The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins

Three Ways to Know if You're Really Ready to Coach Neurodivergent Clients

In this episode of the podcast, we explore what it really means to be ready to coach neurodivergent clients. We reflect on the importance of building an inclusive coaching space that does not rely only on textbook knowledge of autism, ADHD, dyslexia, dyspraxia or other neurodivergent conditions, but also listens deeply to lived experience. We discuss how easily coaches can make assumptions about clients when viewing behaviour through a neurotypical lens. A client who gives short answers may not be disengaged, and a client who moves quickly between ideas may not be unfocused. Inclusive coaching asks us to stay curious, adapt our approach, and recognise that every neurodivergent client's needs, strengths and experiences will be different. The episode also highlights the importance of recognising our own bias, whether we are neurotypical or neurodivergent ourselves. Being ready to coach neurodivergent clients is not about knowing everything. It is about ongoing learning, humility, psychological safety, thoughtful contracting, and a willingness to receive feedback so that every client can feel properly seen, heard and supported. Links & Resources Inclusive coaching programme: www.igcompany.com/nd

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Using Tech To Grow Your Coaching Business

2w ago00:20:55Tap to summarize

This episode explores how the technology you choose can shape the coaching business you build. We discuss how coaches can move beyond selling time by the hour and use tech more strategically to create a scalable, professional, and sustainable business. We focus on Kajabi, the platform we have used since 2019 to support our website, courses, community, marketing, email list, client journeys, and business growth. Rather than stitching together multiple tools, Kajabi has helped us create a smoother, more premium experience. We also share an honest view: no platform is perfect, and there can be overwhelm or cheaper alternatives. But for coaches wanting to grow their online presence, create digital products, build community, and market more effectively, the right platform can become a major strategic advantage. Links & Resources Kajabi offer and masterclass: www.igcompany.com/Kajabi

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3 Ways To Expand Your Coaching Business Through Coaching Supervision Training

2w ago00:18:25Tap to summarize

This episode explores how coaching supervision can become the next stage of growth for an experienced coach. Rather than seeing supervision as a requirement, we looked at how it can expand a coaching business by adding depth, credibility, variety, and a more sustainable income stream. We discussed how supervision creates a ripple effect by supporting coaches, their clients, teams, and organisations. It also helps coaches explore the deeper dynamics beneath coaching conversations, including relationships, systems, patterns, and professional identity. The episode focused on three ways to grow through supervision: one-to-one supervision for trusted long-term relationships, group supervision for scalability and shared learning, and organisational supervision for supporting internal coaching pools. For experienced coaches, supervision training can be a powerful way to deepen their work and expand their impact. Links & Resources Diploma in Coaching Supervision: www.igcompany.com/supervision-training IG Company website: https://www.igcompany.com

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The Coaching Advantage

2w ago00:17:44Tap to summarize

This episode explores a powerful question at the heart of coaching: what if its real advantage is not simply what you do, but who you become? Coaching is often misunderstood as a skill, tool, or professional add-on, but this conversation revealed something much deeper. Coaching changes how you think, relate, lead, and live. In leadership, it has become essential, especially in a world shaped by uncertainty, complexity, and constant change. It helps leaders build trust, communicate with emotional awareness, inspire others, and navigate complexity with greater clarity. We also explored how coaching develops the ability to hold multiple perspectives. It builds mental agility, allowing you to step into someone else's world, understand their view, and then return to your own with clarity. That flexibility transforms relationships by creating collaboration instead of conflict and connection instead of resistance. Coaching also strengthens resilience, helping you move through challenge more quickly by reframing, adapting, and responding with intention. It gives access to a steadier internal resource and strengthens your sense of identity, values, and how you want to show up in the world. The conversation also highlighted the relational advantage of coaching. It changes how you listen, respond, parent, lead, and connect with others. It encourages a shift from judgement to curiosity, acceptance, and understanding, reducing the mental load of constantly evaluating others and bringing the focus back to personal growth and choice. At the same time, greater awareness can bring greater complexity, as seeing multiple perspectives can sometimes feel overwhelming. Ultimately, coaching gives you options: the ability to choose where to place your attention, how to respond, and how to live with greater intention. Links & Resources: IG Company website: https://www.igcompany.com Coaching course quiz: https://www.mycoachingcourse.com

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Why Personal Brand Matters For Coaches

May 400:26:22Tap to summarize

If people don't know you exist, how can they ever choose to work with you? This episode felt like a necessary conversation. One that many coaches avoid, delay, or quietly struggle with. We explored why personal brand matters for coaches, and more importantly, what it really means beyond the noise of marketing jargon. Because for many, the idea of "personal branding" feels uncomfortable. It can feel like self-promotion, like performance, or like stepping into a space that doesn't quite fit with the values of coaching. And yet, the reality is simple. If people don't know you exist, they cannot work with you. What we reflected on in this episode is that personal brand is not something you create. It is something you reveal. It is how people experience you. It is what you stand for. It is the consistency between what you say and how you show up. When someone chooses a coach, they are not only choosing a skillset. They are choosing a person. They are asking: Do I feel safe with this person? Do our values align? Do I trust how they think and how they work? And personal brand is the bridge that helps answer those questions. We shared openly how, in the early days, we didn't think about personal brand at all. We believed that being a coach was enough. That our work would speak for itself. But over time, we learned something critical. Clarity creates trust. Consistency builds credibility. Visibility creates opportunity. And personal brand sits at the centre of all three. What became clear as we talked was that authenticity is the foundation of everything. We never sat down and decided what our brand would be. We didn't curate a persona or engineer an identity. What you hear on this podcast is who we are in real life. The depth, the curiosity, the challenge, the care. It runs through everything we do. That consistency allows people to understand what it feels like to work with us before they ever step into a room. And that is where personal brand becomes powerful. We also spoke about the discomfort that comes with visibility. There is a moment every coach faces where sharing your voice feels exposing. Where putting your thoughts out into the world feels permanent. Where fear shows up. And yet, growth sits on the other side of that. Personal branding is not about feeling comfortable. It is about being willing to be seen anyway. Over time, it becomes easier. Your voice becomes clearer. Your confidence builds. And what once felt like exposure starts to feel like expression. Another important shift we explored is this: You already have a personal brand. Whether you are intentional about it or not, people are forming perceptions based on how they experience you. The choice is whether you actively shape that experience or leave it to chance. And when you begin to take ownership of it, something changes. You start to see what makes you distinct. You recognise the patterns in how people describe you. You begin to build something that feels aligned, not forced. For us, investing in our brand marked a turning point. It was not only about how others saw us. It was about how we saw ourselves. It moved us from hoping things would work, to deciding that we believed in what we were building. And that shift created momentum. This episode is a reminder that personal brand is not about becoming someone else. It is about standing more fully in who you already are. Timestamps: 00:00 – Introduction to personal branding in coaching 00:43 – What personal brand really means 02:09 – How people experience you as a coach 04:35 – Clarity, consistency, and credibility 06:01 – Authenticity and real-life alignment 08:19 – Why you cannot fake your brand 09:38 – Consistency builds trust over time 12:28 – Visibility and the fear of being seen 15:14 – Recognising what makes you unique 17:37 – Brand evolution and growth over time 20:05 – You already have a brand 21:58 – Investing in your brand and business growth 24:49 – Evolving your brand as you grow 27:43 – Why visibility is essential for success Key Lessons Learned: Personal brand is about authenticity, not performance Visibility is essential for attracting coaching clients Consistency builds trust and strengthens credibility You already have a personal brand, whether intentional or not Discomfort around visibility is part of growth Your brand should reflect your values, beliefs, and coaching style Testimonials can reveal powerful insights about your brand Investing in your brand can transform your confidence and business growth Keywords: Personal brand for coaches, Why personal branding matters in coaching, Coaching business growth, Coach visibility and marketing, Authentic personal branding, Coaching identity and brand, How to attract coaching clients, Coaching marketing strategies, Building trust as a coach, Coaching business development, Links & Resources: IG Company website: https://www.igcompany.com Coaching course quiz: https://www.mycoachingcourse.com

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How Coaching Supervision Training Changes You As A Coach

Apr 2600:18:50Tap to summarize

What happens when you slow down enough to truly see yourself as a coach? This episode felt like one of those conversations where we didn't set out with a script, yet uncovered something far more meaningful along the way. We opened up about how coaching supervision training changed us, not only as practitioners, but as people. What stood out immediately was how difficult it is to articulate the impact. The changes are subtle, yet undeniably profound. As we reflected on our experiences, one theme kept surfacing: slowing down. Not only slowing down how we speak, but how we think, how we show up, and how we hold space. Through supervision training, we both experienced a shift away from doing more, towards creating more space. And within that space, something powerful happens. Insight deepens. Awareness expands. Coaching becomes less about performance and more about presence. We also explored the discomfort that comes with this level of growth. There were moments of resistance, emotional reactions, and even questioning everything we thought we knew about coaching. At times, it felt like a stripping back of identity. Not only refining our coaching practice, but re-evaluating who we are within it. And yet, this is where the real transformation happens. Through deep reflection, supervision training helped us: Develop a stronger internal compass Challenge traditional coaching norms Build confidence in our own voice as coaches Embrace uncertainty rather than resist it One of the most powerful shifts was around identity. Moving from "how do I coach?" to "who am I as a coach?" That shift changes everything. We also spoke about how supervision introduces you to a completely different level of awareness. From ethical sensitivity and power dynamics, to the relational field between coach and client. You begin to notice what is happening beneath the surface. Not only what is said, but what is felt, what is unsaid, and what is emerging in the space between. For us, coaching supervision training elevated our practice into something deeper. More intuitive. More reflective. More human. It also normalised something many coaches quietly struggle with: imposter syndrome. Rather than eliminating it, supervision helps you understand it, sit with it, and move through it. Over time, that discomfort becomes a signal for growth rather than something to avoid. And perhaps one of the most unexpected outcomes was how much it expanded our curiosity. From somatic awareness to energetics, to exploring intuition within coaching, supervision training opened doors we hadn't even realised were there. This episode is not only a reflection on our journey, but also an invitation. If you are a coach who values depth, reflection, and growth, then coaching supervision training might not only change your practice, it might change you. Timestamps: 00:00 – Introduction and why we're talking about supervision training 00:49 – Why coaching supervision changes you in subtle but powerful ways 01:46 – The importance of slowing down in coaching 03:22 – Resistance and questioning everything you've learned 04:22 – Emotional reactions and identity shifts 06:42 – Becoming a different version of yourself as a coach 08:00 – Learning alongside experienced coaches and building confidence 09:30 – Imposter syndrome and finding your own voice 11:48 – Developing your internal compass as a coach 14:06 – Ethical awareness and deeper coaching conversations 16:32 – Coaching at a more advanced and intuitive level 17:28 – Energetics, intuition, and expanding beyond traditional coaching 18:59 – Introducing our coaching supervision diploma Key Lessons Learned: Slowing down creates space for deeper insight and more meaningful coaching conversations Coaching supervision training develops your identity, not only your skillset Discomfort and emotional reactions are part of the growth process Supervision strengthens your internal compass and confidence as a coach Reflective practice enhances long-term sustainability in coaching Exposure to other experienced coaches normalises imperfection Ethical awareness and relational depth significantly improve coaching quality Supervision expands your curiosity into areas such as intuition and energetics Keywords: Coaching supervision training, Coaching supervision benefits, How to become a better coach, Reflective coaching practice, Coaching identity development, Coaching supervision course, Professional coach development, Imposter syndrome in coaching, Advanced coaching skills, Coaching supervision diploma Links & Resources: Supervision Training: https://www.igcompany.com/supervisiontraining IG Company website: https://www.igcompany.com Coaching course quiz: https://www.mycoachingcourse.com

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Is Neutrality Toxic in Coaching?

Apr 2000:21:32Tap to summarize

Is staying neutral as a coach always the right thing to do, or can it quietly cause more harm than good? In this episode, we found ourselves deep in reflection while developing our coaching supervision training, questioning something many coaches are taught early on: neutrality. It is often positioned as a gold standard in coaching, yet as we explored it more deeply, we realised the reality is far more nuanced. We began by unpacking what neutrality actually means in coaching. For us, it has always been about creating a clean space where clients can explore their own thoughts, beliefs, and decisions without influence. We are trained to avoid imposing our views, resisting the urge to label ideas as good or bad. That foundation remains important. Yet as we talked, it became clear that neutrality is not always straightforward or even helpful. Through our conversation, we explored the tension between being non-judgmental and being responsible. We reflected on moments in our own coaching where staying completely neutral could have led to avoidance. Avoidance of challenge. Avoidance of difficult conversations. Avoidance of responsibility. One example we discussed was working with leaders whose behaviours may unintentionally create toxic dynamics. In those moments, remaining passive can allow harmful patterns to continue unchecked. Instead, we explored how curiosity, thoughtful questioning, and sometimes stepping slightly beyond neutrality can help clients see the true impact of their actions. We also reflected on the role of rapport and contracting. The depth of challenge we bring as coaches often depends on the relationship we have built and the expectations we have set. Some clients want to be stretched. Others need space first. There is no one-size approach, and this is where coaching becomes more art than formula. A key theme that emerged for us was the idea of responsible neutrality. Neutrality that is not detached from ethics or awareness. Neutrality that does not ignore systemic issues such as power, culture, or discrimination. Because choosing not to challenge can unintentionally reinforce harmful systems. We also shared moments where stepping slightly outside neutrality created powerful breakthroughs. Whether it was expressing surprise, offering an observation, or gently pushing a client to stretch further, these small shifts can create significant impact when grounded in trust and intention. Ultimately, this episode is not about rejecting neutrality. It is about evolving beyond a rigid interpretation of it. Coaching is not a rule book. It is a practice that requires awareness, reflection, and continuous learning. We left this conversation recognising that great coaching sits in the tension between discipline and intuition, between structure and flexibility, and between neutrality and courageous challenge. And perhaps the real question is not whether neutrality is toxic, but whether we are using it consciously. Timestamps: 00:00 Introduction and the question of neutrality 01:02 What neutrality means in coaching practice 02:35 When neutrality supports curiosity and openness 04:52 When neutrality becomes avoidance or passivity 07:23 Real coaching example of challenging leadership behaviour 09:07 The role of contracting and client expectations 11:02 Reflecting on your own coaching approach 13:52 Stretching clients beyond surface-level actions 15:25 Systemic impact and ethical responsibility in coaching 17:23 Real example of stepping outside neutrality 18:57 Introducing the concept of responsible neutrality 20:48 The complexity and contradictions of coaching 22:15 Learning when to be neutral and when not to 24:18 Final reflections and invitation to continue the conversation Key Lessons Learned: Neutrality in coaching is a foundational principle, but it is not always sufficient on its own Passive neutrality can lead to avoidance of challenge and reduced coaching impact Responsible coaching requires balancing support with meaningful challenge Contracting and rapport play a critical role in determining how far to stretch a client Coaches must remain aware of systemic issues and the impact of silence Small, intentional shifts away from neutrality can create powerful breakthroughs Coaching is both a discipline and an art, requiring judgment, reflection, and adaptability Supervision and peer discussions are essential for navigating complex coaching decisions Keywords: Neutrality in coaching, Coaching ethics, Coaching supervision, Leadership coaching, Coaching skills, Non-judgmental coaching, Coaching challenges, Professional coaching development, Systemic coaching, Coaching conversations, Links & Resources: IG Company website: https://www.igcompany.com Coaching course quiz: https://www.mycoachingcourse.com

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The Energetics of Coaching

Apr 1200:19:45Tap to summarize

What if the most powerful tool you bring to coaching isn't your questions, but your energy? In this episode, we open up a conversation that sits at the intersection of awareness, presence, and depth in coaching practice. We explore something that is often felt but rarely named: the energetics of coaching. As we recorded this conversation, we found ourselves reflecting on how often energy operates in the background of our work, shaping outcomes without us consciously engaging with it. Coaching is not only about techniques or frameworks. It is about the unseen exchange that happens between coach and client in every moment. We explore what it means to accept that we each carry an energetic field, and how that field both influences and is influenced by the people we work with. From the moment we enter a coaching space, whether virtual or in person, there is a meeting of energy. That meeting can either be intentional and supportive, or unconscious and potentially disruptive. During our discussion, we reflected on how awareness of energy is not always natural for everyone. Some people instinctively feel it, while others are less connected to it. Yet as coaches, developing this awareness becomes a critical part of our effectiveness and sustainability. We explored how preparing for a coaching session goes beyond reviewing notes or setting an intention. It involves checking in with your own energy, understanding what you are carrying, and creating clarity around what belongs to you and what does not. This becomes essential when navigating moments such as frustration, where the key question is whether that experience is yours or something emerging from the client's world. One of the most powerful insights in this conversation was how energy can be used as data within a coaching session. When we notice shifts in our own internal state, we can bring curiosity rather than judgement. This opens up a deeper level of coaching, where clients feel seen and understood in ways that go beyond words. We also touched on practices such as somatic awareness and the exploration of energy within the body. Questions like where a feeling is experienced physically can unlock new insights and create space for meaningful breakthroughs. For some clients, this may extend into concepts such as chakras or energy centres, offering alternative ways to understand blocks and patterns. As the conversation unfolded, we found ourselves reflecting on the importance of energetic boundaries. Without them, it becomes easy to absorb and carry what is not ours, leading to feelings of heaviness or depletion. This is where self-awareness and self-care intersect with coaching mastery. Supporting clients effectively requires us to also restore and manage our own energy. We also explored the idea that coaching is both a science and an art. While there are models and methodologies that guide us, the energetics of coaching sit firmly within the art. It is the nuance, the presence, and the subtle shifts that create transformative experiences for clients. This episode is an invitation to expand your perspective. Whether you already resonate with the concept of energy or are approaching it with curiosity, there is an opportunity here to deepen your practice and explore a new dimension of coaching. Timestamps: 00:00 Introduction to the energetics of coaching 02:00 Understanding energy in coaching relationships 04:00 Accepting and working with your energetic field 06:30 Preparing your energy before coaching sessions 08:30 Distinguishing your energy from your client's 11:00 Using energy as an entry point in coaching conversations 13:00 Exploring chakras and alternative perspectives 15:30 Somatic coaching and energy in the body 17:00 Energy, self-care, and compassion fatigue 19:00 Energetic boundaries and releasing what is not yours 21:00 Coaching as both art and science Key Lessons Learned: Energy is always present in coaching, whether consciously recognised or not Awareness of your own energy is foundational to effective coaching practice Distinguishing between your energy and your client's is a critical coaching skill Energy can be used as valuable data to deepen coaching conversations Preparing and restoring your energy supports both performance and sustainability Somatic awareness can unlock deeper insights for clients Energetic boundaries protect against burnout and emotional overload Coaching mastery involves both structured methods and intuitive awareness Keywords: Energetics of coaching, Coaching presence, Emotional intelligence in coaching, Somatic coaching, Coaching self-awareness, Coaching energy management, Coaching techniques for deeper conversations, Coach burnout and self-care, Coaching skills development, Energy in coaching relationships, Links & Resources: IG Company website: https://www.igcompany.com Coaching course quiz: https://www.mycoachingcourse.com

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Re-accreditation Checklist for Coaches

Apr 600:21:57Tap to summarize

Re-accreditation Checklist: At the start of this episode, we laid out everything you need to have in place for a smooth, stress-free re-accreditation process. Here's the full checklist to guide you: Know your accreditation renewal period (e.g. 3 years for ICF, 5 years for EMCC) Track your re-accreditation deadline well in advance Complete the required number of CPD hours Ensure your CPD meets the criteria of your accrediting body Budget for re-accreditation costs and ongoing CPD investment Keep your coaching log accurate and up to date Record coaching hours clearly and ethically Maintain structured notes for potential case studies Understand requirements for supervision or mentor coaching Ensure supervision or mentor coaching aligns with accreditation standards Stay active in coaching practice to meet hour requirements Prepare for potential audits or verification checks Clarify requirements if progressing to the next accreditation level Plan ahead for recordings or evidence submissions if required Align your CPD with your professional development goals Regularly review your progress rather than leaving it to the deadline Have you ever felt that quiet pressure when an accreditation deadline starts creeping closer, knowing you might not have everything in place? In this episode, we unpack what re-accreditation really involves and why it often catches coaches off guard. We move beyond the surface-level requirements and into the reality of maintaining professional coaching standards over time. As we talk through this, we found ourselves reflecting on how easy it is to assume accreditation is a one-time milestone. In reality, it is an ongoing commitment to growth, ethics, and professional integrity. Re-accreditation is not simply about ticking boxes. It is about demonstrating that you are actively developing, learning, and showing up responsibly for your clients. We explore the practical side of re-accreditation, including CPD requirements, coaching logs, supervision, and the financial investment involved. One of the biggest insights that stood out for me is how important it is to understand what actually counts as valid CPD, especially when different bodies like the International Coach Federation, European Mentoring and Coaching Council, and Association for Coaching all have different expectations. There is also a deeper layer to this conversation. Re-accreditation invites reflection. It creates a moment to pause and ask: who have I become as a coach since I started? What have I learned? Where am I heading next? We also talk about the reality that many coaches leave things too late. Trying to pull together dozens of CPD hours or reconstruct coaching logs at the last minute creates unnecessary stress. A more strategic, forward-thinking approach transforms re-accreditation into something far more valuable. It becomes a structured pathway for continuous professional development. What we felt strongly during this conversation is that re-accreditation should not feel like a burden. When approached intentionally, it becomes a powerful tool for growth, clarity, and confidence in your coaching practice. Timestamps: 00:00 Introduction to re-accreditation 00:28 Why accreditation is not a one-time achievement 01:26 The reality of CPD requirements and time pressure 02:22 The responsibility of being an accredited coach 04:35 Understanding renewal periods across coaching bodies 06:21 CPD requirements and what counts 08:49 Budgeting and financial planning for re-accreditation 09:19 Coaching logs and why most coaches struggle with them 10:24 Reflection and growth through re-accreditation 11:22 Progressing to higher accreditation levels 13:00 Case studies and record keeping 16:18 Supervision and mentor coaching requirements 18:14 Ethical coaching beyond the accreditation process 19:31 Building a proactive re-accreditation plan Key Lessons Learned Re-accreditation is a continuous professional commitment, not a one-off milestone Planning ahead removes stress and improves the quality of your development Not all CPD is equal, understanding what counts is critical Coaching logs are essential and should be maintained consistently Supervision and mentor coaching are foundational to ethical practice Re-accreditation is an opportunity for reflection, not only compliance Aligning CPD with your long-term goals accelerates your growth as a coach Keywords: coaching re-accreditation, CPD for coaches, coach accreditation requirements, ICF re-accreditation, EMCC accreditation renewal, coaching supervision requirements, professional coaching development, coaching log requirements, mentor coaching, continuous professional development coaching, Links & Resources: IG Company website: https://www.igcompany.com Coaching course quiz: https://www.mycoachingcourse.com

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Trauma Informed Coaching

Mar 3000:26:51Tap to summarize

What if the way someone shows up today is shaped by something they don't even fully understand yet? In this episode, we explored a topic that is gaining real traction in the coaching space and beyond: trauma-informed coaching. We sat down to unpack what this actually means in practice, not from a theoretical standpoint, but from the lived reality of working with people. Because the truth is, whether you are a coach, leader, or simply someone supporting others, you are already in the presence of trauma more often than you realise. We reflected on how trauma is not defined by the event itself, but by the impact it leaves behind. Two people can experience the same situation and carry entirely different imprints from it. That insight alone shifts how we approach conversations, relationships, and growth. Throughout the conversation, we explored how trauma can show up in coaching. Sometimes it is obvious through emotional responses, avoidance, or disconnection. Other times it is subtle, sitting beneath behaviours like self-criticism or hesitation. What stood out most for us is that coaching often surfaces self-awareness, and with that, past experiences can naturally come into view. We shared our own reflections on moments where unexpected responses emerged, reminding us that trauma is not always something we consciously recognise. It can live in the body, revealing itself in ways that catch us off guard. A key theme in this episode is responsibility. As coaches, we are not there to process trauma. Our role is to create a space of safety, choice, and autonomy. That means recognising when a client is present and reflective, versus when they may be re-experiencing something overwhelming. In those moments, our focus shifts to regulation, grounding, and support. We also challenged the idea that there is a clear-cut boundary in coaching between what is acceptable and what is not. The reality is more nuanced. It comes down to self-awareness, competence, and understanding where your role begins and ends. This episode is not about turning coaches into therapists. It is about raising awareness, deepening compassion, and equipping you to hold space in a way that is ethical, grounded, and human. Whether you are a coach, a leader, or someone navigating your own growth, this conversation invites you to consider how trauma awareness shapes the way you show up for yourself and others. Timestamps: 00:00 Introduction to trauma-informed coaching 00:29 Why trauma awareness is rising 01:25 What trauma-informed coaching really means 02:10 Understanding the prevalence of trauma 03:07 Big T vs little t trauma explained 04:25 How trauma develops and repeats 05:22 How trauma shows up in coaching conversations 06:40 Boundaries in coaching and trauma 08:01 When trauma appears in coaching sessions 08:59 The role of safety and compassion 10:23 Client awareness and unconscious trauma 11:40 Is trauma-informed coaching different? 13:05 Training, knowledge, and coach capability 14:31 Control, contracting, and client safety 15:56 Self-awareness and professional boundaries 17:17 Real-life example of a trauma response 18:30 Somatic awareness and working with the body 19:25 Co-regulation and present moment awareness 20:18 Holding space when unexpected memories arise 22:08 Supporting clients through choice and autonomy 23:31 Real-world coaching scenarios 25:09 Coaching vs therapy boundaries 26:05 Final reflections and next steps Key Lessons Learned: Trauma is not defined by the event, but by the impact it leaves on the individual You are likely interacting with people carrying trauma every day, whether visible or not Coaching can surface past experiences through increased self-awareness The role of a coach is to create safety, not to process trauma Recognising the difference between reflection and re-experiencing is critical Regulation and grounding are essential tools in trauma-informed practice There is no fixed boundary list, self-awareness and competence guide decisions Somatic awareness helps identify responses that are not cognitive Clients must always remain at choice in how they proceed Trauma-informed coaching starts with understanding your own experiences and limits Keywords: trauma informed coaching, what is trauma informed coaching, trauma awareness in coaching, coaching and trauma, emotional safety in coaching, somatic coaching techniques, coaching boundaries and trauma, trauma response in coaching, coaching vs therapy, ethical coaching practice, nervous system in coaching, trauma informed leadership, Links & Resources: IG Company website: https://www.igcompany.com Coaching course quiz: https://www.mycoachingcourse.com

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The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins

All episodes

Three Ways to Know if You're Really Ready to Coach Neurodivergent Clients

Using Tech To Grow Your Coaching Business

3 Ways To Expand Your Coaching Business Through Coaching Supervision Training

The Coaching Advantage

Why Personal Brand Matters For Coaches

How Coaching Supervision Training Changes You As A Coach

Is Neutrality Toxic in Coaching?

The Energetics of Coaching

Re-accreditation Checklist for Coaches

Trauma Informed Coaching