Podcast
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Hosted by Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design · EN
Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online.
The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads.
Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools.
Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers.
If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place.
New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays.
Learn more at: https://propelyourcompany.com/
19episodes
Episodes
Newest firstAll episodes
Missing Google Reviews? Here's What Clinic Owners Need to Know
6d ago00:16:52Tap to summarizeMissing Google reviews can be frustrating, especially when patients tell you they left a review and it never appears, or when reviews suddenly disappear from your Google Business Profile.In this episode, we break down the most common reasons Google reviews go missing. You'll also learn what steps to take when reviews disappear, when it makes sense to contact Google Support, and how to build a review strategy that helps protect your clinic's reputation over time.If you've ever wondered why reviews vanish or what you can do about it, this episode will help you separate temporary issues from real problems and keep your focus on what matters most: consistently earning authentic patient feedback.Episode webpage, resources, and show notes: https://propelyourcompany.com/missing-google-reviews/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!Free Workshop + BONUSRank at the top of Google and get free website traffic.How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsJoin me in the workshop and find out how! https://propelyourcompany.com/learn🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
Transcribe →5 quick AI hacks to improve your Google Business Profile & "near me" searches
2w ago00:14:39Tap to summarizeFive fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. (popular episode replay)Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!Free Workshop + BONUSRank at the top of Google and get free website traffic.How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsJoin me in the workshop and find out how! https://propelyourcompany.com/learn🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
Transcribe →Should You Redesign Your Website or Optimize What You Already Have? | Clinic SEO & Website Design
2w ago00:16:45Tap to summarizeIs your clinic website actually outdated, or does it just need better SEO, content, and conversion strategy? Many clinics spend thousands redesigning websites when the real problem was SEO all along. Here’s how to tell what your clinic actually needs. Episode webpage, blog & show notes: https://propelyourcompany.com/redesign-your-website-or-seo/Book a FREE discovery call: https://calendly.com/propelyourcompany/discovery-callSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!Free Workshop + BONUSRank at the top of Google and get free website traffic.How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsJoin me in the workshop and find out how! https://propelyourcompany.com/learn🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
Transcribe →The Outdated Website Tactics Clinics Need to Stop Using
3w ago00:15:15Tap to summarizeYour website might not need more pages; it may need a cleanup. This “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance. Episode webpage, checklist, & shownotes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!Free Workshop + BONUSRank at the top of Google and get free website traffic.How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsJoin me in the workshop and find out how! https://propelyourcompany.com/learn🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
Transcribe →Blogs Are Not Dead, But Clinics Need a New Strategy
3w ago00:19:53Tap to summarizeAI search, Google AI Overviews, and changing patient behavior are reshaping how clinics approach blogging and SEO. So… do blogs still help clinics get patients?In this episode of The Clinic Marketing Podcast, Darcy Sullivan breaks down what actually works for clinic blogging right now, what strategies are becoming less effective, and how clinics can create content that supports SEO, builds trust, and helps convert website visitors into patients.You’ll learn: Why blogging for clinics has changed What type of blog content still works How AI search is impacting SEO and content Common clinic blogging mistakes Why quality matters more than quantity How to create patient-focused content that builds trust Ways to repurpose blog content into other marketing assets Whether you run a chiropractic clinic, physical therapy practice, acupuncture clinic, med spa, or another healthcare business, this episode will help you rethink your content strategy for today’s search landscape.Episode guide, resources, and blog: https://propelyourcompany.com/blogging-for-patients/Related Resources: How Blogging Can Boost SEO & Bring in More PatientsBlog Strategy: How to Create Irresistible Content for Your Clinic’s BlogShould It Be a Blog Post or a Page on Your Website?Blog Smarter: 12 Tips to Boost Your Content Marketing GameChatGPT Hacks for Clinic Blogs: Boost SEO Traffic & EngagementThe Anatomy of an Effective Blog PostHow to Write SEO Blog Headlines That Rank [Tips & Templates]Creating Quick & Effective Blog Posts: The Template ApproachSEO 101: How to Improve Your Clinic’s Website Rankings (and Stay Visible in the Age of AI Search)Free Workshop + BONUS -- How to Dominate the 1st Page of Google and Get More New PatientsThe Ready. Set. Rank! Complete SEO Toolkit for ClinicsReady. Set. Rank! AcceleratorBook a Discovery CallSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!Free Workshop + BONUSRank at the top of Google and get free website traffic.How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsJoin me in the workshop and find out how! https://propelyourcompany.com/learn🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
Transcribe →Are You Setting Up Google Business Profiles Wrong? (One Listing vs. Multiple Doctors)
4w ago00:12:52Tap to summarizeShould each doctor in your clinic have their own Google Business Profile, or should you stick with one listing for the entire practice?This is a common and confusing local SEO question for clinics, and getting it wrong can lead to duplicate listings, split reviews, ranking issues, and even lost patient inquiries.In this episode, you’ll learn the difference between practitioner and practice listings, when it actually makes sense for a doctor to have their own profile, and when it can hurt your visibility instead of helping it.You’ll also learn: How multiple listings impact your rankings and reviews What to do when a doctor leaves, but their listing still shows your address How to clean up duplicate or outdated profiles without damaging your main listing Simple steps to protect your clinic’s visibility moving forward If your clinic has multiple providers or plans to grow, this is a must-listen before you create or update any listings.Episode webpage, shownotes, and blog post: https://propelyourcompany.com/should-doctors-have-a-personal-google-business-profile-and-a-location-google-business-profile/Book a Google Business Profile Audit: https://propelyourcompany.com/google-business-profile-audit/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!Free Workshop + BONUSRank at the top of Google and get free website traffic.How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsJoin me in the workshop and find out how! https://propelyourcompany.com/learn🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
Transcribe →Thin Content Is Killing Your SEO, Here’s How to Fix It
Apr 3000:13:03Tap to summarizeEver wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content – pages with minimal substance – could silently sabotage your SEO efforts regardless of how polished your website appears. 🔎⚡ Episode Webpage and show notes - Thin Website Content: The Silent SEO Killer - https://propelyourcompany.com/thin-website-content-the-silent-seo-killer/Many healthcare providers fall into this common trap. They invest in stunning website designs but neglect what Google truly values: substantial, valuable content that addresses patient questions and demonstrates expertise. This episode pulls back the curtain on a problem affecting countless clinic websites.The consequences are severe but fixable.When Google encounters these sparse pages, it quickly determines there's insufficient value to rank well in search results. Potential patients who do find you bounce away quickly without booking appointments.The good news? Even small improvements to your most important pages can make a significant difference.Whether you're a chiropractor, physical therapist, dentist, or other healthcare provider, this episode provides actionable steps to transform your thin content into rich, valuable resources that both Google and patients will appreciate.Don't let your beautiful website go to waste – make sure your content is working as hard as your design. Ready to determine if thin content is holding your practice back? Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!Free Workshop + BONUSRank at the top of Google and get free website traffic.How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsJoin me in the workshop and find out how! https://propelyourcompany.com/learn🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
Transcribe →Apple Maps for Clinics: What Changed and Why It Matters for Local SEO
Apr 2800:16:24Tap to summarizeMost clinics are still putting nearly all of their attention on Google. And while Google is still critical, it’s no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing how clinics show up across Apple Maps, Siri, and iPhone search. If your clinic hasn’t looked at Apple Business recently, or ever, there’s a good chance you’re missing visibility opportunities that are easier to capture than Google right now. Let’s break down what Apple Business actually is today, what changed, and how to use it without overcomplicating your marketing.>> Episode webpage & blog post: https://propelyourcompany.com/apple-maps-seo/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!Free Workshop + BONUSRank at the top of Google and get free website traffic.How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsJoin me in the workshop and find out how! https://propelyourcompany.com/learn🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
Transcribe →Preventative Care Marketing That Works
Apr 2300:22:54Tap to summarizeIn this episode, we’re talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts.If your marketing mostly speaks to pain and urgent symptoms, you can end up in a cycle of one-time visits and inconsistent momentum. Preventive care content helps you reach the “I feel fine, but…” crowd, the desk workers, active adults, busy parents, and anyone noticing early warning signs who wants a clear plan before things spiral.You’ll learn a simple framework for what to publish, how to talk about prevention without sounding pushy, and how to guide someone from awareness to taking action. I’ll also share an easy monthly content strategy you can repeat without posting every day, plus the language that helps this kind of content convert.If you want to build a steady stream of patients who value consistency and long-term progress, this is for you.💥Episode webpage, show notes, & blog: https://propelyourcompany.com/preventive-care-marketing-for-clinics/⚡Book a discovery call, and we’ll help you map out your next steps. https://calendly.com/propelyourcompany/discovery-call Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!Free Workshop + BONUSRank at the top of Google and get free website traffic.How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsJoin me in the workshop and find out how! https://propelyourcompany.com/learn🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
Transcribe →ChatGPT Can’t Do SEO for You, And It Might Be Hurting Your Rankings
Apr 2100:11:53Tap to summarizeThink ChatGPT is helping your SEO? It might be doing the opposite. In this episode, we’re unpacking the truth about using AI tools like ChatGPT for SEO, including where they fall short, how they can quietly hurt your rankings, and what most clinic owners are getting wrong. You’ll walk away knowing how to use AI the right way, without damaging your website’s visibility.Episode Webpage: https://propelyourcompany.com/chatgpt-cant-do-seo/Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-callSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot 🎉In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!Free Workshop + BONUSRank at the top of Google and get free website traffic.How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsJoin me in the workshop and find out how! https://propelyourcompany.com/learn🎉 Webinar: Fix Your AI Visibility Blind Spots:7 Non-Technical Upgrades Any Clinic Can Do This Week👉Save your spot: https://propelyourcompany.com/fix/📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...
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