go out and play the game in as many different iterations as possible. And that's why sports are such a beautiful thing. Or playing in a band is such a beautiful thing, or going to a camp, a summer camp or whatever. Because what do we have to do? We have to learn how to function with each other in the development of those relationships. And we, you know, there's, there's. I don't think I've ever had a person, you know, confront me on the statement that, you know, the essence of, of, of a highly functional individual is a person who can integrate with other people to find common ground and, and achieve a particular mission, right? By infusing the uniqueness of their personalities and their collective skill sets together to accomplish the task. Right? Because, and then, then the other aspect, if you're lucky, if you're courageous enough, you can embrace that fear enough and you're self confident enough, you can join a team that's doing great things and you want to feel fulfilled, like you want to feel big, you want to feel purpose driven in your life, then join a team that's doing big things, right? And where the mission is bigger than yourself. And that's what we have to have in this life. You have to recognize that the mission is bigger than you. And if that mission is bigger than you, man, it gets you out of day every, gets you out of bed every day and enables you to embrace that fear, no matter how scary it's going to be. Because you know, your confidence, it's worth it to build up your confidence every day to get back in the fight with those people who are on the left and the right. Right to you. As my unbelievable. One of my closest friends, Mr. Dan C. Used to say shoulder to shoulder, shield to shield, and that was a reference from ancient Sparta. But he lived that, he believed it. And I had the great fortunate to be next to him in many different capacities. And he's truly missed, but he, he helped me really understand that the mission is bigger than you. And when it's there, then it's what it's then the willingness to communicate intent with the people around you that you love, that you love most. And to be a leader of love, right, or to lead with love. And if you can lead with love in your heart or follow someone who's leading with love in their heart, man, now you know, you're part of something that's elite, something that's unique, something that's different. And that's why it's so critical to understand how to become a part of what is an elite team, you know, and, and, and we have a system in place to be able to teach you to do that and then finally the ultimate is, is, is that you end up being able to live a life of purpose or to live with purpose. Now what is it? The truth of purpose is, is you know, you're not going to find it without going to search for it. Now, a lot of people believe that purpose finds you you, right? Whether you stumble into it or, you know, you go down, you pick up a job and then you hate that job and that you move over to this and through some random sequence and next thing you know, you're you, you, you, you come together and all of a sudden then your purpose emerges out of, out of God's divine touch or influence. Right? But it's much more attainable if you go seek it out. Like you seek something, something. And that, that search, right. It's, it's, it initiates with those, those very intense questions. Who am I and why am I here? Like, who am I? Why? What is going to make me a viable candidate for people wanting to be a part, letting me into their tribe or being part of my tribe, right. Who am I? Why I'm here? That in and of itself, you could spend your entire life searching that out, the answers to that, as I hope you have. And I know everybody listening right now has done that. You've asked yourself that. You're like, well, what am I supposed to do in my life? I don't know. And I asked this question more than any other question, you know. And you know, I typically get four answers. And one is my purpose is to serve my family, which is awesome. Brilliant. Of course, purpose can emerge out of that right particular. If you have children or a spouse and you dedicated to them, you want them to be fulfilled. And because that, that in and of itself you dedicate your life where your purpose is your family, man. Just, you're ahead of the game. Right? Right. The other one is, is altruism in nature. I want to, you know, I, I, I, I want to leave the world a better place. I mean, awesome. All right. Figure out what, what specific thing you want to do that, I mean that, that in and of itself too. The third, which is probably one of the most powerful and one of the things that's influenced me be at the highest order after I, you know, started to realize the fourth one, but is, you know, to serve God or to be spiritual, to have, you know, to really conjure up the necessity and faith in people. Right. And to drop those seeds in life and to be apostolic in nature, man. To serve Christ's will, man. You, you want to have purpose. Just go do that. That man. And it's beautiful. I love. And then the final one is most a lot of people, especially young people, I don't know what my purpose is. And trust me, I understand that. I was in that spot at, at 22 years old, in my fourth year in college. I was lost. I was a lost soul. I had no idea. And, you know, through my first real big God moment, God said, well, you know, I think you should go try become a Navy search. Good God. I wish he had told me something else, but that was the one that stuck with me. And so what was it? I had to go search my purpose out. And that's what I'm talking about, right? And here's the deal. If you're doing it right, it's going to be painful, but that pain is going to be positive pain. It's going to be the positive application of pain that forces adaptation and change and assimilation and growth. Every single day that you feel that, that, that wins, that moan, that struggle, that fatigue, you're growing out of that. And then the real truth beyond that is that if you're not sure, then just start by putting other people ahead of yourself to serve others in. You know that the truth lies within each step you'll ever take by. By giving the most valuable thing you have in your life, which is time, because you don't know when your end point is going to be. And, and trust me, as a person that has felt like I flirted with that endpoint multiple times. It's really every step that you get to take towards serving someone else, man, it makes, it makes purpose tangible. Like you feel it. And that's not the idea that I'm going to give somebody something and have an expectation that, that I want that, you know, the gratification of that you're going to give me something back. Although that's what the healthiest relationships are. They're reciprocal in nature. The gain is. Is equitable on each side. But man, you want to serve, you know, above all others is you just, you know, give people that unconditional love. And that, man, that. That will take you to another level. And really. Right. True purpose requires for you to love the idea of sacrifice. You know, I, It's. It's difficult for me to just stop for a moment and I think about. I think about people like Jason Freewall, who died on, on September 11, 2008, and what he sacrificed. That's purpose. I mean, we have this idea from my world that the only easy day was yesterday. And Now I know that's been battered and hammered and almost become kind of communal. In particular, if you were to ask my, my Green Beret friends or my ranger buddies or my Mars soccer Marine buddies, you know, the only easy day was yesterday, you know, and they, they bust my chops for this. But man, there's a lot of truth to that. In particular, if, if you're trying to live this higher order life, you're trying to have real meaning, genuine meaning, and focus and determination and, and trying to figure out who you are. And I think that's why, you know, the idea of the bell for us represents so much. You know, we, in our training, we have this bell. You know, I used to think of it as like the bell was this God awful thing. This, it was this like its own entity. And you'd run on the grinder every day and you'd kind of side eye it, you know, as you'd run by with your swim buddy or your teammates and you'd be like, don't look at it, don't look at it, you know. But then that thing, you'd be in the middle of some day, man, and you'd hear that thing ring three times and that's what the instructor staff would do. That was protocol. If you decided that the program wasn't for you, it wasn't right for you, then you would go up and you would ring that bell three times and that would signify, hey, I'm, I'm, I'm done with this right now. I'm, you know, I, the idea of, you know, I quit this, you know, that's what we, we would say and that's what it is, is I'm quitting this because the intensity is too much. It's not right for me. I just don't want to do this. So you ring that bell, you know, that dong dong, right? And man, you'd hear that wherever you were and you almost like you feel that shudder come down your spine line and you know, there's a certain point or attitude in a lot of people that was like, man, good, good riddance. Get out of here. We don't want you. If you can't hack it, we don't want you. This is not a game. We're going to combat, we're going to war. People are going to die. If you can't hack it, get out of here. But for me, man, I had so many guys I knew ring out, it was like, God, man, that's such a heavy thing thing. They're, they're they're willfully ending the, this pursuit of their dream. And so the bell, what it represents, and so I, I use it quite a bit metaphorically. We all have the bell on our shoulder just right there all day, every day. We can ring that bell if we want and we can, we can move on or whatever task it is. We can, we cannot ring that bell. Bell. If we choose to. If we choose to. And, and that's what I have tried to do, that's what I have dedicated 30 years of my life, is to create some kind of program, some kind of system, some kind of process that can help you figure out how to ring that bell. Hell. So again, I appreciate all of you. I can't thank you enough for just listening and paying attention and for watching me and being on this journey with me and for all those new listeners that I have. And I just, I'm overwhelmed. I'm, I'm, I'm grateful that you would even take two seconds out of your day to listen to me on this thing or to just not ring the bell. So thank you. God bless you. From Bitcoin believers to cautious first timers, Kraken makes it easy to trade crypto in seconds. We with over 350 tokens, tight spreads and easy funding for your account with Plaid, PayPal and Apple Pay, Kraken lets you trade, earn and invest on your terms. Download Kraken today and get $10 in Bitcoin after your first trade of $10 or more. Just enter code iheartten under add invite code when you sign up.

[B]

Not investment advice. Crypto trading involves risk of loss and is offered to US customers through PayWord Interactive Inc. Terms and conditions apply.

[A]

Ugh. Come on.

[B]

Why is this taking so long? Long? This thing is ancient.

[C]

Still using yesterday's tech upgrade to the ThinkPad X1 carbon ultralight, ultra powerful and built for serious productivity with Intel Core Ultra processors. Blazing speed and AI powered performance that keeps up with your business, not the other way around.

[B]

Whoa, this thing moves.

[C]

Stop hitting snooze on new tech. Win the tech [e-mail] Unlock AI experiences with the ThinkPad X1. Powered by Intel Core Ultra processors so you can work, create and boost productivity all on one device.

[D]

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This is an I Heart podcast.