Nathan Graber-Lipperman is the founder of Powder Blue, a Chicago-based creative studio behind a print magazine, newsletter, and community events. We talk about building and monetising indie media, what makes brand partnerships work, and why he retired his previous publication Creator Mag to launch Offline.

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Powder Blue

Nathan Graber-Lipperman

Timestamps

00:00 Introducing Nathan Graber-Lipperman
01:12 What is Powder Blue?
05:23 An insider's view into the creator economy's growth
11:21 The evolution of creator brand partnerships
16:03 Working with Colin and Samir
23:03 The print magazine for the creator world
36:56 Building community through events
44:00 Why Chicago is the city of creatives
47:06 The three qualities of a good magazine feature
53:29 Long form content will always be king
59:56 Defining the creator economy
01:05:30 Creative longevity and staying motivated