Podcast
The Cyber Funnel Podcast
Hosted by Thorn Compton · ENGLISH
This is The Cyber Funnel Podcast by Amplifyed, a show about cybersecurity and the industry leaders shaping the future of digital protection.
2episodes
Episodes
Newest firstAll episodes
Cybersecurity SEO Tips: Boost Traffic, Conversions, and AI Visibility With Scott Johnson
1w ago00:28:51Tap to summarizeScott Johnson is the Founder and President of Amplifyed, an SEO agency that helps cybersecurity and SaaS companies boost search visibility and drive qualified leads through strategic SEO and GEO marketing. With over a decade of experience in search optimization, Scott leads Amplifyed's focus on tailored content, AI search visibility, and organic growth strategies that transform how technical brands attract and convert customers. He also collaborates with industry leaders and speaks on SEO trends shaping the future of digital marketing. In this episode… Cybersecurity companies face a constant challenge: how to stand out in search results while driving meaningful leads. Even with growing traffic, conversion can remain elusive if content isn't aligned with buyer needs. How can organizations optimize both visibility and engagement in an increasingly AI-driven search world? Scott Johnson, an expert in cybersecurity SEO and GEO marketing, shares actionable strategies for achieving high-impact results. He emphasizes the importance of human-focused content, aligning messaging with buyer personas, and using industry-specific pages to generate faster leads. Scott also highlights leveraging AI and schema effectively, ensuring content is both discoverable and authoritative. By combining these techniques, teams can improve traffic, conversions, and overall marketing ROI. In this episode of Cyber Funnel, Thorn Compton chats with Scott Johnson, Founder and President of Amplifyed, to explore why cybersecurity SEO and GEO optimization are crucial for growth. Scott breaks down conversion-focused content, AI integration, and optimizing existing pages for better visibility. He also touches on compliance-focused content and FAQs and includes practical tips, technical insights, and strategies for turning search traffic into qualified leads.
Transcribe →How B2B SEO and AI Search Drive Better Leads With Thorn Compton
4w ago00:37:46Tap to summarizeThorn Compton is a Search Engine Optimization Strategist at Amplifyed, an SEO and GEO agency that helps cybersecurity companies win visibility in Google and AI search. A former journalist, he brings an interview-driven mindset to content strategy, using subject matter expertise, buyer intent, and clear roadmaps to connect search performance with qualified leads. Thorn focuses on building authority, trust, and conversion-ready websites that support the full B2B buying journey. In this episode… Search today is no longer just about ranking for keywords; it is about becoming the trusted answer buyers find when they are ready to make a decision. For B2B companies, especially in technical industries, content has to do more than attract traffic — it has to build credibility, answer real questions, and support the sales process. So how can businesses create search strategies that generate visibility, authority, and qualified leads? The answer starts with treating SEO as a business growth strategy, not just a content checklist. Thorn Compton, an SEO and GEO strategist with a journalism background, explains how expert-led content, buyer intent, and strong communication can help companies show up in both Google and AI search. Thorn emphasizes the importance of interviewing subject matter experts, mapping keywords to the buyer journey, and aligning marketing with sales conversations so content attracts the right audience. From backlinks and E-E-A-T to conversion rate optimization and AI-ready answers, stronger search strategies can turn a website into a more effective sales asset. In this episode of Cyber Funnel, host Chad Franzen of Rise25 talks with Thorn Compton, Search Engine Optimization Strategist at Amplifyed, about why B2B SEO and AI search must work together to drive leads. Thorn shares how to build authority with expert content, why intent matters more than traffic, and how CRO turns clicks into conversions. He also touches on backlinks, content roadmaps, and future-proofing websites for AI search.
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