The episode opens with Aishwarya talking about what creativity means to her. Govindan and her then share their earliest memories of being creative. We delve into their educational and career choices. They share how they met and how their relationship evolved and the origin story of PinkLungi. We also talk about how they took the decision to transition out of their respective jobs and focus on PinkLungi full time. Aishwarya and Govindan also share how they curate pieces for the platform, AI tools that they use and how they found their brand voice. The episode ends with a personal essay written & narrated by Aishwarya.

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Aishwarya Gopinath, co-founder of PinkLungi, is the kind of nosy you’ll love. Her nosiness isn’t in the traditional sense. It’s her curiosity to know the people around her and the situations that make things interesting for them. For her, that’s where stories lie. After all, the best tales are found in the little details of everyday situations. Her creativity has reflected in her entrepreneurial career, where she is building Kerala’s coolest digital media company, shining a spotlight on the culture, entertainment, and lifestyle of Malayalis. As a person who loves to put her nose into stories, she has managed to build a platform that makes Malayalis proud and infotains people worldwide. You can find her on Instagram @aishwaryagopinath

Govindan is one of the co-founders of PinkLungi. As a 90s kid, he grew up on a healthy dose of Discovery and Nat Geo which led to him embracing the Nat Geo tagline “Live Curious”. He now nourishes his curiosity with a healthy dose of information from across the internet, and tries to share his perspectives with the world through PinkLungi. You can find him on Instagram @kurumangattugovindan

Sangeetha Menon a.k.a. The Moody Marshmallow is a writer, editor and podcaster. She currently handles the rights portfolio at Tulika Publishers, where she finds new avenues for stories to travel. She has worked with organisations like Bound, Karadi Tales, and Carve Magazine to name a few. You can find her on Instagram: @marshmallow.musings and LinkedIn: https://www.linkedin.com/in/menonsangeetha/

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