Podcast
The Commerce Collective Podcast
Hosted by Flywheel Digital · EN
Whether you're on your first venture into the commerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you.
Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest commerce platforms with content spanning the entire commerce ecosystem.
Commerce is a rapidly evolving industry, and Flywheel's Commerce Collective podcast is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your commerce mastery, impress your peers, and have fun along the way.
46episodes
Episodes
Newest firstAll episodes
This Month Above the Fold - MFA, Google's Retail Media, & a Wall Street Lens on Retail Media - w/ Patrick Miller
Apr 1, 2024Tap to summarizeThe Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by none other than Patrick Miller. For March 2024 we cover what we’re working on to solve for MFA junk inventory, Google’s offsite retail media capabilities, & retail media from the Wall Street perspective.
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Shoptalk Series - The Opportunity of Unification w/ Erin Lastra of Criteo
Mar 22, 2024Tap to summarizeThe Commerce Collective Podcast is back at Shoptalk for another year of live recordings! In this episode, we jump into how fragmentation is impacting the commerce media landscape with a special focus on implications for retailers. With the number of retail media networks on the rise and the desire for standardization and efficient measurement alongside it, this episode will touch on the importance of a more unified retail media approach.
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Shoptalk Series - Measuring the Path to Purchase w/ Walmart Connect's Bhanu Bhardwaj
Mar 21, 2024Tap to summarizeThe Commerce Collective Podcast is back at Shoptalk for another year of live recordings! In this episode we discuss how consumer journeys are more complex than ever and are increasingly difficult to measure and target efficiently. Walmart, a true omnichannel retailer, has a unique advantage when it comes to understanding the consumer path to purchase based on their owned touchpoints and full-funnel media capabilities - but how should brands be thinking about their media strategies on Walmart.com knowing that the consumer journey interacts with multiple channels?
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Shoptalk Series - Empowering Grocery Retailers & Advertisers with Instacart’s Technology w/ Alice Luong of Instacart
Mar 20, 2024Tap to summarizeThe Commerce Collective Podcast is back at Shoptalk for another year of live recordings! In this episode we talk about advancements in Instacart’s technologies for retailers and how Instacart is empowering retailers to embrace the opportunity of an owned retail media platform - which then opens up the door to growth for advertisers.Be sure to tune into all of our podcast content from Shoptalk!
Transcribe →This Month Above the Fold - Walmart Buys Vizio, Ad Market Update, & Amazon Chinese Sellers/Temu - w/ Patrick Miller
Feb 28, 2024Tap to summarizeThe Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by none other than Patrick Miller. For February 2024, Patrick covers Walmart’s acquisition of Vizio, the state of the ad market and its appeal, and current happenings and outlooks across Alibaba and Amazon’s share of Chinese sellers.
Transcribe →This Month Above the Fold - Omnicom/Flywheel, Prime Video Ads, & Temu - w/ Patrick Miller
Jan 31, 2024Tap to summarizeThe Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by none other than Patrick Miller. For January 2024, Patrick covers Omnicom’s acquisition of Flywheel and what the future of marketing holds, Prime Video officially launching ads, & updates on global marketplaces seeing growth such as Temu.
Transcribe →The Enterprise eCommerce Landscape w/ Peter Bond of The CPG Guys
Dec 14, 2023Tap to summarizePeter Bond, Partnership Acceleration Lead at Flywheel (and, of course, co-host of the famed CPG Guys Podcast) joins The Commerce Collective Podcast to discuss what he’s seeing - as one of the most “in tune” people in the industry - as the major points of discussion and elements of change in the fast-paced ecommerce landscape for large manufacturers. Peter will also share what the purpose of our Partnership Acceleration Team is at Flywheel - a must-listen episode!
Transcribe →This Month Above the Fold (BFCM Recap) w/ Patrick Miller
Nov 30, 2023Tap to summarizeThe Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel’s experts. For November 2023, Patrick Miller, Co-Founder and Co-President at Flywheel covers the largest shopping event of the year, Black Friday / Cyber Monday. How did the event turn out? Did it meet expectations? How did the longer lead-in impact the overall event and did we see any deal fatigue? Tune in to hear it all!
Transcribe →This Month Above the Fold (Live from Amazon unBoxed) w/ Patrick Miller
Oct 31, 2023Tap to summarizeThe Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For October 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers the three most important product launches he has from one of the industry’s largest events that took place this month, Amazon unBoxed.
Transcribe →Amazon unBoxed Podcast Junket (Part 1) - Product Launch Overview, Partner Development & Product Innovation
Oct 27, 2023Tap to summarizeThe Commerce Collective podcast is excited to bring you two special episodes recorded live at the Amazon unBoxed Partner Podcast Junket - a round robin-style interview series with 5 Amazon executives covering the event and the new product launches announced. In this first part, we hear from Jeff Cohen (Tech Evangelist, Amazon Ads) for an overview of the product launches, Teresa Uthurralt (Director Partner Development, Amazon Ads) on key partner priorities in the now & near future, and and Ruslana Zbagerska (VP of Technology and Product Development Amazon Ads) about product innovation, development, and Sponsored TV. Make sure to listen to Part 2 for DSP & AMC!
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