← The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show
The War On Beef & The Fight To Save Local Ranchers feat. RS June | Ep. 50
00:53:49
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Tech User
Ah, come on. Why is this taking so long? This thing is ancient.
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RS June
Whoa.
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This thing moves.
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- [02:40]
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- [03:45]
Sean Ryan
So if you're like me and you're got your head buried in current events and constantly looking for things that provoke a deeper emotional reaction to amidst all of the madness and the chaos going on in life, I got to tell you this. This group came across my feed on X man and it stopped me in my tracks. It's you know, under the name beef initiative.com and I stopped on this and I started to dig into it and I saw this incredible organization that is really dedicated to bringing ranchers back to the forefront of the food supply chain and to try and get rid of all of the other corpor entities that are trying to disrupt our connection to nature and to to our food supply. And so when I saw this man, I just got overwhelmed and reached out through direct message which I have a tendency to do for people and and lo and behold, this wonderful gentleman that is on with us today reached back out and was like yeah, I'd love to come on. So without further ado, I'd like to welcome RS June to the to.
- [05:07]
RS June
It's a pleasure to be here. David. I really appreciate you reaching out. Like I was telling you just before we started, man, it took took a lot of courage to come out and say sort of where this came from and you know, how this all started. But you know, I'M glad that, that you responded to it well. And, you know, being a Navy SEAL and a CIA contractor, I was like, I think I can roll with this guy for a little bit.
- [05:35]
Sean Ryan
Well, I appreciate that. There's plenty of us out there in the world that are knuckleheads, but I try to be as genuine to my true self as possible, you know? All right, rs, before we, you know, just. Can you just give us a topical introduction to what it is you all are doing and just what it is, where people can find it and the overall general idea of what's going on?
- [06:05]
RS June
So the Beef Initiative, I like to say, is a think tank. It's essentially what it is. It's a modern day cattle organization with a focus on truth in food and truth in journalism. You can't have one without the other. You need to educate people about where your food comes from, what all this policy stuff is in the background, why beef costs, what it does, why you don't have access to your local rancher. So all that, all that has to happen first before you get people to divorce from the grocery store. And so that's really the main idea. You know, we're not, not against grocery stores. You know, if grocery stores carried local beef, that, you know, that'd be the thing. But that's not what's happening here. We live in a. In a condition where 85% of the beef in this country runs through just four multinational corporations, one of them coming from Brazil. That name is jbs. And these guys are. These guys are bad. They're bad, bad, bad, bad, bad. So, you know, we've lost. We're losing about 77 family farms a day in this country. What?
- [07:21]
Sean Ryan
What?
- [07:21]
RS June
Yes, 77 family farms a day are gone. I think it's 100. Around 150,000 family farms have vanished in the past five years.
- [07:33]
Sean Ryan
I don't even. Are you kidding me right now? Rs, is that. That's a real number?
- [07:39]
RS June
Yeah, I think it was between like 2017 and 2022. And that number's only accelerated.
- [07:46]
Sean Ryan
Oh, my. I don't know what to say right now. I'm in shock.
- [07:49]
RS June
Yeah. There's a lot of numbers that are shocking when you start to sort of circle around what's going on. Yeah. So four multinational corporations control 85% of the flow of beef in this country. We lose 77 family farms a day. Obesity and diabetes has increased like 100%. You know, our cities are chaos. The countryside is filled with nothing but dollar stores and vape shops. You know, same as the city really. So, you know, we're all the same here. We're all sitting here in the same boat. We're all filled. We're all surrounded by dollar stores and vape shops and no one's got access to local food anymore. And so, yeah, so the beef initiative is out here, you know, hopefully on the forefront of connecting people directly to their local rancher. And when I say directly, I mean that in the most thorough sense of the word, we connect people directly to the ranchers domain names, their websites. Right. We're not trying to sit in the way of things. We're not trying to get in the middle of things. 77 farms a day are lost in this country. There ain't no room for a middleman. Right. This is a rebuilding project. So. So there's a lot that goes into it. You know, the. The rancher direct is a. Is a. Is a structure and a philosophy that we take all the way down to the code on the Internet. Wow.
- [09:20]
Sean Ryan
Wow, that's brilliant. You know, one of the things that you. That really stuck with me right there is, you know, for many, many years, I think there was always a pretty distinct division between, you know, people in urban environments and people in rural lands. And the thing that you said that we're all connected now because of the disruption in our food systems and suppl supply chains and our access to the. The fundamental foods that keep us healthy, which is protein. Right. That there is this cross, this is connection. It's. We're interwoven together.
- [10:00]
RS June
And.
- [10:00]
Sean Ryan
And you know, what was really, I think the hook for me is when you responded to me, you know, on. On X, you know, you shared really briefly with me your background and story out of Philly. Could you kind of talk through that background a little bit? And what ended up getting you to where you're at right now?
- [10:23]
RS June
So, yeah, so really the story starts of my entrance into the beef industry, you know, about five years ago, is really when things kind of took a turn for the worst in my life. You know, that story kind of starts back in 2008 with the financial collapse. That's when, you know, everything kind of turned upside down for me. But, you know, 10, 15 years later, you know, I found myself, I guess, with the chip on my shoulder and, you know, kind of a hardened heart. And I was actually working as an artist and designer. I was a sculptor and I helped, you know, I helped a couple guys build some companies. And one of the things that I was doing before I was. Before I became homeless was I was building 250 million dollar sculptures getting paid 12 bucks an hour to do it. So that was basically like, like I had hit like the peak of like, I'm a very skilled designer. These people trust me. But you know, lo and behold, of course that whole, that whole market's a scam. And, and, and I ended up where I was, so I ended up hitting the road from that. And, you know, series of, combination of circumstances led me to, you know, being out on the street for a little bit. A little bit turned into a little while. A little while turned into a couple of trips back and forth from Philly to Jersey, sleeping on the train, and, you know, it took a little while for me to get up on my feet. You know, it's little funny about that story is one of the things that helped me get off on my feet was bitcoin. So I ended up finding bitcoin while I was basically running around the streets, running around the train tracks and I was working and stuff. Of course I was still pulling money in. But at that time, I mean, you couldn't get a place in Kensington under the train tracks in that neighborhood where kids are walking over dope fiends shooting dope in between their toes for less than 900amonth. That's like the worst neighborhood on this planet, right? So, you know, I decided to kind of make my own way. I discovered bitcoin because I was, you know, when you run around people on the streets, they got all sorts of ideas and. But this one was a good one. And so I just started stacking and I ended up being able to save enough because, you know, price went up. The. I wasn't, I didn't have enough to get a apartment of my own because, you know, first and last month, all that stuff, right. So. But I did figure out that I could sublet. And so I figured out, oh, I just got to. I just got to save up. 400 and I'm good. 500. I'm good. So that's really where it started. That's where things started to really level up. You know, I got on my feet, started making a little bit of money, started digging a little bit deeper into what, you know, value meant. Right. That's what really bitcoin taught me. I'm not all bitcoined out or nothing, but, you know, bitcoin taught me what money was and what value was, and it taught me to look a little bit deeper and into things. And so once I crossed that path of money understanding, I ended up meeting a guy named Texas Slim and Texas Slim was the founder of the Beef Initiative. Now, he's a lot like me, man. He's. He's. He's like the. He's like the West Texas version of this Philly kid who's sleeping on the streets, right? I don't know. I don't know if you ever been out to Canyon or Amarillo, but they gotta look in their eyes. They have a look in their eyes out there. It's where people get lost, right? So he saw something permanently. Yes, sir. So, you know, he saw something in me. Well, I reached out to him and I said, look, I don't know who you are. Something about you, man, like, let's go. Here's what I do. I put together a little video form because I have a little bit of, you know, digital skills. And he was like, okay, there we go. You're my man. Let's roll. A couple months later, we ended up. I moved from Philly down to Florida and we ended up going down to Miami for the first time. And he went on. On the John Pop Show. And that's really where. Where the whole thing started. I didn't have. I didn't have, you know, real digital design skills, like web design or, you know, anything like that. I didn't know. I didn't know shit about the beef industry. I didn't. I. But. But here's what I did know, because this is what the Beef Initiative taught me, is that our mothers used to cook with tallow from a local farm. My mom grew up cooking microwave meals. She died young in the streets and everything, you know, after she died, I pointed at everything. Everything was the problem. It's capitalism. It's this, it's that, it's the other thing, right? Until I learned about the cow and I learned about what happened to our nutrition and our health. And I started looking back on pictures, like in the 70s, and I'm like, everybody looks normal, right? Like, everybody looks good. All the girls look good, Guys look handsome. Like, why is everybody so disgustingly ugly today? And why is everything around me breaking down? And why is everyone kind of swirling around in chaos, pointing fingers at some boogeyman, when really the problem is, when you come down to it, the problem is a loss of value of our currency and the loss of our connection to our local food. And that's it. You fix those two things and you start with food. Don't start with the currency. That's too big. Start with the food. You want to. You want to build a self sovereign life for yourself. You want to Build a life of freedom where your mind clears up, where you suddenly have access to God and spirituality again. And you have access to all those feelings that you had when you were a kid. You remember those. When you felt free, you know, you just kind of laid on the bed, you were good, you know, you weren't feeling like something. Something could happen, right? That's. That's what beef. That's what. That's what local beef brings you, you know, and so that. That's really what I discovered. And so, you know, I was running around with a chip on my shoulder. I was, you know, traumatized by everything that happened with mom and all that stuff. But, man, once I met Slim and once I started working with the Beef Initiative, all that anger turned into something else. It wasn't just like, you know, running around, like, foaming out the mouth angry. It was very, very disciplined. Now and, you know, the Beef Initiative for me, you know, take it. Take it for what it is, man. But the Beef Initiative for me is revenge. That's what it is. I lost my mom. I lost a lot of friends. I've lost. I didn't really have much, but I also never had nothing. I never gained much, you know, until until now. So this is a revenge move for me. You know, this is it. And so you kind of see the. By the way I act on. On. On X, you know, that's it. I'm done with the BS. It's no more asking for permission. I'm not going to sit here and pretend like I'm the one who's out of place and I'm the one who's coming from the outside. No. We've had decades to correct this situation. 80% of this country lives in the city. How many of those are in poverty? So we. We have to have a new pathway, and we have to speak from a place that includes everybody. And if you ask me, you want to solve the problem of the city and the country coming at each other like this. Feed the city local beef from their local ranchers. Is that. It's that simple. Fill the bodegas with local ground beef. It's that simple. David Rutherford, my best friend. Welcome to the show.
- [18:49]
Sean Ryan
Sean. Thank you for having me. It's an honor to be here. What's up, team? I recently had the incredible honor of joining my best friend, Sean Ryan, on his show. And as a token of my appreciation for him and his audience, I want to do something special for you. For 30 years, I've been helping individuals and teams to discover how to utilize pain and suffering to propel their performance from the World Series champions, the Boston Red Sox to elite operators, top entrepreneurs and business owners, I want to offer the first three foundational Frog Logic courses that I've been developing for the past decade. Embrace Fear, forging, Self Confidence, and Team Life. These courses come straight from the painful stories and lessons learned I talked about on Sean's podcast, and they also emerged from the thousands of people I instructed. Normally These courses are $200 each, but until September 15th you can get all three for just $200. That's three courses for the price of one. Please go to DavidRutherford.com or click the link in the description to get the bundle. Thank you very much, Ouya and Godspeed.
- [20:01]
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- [21:02]
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- [21:34]
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- [21:59]
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- [23:05]
Tech User
Why is this taking so long? This thing is ancient.
- [23:08]
Lenovo Advertiser
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- [23:22]
Tech User
Whoa, this thing moves.
- [23:24]
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- [23:42]
Sean Ryan
You know, I, when I think about it, obviously, you know, I grew up and involved in the military industrial complex and you know, from the moment I was a frogman and seeing how that worked and you know, where we'd go and what conflicts we would be involved in and for why. And then, you know, working for the military industrial complex directly at Blackwater and then for the intelligence world, you know, you, you get an eye opening, right? You're not that innocent kind of naive young boy that thinks America is one thing but it's really another. And you know, if you understand the story of that industry, you understand that it was a monstrous consolidation of defense contractors post Vietnam. And if I'm understanding you correctly, and by the way, I just want to throw a little tidbit in for you guys listening. RS when he was down in, in in Miami meeting Texas Slim for the first time, he actually met Jordy because Jordy was the producer for Anthony Pompliano and his bitcoin show. So we just had a little reunion before we got on, which was, man, there's nothing better now. It proves how small this world is and how impactful we can really be through these random connections and getting together. So side note there, but you know, as I began to realize what was taking place and I think we've also seen that recently with the banking industry post 2008 collapse, right? I don't even know how many small local banks have been demolished by the big five. And just a couple years ago a bunch of regional banks collapsed and went away. One out in California there. And, and if I'm not mistaken, what I'm reading off off beef initiative.com is is this is what's taking place and in our beef industry right now. Tell me what your learning curve was like and what were the finer points that's that, that Slim introduce you to. What was, what were the ideas, the main core ideas that hooked you? Like, whoa, this, this is worth dedicating my, my life to in support of this man.
- [26:12]
RS June
Well, you know, everybody's got a different entry point into beef. You know, it's, it's, it's getting really popular now. A lot of people's entry point is, is nutrition and health. And I think that's great that, you know, it's definitely something very close to me, of course. But for me, coming from where I come from and you know, saying everything that I just said about, you know, loss of access to tallow, all that stuff, right? How do you get tallow got process that cow. So for me it all came down to when Slim explained the, that four multinationals control the processing in this country, you know, and that we have lost. He says Slim likes to say Texas had 200, has 254 counties. They used to have 254 processing centers, not anymore. And so that's what fixes our society. That's what brings local beef into local schools, into local corner stores and feeds these people, meeting them where they're at, you know. And so it was really. It's all about the processing center, man. It's all about the processing center. Everything else comes after that. The education and the marketing, of course, it's a huge, huge, important part of it. But for me, when I learned that we have lost all of our processing centers. And that's the reason we don't have access to cows anymore, that was like, holy crap. And when. When. When I met with Slim out in Texas. Because about a year and a half after meeting Jordy and all those down in Miami, Slim went out to Thailand because Slim's. Slim's like I like to call Slim to Steve Irwin a beef. Crazy Uncle Slim to Steve Irwin a beef. So he went out to Thailand because he was doing some investigations he wanted to build. Rebuild this global cattle industry. Peer to peer with local beef. And when you go out there, same shit's happening out there. Same stuff. They don't got access to cows. Their food supplies filled with seed oils. Most of our seed oils come from out there. I know. I don't know if you know that, but all the vegetable oil, canola oil, palm. Palm oil, rather palm oil. But. But. Yeah, so. So he was seeing the same things. He hit me up when he was out in Thailand. He kind of left me back here to run, you know, the beef initiative or whatever, you know, which was maintaining the website. All the stuff, right? Like, communicate with people. I did not have the confidence to communicate with all these ranchers, man. I'm from.
- [28:56]
Sean Ryan
I. I can't imagine, man, coming off the streets, getting thrown into this. Now all of a sudden, you're talking to not only ranchers, which are. Are some of the hardest human beings out there on the planet, shout out to Braxton McCoy, right? And his. His f. But it's. It's also. It's. I mean, these people are. Are angry and.
- [29:19]
RS June
And they're distrustful and.
- [29:21]
Sean Ryan
Yep, they're distrustful for good reason. So. But what did Slim. I mean, he just was like, hey, man, figure this out, or pretty much.
- [29:31]
RS June
I mean, you know, figure it out. But, you know, he. He wouldn't. He wouldn't have thrown me in a deep end if he didn't believe in me. Because my spirit was there. You know, I had that chip on my shoulder, the same chip that he had, right? Like the kind of chip that doesn't go away. Like chip that keeps hurting and pinging you and reminding you of everything that's happened. And so, look, I was a guy with. With, you know, everything. Everything in front of me. And the spirit was alive. The beef was fundamental. My, you know, my perspective of. Of, you know, when I understood the tallow thing, the cooking with tallow thing, the process. And he was like, june, you don't have the confidence right now, but I know that you have all of the knowledge already. You know, you know 100 times more than a lot of these ranchers that you're going to go interact with. You need to believe in that and believe in yourself, because you're coming from a place that no one is coming from, and that's your power move. And it took about. I mean, honestly, it took about a year and a half, you know, or more probably up until a couple months back, to really, really start to own that.
- [30:47]
Sean Ryan
Tell me what some of those first conversations with ranchers that you were approaching, hey, we're doing this thing. What did they. Was it, like, click, or was it.
- [30:56]
RS June
Yeah, it was a lot of disrespect. It was a lot of disrespect, I bet. Didn't. It didn't rub me the right way, I'll tell you that. I was like, this is what I'm doing right now.
- [31:07]
Sean Ryan
You're from Philly.
- [31:09]
RS June
I'm like, exactly, right? So I have a bad attitude already. I got a bad attitude already. So you come at me sideways, I'm. It's gonna come right back to you. I'm not a salesman. I'm kind of more like a hustler, right? Like, that's. That's my deal. So you either. You like it. You don't. Okay. But that's why I have a good team around me now. Ranch mama Shannon. Shout out to ranch mama Shannon. You know, the kid who lost his mom, grew up, came up on the streets, found ranch mama Shannon in Everest at. In. In Kellerton, Iowa. And she. She, like, slim. She believed in me. I don't know why, but she did. And so I keep those people super duper close, you know, I keep them very close. Because, yeah, man, I've been called. I told people a little bit of the story, told a rancher from Jersey. I was like, this is my guy. We're gonna connect, man. This is gonna be my guy, man. This is awesome. He was like, basically, f off. You're a marketing company. Don't give a crap. Get out of here. I'm like, bro, your listing has been on our map for free. I just came off the streets, bro. Your listing is on there for free. It's only 25 bucks. You're a marketing company. I don't want nothing to do with you. Yeah, so there was. Man, it's been a long road, but. But, yeah, now what.
- [32:35]
Sean Ryan
What did ranch mama teach you about talking to ranchers because they are, they're just a different cut of people, man. They're that when you live in the saddle and you live in that butcher shop and you live, you know, with the wor you might lose 100 head and with some kind of bizarre disease every single day, you got your family out there ranching with you, man. Those are hard human beings. And like we said, there's a reason when you got, you said 75% of the whole processing industry with three American companies and one mega corporation, JBS from Brazil, I'd be pissed too. So what, what advice did she give you?
- [33:22]
RS June
I mean, it wasn't so much advice. I'm a little hard headed. No, I try, I try to, I do take the wisdom of these people around me. Of course there's a. I come with, I come with what I come with and there's a lot to learn. And so I mean really, it wasn't necessarily advice. It was just practice and practice and I mean, you know what, I guess really her advice to me most recently was, you know, you're getting kind of loud and you know, you're getting kind of bold and it's having a big impact and it's working. But don't forget that you're, you are talking to a population that is a little bit quieter than you and.
- [34:13]
Sean Ryan
June. I've been told that once or twice myself.
- [34:17]
RS June
Yeah, yeah. So, you know, but look, there doesn't need to be one way that we do beef or one way that we sell beef or one way that we market beef. Right? With four. Look, if we can deport. Hashtag deport jbs, these Brazilian bastards. Get these guys out of here. If we can deport. Hashtag deportjbs, we can free up 20% of the beef industry for American ranchers. Now they didn't do that before because JBS was too big to fail. I forget who said it. Some guy in Congress, whatever. I don't play in politics that much, but I've been dabbling into a little bit more because I'm getting really good at writing about policy. But I don't play politics. And so I forget where I was. I was going with that.
- [35:12]
Sean Ryan
But the, the lessons from Ranch Mama and, and then just how you're taking that to bring these ranchers into the initiative. I think because that's your main objective, right? You, you want to get, you want to convince that these family owned ranches that do not have marketing backgrounds, that do not to connect to customers not only in their own state but in all the states. Around them. I mean, you know, I went to your beefmap.com, which is. I highly recommend anybody listening if you're interested in really understanding where you can source locally, locally farmed beef. This organization have. This has beefmaps.com and you can find all of the ranchers that support this initiative on this map. And, you know, as June just said, you know, he had one listed in Jersey. Jersey for free. Without even charging them anything for. For that. That service. So, you know, how are you. What is you and Slim and who are the other people in your initiative and how are you convincing these people to join?
- [36:26]
RS June
Sure, sure. Well, okay, so in the back here, of course, you know, in order to be. To have the confidence that I have currently, you know, in the cattle industry is because I got some people behind me that advise and. And tell me, like, dude, you're just crushing it right now. I don't understand how no one is getting at what you're getting at. So one of those people that's really close to me is Cole Bolton. Cole Bolton from KNC Cattle. He recently sold KFC cattle. He was a processing center owner outside of Austin, Texas. He processed 400 ranchers beeves. 400 local ranchers had access to processing because of that man. And so that's who I got on my phone all the time. And, you know, he said to me the other day, he was like. He was like, june, you know, I. Sometimes I really wish I was from the east coast because it would just be so much easier to be direct like you.
- [37:28]
Sean Ryan
You're like, you gotta live in Philly. The only way you get that way is if you. And if you're on the streets in Philadelphia, Philly. I'll tell you what, to all my Philly brothers from Penn State, man, God bless you. I miss you all. In fact, one of my best friends right now from the SEAL teams is a firefighter in Chinatown in Philly. And he. He's. He's meeting a lot of people on the street and just. He's like. He's like, rut. Philly's different. I was like, I know, brother.
- [37:56]
RS June
It's different, man. It's different. It's like, hey, look, that's where. Where the Declaration Independence was signed, right? I mean, where Lead. You lead out there. So things are a little bit different. You know, culture's a little bit different. Religions are all mixed up, and not from. Not from immigration. Yeah. You know what I mean? Like, you got. You got freaking million Muslims out there that generations were born there, right? So it's not even. It's a unique melting pot of a place. And, you know, it took me a while to kind of love Philadelphia again, because it's as dark. It took everything from. It took my mom from me. It's. Man, it's so bad. There's more dope that runs through that neighborhood that I'm from than anywhere else on this planet.
- [38:43]
Sean Ryan
Wow.
- [38:43]
RS June
That's a fact. All the dope runs through Philly, so. And. And in Kensington, So. So anyway, so, you know, with all that, Cole's just like, you know, which is, you know, one of my advisors and supporters here on the back. You know, he. He. He kind of guides me in certain ways. You know, some of the JBS stuff that we're writing about right now, he's like, june, be careful, man. I'm like, bro, I've been. I've been butting heads of drug dealers my whole life. Let's go. So.
- [39:16]
Sean Ryan
Well, that's what I'm. I'm thinking, like, as you're telling me this, and I read a couple of your articles that you have on written there, and. And, man, you're throwing blows for. You're.
- [39:24]
RS June
You're.
- [39:24]
Sean Ryan
You're throwing some haymakers out there.
- [39:27]
RS June
Are.
- [39:27]
Sean Ryan
Are you guys about trying to take on any of these mega corporations? Are you guys nervous about what might be the ramifications, not only for you guys, but for the beef industry, for ranchers out there? I mean, obviously, they already feel like they're under assault, but you know, what types of things attacks have you seen, not only against ranchers, but, you know, this whole initiative to get people back to locally sourced beef.
- [39:56]
RS June
I mean, the attacks are already underway. You don't need to attack anymore. Like I said, we're losing 77 farms a day. That's not about to be war. That's war, right? So, like, the way that I see it is this is already happening. This war has already been going on. Do I see any additional threats? Nah, not really. Because what. What else could they do? You know what I mean? Like, they're already in control, and they know that. What. Who's this little guy from Philly gonna come out here and say, jbs? Jbs. They're not worried about that. And I ain't saying nothing new. Al Jazeera wrote about it. Bloomberg wrote about it, Reuters, ap. Freaking rocket. You know, ask Grok about it. Grock will tell you. So it's. We're just putting the pieces together. I happen to be, you know, really good at technology. You know, coming up off the streets and progressing so quickly. Technology was definitely part of that. Right. And so, you know, and my kind of like human connection thing, I really love to make human connections, which is why it really pisses me off when people are mean to me, you know, in the, in the industry and everything. But, but.
- [41:18]
Sean Ryan
Tell me about Jason Rich.
- [41:20]
RS June
Jason Rick is another one. Yeah, Jason Rick is another one. He's out there in Crawford, Colorado. He's got some of the cleanest soil. He's, he's rebuilt his ranch from scratch. He laid the, he laid the, the plumbing or the, he, they laid the irrigation and, and he's got something really, really special. And he's one of the co founders of the Beef initiative too. So it was Texas Slim Jason Rick, Cole Bolton, myself, ranch mama Shannon comes along and that's really the core group. And Jason's out there. He recently put up his, his, his ranch home, his guest, his guest house for the ranch. So now he's got another, another piece of income coming. And part of that I'm very, very honored to be able to say this part of that money, $10,000 the Beef Initiative and the I Am Texas Slim foundation gave to Jason Rick for his internship building. So.
- [42:28]
Sean Ryan
Oh, wow, that's cool.
- [42:29]
RS June
Yeah, yeah. So, so, you know, we try to lead with, with by serving other people. You know, first and foremost we lead through service. That said that, you know, we do have some free listings on there. The listings that are on beefmaps.com they started out not because, you know, I scanned the Internet and started, you know, just adding ranches. We had a portal when we first launched for consumers. Hey, tell us where your rancher is. Just put them on the list. Let's get these guys some business. And so the first 160 ranches came from consumers, just adding the ranch themselves. Yeah. And so we've been following up as we go.
- [43:10]
Sean Ryan
What's up team? I've been writing for over 40 years. Finally I've decided to bring to life a character that has been on my heart since my experiences of carrying a gun for a living. If you recently watched my episode episode with my best friend on his show, the Sean Ryan show, you heard some of my real world experiences that shaped this character and the story of the Poet Warrior. Can a poet's soul survive the crucible of war? The Poet Warrior follows Adam Ferguson, a reclusive teenage artist haunted by his father's early death as he transforms into a battle scarred Navy Seal through the chaos of combat in the shadow of 911 Adam grapples with the raw truth of mortality. His journey is a searing odyssey of heartbreak, failure and the relentless search for identity amidst the ruins of lost loved ones. Set against the turbulent dawn of the global war on terror, this is a story of a young man torn between his poetic heart and the hardened warrior he's become. If this sounds like a story that might pull you in, please visit my website@davidrutherford.com or click the link in the description below. And if you pre order now, your signed copy will be delivered before the holidays. Thank you very much and Godspeed.
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- [47:42]
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Of people have turned to Claude, the AI assistant from Anthropic because it just feels different. Where other AIs often sound a little robotic, Claude has been designed with special research that informs its character, meaning that Claude just gets it when it comes to empathy and emotional intelligence. That's why Clawd has become the if you know, you know, choice for dating advice, career coaching, gathering your thoughts for those important life decisions, and more. Give Claude a try for free at Claude.com that's C-L-A-U--E.com and let us know how you feel the difference.
- [48:18]
Sean Ryan
That's cool. And, and has the. Tell me what kind of the response. I mean, obviously you've, you've quoted a little bit of a trepidation first initially with ranchers and you reaching out, but now as they get into the system, how many total ranchers do you have in the initiative and what does the increase in business look like on average for these people because of. Of joining forces like they have with you all.
- [48:44]
RS June
Oh man. So it's hard to. Okay, so the first question is we've got. But I don't know the exact number because I'm just kind of adding them as we go. But I think we're probably up to like 190 or so branches on there. We've added like formally paying subscribers. We've added maybe like 15 or 16 in the past two months. So that's really good. And they're mostly around along the bottom bar. Our featured rancher Direct certified ranchers. And so that's, that's a certification system that we created. It's a standard mark. And, and really what it, what it's about is single source beef fulfilled directly from the rancher without, you know, a supplier in the middle of it.
- [49:44]
Sean Ryan
Awesome.
- [49:45]
RS June
Super simple, super simple. But we had to do it because, look, I do believe we're going to get JBS out of here. I'm fully confident we're going to do that. As, as a country we need to do that and I believe that it's going to happen. Trump's making some moves right now are very interesting.
- [50:03]
Sean Ryan
Oh, there's, there's a truck going, truckload going on right now. Brazil, they're the head of their Supreme Court has been kind of busted. They've liquid, they sat on his assets in America. There's a probe because if you follow a guy named Mike Benz, et al, he basically exposed how the State Department and the agency supported getting Lula, who's a criminal, in and Bolsonaro out and how they were going at him. So, you know, I, I think you're going to see tariffs on Brazil that are going to be absolute out of control. And I, and I also think there's a, there's a heavy lobby in D.C. right now from the ranching world saying, hey, you know, let's get this, these people in check and let's start having Americans buy directly from the ranchers. So I think you're in just an absolutely amazing time right now. Do you guys feel that? You said you weren't involved in any lobbying, but, you know, obviously, you know, maybe your pieces are being spread. Is there any initiative for you guys to get into lobbying or con or work with local congressmen or anybody in Texas or any of these other places?
- [51:17]
RS June
I don't know about the lobbying thing. I don't know a lot about that world. We were written about once. So our senior writer and research analyst who we bring in from time to time, Brianna Sagdahl, if you haven't checked her out. Wow, she's amazing. Brianna9 b r e e a u n a Brianna9 on Twitter. Yeah, she's a powerhouse. She works with us, you know, from time to time and she, she spoke independently, you know, just as a citizen up in South Dakota. And our push to get 3D printed meat banned from taxpayer, you know, stuff. So we succeeded in that and they gave us, they gave the Beef Initiative a shout out in the recording. It was amazing. And then somebody wrote about it and they called the Beef Initiative an NGO and a lobbying organization. Both of those things are incorrect. Okay. We are, we are a think tank. The Beef Initiative itself is for profit.
- [52:39]
Sean Ryan
Yep.
- [52:39]
RS June
The I Am Texas Slim foundation, which is the Beef Initiatives foundation, is non profit and that's it. So we work with, we, the foundation side is relief efforts and some policy work, you know, with Brianna, a little bit of support. It's a startup, you know, foundation, so we don't have a lot of flow there. But I get a little bit of support for beef News and beef maps and. Yeah, yeah, yeah.
- [53:05]
Sean Ryan
Well that I just think what you're doing is, is really interesting as I scroll through some of these, these, these ranchers. Right. Ebersol Cattle Company, Browsy Acres, Beck Ranch, Shirttail Creek Farm, Carter country meets Chap Chapman 3C cattle. Tell me about these people, some of them and tell me about who they are and kind of their stories. Maybe pick one of them and share their story right now with the listeners.
- [53:40]
RS June
All right. Sure, sure. Well, I think, you know, I gotta really, really talk about eversole cattle. That's ranch mama Shannon. Ranch mama Shannon and her family. She likes to talk about how she was, she wasn't really a cowgirl. She, she would never, she would never eat anything that had to die in order to be eaten. Right. And then she met a cattleman and well, things kind of changed since then and she became, she became a cattle woman. And now she's leading that charge from her ranch and helping me lead this with, with the beefmaps.com and so they're out in Kellerton, Iowa. They're grass fed, grass finished. They have access to their local processing center. Not the big four. They, their, their, the breed of cow that they have is main. Anjou. Right. Sounds fancy. And it is, it's, it's a different kind of breed. Right. A lot of the cows that you see out here in America for damn good reasons, Black Angus and Beefmaster. Because it's really damn good. But there is, there is a whole world of cows with different taste profiles, different nutrition profiles. And what I love about what she's doing out there is that she's bringing that education of, you know, it's not just Black Angus, it's a cow's not just a cow. Cow's not a cow's not a cow. Right. It's like, like they're all different. And it's really about how you raise it, how you process how you process it, and the care that you take both before and after to make sure that that cow both lives a good life, but it's also expressed to the consumer in a way that they know. And she, I told you that she kind of gave me some advice before, like, you know, don't forget who you're, you know, don't forget who you're speaking to. I love the energy, June, but don't forget who you're talking to. Loudmouth. Okay. And she's old.
- [55:55]
Sean Ryan
She's smart woman.
- [55:57]
RS June
Yeah, yeah. As ranch mama. Yeah. So, So I, I, I, I listen to her. I listen when she speaks. I listen to her. And it's just a really, it's a really good relationship. The Browsy Acres on there, I could tell you a little bit about them. You know the part that I really love about Browsie Acres, aside from the fact that it's Ronda Rousey from the wwe.
- [56:23]
Sean Ryan
Oh, my God, that's awesome.
- [56:26]
RS June
Aside from that. Which we kind of keep that in the background a little bit. Yeah. You know, for her to respect their, their privacy and everything. And, and of course her husband Travis, who's the mma, you know.
- [56:37]
Sean Ryan
Yep.
- [56:38]
RS June
King. Right. So anyway, but as tough as they are, they're regenerative ranchers, and they're not just regenerative ranchers. Grass fed and grass finished. Their grass fed and regenerative grain finished. That's different. What the heck does that mean, June? That means that the grains that they feed them move around in the pasture with them, and the grains are grown on the farm. So when you hear people talking about it's only great, you can only eat grass fed. Everything else is unhealthy. That's garbage. That's, that's, that is a psyop right there. Because there are so many ways to raise a cow. Whenever I hear, I call them grass fed Nazis. I love grass fed, grass finished. The beef that I get down here in Florida is grass fed, grass finished. Can't tell you where I get it. They're the Mennonites and they prefer their privacy, but.
- [57:33]
Sean Ryan
Got it.
- [57:33]
RS June
But, you know, like, that's just. You have to dig deep into this industry. You have to dig deep because the stories, the experiences, the different protocols, the different ways of raising cattle, the different breeds talk about, you go into different regions and things start to change. Right. You, you're not going to raise a cow in, in, you know, you're not Going to raise the same cow in Florida that you do in Colorado, Although you might be able to cross breed and, and have pretty good results. You know, one of these guys I know down here, he cross breeds Red Angus and Beefmaster, or I'm sorry, Black Angus and Beefmaster, which is a different kind of, A different kind of deal. And a lot of the, the cows down here, you know, it's sandy soil. What are you gonna do? Yeah, his beef, his beef is so just marbled. And man, I'm like, how the heck did you pull this off? Well, it's a closed herd. He's been raising these cattle in a closed herd on his land for five generations. Wow. So. Wow. That's what you get when you dig deeper. Right. That's what you get when you depart from the multinational beef system, when you stop shopping at the grocery store. And let me just say this, my experience of going from eating beef at the grocery store to eating beef from my local rancher, it is, is quantifiable. Right. So I was fasting when I first started to kind of change my diet. I needed to reset. I was fasting, wake up. You know, I go to the store before, get some grass fed beef, you know, from the grocery store, cook it. Man, it's damn good. Lots of butter, super good. I am full. I'm nourished for like five hours. I'm like, damn off of an eight ounce steak. That's amazing. Well, well, that ain't, that ain't nothing. I started buying beef from my local rancher. Same eight ounce steak. Now I wasn't hungry for seven hours.
- [59:45]
Sean Ryan
Wow.
- [59:45]
RS June
Why, why is that? And how much money did I just save? Not buying snacks and this, that and the other thing. And it's not just about like what you're not hungry from. When you eat, eat actually nutritious local beef, your entire desire structure changes.
- [60:06]
Sean Ryan
Interesting. Yep.
- [60:07]
RS June
You don't, you just don't need things anymore. Right? You're good. What do kings eat? They eat steak. They're kings. Right. You want to live a life of luxury? Just shake your rancher's hand and cut out all the bs. Success.
- [60:23]
Sean Ryan
Well, RS June, man, I can't thank you enough. This has been absolutely educational for me. Your story alone makes it incredible. And the fact that you have these really amazing people behind you and supporting you and working with you to create something that can probably, you know, what is it? Go to war, like you said in the beginning, and take our food sources back and give it back to the people, whether they're from the streets or they're, they're, you know, in the suburbs or they're out in the rural, rural, beautiful lands of this great nation. So I really appreciate it. Why don't you tell everybody where they can find, how they can participate and what you guys got coming in the future.
- [61:17]
RS June
Absolutely. So if you want to connect with me directly, you can follow us on Beef at Beef initiative on X. That's really where we're the most active. That's where the truth is at currently, you know. Yeah, it might be one big honeypot operation for the AI apocalypse of the future, but for now it's really doing a great job. So if you want to connect with me, you can, you know, you can connect with me there. If you would like to support me and my work through, through beef collection. We just launched the Rough Shot collection and you can visit one rancher.com one rancher. Just one source. Not a lot of ranchers, right? If you go. Yeah. If you go to the grocery store now, how many cows are in one pack of ground beef? About a hundred. Yikes. Wow. So if you would like to go to1rancher.com we've got a nice collection of Rancher Direct certified beef. Visit beefmaps.com and connect with your local rancher directly. We do have E commerce functionality on there, but that's really, that's for, that's the second tier. We really encourage you to visit your ranchers website. Even if they just have a Facebook page. Just connect with them directly and let's build this thing out. I'm also the editor in chief and writer over@beef news.org so I'm doing a lot of work and you know, with journalism and showing people really the ins and outs of what's going on. I'm trying to drip out a lot of good information. So three sites there. Beefmaps.com that's number one. Go support your local rancher. There's beef priced at everyone's price point. Do not think that because it's grass fed that it's super expensive. Look around, everybody's got a different situation going on, right? So that's, that's decentralization right there. Number two is one rancher.com o n e one rancher.com you can buy from the Rough Shot Collection single source Beef Rancher Direct certified fulfilled directly from the ranch. And number three is stay, stay tuned to beefnews.org We've got a great conversation coming up on there with Sally Fallon from Weston A. Price, who we have been very Blessed to be partners with the past couple months. Certain folks see what we're doing, and Weston A. Price is one of them. Also, our supporter this week, this month at the Beef Initiative is the I Am Texas Slim Foundation. So I would encourage everyone to please visit iamtexaslim.org if you got a few bucks, go ahead and donate. You know, it'll go to help everything that we're doing over here. If you're looking for real, raw, local milk, Weston A. Price built a map called realmilk.com so don't want to throw too much at you. Really. The main thing is beefmaps.com you can get to everywhere else from there. And that's it.
- [64:29]
Sean Ryan
All right, June, thank you so much. You were fantastic. And just one last thing, man. I am. I am. For sure. I know that your mom would be incredibly proud of who you are and what you're doing in your life right now, man. So God bless you and God bless the Beef Initiative.
- [64:51]
RS June
I can't thank you enough, man. God bless yourself. Absolutely. Absolutely.
- [64:56]
Sean Ryan
Thank you.
- [65:01]
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- [66:53]
Podcast Announcer
Millions of people have turned to Claude, the AI assistant from Anthropic because it just feels different. Where other AIs often sound a little robotic, Claude has been designed with special research that informs its character, meaning that Claude just gets it when it comes to empathy and emotional intelligence. That's why Claude has become the if you know, you know choice for dating advice, career coaching, gathering your thoughts for those important life decisions, and more. Give Claude a try for free at Claude.com that's C-L-A-U--E.com and let us know how you feel the difference.
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Sean Ryan
All right, here we are.
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To first steps and fixer uppers from starter homes.
- [67:43]
RS June
So guess what?
- [67:44]
Greenlight Advertiser
We're having another.
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Sean Ryan
Another.
- [67:46]
RS June
We definitely need more space to more practical homes.
- [67:50]
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Yes, Mayflower has been there for it all and will always have your back. Every moment, every move, every step of the way. Schedule your move now by going to mayflower.com this is an I Heart podcast.