Jerome Aceti, also known as JeromeASF, is a content creator with over five million YouTube subscribers who has since become an investor, founder, and partner across a range of creator-adjacent businesses. In this episode he tells us why he's stepped back from YouTube to focus on those businesses, how he made himself the kind of creator brands keep coming back to, and why he believes there's never been a fairer time to start on YouTube.

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JeromeASF

Timestamps

00:00 Introducing JeromeASF

00:31 From full-time to semi-retired YouTuber

05:02 Working with brands as a creator

13:27 Why Jerome has 9+ YouTube channels

17:50 JeromeASF is losing subscribers, but it doesn't matter

24:12 Now is the best time to start YouTube

30:10 JeromeASF revenue breakdown

35:13 Shifting from YouTuber to entrepreneur

38:53 Lessons learned in business