Thorn Compton is a Search Engine Optimization Strategist at Amplifyed, an SEO and GEO agency that helps cybersecurity companies win visibility in Google and AI search. A former journalist, he brings an interview-driven mindset to content strategy, using subject matter expertise, buyer intent, and clear roadmaps to connect search performance with qualified leads. Thorn focuses on building authority, trust, and conversion-ready websites that support the full B2B buying journey.

In this episode…

A strong SEO strategy starts before the first keyword is chosen. It depends on knowing what a business sells, who it wants to reach, and how those buyers search when they are ready to solve a problem. So how can B2B teams build an SEO approach that attracts qualified leads instead of chasing traffic?

The answer is to build a strategy from the buyer and the business goal outward. Thorn Compton, an SEO and GEO expert for cybersecurity companies, explains that an effective search strategy begins with clear messaging, persona research, and a focus on bottom-of-funnel opportunities. Rather than prioritizing high-volume educational keywords alone, Thorn recommends identifying the specific problems prospects are trying to solve and mapping those searches to service pages, content gaps, and conversion paths. The result is a more intentional roadmap where SEO, content, authority building, and AI search visibility all work together to support lead generation.

In this episode of Cyber Funnel, Chad Franzen talks with Thorn Compton, Search Engine Optimization Strategist at Amplifyed, about building custom B2B SEO strategies that drive qualified leads. Thorn shares why buyer personas matter, how to prioritize bottom-of-funnel keywords, and what GEO means for AI search visibility. He also touches on content roadmaps, backlinks, FAQs, and LLM-ready content.