Podcast
The Creative Edition Podcast
Hosted by Emma Cortes Ellendt · EN
The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.
20episodes
Episodes
Newest firstAll episodes
3 Biggest Tips for Creators & Influencers in 2026
Feb 1000:23:14Tap to summarizeFollow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Transcribe →Replay: Don't stop yourself from posting your content in 2026
Feb 300:17:04Tap to summarizeThis episode originally aired in 2025. I'm currently on maternity leave so I'm replaying one of my favorite episodes from last year!In this episode, we’re unpacking what’s really holding you back from sharing your content online — from fear of judgment and perfectionism to overthinking the algorithm and comparing yourself to other creators.If you’ve ever caught yourself saying “It’s not ready yet” or “No one will care,” this episode is for you. We’ll talk through the most common reasons people hesitate to post and remind you that you’re not alone. Then, we’ll flip the script and explore why choosing to share your work online matters — how it builds community, boosts your confidence, and opens doors to opportunities you might never expect.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Transcribe →Replay: How to create new habits and routines for 2026
Jan 2000:14:20Tap to summarizeThis episode first aired in 2024. If you’re looking for tips on building new routines and habits around your creative career or personal life, this episode is for you.What is a routine vs. a habit? According to an article by Harvard Business Review “What does it take to build a new routine?”, a routine is a series of behaviors frequently and intentionally repeated. A habit on the other hand is a behavior done with little or no thought.Tune in to hear how to build habits and routines!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Transcribe →How to Have a Great Start to the New Year as a Creator in 2026
Jan 1300:23:25Tap to summarizeThis episode originally aired in 2024. But these tips on how to have a great start of the year as a content creator and influencer are still so relevant! We're sharing a list of questions to reflect on as a creator as well as rethinking/reframing your beliefs about work, family, and more. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Transcribe →Replay: What are brands looking for in (2026)?
Jan 600:20:52Tap to summarizeThis episode originally aired in 2024. But in 2026, brands are still looking for these main KPIs and who they want to work with (different types of creators and influencers).Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it. Here are four top KPIs (key performance indicators) brands might be measuring in 2024:ConversionsBrand liftEngagement Quality of contentTune in to learn more about what brands are looking for with their influencer partnerships!Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Transcribe →Content Creator BINGO (2026): A Mini Checklist for Influencers to Prepare for the New Year
Dec 3000:23:49Tap to summarizeFrom refreshing your bio on social media to setting new goals, we're sharing a mini check list for creators and influencers in 2026.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Transcribe →SEO vs. AIO (Artificial Intelligence Optimization), How to optimize your content for AIO in 2026
Dec 1600:23:57Tap to summarizeFollow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Transcribe →How to Reduce Friction in Your Content & Help Your Audience Engage More
Dec 900:27:34Tap to summarizeIn this episode, we break down simple, high-impact ways to reduce friction in your content so your audience watches longer, engages more, and actually finds you through AI search. You’ll learn how to strengthen your first 3 seconds, use captions and readable text, write AI-optimized captions, improve pacing, and make your videos more accessible and easier to understand. We also cover how to answer audience questions up front, create repeatable series formats, tailor your CTAs, and remove steps between viewers and action. If you want to grow on Instagram, TikTok, or YouTube in 2026, this episode will help you create clearer, more engaging, and more discoverable content.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Transcribe →Why You Should Launch a Signature Series in 2026
Nov 2500:23:58Tap to summarizeIn today’s episode of the Creative Edition Podcast, we’re diving into one of the most powerful ways to grow your brand, build trust with your audience, and streamline your content workflow: the signature series.A signature series is a recurring, themed content format that becomes part of your brand identity. It’s the series your audience starts to recognize immediately—whether it’s your intro music, your color palette, your editing style, or the unique way you tell stories. Think of it as a repeatable content format that showcases your personality, expertise, and creativity… over and over again.We’ll break down:✨ What a signature series actually is Why it’s more than a cute title—and how consistent tone, structure, and visuals make your content recognizable anywhere it shows up.🌟 Why launching a signature series changes everything From building brand recognition, to making content easier to produce, to helping you stand out in a crowded creator landscape.📈 How a signature series boosts engagement and growth Audiences love repeatable formats. I share the series-style content that has performed best for me—like Seattle in 60 Seconds, which has earned tens of thousands of views, hundreds of shares and saves, and even expanded into multiple themed editions.🤝 How a series strengthens community and connection We’ll talk about the psychology behind why audiences come back for episode after episode—and how a series becomes an inside language your community shares.🧭 How your signature series clarifies your niche and positioning A great series invites the right followers in, keeps them engaged, and makes your brand instantly memorable.Plus, I’ll walk you through real numbers from my own signature series—Seattle in 60 Seconds—to show you how a well-executed format can increase reach, shares, saves, and followers.And to wrap up: 💡 Practical tips for building your own signature series in 2026—from brainstorming formats you can sustain, to naming your series, to designing visual consistency, to using AI tools like ChatGPT to streamline your production process.If you’re ready to create content with more ease, build a recognizable brand, and connect more deeply with your audience, this episode will help you launch a signature series you can grow with all year long.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
Transcribe →REPLAY: How are you spending your time on social media?
Nov 1100:16:00Tap to summarizeWith 2026 just around the corner, it's a great time to reflect on how we’re spending our time as creatives, entrepreneurs, creators, and more. If you’re an influencer or content creator, you probably spend quite a bit of time on social media.Today we’re going to chat about doing a self-audit on how you’re spending your time on social media. The topics were going to talk about include:Scrolling, saving and sharingCreating content And connecting with your communityFollow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.
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