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Brooke Rollins
This is US Olympic gold medalist Tara.
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Chelsea Handler
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Brooke Rollins
You you can't ignore. Stand still. Not a chance. You're a lifelong learner who's come this far. Now we are here to help you keep going further.
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Lisa Booth
Visit capella.edu to learn more. Welcome to the Truth with Lisa Booth, where we get to the heart of the issues that matter to you. We are officially one year in to the Trump administration, so I'm thrilled that we've got the United States Secretary of Agriculture, Brooke Rollins, on the show. She's been doing a lot, as everyone has in the Trump administration. They've been moving at a quick pace. I often joke that I feel like we're living through dog years right now, but she's been really focused on cutting red tape, lowering food costs for Americans, and putting American agriculture first. So we're going to talk to her about that. Also, I don't know if you've noticed, but we're not seeing the staff turnover, the cabinet secretary turnover that we saw during President Trump's first term. I'm going to ask Secretary Rollins why that is. We'll also talk about the work that she's done to try to drive down some of these stapled food prices as much as 25%, some of the challenges that farmers are facing in the country and what she's trying to do about it. We're also going to talk about protecting the country from China, buying up farmland. Also, we all know that make America healthy again was a big, big issue during the 2024 presidential campaign for a lot of Americans. What role is she playing in that as Secretary of Agriculture? So stay tuned. We've got a lot to cover. And I'm going to tell you, you don't want to miss this conversation with Secretary Brooke Rollins. Well, Secretary Brooke Rollins, it's such an honor to have you on the podcast. I really appreciate you making the time.
Brooke Rollins
Oh, my goodness. Well, Lisa, thank you. It's a joy to be on. It's been an amazing one year, as you and I talked about before we were on the show. It's quite the adventure every day, but it's just such a blessing. So thank you for having me on.
Lisa Booth
Well, I've got to tell you, from the media perspective, and I'm sure you're feeling this way as a cabinet secretary that we're living in dog years. You guys are so busy that it feels like if you take like a couple of days off of work for whatever reason, I feel like I've missed a whole month of news.
Brooke Rollins
No, it's so true. It's funny. I remember I was in the first term with President Trump in the West Wing with him on senior staff, and I remember even then it seemed so fast and so furious. But I think we've even hit warp speed since term one. I mean, it's really incredible. There aren't many, I think, that can keep up with him or any that can keep up with him, but our cabinet is just, we're so energized. We're so grateful to be serving the country. And it's really been, it's, I joke about how crazy it's been and it has, but it's just so joyful to get to do this work at this moment in America.
Lisa Booth
Does he just not get tired? Because, like, you know, like, I, I, I'm just a mere mortal, so I.
Brooke Rollins
Don'T, it's so funny. And, you know, I've never, I've never really needed much sleep either. And, and so I can kind of appreciate it. But I tell the story that at 1:32am Central Time, I was in Texas, where I live. And so 2:32am Eastern Time, which is where the President was on New Year's Eve. So it's very early New Year's Day. I got a text from him and it said something like, brooke, great job. What a great year. I so appreciate you, but we've really got to get the price of beef down for all Americans. Your favorite president, djt. So that was the text and I get a lot of texts from him. So, you know, but I was just, I just laughed. I mean, it was just so great. At 2:30am his time, the beginning of the new year then. But to make the it Even better, about five hours later, 6:30 or 7:30am My phone rings and it's him. And he's like, okay, I was just calling to follow up on my text from last night. Have we made any progress?
Lisa Booth
It's not even been a day.
Brooke Rollins
I'm working so hard. But no, I, I haven't made any progress between 1:30am and 6:30am on New Year's Day. But I am making progress, I promise you that. Just not in the last five hours.
Lisa Booth
And before we get to that progress and what you've done at the Department of Agriculture, you know, you mentioned you were with them during the first term. Why do you. We're not seeing as much turnover as we saw. And I don't think there's been. There's been no turnover with the Cabinet secretaries. Why, why do you think that there's less turnover during this second term, this. The second time around?
Brooke Rollins
You know, we all are so on board with his vision. We all know and love him, some of us more than others. But still, I think that everyone knew what they were signing up for, which was a four year, never sleep, never stop working, never stop hustling, fighting for the country. I think we all understood the consequences of not being successful for the American people. And I think none of us care what the mainstream media says. None of us care about our next job. Like, none of us care. We're literally just here to serve him and to serve the country and serve God. And there's something so freeing about that. Whereas the first term, you know, he. He'd never even spent the night in Washington before. There was no prep.
Lisa Booth
He.
Brooke Rollins
He's very superstitious. So there wasn't really much planning that went into, if he won in 2016, what 2017 would look like. And, you know, you combine all that with the fact that we had four years in between one and two, and I built a think tank called the America First Policy Institute to basically prepare so that conservatives could, for the first time, take what we learned in Trump 1 and then apply it. Whether it was Donald Trump or someone else that won president on our side, we would be ready for the first time ever. So I think it was a big combination of a lot of factors, but we are family. We literally all love each other. It's been a. It's been an incredible experience.
Lisa Booth
You know, you write an op ed recently noting that prices for certain food staples have fallen as much as 25%. Walk us through your efforts at the Department of Agriculture and trying to accomplish that goal. And obviously families are still feeling the pinch, but walk us through your role, what you. And sort of your outlook on how to continue driving those prices down.
Brooke Rollins
Yeah, well, I think the first point in that is, and we've all sort of heard him say it a lot, that his first day on the job, one of his first questions, the means. The mainstream media started screaming at him about the price of eggs and how they had increased 230%. And he's like, this is. I am. This is my first day on the job, everyone. I mean, really. But he did call me that night, the night I got sworn in, and he said, we've really got to do something about this. So we a couple weeks later put a plan together, released, had, it was multifaceted, that we had a hpai, which is bird flu. So we had a, we had an issue there we had to contain. We did that, we, we did a few more imports, although not a whole bunch to help consumer prices to come down. We invested a lot of money in bio security and helping especially those, well, helping everybody Frankly. But about five companies sell about 80% of the table eggs in America. So really you could do a lot within that one category to, to help bring the price down. So we were very surgical about it and I think that's the difference in what we're doing versus the last administration. You know, they went on a spending spree. Of course, taking money, taxpayer money and building more government means inflation goes up, less money to spend, prices go up, et cetera. And so eggs was first example out of the box. And within a month or two the price had fallen 10%, 20%, 30%, 40%, 50%. And we're now back down to, you know, Trump won numbers $1.80 to 10 for a dozen eggs. Whereas a year ago, right now at this moment they were $10 a dozen and $12 a dozen in California, $19 a dozen. So I think that's the example of what is possible now. Some of it's a lot more difficult than others. The eggs are a little bit simpler because you, you grow a hen within a couple months, she can lay eggs and you're back off to the races. Beef is different because it takes two years from birth to slaughter. So we're at a 75 year cattle herd low. It's a supply and demand question. The left really has had an all out war on our cattle raisers whether saying their gas creates climate change, shutting down western lands from crazing, the consolidation of major beef processing plants. So that, that drives the cost of two. There's so many cost factors on beef, it's going to take us a little bit longer. But everything in between eggs and beef for the most part, milk, cheese, butter, vegetables, fruit, it has all come down. We brought inflation down, we've brought the cost of inputs down and it's only going to get lower in the coming year and hopefully beyond.
Lisa Booth
But that's a good point. A lot of what is in your portfolio, some of it's just, you know, sort of outside of our control. You know, want to talk about tariffs for a minute because there's a lot of positives in it in terms of bringing in a lot of revenue, I think record revenue with the tariffs.
Brooke Rollins
That's right.
Lisa Booth
And, you know, and he also wisely uses tariffs to extract concessions from other countries and to sort of, you know, push them in the direction he wants them to go in. But then there has been a challenge for farmers as well, for, you know, cattle farmers and just soybeans and, you know, just all of it. So how challenging has that been for you to sort of navigate, obviously, the many benefits of the tariffs, but then also the challenges with the groups that you're working with and dealing with.
Brooke Rollins
You know, I will tell you, Lisa, our farm economy is in a really tough spot, and we're making progress over the last year. But what we inherited, we went from an agricultural trade surplus in Trump one. When we got back four years later, it was a $50 billion deficit. Not one new trade deal in four years under Biden. I don't even understand how that's possible. Like, what? What did they do for four years? But no new trade deals. At the same time, the cost of inputs on average increased between 30 and 40%. For example, labor for agriculture increased 47%. Interest rates, 73%. Fuel, 36%. Seed fertilizer, just go down the list. It's absolutely astonishing. So you combine that increase in the cost of inputs, which were unprecedented and historic in the worst way, with no new trade deals, and in fact, with America taking their eye off the ball those four years, Brazil and other countries stepped in and began to take our market share. And that's what we're trying to scratch back at this point, claw back is more of that market share to get our producers out, outselling again across the world. So then you combine that with the president's rightful vision, as you mentioned, on realigning the world economy around tariffs. But anytime and putting American products first, you know, as an example, we export. Other countries on average put a 15% tariff on our goods when their goods come in. Ours was an average of 5%. It's unsustainable. And so all of that together created this perfect storm for our farm economy. We knew that it was going to be a tough go. I spent a lot of time in agriculture media and explaining what we were doing so that people weren't shocked. And the credit to our ag community who've stuck with us. The latest polling shows they are more optimistic than ever before on their future even in some of these more challenging times. Now, CN we'll go find some farmer, you know, that probably never voted for us. Even if they say they did, who will say really mean things. But the average American farmer and rancher has really stuck with us. And as we move into 2026 and 2025, our corn exports were up 29%, our dairy exports were up 19%. The plan is working and I think 26, you're going to see those numbers really begin to escalate even more. And you also combine that with the deregulatory age. You combine that with the tax cuts. You combine that with the largest rural investment in American history under the one big beautiful bill of about $250 million. You're going to see a whole new day, I believe, for rural America and for our farmers.
Lisa Booth
I didn't know that about the poll about the farmers. That's interesting because farmers, it's a tough industry, right? These farmers, the ones I've had conversations with, which you've had many more, but they really know their business like the back of their hand. So got to take a quick commercial break. More with Secretary Rollins on the other side.
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Brooke Rollins
This is US Olympic gold medalist Tara.
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Davis Woodhull and I'm US Paralympic gold medalist Hunter Woodhull.
Brooke Rollins
As athletes, our lives are about having.
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A clear path and a team that.
Brooke Rollins
You can absolutely trust.
Chelsea Handler
So when it came to getting the.
Brooke Rollins
Best mortgage, we chose PennyMac.
Chelsea Handler
PennyMac is proud to be the official.
Brooke Rollins
Mortgage provider of Team USA and you.
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Chelsea Handler
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Lisa Booth
You know, I think one important thing and part of the America first agenda is sort of updating the product of USA labeling. How is the department sort of ensuring compliance and enforcement for beef products and sort of. What's the early feedback you're hearing from ranchers who push for this change?
Brooke Rollins
Yeah, it's a really important step and I think that it also Lisa goes to I was a very unusual patient pick for this position. A lot of people in agriculture were very confused. I was not planning to do this job, but the president had a vision and he called me and said, you know, I really want you to do this and said, well, I'm not, you know, I wasn't planning to be in the cabinet. I'm staying home with my final hopefully.
Lisa Booth
It wasn't at 1:30am or well, it.
Brooke Rollins
May have been close. I'll be honest with you, I think it was at 12:30am My time in Texas. But now looking back, it's been the honor of a lifetime for a lot of reasons. But I do think for this moment in time and the incredible challenges our farm economy, our farmers, especially our independents, have faced the loss of 150,000 family farms over the last 10 or 20 years. This is a national security issue at this point. And so I say all of that as context to why product of the USA is so very, very important. There has been such a consolidation, and I'm not here to cast judgment. The prior Agriculture secretaries, I obviously love Secretary Perdue, and he and I have not talked about this. I'm going to be careful what I say. But Tom Vilsack, the secretary of AG, eight years under Obama and four years under Biden. So he was there basically 12 of the last 16 years. There really is a uni party in Washington that is controlled by the lobbyists and the trade associations. And I don't cast stones. There are good people working in those associations, but they are there to prove, protect the status quo and to protect big business. But that's not me. And I don't go to the cocktail parties. I don't take most of the meetings. I am literally here to fight for the independent producer, for the average family farmer and rancher and how we can protect that going forward. And so that's why these changes are so important. USDA is doubling down on enforcement. We plan to take it very, very seriously. We've already started sending investigators into the field, and we're putting a lot of money behind this ad campaign so that the average American market, Mom and dad or going to the grocery store looked for the product of the USA label.
Lisa Booth
Well, yeah, and you mentioned protecting farmland. And, you know, that's important too with, you know, China and keeping China out of our country and keeping China from purchasing land as well in the country and, you know, protecting us from outside influence as well. Yeah, that's.
Brooke Rollins
It's a. It is a massive national security issue. China in 1983 owned about 2,000 acres of American farmland. Today it's 300,000, and many of them near our military bases. China is playing the long game. They're playing the long game. And their goal is to knock off our country as a superpower. As the superpower. Not a superpower, but the superpower and frankly, the beacon for liberty and freedom and light in the world. And it doesn't take a rocket scientist to figure out you start compromising the food supply, you lose what freedom really is. And that's how existential I truly believe this is.
Lisa Booth
I totally agree with that. You know, I want to talk about the Make America Healthy Again movement and the role that you're playing at the Department of Agriculture. I know that President Trump recently signed the whole Milk for Healthy Kids Act. You know, walk us through, take us through how you see your role in making America Healthy Again. As the Ag Secretary, I think that.
Brooke Rollins
We talked about the independent producer, the family farmer, how we've lost so many. I believe that this movement, while obviously so compelling and just such common sense, eat real food, stop the war on saturated fats, drink whole milk, do everything in moderation. But you know, this, this whole, you know, when 80% of our chronic disease is driven by what people eat and we see it and it's bankrupting our states because of the healthcare on the back end, I think that's all so important. And as a longtime conservative freedom warrior, you know, we've been talking about this for a long time, but what this means also for our farmers and our ranchers, putting real food back at the center of the policy making discussion on health care. And this won't happen overnight. But Lisa, just think, as we're trying to make school lunches healthier and as we're trying to make sure SNAP dollars don't get spent on junk food, the solution to all of that is the American farmer, to all of it. And that aperture that I believe is opening in the market for young farmers, first gen farmers to get into this business that want to move back to the land. I mean, for the first time in generations, we have this current youth generation who isn't interested moving from the small town to the big town. They want to go back to the small town. And this is going to allow us to really, I think, support that movement while also making America healthy again with locally grown, nutrient dense food to get to our kids, to get into our welfare programs and to get onto every family's plate every morning and every night before we go.
Lisa Booth
You kind of mentioned the disconnect between, if you look at the polling with farmers, they're happy, they're optimistic, obviously not discounting challenges that they're facing that they know they're facing, but they're optimistic. But then you turn on CNN and they find the farmer who is unhappy that has negative things to say about the administration. How do you deal with that disconnect and how challenging is that for the President's cabinet and also for you and the president as well?
Brooke Rollins
Yeah, it's a really, that's A. It's an extremely, for me personally, extremely difficult in many ways to see that immediate knee jerk. Anti Trump, anti America first, anti Agriculture. I mean, the, the noise that's out there, and I think it doubles and triples down because we are doing so well and we're getting so much done. And you talk about existential threats. The Democrats are facing one right now, right? They've. Their policies don't resonate with the majority of Americans anymore. They have lost the narrative. They have lost the policy debate. The four years under Joe Biden were an absolute catastrophe for the average American and the American worker and the border being open, I mean, it was just one thing after another. So you see that all these problems have been solved, but you also see how the other side is working to twist what we're doing. A great example, you know, I was talking in the Oval Office last week about how eating healthy doesn't have to be expensive. In fact, for the most part, it's cheaper than a lot of fast food meals or a bag of chips and an energy drink from a convenience store. But the real question is access. We gotta get better food into the convenience stores where they can buy them. But my goodness, the left grabbed onto that and, you know, they've just run with it. You know, the Secretary of Ag thinks we should all eat for three or four doll. And, you know, what, what fairytale is she living in? And, you know, instead of it being about getting healthy food to everyone and making it affordable because it is, it now becomes about, you know, how President Trump and his cabinet hate poor people. But I've been at this a really long time. We know better. We know that it is our ideas and our battle that lifts all Americans to the American dream. Gets kids into better schools, gets healthier food on their plates, make their streets safer, makes it so that mom and dad get a. Where real health care that puts the patient first is available. And this is why all of this is just so, so important and, and why it will make a difference. And we just have to keep at it. We just can't. Let us get it. Let us get. Let it get us down.
Lisa Booth
Secretary Burke Rollins really enjoyed speaking with you. Thanks for breaking this all down for us. We'd love to have you back on soon.
Brooke Rollins
Awesome. Lisa, you're the best. Thank you so much.
Lisa Booth
That was Secretary Brooke Rollins. I got to tell you, I really enjoyed it, that conversation. I really like her a lot. I hope you did, too. Appreciate you guys at home for listening every Tuesday and Thursday that you can listen throughout the week. Also want to thank John Cassidy, my producer, for putting the show together. Until next time.
Chelsea Handler
This is Chelsea Handler from Dear Chelsea, I have some very exciting news about an ethical phone carrier I just switched to Forget about all these other phone companies. Forget about Verizon, forget about AT&T, forget about T Mobile. There's this new carrier called Noble Mobile and they actually pay you to stay off your phone. You can earn real money, up to 20 bucks back every month just for putting your phone away. If you're like me and you're tired of feeling controlled by your phone, social media or just disgusted by those screen time alerts, this is the answer. Go to noblemobile.com Chelsea and try it for $10. That's noblemobile.com Chelsea Discover a spectacular island.
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Episode: Sec. Brooke Rollins on Food Prices, Farm Security & the Make America Healthy Again Agenda
Date: January 27, 2026
Host: Lisa Boothe
Guest: Secretary Brooke Rollins, U.S. Secretary of Agriculture
This episode of "The Truth with Lisa Boothe" welcomes U.S. Secretary of Agriculture Brooke Rollins for a wide-ranging discussion on food prices, supporting American agriculture, defending U.S. farmland from foreign interests, and the administration’s efforts to "Make America Healthy Again." Rollins shares inside stories from her time in the Trump administration, details progress on lowering food costs, and outlines her department’s strategies for bolstering rural America and food security.
"At 2:30am his time, the beginning of the new year, I get a text from him... we've really got to get the price of beef down for all Americans."
—Brooke Rollins (05:45)
"None of us care about our next job... We're literally just here to serve him and to serve the country and serve God. And there’s something so freeing about that."
—Brooke Rollins (07:25)
"Within a month or two, the price [of eggs] had fallen 10%, 20%, 30%, 40%, 50%. And we're now back down to... $1.80 to $2.10 for a dozen eggs. Whereas a year ago, they were $10 or even $19 a dozen."
—Brooke Rollins (10:22)
"Brazil and other countries stepped in and began to take our market share. And that's what we're trying to scratch back at this point."
—Brooke Rollins (13:25)
"The latest polling shows they are more optimistic than ever before on their future, even in some of these more challenging times."
—Brooke Rollins (14:38)
"USDA is doubling down on enforcement. We plan to take it very, very seriously... we’ve already started sending investigators into the field."
—Brooke Rollins (21:17)
"China is playing the long game. And their goal is to knock off our country as the superpower... It doesn't take a rocket scientist to figure out you start compromising the food supply, you lose what freedom really is."
—Brooke Rollins (22:09)
"Eat real food, stop the war on saturated fats, drink whole milk, do everything in moderation... The solution to all of that is the American farmer."
—Brooke Rollins (23:13)
"It's an extremely difficult in many ways to see that immediate knee jerk: anti-Trump, anti-America First, anti-Agriculture... But we know better. We know that it is our ideas and our battle that lifts all Americans."
—Brooke Rollins (25:23)
The conversation is candid, energetic, and optimistic, with both host and guest highlighting a mission-driven, "America First" approach. Rollins speaks with conviction, expressing both pride and urgency, often sharing behind-the-scenes anecdotes.
This episode provides a thorough look at the agricultural policy priorities in the current administration, offering listeners insight into food prices, rural revitalization, food security, and the broader political and cultural stakes attached to American farming.