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Matt Village and Maria Gharib are the editorial team behind Mindstream, a daily AI-focussed newsletter with over 230,000 subscribers. In this episode they break down the editorial systems, consistency habits, and audience growth tactics that helped them grow a strong, engaged audience.

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Mindstream

Guests

Timestamps

00:00 Introducing Matt and Maria of Mindstream

01:31 Going all-in at 5,000 subscribers

05:56 Expanding the team

09:51 Curating the style for a daily newsletter

16:18 The daily research, writing and editing process

25:58 AI tools used in the creation process

28:42 Being acquired by HubSpot

37:39 Biggest lessons from 1,000 newsletter issues

43:22 The difficulties of consistency