In this episode of The Contractor Grow Show, Mark talks with Micah and Jennifer Jefferson, franchise owners of Restoration 1 of West Denver, about how they left successful corporate careers to build a highly rated restoration company along the Front Range and into Summit County. They break down what it really takes to be a full-service, 24/7 “bad day” problem solver for homeowners dealing with water, fire, mold, and insurance chaos.

How Micah went from 20 years in IT and corporate life to choosing a “recession-resistant” restoration franchise with the help of an entrepreneur coach.
How Jen’s background at GE and in her own company shaped their focus on process, talent development, and knowing “what right looks like” inside a small business.
Why Restoration 1 of West Denver is built as a true one‑stop shop: mitigation, asbestos handling, contents, and full rebuilds so clients don’t have to find separate contractors.
The emotional side of restoration—helping first‑time and elderly homeowners navigate claims, shock, and disruption—and why that human support keeps them coming back to the work.
How they work with insurance carriers as advocates to make sure clients are made whole, not shortchanged, and why that’s “not glamorous but necessary.”
Their approach to hiring A‑players in a high‑turnover field: always recruiting, hiring slowly, firing quickly, and prioritizing passion, willingness to learn, and cultural fit over perfect résumés.
The role of trusted subs and partner companies, including helping a house cleaner spin up a cleaning business that now supports large‑scale events like the Marshall Fire.
How a long‑term focus on reputation, making things right when they miss, and staying customer‑centric has led to 500+ five‑star reviews and strong referral-driven growth in West Denver.