AI search, Google AI Overviews, and changing patient behavior are reshaping how clinics approach blogging and SEO. So… do blogs still help clinics get patients?

In this episode of The Clinic Marketing Podcast, Darcy Sullivan breaks down what actually works for clinic blogging right now, what strategies are becoming less effective, and how clinics can create content that supports SEO, builds trust, and helps convert website visitors into patients.

You’ll learn:

Why blogging for clinics has changed
What type of blog content still works
How AI search is impacting SEO and content
Common clinic blogging mistakes
Why quality matters more than quantity
How to create patient-focused content that builds trust
Ways to repurpose blog content into other marketing assets

Whether you run a chiropractic clinic, physical therapy practice, acupuncture clinic, med spa, or another healthcare business, this episode will help you rethink your content strategy for today’s search landscape.

Episode guide, resources, and blog: https://propelyourcompany.com/blogging-for-patients/

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