← The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show
The Truth with Lisa Boothe: The Greatest Comeback Ever with Joe Concha
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- [02:38]
Lisa Booth
Welcome back to the Truth with Lisa Booth. I'm Lisa Booth. Today we've got my friend and colleague from Fox, Joe Kocha. He's also the author of the Greatest Comeback Ever Inside Trump's Big Beautiful Campaign. In this episode, we're going to unpack the stunning victory of President Trump and his historic political resurrection, dissecting the strategies and the moments that fueled the greatest comeback in modern politics. We're also going to ask Joe to use his time inside the Trump campaign to give us some insight into President Trump's first 100 days. How does he think they're going? Also, why have his approval numbers dipped a little bit? Does that mean anything? Should we be concerned? Also, I'm going to talk to Joe about the assassination attempts against President Trump. What did he learn about them from the president? What did he learn about them from covering the campaign? And more importantly, why does he think President Trump was able to make the greatest comeback in history? We've got Joe Concha sharing his biggest takeaway from his book and revealing what it means for America's future. Don't miss this interview with my friend Joe Concha about his very interesting book, very timely book, the Greatest Comeback Ever. Inside Trump's Big Beautiful Campaign. Stay tuned. Well, Joe Concha, it's great to have you on the show. Also, just for the audience at home, Joe is a very gracious man. I thought we had this interview booked yesterday and I just didn't finish the, the process of booking it. And so, Joe, were you wondering, I was like texting you yesterday. Were you like, what is she talking about? Because I texted you about, like, the interview. You're probably like, what are you talking about? It wasn't on your schedule.
- [04:23]
Joe Concha
Yeah, I thought we had something scheduled, but yeah, it was a little confusing. But we're here now and that's the important thing.
- [04:29]
Lisa Booth
Well, I appreciate you being gracious about it. You're a good man. All right, well, so I wanted to start out. So your book is out. It's called the Greatest Comeback Ever Inside Trump's Big Beautiful Campaign. I wanted to ask you, what would you have done if he had lost? Because the whole premise of this book was that he had to have went, this is gonna be the biggest. So what would you have done if he lost?
- [04:50]
Joe Concha
That's a great question. I'd say, well, there's six months of my life I don't get back, cuz I've been sending notes to myself throughout the entire campaign. Whether I was in the motorcade when I went to one Trump rally on the Trump plane, backstage at the rnc, backstage at several Trump rallies, all that and everything I'd written to that point would just go bye bye. Because I don't think anybody wants to read a book about Kamala Harris and the, you know, the Coconut Queen's rise to, like, I just can't see particularly a Fox audience, at least a booth podcast audience, going for that. So I would have just moved on to plan B, I guess, which is to write a book about parenting in the 2025 era in sports and how insane all the parents are. That would have been a fun book to write.
- [05:31]
Lisa Booth
That would have been a fun book. Well, you could still write it because people are still insane. We just found out that there's more people with common sense than not, which was, you know, a good. A good thing to find out after this past election. But there's still crazy people out there, as we've seen.
- [05:46]
Joe Concha
But you.
- [05:47]
Lisa Booth
You obviously made a bet that he would win the election, and you made this bet when, you know, a lot of people were saying that he wasn't going to pull it off. Even with some of the polling heading into election Day, you know, a lot of people in the media were saying, oh, I don't know. You know, we think Kamala is going to win. So why. Which I still don't say her name. Right. I kind of refuse to say it correctly because I despise her. But anyways, that's. That's a. That's not the point. But anyways, so why. Why you make this bet when other people didn't think he was going to win?
- [06:18]
Joe Concha
You know, I saw these internal polls, Lisa, of the Teamsters, and this was remarkable because when Joe Biden was in the race, he was up by 10 points over Trump among rank and file of the Teamsters, which is the largest union in the country. They're particularly big in Michigan and Pennsylvania. And then Kamala gets installed Soviet style without one vote from the. From the public in any way, shape or form. And they do another poll, again, rank and file Teamsters internally, and they release the poll, and Trump's up by 30. I'm like, wow. So I'm thinking if Teamsters are thinking that way, then probably United Auto Workers are thinking that way, probably U.S. steel workers are thinking that way, Restaurants service workers are thinking that way. And if Democrats can't get those sort of folks, that's their bread and butter as far as voters, particularly in the Midwest, on those states that they have to win, like Pennsylvania, Michigan, Wisconsin. Boy, and they're hemorrhaging black voters also, and they're not doing well with Latinos at all. You lose those three big groups. I didn't see who was left to vote for Kamala outside of, like, young, single, liberal women, especially in swing states. So between that and when I made the bet, actually, Joe Biden was still the nominee, but he saw that his brain had turned applesauce some time ago. And if I always said that if Trump took on Biden in 2020 without Covid, he would have won quite easily. So I saw this rematch happening. I saw Trump on the right side of every issue. I saw inflation at 9%. I saw crime driving people out of American cities to places like where you live, Florida or Texas or Tennessee. And then I saw an open border that no one liked at all, especially black and Latino voters. And these endless wars and the way Democrats were conducting themselves, as you used the word before, it's worth repeating. Crazy. And I saw the common sense candidate was going to win despite everything that Trump had going against him. The 91 felony charges, two assassination attempts, hostile media, all those things. He overcomes it. It truly is the greatest comeback ever.
- [08:04]
Lisa Booth
Lisa, with all that said, what do you make of his first 100 days in office? Because I think the most difficult thing with President Trump is that there's always so much noise surrounding him. Right. You've got like the people with Trump derangement syndrome. And then you've got people that are just so, you know, ardent that, like they, you know, they try not, you know, it's like there's could do no wrong not saying things clearly. And so there's just like all this noise. And so it's like trying to get to the truth of where we actually are, what the voter sentiment actually is. So, you know, after spending this time on the campaign trail with them and looking at this past 100 days, how do you assess this, these past first hundred days?
- [08:44]
Joe Concha
Yeah, I just try to look at numbers. Right. Because numbers behave. They're not. They don't really make opinions. They're just numbers. So if you take all the noise out of it and all the feelings and the Trump derangement syndrome and the Never Trumpers and the media that is invested and trying to be as negative about him as possible because they're mostly liberal audiences. So they're catering and giving them the red meat that they want. I see 2.4% inflation right now, inflation falling. That's good compared to, you know, especially the 9% under Biden. Then I see unemployment's around 4%. That's very good. I see that border crossings have dropped more than 99% without one more inch of wall being built just because we had a new president throw down there, some National Guardsmen beef up the Border Patrol. And that seemed to do the trick. So, you know, we didn't need Legislation. We just needed a new president. So I look at those three numbers and I say, wow, he's doing what he said he would do. Now, obviously we have volatility in the market. It seems to have stabilized. But in the end, you know, the Nasdaq for the month of April was still higher than it was before Inauguration Day. So that's pretty good. The Dow is only down a little bit, and if you look at it overall over the last 10 or 20 years, it's quadrupled. So I understand that the tariff thing makes people nervous, but once he starts announcing deals like he did yesterday, you know, with Ukraine and the minerals deal, and he's going to have a trade deal with India soon and other countries will follow. And if we get 0 for 0 tariffs, that's a long game. So I think the first 100 days, yeah, they're important and a lot happened the next 100 days, particularly when it comes to the big, beautiful bill that he wants passed as far as extending the Trump tax cuts and the tariff deals coming to fruition. And everybody's saying, oh, this is actually working. That's going to be the big tell as far as whether this presidency is successful or not.
- [10:27]
Lisa Booth
Lisa so why do you think he's taken a little bit of a dip in the approval ratings? Do you think it's just tariff related and just that volatility or what's behind that?
- [10:36]
Joe Concha
Yeah, I mean, I saw a media research center did a poll or not a poll served, but an analysis, I should say, and they found that Trump is getting 92% negative coverage on CBS, ABC and NBC when you look at their newscast. So, I mean, it's hard to not go down when all the public is hearing if they don't watch Fox or listen to this podcast. All negative, negative, negative. Right. Like, I don't hear. I heard a lot about egg prices going up when Trump first took office. Like, literally like three days into office, we would see people like Pete Buttigieg saying, wow, I thought he said he was going to bring the cost of eggs. You're like, dude, he's been there for like 96 hours. Like, how could you pin this on him? Well, now egg prices are way, way down, right? But I don't hear the part about the egg prices going way down. I only heard about egg prices going up with the tariffs. I only heard about the Dow going way down. I don't hear about the fact that it's gone back up. So I think that negative media coverage was going to pull them down a little bit. And overall, the tariffs, yeah, that's something that until people see results, it's going to affect his numbers, but they're still much better than they were in his first term. First term at this time, he was at 36% approval in Gallup. I mean, that's pretty low. I think he's around an average of 45% now. And obviously, Joe Biden pulled even lower than both of those numbers. So he's, he's still doing quite fine. I don't think any Trump supporters have left him, even though we hear that in the media that, oh, there's buyer's remorse. I can't find one person who has buyer's remorse. So I think he's doing fine. I think the numbers are going to go up and down. But overall, I'd rather be J.D. vance and the 2028 nominee and the Republican side than whatever Democrats have going because their approval. Lisa, we talked about on the shows like, Outnumbered is like as low as gas station sushi. Right. It's as popular as that 21% approval. That's where Democrats are at. So the alternative ain't looking good either.
- [12:14]
Lisa Booth
Yeah, I don't have buyers remorse. I'm annoyed with the media and the fact that, you know, it's always so negative as opposed to, you know, kind of just telling the truth. But we've sort of just become accustomed to that these days. What, what did you learn about President Trump, with spending that much time with him on and seeing him on the campaign trail and sort of seeing how the campaign operated? What, what sort of insight did that give you that maybe you didn't have before?
- [12:44]
Joe Concha
Well, I got to talk to his pollsters, which also gave me a lot of confidence to go on fox, like on October 2024. In the back of the book, I say, quote, trump wins this quite easily. Save the tape, play it back. If I'm wrong, this is how it's going to end. Right. I was one of the few people that said that that got to get. He won because they, they would play back that tape, I am sure. So overall, I got to talk to guys like Chris La Civita, meet Suzy Wiles, and just see the way the campaign ran. And I wasn't there in 2020. Not many people were because of COVID But there, there was such a confidence and a swagger and an unapologetic nature that this 2024 campaign did that 2020 couldn't. Like Trump couldn't do the rallies that he wanted to. He was constantly on defense. As far as Being blamed for Covid, even though obviously that was the Chinese. And then Biden obviously got that free pass this time around. They had a plan and they executed on it. And we didn't see almost any leaks to the press during the campaign like we had in past campaigns. So, like when they decided to go to McDonald's, for example, and the media killed him for it, like, well, he doesn't really work there, you know, oh, it's just a stunt. Oh, he looks foolish. That turned out to be the most viral moment outside of the assassination attempt, the first one of the campaign, because you can't call Trump Hitler and then see these pictures of him smiling and waving in a McDonald's apron. Like, somehow, you know, it diffused that, but it was the ultimate troll also, right? Because Kamala Harris said she worked at McDonald's, and then the campaign said, all right, we're going to try to make you prove it. And the funny thing is, Kamala wrote two memoirs about her own life and never mentioned once that she worked at McDonald's. She ran for president in 2019. Never mentioned once that she worked at McDonald's. Vice president for four years. Never mentioned once. Only until the campaign began in August. She started using this punchline and Trump just kept saying, no, you didn't. And that, that moment when he worked at McDonald's for three days after that, Kamala had to answer questions about, did you really work at McDonald's? Why don't you have a pay stub? Why can't anybody remember you working there? And I thought that that was just genius and being exposed to the campaign. You saw these guys in action, and these were pros. And Trump, most importantly, listened to them when in the past he didn't listen to his campaign people. For the most part, outside of Kellyanne.
- [14:43]
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- [19:29]
Lisa Booth
Kind of funny too because the media tried to position Kamala as like this joyful warrior and like vibes and like she's so much fun and you know, but then like when we saw her out in the campaign trail, she just seemed like angry and like tired and you know, and then you've got like, yeah, and like walls with his like, spirit, you know, and like there's just this like weird thing. And then when we saw President Trump out there, like you mentioned with the McDonald's thing or with the trash truck or like when he started introducing the golf swing, which was when I was like, all right, this guy is feeling really confident. But like he was having fun, you know, like he was enjoying himself out there. Like he enjoyed meeting people and being out of the campaign trail and like he was the one. And then we saw him in interviews with, you know, Joe Rogan or Eli, like he was the one enjoying himself in the process. Like his campaign was the one like the campaign of fun.
- [20:21]
Joe Concha
You know, who's winning when you. Exactly. When you see the candidate that's having fun as opposed to the one that wasn't and with Kamala was all contrived, right? So even when she would do the cap cackle and act all happy and she would have these big crowds, you later learn that, oh, she actually paid Eminem or Beyonce or, you know, pick, pick your artist here to perform at her rally. So they would show, people would show up just to see the performance, right? Like Beyonce went to Houston, Texas to perform and she didn't perform. She just like spoke for three minutes, left the stage and everybody just like kind of like left dejected because they're like, oh God, all we got was three minutes of Beyonce talking to us and then Kamala doing one of her horrible campaign speeches. So, yeah, Kamala Harris is obviously a big part of this book. And the biggest mistake of the campaign by far was when she had this two inch putt. Two inch putt. Josh Shapiro, governor, Pennsylvania. 62% approval in a state she absolutely has to win. And instead of picking him because she didn't want to lose that anti semitic wing of the party, I suppose she goes with goofy 80s sitcom dad Tim Walls, who, you're right, the jazz hands and oh, you know, I carry weapons of war. Actually, he didn't. Oh, I was in Hong Kong during the Tiananmen Square massacre. No, you're in a cornfield, Nebraska. Oh, I was a great football coach. No, you're an assistant coach because you got a DUI going 94 miles an hour and they wouldn't let you coach on a full time basis. So, you know, overall he was horrible, especially during the vice presidential debate. J.D. vance, who I had some reservations about being chosen as the VP because he underperformed in Ohio when he ran for Senate. And I thought that Glenn Youngkin might be able to liber Virginia and that he seemed to be a strong candidate if not Marco Rubio. And that turned out to be a stroke of genius by Trump. So in the end, Trump chooses the right vp, Kamal chooses the wrong vp. And never before has a vice presidential pick affected the race that much. But I think Tim Walls was that bad that he brought down that ticket.
- [22:12]
Lisa Booth
So I, you know, now that I'm thinking about it, although I think Walls was a terrible pick and definitely did great harm to the ticket. I don't think she would have won with Shapiro either because he's so boring. I don't know if you've ever. Like, he doesn't really have the it factor. Like, he's kind of. And he's also very small and like, you know, kind of like a little man. And considering the fact that you have, like, a woman on the ticket they needed. That's the whole reason she picked Walls, because she thought, you know, miscalculation, that he would connect with, like, men on, like, a bro level in the country. And obviously he did not. And I don't think Josh Shapiro would have fit that bill either. Like, people don't really look at him as, like, strong and a fighter and, like. Right. So I don't. I mean, I think that maybe the margins would have been tighter, like, potentially, you know, especially in Pennsylvania, as you mentioned, since he is very popular there. But I don't really know if that would have changed the overall, you know, the end result, to be honest. But, you know, and I'm just. I'm just saying that as we were having this conversation, I'm just thinking in my head about walls when you're. That's just what kind of like, popped in my mind. So I wanted to ask you.
- [23:14]
Joe Concha
Let me be clear about that.
- [23:15]
Lisa Booth
Yeah, yeah.
- [23:16]
Joe Concha
But walls didn't help. We'll put it that way.
- [23:19]
Lisa Booth
No, no, he was definitely a detriment to the campaign, more so than probably anyone else, to your point, for sure. But, you know, I also wanted to ask you. So did you start covering this before the first assassination attempt you had? I think it was, what was it? July. Right, the assassination. So did you start covering it before the assassination?
- [23:39]
Joe Concha
Yeah, so my first encounter with the campaign was.
- [23:43]
Lisa Booth
Well, I guess. Yeah, sorry. I guess my question was going to be like, how did that change? I mean, obviously that would change things. But talk about, like, the Trump campaign and President Trump pre assassination attempt versus post assassination attempt and, like, what you witnessed and like, how that changed the trajectory, changed him, changed the campaign.
- [24:06]
Joe Concha
Sure. Well, yeah, so I started covering this May 11, 2024. That was the Wildwood, New Jersey rally. And I'd never been to a Trump rally before. They don't come to New Jersey really at all. And I'm like, all right, well, I'm going to write this book. I'd like to be, you know, embedded with the campaign, and let's see how they operate. So I reach out to Margo Martin, who is one of Trump's top aides, and I said, hey, I'd love to cover this. I'm writing a book. And she's like, wow, that sounds great. We'll provide transportation. I'm like, oh, good, they're going to give me an Uber, you know, because I. I have an Acura that has like 250,000 miles on it and shakes when it goes above 60 miles an hour, and I really don't want to drive two and a half hours in that thing. And then I get the email saying, okay, you'll meet the President on this tarmac at LaGuardia Airport, and you will board the Trump train, and you'll be seated with other reporters that are covering the campaign. I'm like, oh, this is great. Going on the plane. Never did that before. So sit down on the plane. They have gold seatbelts, which I found very interesting. And then I'm starving. I didn't have any breakfast. It was already 1:00. And I'm like, I wonder what they're going to serve. It's kind of a short flight down to Atlantic City, but let me. I wonder if it's going to be, like, lobster tails or steak, you know, it's a Trump plane, and out comes Wendy's, which I found very interesting. You know, not McDonald's, I guess, only there was a Wendy's in LaGuardia Airport. So Tater Tots, cheeseburger, French fries, and Coke, of course, because that's our Diet Coke. That's. That's the Trump thing. And then Trump comes on the plane, and we speak for a little bit, and then he gets whisked to the front. And then I was back with, basically with Chris Lacivita and the rest of the Secret Service. But then when we landed, Lisa, it was interesting because then you go in the motorcade, and they closed off the highway. So we were. It was like, probably 12, 13 cars in this motorcade. Obviously, Trump's in that motorcade, and I'm in another car. So the Garden State Parkway, where we're going down only has two lanes, all right? And one lane was closed off, and we had state troopers basically flanking the motorcade. Suddenly, out of nowhere, these two old ladies come pulling up, like, right alongside Trump's car. And I'm like, who is that? It was like a white Toyota, like, Tercel. And eventually my car catches up to him, and I look in and it's like, probably like two girls that could be right out of the Golden Girls. And they look totally confused and a bit horrified, like, where are we? What's going on? So then eventually a police car comes up from behind and just kind of gets the car off the. Off the highway slowly. And I was thinking to myself, and I wrote a note to myself saying, how did that car penetrate the motorcade? And what if that was like a bad actor pulling right up beside, you know, the President's car? I mean, that. That could have been bad, right? Then we get to the Wildwood rally, and there's 100,000 people there. But the boardwalk is enclosed. The rides above Trump are enclosed. Little planes are allowed to fly over the stage where Trump was speaking. And I just kept writing to myself. I go, this does not feel secure at all. And I didn't have any idea what was going to happen in Butler, Pennsylvania, a couple weeks later. But sure enough, I'm about to go on, do the big weekend show that I've done with you. And then I'm watching Trump's speech in the green room while Jason Chaffetz and Katie Pavlich and Miranda Devine are back in makeup. And then suddenly, you hear the pops, and you see Trump go down, and you don't know what's happening, and you're like, is he dead? Like, what? He's on the ground for a while, and then he gets up and he raises his fist in the air and he says, fight, fight, fight. I'm like, wow, that was the most badass thing I've ever seen. There's blood on his face, and he's getting up in the middle of this crowd. Doesn't know if there's a second shooter. So when I interviewed the President, I'm like, what made you do that? In that moment, I would have gotten the hell out of there. He said, oh, yeah. There was a stretcher on the stage, and they wanted me to go on it. And I said, no way in hell am I getting on that. And then he said, I did that. I said, fight, fight, fight. And I rose my fist because I knew my family was watching, especially my youngest son. And I wanted him and my wife and my family and the country and the world to know that I was okay and that nothing was going to stop this movement. And I wanted to let the world know that. I go, wow. I mean, that's something I wouldn't do in that situation. I'd say, get me the hell out of there and get me in a car. So I think you saw Trump kind of humbled after that. Like, at the rnc, where I was. He was. Had his granddaughter on his lap at one point. And again, he made the point before and it was a correct one. He just seemed to be like he was having a good time. But I think the assassination attempt, the first one, really made him appreciate where he was in this moment of history and what he can do if he got back into office. He seemed to be a more. I can't. I don't have the right Word for it, I guess just relaxed and confident person after it than he was before because he probably was thinking, if I can survive this, I'll survive anything.
- [28:14]
Lisa Booth
Well, it's like a renewed purpose in life, you know, like it's, it's like, you know, did they ever talk about or did he, when you're interviewed him, did he say who he thought was behind this? Like we still don't have any answers on either shooters really like there's not been a lot of information. They cremated his body. The, the first shooter, Thomas Matthews Crooks very quickly, you know, he had these suspicious encrypted accounts. Like you know, just a lot of really strange things that don't add up and not a lot of information has surfaced. Did they have any sort of idea or kind of what did, what did they tell you about who they thought or what they thought was behind that?
- [28:55]
Joe Concha
To be honest, I didn't ask the question now that you said that. I wish I did because Trump really doesn't talk about that part all that much. I asked 10 questions in the book and I think we all have them. But the main questions around those two assassination attempts and the first one in the instance of crooks in Butler, Pennsylvania, how does a 20 year old kid be able to hide a high powered rifle next to a building that has a roof that has the one line of sight to that stage that couldn't be any more perfect. And then how does that kid then outflank the entire Secret Service and local law enforcement to get up on that roof and have the gun? I mean the fact that they didn't secure that building, they were in the building but they weren't on the roof, which makes no sense whatsoever. And the fact that this kid was able to do all of this, I mean no one got fired, not one person got fired from the Secret Service over this. The Secret Service head did resign in shame, but, but no one was fired. And the fact that Lisa knowing that there was a threat out there for 45 minutes and someone still gave the green light to send Trump onto that stage, how is that person still have a job? I have no idea because I don't know anything about. I've never been to the Secret Service, I'm not Dan Bongino, but I would never ever say, wait, there's a threat, no, we're not sending him out there until we have that threat contained and somebody still sent them out there. So a lot of questions around that one. And then Ryan Ruth, I was at Trump International just last week in Your neck of the woods in West Palm Beach. And I walked where the sixth hole was, where Ryan Ruth was in a sniper's nest for more than 12 hours. And I saw the location where he had this nest. And you would spot him if you walked the perimeter. Not one Secret Service agent walked the perimeter before Trump's out there on a golf course. I mean, again, this almost feels intentional. I mean, and you could call me a conspiracy theorist, fine. But this goes well. Past incompetence, the Secret Service has to do a better job. And the fact that they didn't in these situations, I would think Trump has a lot of questions, but it seems like he's moved on from trying to figure that out. And.
- [30:52]
Lisa Booth
Well, in your comments about sort of the security issues that you flagged is just an observer during the New Jersey rally, you know, very concerning. Also, I wonder if, like, he knows. Right. Because surely now that he's president again, he would have access to, you know, classified information or, you know, information that we might not be privy to as, you know, the public.
- [31:18]
Joe Concha
Yeah.
- [31:18]
Lisa Booth
And maybe he just doesn't. You know, they're not sharing it for a reason. But there's definitely. I mean, it seems. Seems impossible that they don't know more at this point. And the fact they're not telling. I mean, I think the fact that they're not telling us actually tells me more than. But.
- [31:40]
Joe Concha
Especially about Thomas Crooks with those encrypted phones and everything. You're telling me he didn't work for somebody they had to have.
- [31:45]
Lisa Booth
Well, because also, like, if you're like, okay, if I'm President Trump, that's like, one of the first things I'm wanting to find out. Right. Because you're worried about your safety, about the safety of your family. Like, that's one of the, you know, so I mean, I just feel like it's. It would be shocking at this point if they don't know more. So. But why do you think that he was able. President Trump was able to make the.
- [32:06]
Joe Concha
Greatest comeback ever, ultimately, because he was resilient. Right. I mean, I asked him that also. I said, why would you want to do this? Right. You, you, you went through an election that you thought was stolen in 2020. And obviously, some very odd. I'm being generous. But some things happened in Philadelphia and Atlanta and other cities that would give anybody pause. And that's what the campaign was telling me, that, yeah, they had the numbers that showed that he was going to win, but they still were concerned about election integrity. Fortunately, the RNC Had a team of lawyers and poll watchers and everything just at the ready this time. And without Covid, you couldn't get away with perhaps what they tried to get away with in 2020. So overall, why did he make the greatest comeback ever? Yeah, I guess he just kept moving forward. You know, there's a line in one of the Rocky films where Rocky saying, it's not how hard you get hit, it's how hard you get hit, get back up, and keep moving forward. And he just kept moving forward. I mean, all these felony counts against him that would have just shut down any other candidate, but he not only survived that, but he would get out of court and then hold a press conference for 45 minutes and dominate the news cycle. I mean, it was just so bizarre. But in the end, yeah, I mean, he's on the right side of every issue. I mean, no one wants this war in Ukraine anymore. Yeah. Gaza, that wouldn't have happened with Israel if he was in power because Iran wouldn't have been emboldened to give Hamas all that money and all that training. Obviously, on the economy, we're seeing spending cuts, which is a foreign thing we have not seen forever. And that's something that he promises to do as well. And then things like the cultural stuff, Lisa, I think is a reason why he won. I mean, I have a young daughter, and she's in fifth grade. She plays soccer, and she played against a boy not too long ago, and my daughter knew it and asked, why was that allowed? Well, the boy wasn't a boy. The boy said he was a girl. And 80% of Americans say that's wrong. You shouldn't do that. But Democrats take that side anyway. Or even when Kamala Harris said that we should pay for sex changes for illegals who were in prison, I mean, that became like, the most viral ad in the campaign that the Trump team put together. So they just were on the right side of everything, and they had the better candidate, the more confident candidate. And if you can't be Kamala Harris, then you have no right being president.
- [34:22]
Lisa Booth
We've got to take a quick commercial break, but we've got more with my friend Joe Contra. If you're enjoying the interview, hit send. Share with some of your friends, share with your family, or maybe give it a share on social media.
- [34:35]
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- [38:29]
Lisa Booth
Did he talk to you about the impact? I mean, he overcame 91 felony charges and, you know, faced investigations from Bragg, you know, Letitia James, Fanny Willis, Jack Smith. I mean, you know, did he tell you about sort of the impact that that had on his life? I imagine that that had to have been, you know, even though he's like a tough guy and extremely resilient, like I don't care how resilient you are, that's got to like rattle you a little bit, you know, it's pretty scary.
- [38:58]
Joe Concha
He said, you know what, it was a gift. I said, what do you mean? He said, it proved my point. It proved that the justice system, it's like a banana republic. It's weaponized. They wanted to take me out through lawfare instead of trying to beat me at the ballot box. And he said, I think a lot of people that may have been on the fence about me or may not have been my biggest fans saw exactly what Democrats were doing and it left a really bad taste in their mouth. And he said, so in the end, while those things look bad at the time, he said that that probably got me more votes than votes that I lost as a result. And you know, what you think about it? He's probably right.
- [39:35]
Lisa Booth
Before we go, what have I not asked you about that? You wish I had. You don't have to be too harsh. But what would you like to convey about the book that we haven't had a chance to yet?
- [39:50]
Joe Concha
I think the media coverage in terms of the media strategy from Trump, right. So we talked about McDonald's and the garbage truck and those photos going viral. I used the McDonald's photo on the COVID of the book and I showed it to the President when I was at Mar A Lago for New Year's Eve. And he goes, oh, he goes, I bet everybody, your people told you to use the assassination photo with, with the fight, fight, fight. I said, yeah, everybody did. And I said that while that was a iconic, you know, photo, I go, a. I think a lot, it's almost overused on some level. I go, with all due respect. And I go, and two, I think McDonald's, that, that encapsulated the entire campaign. But what else did was Donald Trump went on Joe Rogan for more than three hours, right? And that got something like 50 million views just on Rogan's YouTube channel alone. Like a crazy number, right? Like CNN. You go on there and 800,000 people watch there he goes on Joe Rogan. So did J.D. vance. And then Kamala Harris tells the Rogan people. Or at least Kamala Harris campaign says, okay, we'll do the show, but you're gonna come to us. And we're not going to Austin. And, oh, I'm only doing an hour. I'm definitely not doing three hours. And I want to know the topics beforehand. You're like, boy, is that dumb. What are you doing? You're just. Again, another two inch putt that was missed. And then the fact that she blew off the Al Smith dinner and the Catholic vote is so huge. It's such a big block. And they didn't send her there. Maybe because they thought that her and Trump kind of talking to each other the way Hillary and Trump did in 2016, maybe that would humanize him a little bit. Maybe she's just profoundly horrible at comedy. Maybe she's a human Chernobyl when she's outside of a teleprompter. I don't know. But they didn't send her there. They send that cringe video with Molly Shannon instead. And Trump is telling jokes like, wow, it's great to be in Manhattan for the first time in a long time. I wasn't served with the subpoena. I mean, that's funny, right? Or he said, he goes, you know, I had a hard time accepting that there are more than 2 genders. And then I met Tim Walls and I found that funny, right? So he killed it that night. The Madison Square Garden rally I thought was genius. Again, he's doing all this stuff in blue states and he's drawing these massive crowds. And I was at the Madison Square Garden rally and there's Israeli flags everywhere. And I never have been around that many happy people in one place since, like my last Spring break in Cancun and boy, I have some stories for you there. Lisa, hopefully the wife.
- [41:57]
Lisa Booth
That's another book.
- [41:59]
Joe Concha
Another book, you're right. And then I get home and then I see, oh, actually this was an ode to Nazis. And you remember the press coverage. I mean, it was insane. Tony Hinchcliffe, he's on stage four hours before Trump. He tells actually an accurate joke about the garbage problem that's in Puerto Rico. And then you literally saw news reports. And I have it in the book that that was the big changing moment in the campaign that late voters were breaking for Harris, especially Latinos, because of that joke that was told at a Trump rally four hours before Trump took the stage, that somehow people were going to say, you know, screw inflation, screw crime, screw the border, I'm changing my vote because I don't like that joke that can be told. I'm like, oh man, we are well past insanity at this point. And then finally the polls, right. Ann Selzer said that Kamala was up by three points in Iowa. Iowa in the same poll, Trump was up 18 points on Biden. You're telling me that Kamala friggin Harris reversed that by 21 points. So I went on Fox with Carly and Todd at Fox and Friends first and I said, please have me back the day after the election so I could dunk all over this poll. And sure enough, Trump won Iowa by 14 points. So I mean, the delicious aftermath, that's the best chapter in the book. That's after the election and all the reactions and the meltdowns truly is something to behold as far as the way people reacted and still happening to this day as we're seeing on these networks. But Trump, again, resilient. Fight, fight, fight. Keep moving forward. And that's what he's going to do for the next 45 months.
- [43:23]
Lisa Booth
Oh yeah, that I would pull was a disaster. So she's retired. I know she had to. She had to though, you know, like no one would ever. It's like, it's also like too, at some point with some of these polls, like for instance, I talked to John McLaughlin about the, one of the latest ABC Washington Post polls and he said if you, he showed me, if you dig into the cross tabs of the poll, they're only showing 34% of Trump voters in the sample. He won 50% of the electorate. So that's not an accurate poll. That skews everything in the poll. So it's like, you know, the challenge where we are today and you know, you know this and You've made this point in the interview is that, like, the media and the poll, like, the bias runs so deep that it just. Everything is infected by it. And so I think that's, like, the most difficult thing in the Trump era is trying to get the truth when, you know, when, like, so much is soiled and, you know, impacted and incorrect. And so it's, you know, you're really trying to, like, get to the truth, wherein there's, you know, so much disinformation around you, to use a word that the Democrats love, but they're the purveyors of it.
- [44:30]
Joe Concha
So that should be the name of your podcast. It should be, because it kind of rhymes the Truth with Lisa Booth.
- [44:35]
Lisa Booth
Oh, well, Joe, I don't know if you know this, but that's what the name of the podcast is. So is it really.
- [44:41]
Joe Concha
Oh, wait, you're right. I'm looking at my. My schedule now. It is the truth. Now we're thinking along the same lines.
- [44:47]
Lisa Booth
Oh, did you. Were you just joking or were you. I thought you were being facetious.
- [44:50]
Joe Concha
100 serious.
- [44:51]
Lisa Booth
Oh, okay.
- [44:52]
Joe Concha
I just know I listen to your pie. Just know it's. At least I. I didn't. I guess I heard it. It was subconsciously embedded in my head somewhere. So.
- [44:59]
Lisa Booth
Yeah, well, Giano actually takes credit for naming it, but she probably did, but I don't remember. So apparently we were at dinner one night, and he. Giano, called Pawell from Fox and he said he float. I think we're talking, like, you know, going through names, and I guess he floated it. So I'll give him credit. I don't remember, but he probably is telling the truth, so. And that's the truth of Lisa Booth.
- [45:17]
Joe Concha
Awesome. All right, well, I'm glad I was here. This is. I love long form. You know, when we do, like, Hannity or some show, you know, you get, like, maybe one, maybe two questions, and suddenly you hear the music. I'm like, ah, crap. I'm 10 seconds into my answer, but we could talk a little more. And that's great. But.
- [45:32]
Lisa Booth
Yeah, and it's. And it's hard to finish a thought when someone's in your ear telling you, like, we've got.
- [45:39]
Joe Concha
All right, I'm done. Exactly.
- [45:41]
Lisa Booth
Well, I was gonna say I hope to see you soon, but I know I'll see you soon because we're on the big show together on Sunday.
- [45:47]
Joe Concha
That's right. I just saw Vivian's rep's email with the promotion, so that'll be awesome. I'm looking forward to it.
- [45:53]
Lisa Booth
So I'll see you Sunday and All right. Joe Koncha, your friend. Appreciate your flexibility with the timing. My bad. But congrats on the book. I'm glad that everything. Well, I'm glad they won for the country and for life, but also for your book. And I hope it's a continued success. So congrats my friend.
- [46:09]
Joe Concha
Thank you. The truth. See you later.
- [46:11]
Lisa Booth
That was Joe Concha. Appreciate him for taking the time to join the show. Appreciate you guys at home for listening every Tuesday and Thursday, but you can listen throughout the week. Until next time.
- [46:21]
Joe Concha
Come on.
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Joe Concha
This thing is ancient.
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