Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

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This week we’re joined by longtime 49ers reporter Grant Cohn to talk about the changing world of sports media. We dive into how he went from traditional newspapers to building a thriving YouTube career, why independent journalism is reshaping the industry, and what it takes to cover one of the NFL’s biggest teams. This leaves us wondering, is the future of sports reporting with newspapers...or with individual creators?

Along the way, we break down the bizarre saga of Brandon Aiyuk, discuss the importance of maintaining journalistic integrity over insider access, and hear Grant’s perspective on covering both players and coaches, as well as the pressures that come with having a large audience. We also get into the realities of modern sports reporting, what aspiring journalists should focus on today, and what exactly changed in the media landscape over the last decade.

Plus, we settle an important debate about Bay Area burritos, swap stories about NFL stadiums, and hear some behind-the-scenes moments from Grant himself.

Big thanks to our patrons, we’ll be back next week!

You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

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CREDITS:

Hosts: Kevin Lieber and Matt Tabor

Executive Producer: Ben Webster

Editor: Spencer Vann

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite

Theme by Mega Drive → http://megadrivemusic.com

Opening Animation: Kidmograph

City Animation: Eric Langlay

"The Create Unknown" is produced by Unknown Media.

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