Podcast
The Commerce Collective Podcast
Hosted by Flywheel Digital · EN
Whether you're on your first venture into the commerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you.
Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest commerce platforms with content spanning the entire commerce ecosystem.
Commerce is a rapidly evolving industry, and Flywheel's Commerce Collective podcast is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your commerce mastery, impress your peers, and have fun along the way.
46episodes
Episodes
Newest firstAll episodes
Announcing One Flywheel with Duncan Painter
Oct 24, 2023Tap to summarizeIn sync with the release of this episode, Flywheel has announced to the world the coming together of the Ascential Digital Commerce brands as one unified, more powerful Flywheel. Tune into CEO Duncan Painter explaining the rationale behind this initiative and how the unification of our brands & launch of the Commerce Cloud sets us up for unparalleled capabilities and services for all of our customers and clients.
Transcribe →Introducing…The Commerce Collective Podcast
Oct 23, 2023Tap to summarizeEverything good needs a tune up here and there, and Mastering Metail is no different. Flywheel is excited to announce the renaming of Mastering Metail to The Commerce Collective Podcast by Flywheel. You’ll have to listen in for the details, but we are excited for where our ecommerce education and thought leadership content goes from here! But don’t worry, we’ll still always be a little bit “Mastering Metail.”
Transcribe →Cannes Sessions - Uber advertising for CPG’s
Jun 23, 2023Tap to summarizeMastering Metail presents “Cannes Sessions,” recorded live from the Cannes Lions International Festival of Creativity. In this episode, Megan Ramm, Global Director of CPG Partnerships for Uber's advertising division teaches us about the robust capabilities of Uber’s advertising platform and the opportunities that exist for CPG brands looking for innovative ways to advertise that deliver results.
Transcribe →eComm Masterclass: Social Commerce (Is Interesting)
Feb 21, 2023Tap to summarizeSocial commerce isn’t just a fad - through its development it has challenged advertisers to find new ways to interact with and inspire consumers to purchase. In this episode Patrick Quaggin-Smith, Emerging Channels Lead at Perpetua teaches us about the evolution of influencer marketing and the creator economy while providing insight into the future of the transactional elements of social commerce as well - with key tips for advertisers interested in learning more, experimenting, or growing their social commerce potential.
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Amazon Masterclass Ep. 5: Building a Digital Commerce Team
Jul 14, 2022Tap to summarizeIn this episode we talk to Alex Mccord, CEO of Enterprise Execution at Flywheel Digital. Alex breaks down how to build a digital commerce team for both agencies and manufacturers while avoiding the common mistakes that can be made.
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Introducing the Commerce Collective podcast
Jul 7, 2022Tap to summarizeWhether you're on your first venture into the commerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest commerce platforms with content spanning the entire commerce ecosystem. Commerce is a rapidly evolving industry, and the Commerce Collective podcast from Flywheel is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your commerce mastery, impress your peers, and have fun along the way.
Transcribe →