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This episode originally aired in 2024. But in 2026, brands are still looking for these main KPIs and who they want to work with (different types of creators and influencers).

Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it.

Here are four top KPIs (key performance indicators) brands might be measuring in 2024:

Conversions
Brand lift
Engagement
Quality of content

Tune in to learn more about what brands are looking for with their influencer partnerships!

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Replay: What are brands looking for in (2026)?