Podcast
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Hosted by Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design · EN
Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online.
The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads.
Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools.
Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers.
If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place.
New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays.
Learn more at: https://propelyourcompany.com/
15episodes
Episodes
Newest firstAll episodes
Blogs Are Not Dead, But Clinics Need a New Strategy
4d ago00:18:23Tap to summarizeAI search, Google AI Overviews, and changing patient behavior are reshaping how clinics approach blogging and SEO. So… do blogs still help clinics get patients?In this episode of The Clinic Marketing Podcast, Darcy Sullivan breaks down what actually works for clinic blogging right now, what strategies are becoming less effective, and how clinics can create content that supports SEO, builds trust, and helps convert website visitors into patients.You’ll learn: Why blogging for clinics has changed What type of blog content still works How AI search is impacting SEO and content Common clinic blogging mistakes Why quality matters more than quantity How to create patient-focused content that builds trust Ways to repurpose blog content into other marketing assets Whether you run a chiropractic clinic, physical therapy practice, acupuncture clinic, med spa, or another healthcare business, this episode will help you rethink your content strategy for today’s search landscape.Episode guide, resources, and blog: https://propelyourcompany.com/blogging-for-patients/Related Resources: How Blogging Can Boost SEO & Bring in More PatientsBlog Strategy: How to Create Irresistible Content for Your Clinic’s BlogShould It Be a Blog Post or a Page on Your Website?Blog Smarter: 12 Tips to Boost Your Content Marketing GameSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
Transcribe →Are You Setting Up Google Business Profiles Wrong? (One Listing vs. Multiple Doctors)
2w ago00:11:21Tap to summarizeShould each doctor in your clinic have their own Google Business Profile, or should you stick with one listing for the entire practice?This is a common and confusing local SEO question for clinics, and getting it wrong can lead to duplicate listings, split reviews, ranking issues, and even lost patient inquiries.In this episode, you’ll learn the difference between practitioner and practice listings, when it actually makes sense for a doctor to have their own profile, and when it can hurt your visibility instead of helping it.You’ll also learn: How multiple listings impact your rankings and reviews What to do when a doctor leaves, but their listing still shows your address How to clean up duplicate or outdated profiles without damaging your main listing Simple steps to protect your clinic’s visibility moving forward If your clinic has multiple providers or plans to grow, this is a must-listen before you create or update any listings.Episode webpage, shownotes, and blog post: https://propelyourcompany.com/should-doctors-have-a-personal-google-business-profile-and-a-location-google-business-profile/Book a Google Business Profile Audit: https://propelyourcompany.com/google-business-profile-audit/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
Transcribe →Thin Content Is Killing Your SEO, Here’s How to Fix It
2w ago00:11:32Tap to summarizeEver wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content – pages with minimal substance – could silently sabotage your SEO efforts regardless of how polished your website appears. 🔎⚡ Episode Webpage and show notes - Thin Website Content: The Silent SEO Killer - https://propelyourcompany.com/thin-website-content-the-silent-seo-killer/Many healthcare providers fall into this common trap. They invest in stunning website designs but neglect what Google truly values: substantial, valuable content that addresses patient questions and demonstrates expertise. This episode pulls back the curtain on a problem affecting countless clinic websites.The consequences are severe but fixable.When Google encounters these sparse pages, it quickly determines there's insufficient value to rank well in search results. Potential patients who do find you bounce away quickly without booking appointments.The good news? Even small improvements to your most important pages can make a significant difference.Whether you're a chiropractor, physical therapist, dentist, or other healthcare provider, this episode provides actionable steps to transform your thin content into rich, valuable resources that both Google and patients will appreciate.Don't let your beautiful website go to waste – make sure your content is working as hard as your design. Ready to determine if thin content is holding your practice back? Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
Transcribe →Apple Maps for Clinics: What Changed and Why It Matters for Local SEO
3w ago00:14:54Tap to summarizeMost clinics are still putting nearly all of their attention on Google. And while Google is still critical, it’s no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing how clinics show up across Apple Maps, Siri, and iPhone search. If your clinic hasn’t looked at Apple Business recently, or ever, there’s a good chance you’re missing visibility opportunities that are easier to capture than Google right now. Let’s break down what Apple Business actually is today, what changed, and how to use it without overcomplicating your marketing.>> Episode webpage & blog post: https://propelyourcompany.com/apple-maps-seo/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
Transcribe →Preventative Care Marketing That Works
3w ago00:21:23Tap to summarizeIn this episode, we’re talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts.If your marketing mostly speaks to pain and urgent symptoms, you can end up in a cycle of one-time visits and inconsistent momentum. Preventive care content helps you reach the “I feel fine, but…” crowd, the desk workers, active adults, busy parents, and anyone noticing early warning signs who wants a clear plan before things spiral.You’ll learn a simple framework for what to publish, how to talk about prevention without sounding pushy, and how to guide someone from awareness to taking action. I’ll also share an easy monthly content strategy you can repeat without posting every day, plus the language that helps this kind of content convert.If you want to build a steady stream of patients who value consistency and long-term progress, this is for you.💥Episode webpage, show notes, & blog: https://propelyourcompany.com/preventive-care-marketing-for-clinics/⚡Book a discovery call, and we’ll help you map out your next steps. https://calendly.com/propelyourcompany/discovery-call Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
Transcribe →ChatGPT Can’t Do SEO for You, And It Might Be Hurting Your Rankings
4w ago00:10:23Tap to summarizeThink ChatGPT is helping your SEO? It might be doing the opposite. In this episode, we’re unpacking the truth about using AI tools like ChatGPT for SEO, including where they fall short, how they can quietly hurt your rankings, and what most clinic owners are getting wrong. You’ll walk away knowing how to use AI the right way, without damaging your website’s visibility.Episode Webpage: https://propelyourcompany.com/chatgpt-cant-do-seo/Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-callSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
Transcribe →Turn Clicks Into Patients: The 2026 Local Conversion Playbook for Clinics
Apr 1600:17:42Tap to summarizeFind out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week. Grab the weekly + monthly rollout plan and extra resources on the episode webpage/blog post. ✨Turn Online Searches Into Patients: The 2026 Local Conversion Playbook for Clinics -- https://propelyourcompany.com/turn-website-traffic-into-patients-clinics/ If you manage a clinic, this episode shows exactly how to turn online interest into booked visits—this week. From Google Search and Maps to your website, we’re covering what’s working now to turn traffic into patients. Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
Transcribe →How to Use Patient Stories to Boost Your SEO and Build Trust
Apr 1400:14:28Tap to summarizePatient stories and case studies can do more than just build trust, they can help your clinic show up in search results and attract the right patients.In this episode, we break down how to use patient stories ethically, what to avoid, and how to turn one story into multiple SEO-driven assets across your website, blog, and Google Business Profile.You’ll learn how to structure case studies so they feel natural and relatable, how to incorporate them into your service and condition pages, and how to use reviews and simple visuals to strengthen your online presence without creating more work.If you’re looking for a simple, repeatable way to improve your SEO and make your content more effective, this is a strategy worth implementing.Episode webpage: https://propelyourcompany.com/patient-stories-for-seo/Canva (graphics tool mentioned in the episode): http://partner.canva.com/PropelYourCompanySend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
Transcribe →Smart Clinic SEO: How to Attract Patients from Cities Around You
Apr 900:16:35Tap to summarizeLearn how to improve your clinic’s local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location.Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for high-quality care. The challenge is that when those same people search online, they often aren’t typing in your city’s name. They’re looking for services closer to where they live or work.So how can your clinic show up in those searches and attract new patients from surrounding cities or suburbs?That’s what we’re exploring today: how to expand your local SEO reach the right way. We’ll cover how Google determines local relevance, the strategies that actually help you appear in nearby city searches, and what to avoid so you don’t hurt your visibility.By the end, you’ll have a clear roadmap for building a stronger local presence that helps patients in your wider area discover your clinic and book appointments with confidence.Episode webpages, blog, & show notes: https://propelyourcompany.com/rank-in-nearby-cities-local-seo-for-clinics/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
Transcribe →Google Maps Rankings Explained: What Really Moves You Up | Local SEO for Clinics
Apr 700:13:24Tap to summarizeDiscover how Google Maps rankings work, including AI-driven changes, and what your clinic can do to improve visibility and get found more often. If you’ve ever searched for your clinic on Google and wondered why other businesses are showing up ahead of you in the map results, you’re not alone.A lot of clinic owners assume rankings are random or that the business with the most reviews automatically wins. But that’s not how Google Maps works.Google is actually using a very specific set of factors to decide who shows up first.Once you understand those factors, you can start making strategic changes that improve your visibility.Episode Webpage: https://propelyourcompany.com/google-maps-ranking-factors/Our SEO & Website Services: https://propelyourcompany.com/seo-website-design-for-clinics/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
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