3f:I[185,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SendEmailButton"] 46:I[45269,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0jo3du-icy6v2.js","/_next/static/chunks/15cy49d~_zsjj.js","/_next/static/chunks/0..ktetnpeix7.js","/_next/static/chunks/0_htf5~kl..m1.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SignupCTA"] 3a:["$","div",null,{"aria-hidden":true,"className":"absolute inset-0 rounded-wave-lg ring-1 ring-inset ring-black/10"}] 40:T50e,

In this episode of The Contractor Grow Show, host Mark sits down with Chad Strutzel (Lakeland Builders & Performance Exteriors & Contracting) in the Madison, Wisconsin area to break down what’s actually driving growth in his businesses — and why “calling people back fast” is one of the biggest competitive advantages in contracting.

Chad shares his unique path from the Marines to construction, how he started Lakeland Builders nearly 30 years ago, and why he shifted away from subdivision builds to focus on higher-margin lake homes. He also explains the behind-the-scenes realities of lakefront building: zoning, engineering, erosion control, water mitigation, and the months of holding costs before work even begins.

You’ll also hear how Chad runs his companies with military-level discipline, including a strict return-call standard (within two hours), and how that simple principle helps them win jobs consistently. He also shares why he prefers keeping Lakeland Builders stable (9–12 homes per year) while continuing to grow the roofing side year over year with a stronger team — including his son joining the business.

To learn more:

LakelandBuilders.net

Performance Exteriors & Contracting

41:T4d1,

Are you a successful contractor, remodeler, or home service provider looking to elevate your business through smarter digital marketing? The Contractor Grow Show is your go-to resource for proven, actionable strategies to grow your business online.

Hosted every two weeks, this podcast dives deep into the digital marketing techniques that can help home service providers like you reach new customers, optimize lead generation, and boost revenue. Each episode features exclusive interviews with industry-leading experts, digital marketing pros, and high-performing contractors who are sharing their real-world success stories and game-changing strategies.

Whether you're already doing $1M in annual revenue or on your way, you'll learn how to leverage SEO, paid advertising, social media, and more to stand out in a competitive market. Get insights from entrepreneurs and contractors you’ve never heard from before—who are using digital marketing to push their business to the next level.

If you're ready to take your business to the next level with the latest digital marketing techniques tailored specifically for remodelers and home service pros, the Contractor Grow Show is the podcast for you!