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The Karol Markowicz Show: Breaking the Echo Chamber: Philip Reichert on Junto, Conservative Debate & the Future of Independent Media
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- [01:20]
Philip Reichert
Ryan Reynolds here from Mint Mobile with a message for everyone paying Big Wireless way too much. Please, for the love of everything good in this world, stop with Mint. You can get premium wireless for just $15 a month. Of course if you enjoy overpaying. No judgments. But that's weird. Okay, one judgment anyway. Give it a try@mintmobile.com Switch upfront payment of $45 for three month plan equivalent to $15 per month required intro rate first three months only, then full price
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Carol Markowitz
plan options available, taxes and fees extra.
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Philip Reichert
See full terms@mintmobile.com support for the show
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comes from Public, the investing platform for those who take it seriously. On Public you can build a multi asset portfolio of stocks, bonds, options, crypto and generated assets which allow you to turn any idea into an investable index. With AI. It all starts with your prompt. From renewable energy companies with high free cash flow to semiconductor suppliers growing revenue over 20% year over year, you can literally type any prompt and put the AI to work. It screens thousands of stocks, builds a one of a kind index and lets you back test it against the S&P 500. Then you can invest in a few clicks. Generated assets are like ETFs with infinite possibilities, completely customizable and based on your thesis, not someone else's. Go to public.com podcast and earn an uncapped 1% bonus when you transfer your portfolio. That's public.com podcast paid for by Public Investing Brokerage services by Open to the Public Investing Inc. Member FINRA and SIPC Advisory Services by Public Advisors, llc. SEC Registered Advisor Generated Assets is an interactive analysis tool. Output is for informational purposes only and is not an investment recommendation or advice. Complete disclosures available at public.com disclosures.
- [02:56]
Carol Markowitz (Host)
Hi, welcome back to the Carol Marco show on iHeartRadio.
- [03:01]
Carol Markowitz
I got a listener note recently that
- [03:05]
Carol Markowitz (Host)
I wanted to answer and it's been on my mind because this is a topic that everybody's talking about. So let's get into it. Hi Carol, you talk about not losing your friendships over politics, but I have two friends who have fallen deep into the rabbit hole of conspiracy podcasters and I'm not sure what to do. These friends were moderate or right of center, and it's not that we have policy disagreements, it's that they don't believe anything they hear other than from podcasters or who are obviously lying to them. One of the friends has mentioned Jewish power to me, and while I'm not Jewish, it was jarring to hear my normal friend say something like this, what do I do? So it's true. I have often talked about not losing friendships over politics, but I do think that some things are transcending of politics and that when you go too far and it's no longer about just policy or supporting a politician or a policy idea or any kind of thing like that, then it's a different step. Brigid Fedacy had this great line on X. She tweeted it's actually like being in a zombie apocalypse movie and when someone you love starts talking about the Zionists, it's them pulling up their sleeve to reveal they've been bit and you're like, oh shit, not you two. That's what rings true to me. It's not that you disagree with them on politics, it's that they are going through something. I like to imagine that maybe people can come back from that zombie apocalypse, but you know, we haven't seen it happen yet. Bethany Mandel once wrote a piece titled it's time to start befriending Neo Nazis. Now I was never in full agreement with her about it because when someone shows me they oppose me, I don't go to great lengths to earn their support. But I do get her argument in the bigger picture. We shouldn't throw away people who have been led astray. We should try to help them. So do you cut off your friends? I admit that I have definitely distanced myself from people who have made these kinds of nods towards the conspiracy right? Because like you say it's not a policy disagreement. If you oppose the war in Iran and I support it, we can still be friends. If you oppose it because you think Jews are conniving con artists who have tricked our president into defending Israel, then no, we can't be friends. The point that I come back to again and again is that the people who end up on the wrong side of the Zionists are out to get us. They ultimately end up betraying a hatred of America too. The most disgusting episode of this whole, you know, podcastistan saga is Candace Owens suggesting that Erica Kirk might be involved in the murder of her husband Charlie. Another gross one is Tucker Carlson going to Russia and marveling at it in the most just left wing sucker way. Now neither of these things involve Jews or Israel, and to me they are evident that yes, Jews may be the target now, but it never ends with just us. So your choice is obviously to keep your friends and try to change their minds or cut them off. And it's not really a decision that anyone can make for you or advice that somebody can give you, because you have to decide whether there is something to lose if you no longer have these friends. And the question you need to ask yourself is do your values still align with them? It really might be an easy out if you realize they do not. Thank you so much for writing in. If you'd like to write in, you can email carolmarkowitzshowmail.com or check out on my X page. I sometimes post a link to the anonymous place where you can submit a question. Coming up next, my interview with Philip Breichart. Stay right here.
- [07:09]
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- [07:39]
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- [08:35]
Philip Reichert
Foreign.
- [08:39]
Odoo Business Software Sponsor
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- [09:41]
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- [10:10]
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Support
- [10:11]
Public Investing Sponsor
for the show comes from Public, the investing platform for those who take it seriously. On Public, you can build a multi asset portfolio of stocks, bonds, options, crypto and now generated assets which allow you to turn any idea into an investable index. With AI, it all starts with your prompt. From renewable energy companies with high free cash flow to semiconductor suppliers growing revenue over 20% year over year, you can literally type any prompt and put the AI to work. It screens thousands of stocks, builds a one of a kind index and lets you back test it against the S&P 500. Then you can invest in a few clicks. Generated assets are like ETFs with infinite possibilities, completely customizable and based on your thesis, not someone else's. Go to public.com podcast and earn an uncapped 1% bonus when you transfer your portfolio. That's public.com podcast paid for by Public Investing Brokerage Services by Open to the Public Investing Inc. Member FINRA and SIPC Advisory Services by Public Advisors, llc. SEC Registered Advisor Generated Assets is an interactive analysis tool. Output is for informational purposes only and is not an investment recommendation or advice. Complete Disclosures available at public.comdisclosures
- [11:12]
Carol Markowitz
hi and welcome back to the Carol Markowitz show on iheartradio. My guest today is Philip Reichert. Philip is the founder of a new online magazine called Junto. So nice to meet you, Philip.
- [11:25]
Philip Reichert
Hi Carol. How are you doing?
- [11:27]
Carol Markowitz
So I've been hearing about your magazine from you. I would love to hear what you're planning to do and what the impetus was for this.
- [11:38]
Odoo Business Software Sponsor
Sure.
- [11:38]
Philip Reichert
So I've been working in media for a long time. By my standards, I'm fairly young compared to most of the people who work in media. But I've been working in media for a while and I've noticed we have, at least within, you know, conservative circles, we have cycles of consensus and debate. But especially now, as we get increasingly algorithmic and increasingly siloed, it feels like we don't really have these debates amongst ourselves with people who should be our allies, really. Maybe we don't agree on everything, but these people should be ideologically aligned with us, at least most of the time. But we're not really having those debates. We're separating into silos. We're talking to people who agree with us. And if we do talk to people who don't agree with us, it's it's like dunking on Twitter.
- [12:29]
Carol Markowitz
Right.
- [12:29]
Philip Reichert
And I don't think that's very productive.
- [12:32]
Carol Markowitz
So is the magazine going to feature a variety of viewpoints? Is Junto going to be, I don't know, a magazine for all it's.
- [12:41]
Philip Reichert
I wouldn't. Well, I would be open to having, quote all if, if, if it is presented in one good faith and two, if you can rely on the perspective. One of the things that I don't necessarily appreciate about the left and not in a negative way, but I think that sometimes the framing that the left has, through maybe no fault of their own, but maybe through bias, they don't cover right wing issues correctly. I don't think they have the context to do so even when they try, even when you take a capital J journalist, they don't know what they're talking about necessarily with intra conservative debate. So I would be hesitant to, in that situation, have someone on the left talk about something. However, I do think on the right, the good faith provision is Somewhat normal. I think we're all trying to either advance our own perspective within conservative discourse or B just talk with people who should be our allies. So it is a magazine for all, at least within the conservative debate. Yes.
- [13:52]
Carol Markowitz
Do you expect liberals or leftists to write for you? Like, do you think they'll.
- [13:57]
Philip Reichert
I expect them to pitch us for sure. I think, I think, I think you know, in the same way what you'll see a lot of times, even with conservative journalists, there is always a push to have the byline in the Washington Post. There is always the want to be acknowledged by institutional media from right to left. So I think it is almost tempting, I think for a liberal or a leftist or a progressive, either journalist or writer or just somebody who pays attention to want to be commentating on these issues. So I do expect, assuming there's enough buy in, I do expect leftists to pitch us.
- [14:39]
Carol Markowitz
It's funny, I have never wanted to be published in Washington Post or New York Times. I just never had the like urge for it. In fact, as you were saying that, I was thinking what I'm most proud of, like when I am most proud of my work is when I self publish something and it ends up really blowing up, like becoming very big. Look, it's easy to. When you write for the New York Post or Fox News, your pieces, you know, get widely read. It's great. I love it. I love it a lot. I love both of those outlets as my like home outlets. But I feel the most pride when I sub stack something and it explodes. And that to me is the opposite of wishing to write in the Washington Post or the New York Times. It's like building your own audience is more exciting. Do you feel that?
- [15:27]
Philip Reichert
I think whether good or bad, if you're writing for an outlet, you're a contractor, they are hiring you to write this, presumably because they want that position to be acknowledged in their editorial section. And you may be the right person to do that and it may be even, sometimes even a novel viewpoint. But at the end of the day it is. They want this to be expressed. And you don't really see that on substack. Sometimes Twitter too. You have particularly anonymous people who have some interesting things to say. But when you can go out and you can write what you want to write without editorial direction, guardrails on either end and it does blow up. I think that does two things. One, it's obviously incredibly satisfying to have your ideas validated, right? But two, I think that is a far more productive use of like the media ecosystem than just let's present this viewpoint sort of formulaically.
- [16:26]
Carol Markowitz
So what are you going to do differently from other online magazines? What's the thinking?
- [16:32]
Philip Reichert
Well, I would like to have when we have intra conservative debate and the hard thing about this is balancing having contributors on all sides of any issue, right. I would like to have potentially even like an A and a B. It's like, hey, you know, I really think that, you know, I'll give you an example. I have friends on all sides of every debate and my timeline right now, and it's different depending on who you are. Some people will say and see that Mike Huckabee just schooled Tucker Carlson in an interview. And then the, the other side of the spectrum is people who will only see on their timeline that Tucker Carlson did the opposite. He schooled Mike Huckabee. So I think part of that is algorithmic capture of people. But it would be nice if you could go to one place and you could have both sides present in good faith their arguments. And one that brings people together a little bit more. And two, maybe both sides could learn a little bit either about the other side or about something that they didn't consider about the interview. I think that's just far more productive. Now granted, this probably isn't the best business model, but if you do everything to make money, you end up with what we have now, which is just people saying crazy things.
- [17:48]
Carol Markowitz
So how will you make money?
- [17:50]
Philip Reichert
We will do our best. I think the most important thing you can do is produce interesting content that people. When I consume media, granted I work in media, but when I consume media, I want to be challenged. I want to learn something. I want to find something potentially novel or new that help me understand the world a little better. And I have an optimistic view that a lot of people are like that. I don't think a lot of people want to go and validate their priors. I don't think that's a very good use of anyone's time. For news and stuff, it's different. But for opinion, if you just go and you read a bunch of people you agree with, I don't think you're spending your time very wisely. So I would like for this to be a place where people can go and learn something.
- [18:33]
Carol Markowitz
I think you're being a little optimistic about people not wanting to confirm their priors.
- [18:40]
Philip Reichert
People do want to confirm their priors.
- [18:41]
Carol Markowitz
They do very much enjoy confirming their priors. What's the response been?
- [18:47]
Philip Reichert
It's been really good. It's been mixed on Topic. But it has been really good. I mean, within. We are only 3 weeks old, we already have 14,000 Twitter followers.
- [18:57]
Carol Markowitz
Amazing.
- [18:57]
Philip Reichert
Yep. We have hundreds of subscribers already. And this is, I haven't, I did not get like an institutional PR person to help with this. This is all starting from absolutely nothing. And basically, my friends. And it's been really good. I think it has shown within the first month that it can exist and it doesn't. It's not just going to fail out due to lack of money or something like that.
- [19:21]
Carol Markowitz
Yeah, that's very optimistic. The fact that it is a month in, you're feeling good about it. Because I think when, when these things don't work, I think it's obvious pretty quickly. So I agree. I loved, I love to see it. I love, I'm going to be looking forward to reading the debates that you have and, and seeing things too, you know. Yes. Writing is actually very hard. Talking is far easier. So, you know, I will definitely take you up on that at some point. So one of the three questions I ask all of my guests and the show is about living better and improving your life is what are you most proud of in your life?
- [20:02]
Philip Reichert
That's easy. And it's almost a cop out answer because a lot of people say something like this, but I'm really most proud of my family. But I don't mean it in the sense that I have my family. I've had a lot of sort of headwinds with regards to family. I've, you know, I live in Texas, my in laws live in New York. We've moved all around the country with my wife and my child, and my family lives in Tallahassee, Florida, the greatest city in the United States.
- [20:26]
Carol Markowitz
Whoa, whoa, whoa.
- [20:28]
Philip Reichert
Just saying.
- [20:29]
Carol Markowitz
I thought you were gonna say the greatest state in the United States.
- [20:31]
Philip Reichert
And I was like, yeah, what is that too? But there's the crown jewel, of course, into Tallahassee.
- [20:36]
Carol Markowitz
Tallahassee.
- [20:37]
Philip Reichert
It's gotten better. All right.
- [20:39]
Carol Markowitz
No, it's actually, I, I thought it had some really great southern food, which, you know, is always funny in Florida. The more north you get, the more south you are. I had some really excellent shrimp and grits in Tallahassee, but other than that, I don't know.
- [20:57]
Philip Reichert
We have a Lululemon now. All right. Things are moving up.
- [21:00]
Carol Markowitz
We could seg for a second and tell me what you love about Tallahassee.
- [21:04]
Philip Reichert
What I love about Tallahassee is it's a place in some ways that time forgot. Like, Tallahassee just is what it is. It has not been totally captured by gentrification. Its heritage remains somewhat intact. And I do sort of, in a hipster sort of way, appreciate that when people think of Florida, they don't necessarily think of Tallahassee.
- [21:25]
Carol Markowitz
No, they don't.
- [21:26]
Philip Reichert
But, you know, I mean, my uncle, he was speaker of the House and President of the Florida Senate for a time and he actually was one of the ones responsible for one of the many times that they've tried to move the capital to Orlando. He was responsible for keeping it there.
- [21:40]
Carol Markowitz
Yeah, I would.
- [21:41]
Philip Reichert
He's also a lobbyist for Trump. So I'm just, I'm, I'm proud. I think everyone should be proud of Capital P place and where they're from and what produced them. And for me, I obviously, in a rational sense, I know Tallahassee, it has pretty, pretty parts and it has some good things about it, but it also has bad things. But I'm still going to be proud of where I came from, for sure.
- [22:03]
Carol Markowitz
All right, I love that. Okay, back to. You're proud of your family, but not the same way as everybody else.
- [22:09]
Carol Markowitz (Host)
Tell me.
- [22:09]
Philip Reichert
Well, you know, I'm sure a lot of people feel this way too. But it's not just that I have family, it's that, you know, I've been moved all across the country and we work in media and politics and while that takes place everywhere, it is hard to have a sort of national career in media and politics and it is particularly hard on, on family. But through it all, you know, maintaining employment, gainful employment, I've, you know, managed to be there for my wife and my, you know, three year old daughter. My mother died when I was, when she was rather young, when I was at Fox and my father just passed and I was able to be there for all of them during those times. I was able to balance all of those family responsibilities and really put them first. And I might not have been able to do that in any career and I certainly would have been better off in this career if I had not put my family first. But I don't regret it ever putting my family before anything else. And I'm super grateful to have a family that I can be proud of and that's still involved with me.
- [23:13]
Carol Markowitz
I love that. Are you going to do a lot of family focused content on Junto?
- [23:18]
Philip Reichert
I would like to. Assuming we can do it in a way that's not derivative or reductive. Absolutely. I mean, it is one of, I think the touch points of the last maybe few years is like, particularly with the trad trend that we have on the right and figuring out what family really means for people. I think that would be an excellent topic to cover.
- [23:39]
Carol Markowitz
Yeah. It usually doesn't mean like setting up lights and a camera and cooking things from absolute scratch first baking the bread for the sandwich that you're going to make your kids. That's generally not how it works. But yeah, I'd love to see that on Junto. I think that that perspective, the doing whatever you have to do for your family and yeah, losing out maybe on opportunities instead of that. I think that's a interesting path to cover.
- [24:09]
Philip Reichert
Yeah. I mean everyone would be. Well, some people did put their family absolutely personal. May probably a lot of people. But would I have liked to stay at Fox News for five years and have that sort of institutional background? Of course. But nothing beats waking up next to my daughter and having my family right next to me every step of the way.
- [24:28]
Carol Markowitz
Easy call. Yeah, absolutely. We're going to take a quick break and be right back on the Carol Markowitz Show.
- [24:35]
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- [24:58]
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Strong growth just like this shot big league reliability for your business. That's genius. Run a business and not thinking about podcasting, think again. More Americans listen to podcasts than ad supported streaming music from Spotify and Pandora. And as the number one podcaster, iHeart's twice as large as the next two combined. So whatever your customers are into true crime, sports, comedy, culture, they'll hear your message. Plus, only iHeart can extend your message to audiences across broadcast radio. And all this reach means everything. Just think about the universal marketing formula. The number of consumers who hear your message times the response rate equals the results. Now let's get those results growing for you. Think podcasting can help your business? Think iHeart streaming radio and podcasting. Let us show you at iheartadvertising.com that's iheartadvertising.com or call 844-844 iHeart. One more time, call 844-844 iHEART and get podcasting working for you.
- [26:05]
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- [27:08]
Public Investing Sponsor
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- [27:36]
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Support
- [27:37]
Public Investing Sponsor
for the show comes from Public, the investing platform for those who take it seriously. On Public you can build a multi asset portfolio of stocks, bonds, options, crypto and now generated assets which allow you to turn any idea into an investable index with AI. It all starts with your prompt. From renewable energy companies with high free cash flow to semiconductor suppliers growing revenue over 20% year over year, you can literally type any prompt and put the AI to work. It screens thousands of stocks, builds a one of a kind index and lets you back test it against the S&P 500. Then you can invest in a few clicks. Generated assets are like ETFs with infinite possibilities, completely customizable and based on your thesis, not someone else's. Go to public.com podcast and earn an uncapped 1% bonus when you transfer your portfolio. That's public.com podcast paid for by Public Investing Brokerage Services by Open to the Public Investing Inc. Member FINRA and SIPC Advisory Services by Public Advisors llc. SEC Registered Advisor Generated Assets is an interactive analysis tool. Output is for informational purposes only and is not an investment recommendation or advice. Complete disclosures available at public.com disclosures
- [28:39]
Carol Markowitz
give us a five year out prediction and it could be about anything at all. It could be about the world, the country, art, music, anything.
- [28:48]
Philip Reichert
Well, this is kind of cheating. I think this prediction applies whether it's one year, whether it's five years, 10, 20. And there are two things I see a lot that really demonstrate this. The first that I see a lot is people saying, Twitter is not real life. I'm sure you've seen that a lot
- [29:03]
Carol Markowitz
on the timeline and you think it is.
- [29:06]
Philip Reichert
Well, hold on. The other thing that I see is someone will launch a podcast, and I do see this actually a lot in other industries like tech and gardening and every sort of thing, people will say, oh, not another podcast. And I think the irony of that one is great because we're talking on a podcast right now. But if you look at people's media consumption and the sort of generational changes over time that we're seeing, regardless of what timeline you use, we are going to be more digital, and we are going to be more oriented towards new media and independent media and social media in a way that would seem unfathomable even ten years ago.
- [29:48]
Carol Markowitz
Right.
- [29:49]
Philip Reichert
So Twitter is not real life. I mean, we already have. What is it the New York Times is writing about the group chats that are steering policy in D.C. i think Twitter may not perfectly be real life right now, and maybe we might have a glut of podcasts right now by our interpretation, but look at what the kids are doing. Look at what new generations are doing with their media consumption. It is going to be even more so in the future, guaranteed. Regardless of what your timeline is.
- [30:20]
Carol Markowitz
I agree with you. I think that how you use it obviously is most important. I think when people say Twitter is not real life, at least for me, when I remind myself that Twitter is not real life, is when somebody pisses me off on Twitter or says something that makes me want to react in a negative way. Any of that. Also, just the fact that the people you're surrounded with in your real life, like you talked about, your family, that. That's real life. Like, the. The. Yes, the friends you make on Twitter can also spill over into real life. But in general, you know, when. When somebody you follow dies on Twitter, you're, like, sad about it. Like, I. You. You can be genuinely sad about it, and I have been. But, you know, you're retweeting five minutes later. That's not what happens in real life. Like, you're not like, oh, my friend died. Oh, let me go post about the news. It's. It's just. That's the distinction, at least for me. But I agree with you that the way that younger people are using social media or media in general is very different. And it's not as Personal to them, as I think it is for a
- [31:25]
Philip Reichert
lot of others, it is hard. A lot of my friends are on Twitter. They've met really, really close friends from Twitter. And in fact, I wouldn't necessarily still probably be working in this industry without Twitter because it is sort of the great equalizer, and it allows you to keep networked with people.
- [31:41]
Carol Markowitz
Yeah. It gives a lot of opportunities. It lets you have your authentic voice out there. I think that's how people discover new people to follow or listen to. I think professionally, it's an incredible tool. I just. The people whose lives revolve around it, who you could tell, are on it all the time.
- [31:59]
Philip Reichert
Too much.
- [32:00]
Carol Markowitz
Way too much. And look, I'm an addict myself. I talk about it on this show where when I go on vacation with my family, a lot of the time, I'll. I'll take Twitter off my phone completely, and my finger will still, like, try to hit the place that the. The icon used to be on the phone. I mean, that's how badly addicted I am. So I get it. But it's. You know, I. To me, it feels good to say it's not real life. It's not. It's not a. It's not a negative.
- [32:25]
Philip Reichert
You know, it's a good reminder, I think, for the people who take it too far.
- [32:30]
Carol Markowitz
Absolutely. Well, I've loved this conversation. Philip. I think you're very interesting, and I'm really looking forward to seeing what Junto does. Leave us here with your best tip for my listeners on how they can improve their lives.
- [32:44]
Philip Reichert
Sure. So I'll lead it with a very quick story. When I first joined the army as an intelligence analyst, and we were in the intelligence school, we had first gotten access to our secret computers. And one of the things that we did was we watched, not as a group. It was. We had found this. Individuals had found this independently. The footage from ISIS's invasion of Iraq in 2014, which had just happened. I joined the army in 2015, and at the time, I actually. It was. It was like a snuff film. It was horrific stuff. It looked a lot like the stuff we saw on Twitter on October 7th. It was very familiar in that way. And I made myself watch it because I wanted to familiarize myself with why I basically joined the army. And this is who I was going to fight for. But more importantly, that is a good reminder of where you are. If you're an American, you have nothing like this in your world. And you should really be appreciative of America in that way. For Two reasons. One, America is obviously prosperous and we have a commitment to the rule of law and all of these things. But more importantly, whenever there is a crisis like that, I'm not saying we have an inherent obligation to fix it, but whenever there's a crisis like that, if someone is going to be the mediator or the force that fixes it, it's going to be America. So I think one thing that all Americans could really take away from is just a very intentional being thankful of America because I don't know exactly why you do what you do, but I do what I do because it's all oriented around service to country. And I think whether you're a mother just, you know, raising the next generation, or whether you're a pundit selling takes on Twitter or whether you're a Fox News host, all of that has to come from America first.
- [34:35]
Carol Markowitz
I love that. I love that answer. I think that is so right on. What we have here is so special and different. And you know, we're recording this right after the US Men's hockey team won.
- [34:46]
Philip Reichert
That's right.
- [34:46]
Carol Markowitz
Amazing, amazing win against Canada. It's gonna, this is gonna air in a few weeks, but it's a very rah rah America day and I love the idea that we should appreciate it. Thank you so much for coming on. He is Philip Brakeheart. Check him out at Junto magazine. Thank you so much.
- [35:03]
Philip Reichert
Thank you.
- [35:09]
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