
Another year, another scrapbook. Dale Earnhardt Jr. is back on his quest to learn the origins of his father’s legendary NASCAR career, and in this season of Becoming Earnhardt, he is unpacking the 1980 season. With the help of some family scrapbooks and his personal collection of racing artifacts, Dale Jr. is seeking to gain a deeper understanding of who Dale Earnhardt was before his seven championships and numerous wins.
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Dale Earnhardt Jr.
Carry my Christmas tree.
Narrator/Commentator
Zoe. This thing weighs a ton. Drew Ski, lift with your legs man.
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Santa.
Dale Earnhardt Jr.
Santa, did you get my legs?
Narrator/Commentator
He's talking to you Bridges.
Deb Williams
I'm not.
Dale Earnhardt Jr.
Of course he did. Right Santa, you know my elf Drew Ski here. He handles the nice list.
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Dale Earnhardt Jr.
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Dale Earnhardt Jr.
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Dale Earnhardt Jr.
Visit t mobile.com the following is a production of Dirty Mo Media. This episode of Becoming Earnhardt is brought to you by Bass Pro Shops, North America's premier outdoor and conservation company. Plan your next adventure at a Bass Pro Shops near you or online@bass pro.com later in the episode, my sister Kelly shares her unique perspective on life with dad away from the racetrack. Now buckle up. Here's a brand new episode of Becoming Earnhardt presented by Bass Pro Shops.
Narrator/Commentator
You know that's what I'm doing it for is enjoyment. I don't reckon I'd be doing it if I didn't enjoy it. I tried a few other things when I was coming up and trying to decide what I wanted to do in life and I'm glad I made racing my career. You know, I'm really enjoying it.
Dale Earnhardt Jr.
When you think of the time capsule, what do you Imagine, Is it a box buried in the ground filled with relics of the past, pieces of history that help people of today better understand what life used to be like? Well, I think it's this old scrapbook that my aunt made 45 years ago. As she documented in real time my father's legendary NASCAR career, it holds the keys to the past and more importantly, it tells the story of this 1980 championship season.
Narrator/Commentator
Earnhardt is setting a blistering pace here this afternoon.
Dale Earnhardt Jr.
And in the beginning, before the Intimidator, before the seven championships, there was just a humble short track racer chasing the dream of stock car glory.
Narrator/Commentator
Earnhardt just thrives on this kind of competition. Dale Earnhardt has more nerve than a sore tooth.
Dale Earnhardt Jr.
To get there, he had to duke it out with legends of the day like King Richard.
Narrator/Commentator
Petty picked it in right behind Joe and all of a sudden they'll come in and hit me pretty hard.
Dale Earnhardt Jr.
Cale Yarborough, Darrell Waltrip, and I feel.
Narrator/Commentator
Like if we can win the race, pressure will really be on him. I kind of want to get him back for that Busch clash here in February, but I guess I'll have to wait a while.
Dale Earnhardt Jr.
And he had to do it with a ragtag group of young mechanics and a cantankerous veteran crew chief with the well earned nickname Suitcase Jake.
Narrator/Commentator
He says, he says right now he ain't running that hard.
Dale Earnhardt Jr.
My name is Dallon Hart Jr. And I'm continuing my quest to learn more about my dad's seven time NASCAR cup winning career. Join me as we pick up in 1980 where dad is fresh off of his rookie of the Year campaign and is soon to make NASCAR history.
Narrator/Commentator
And he has a big watermelon grin underneath that apple bar bike patch. Now Cale Yarborough up in the lead. Dale Earnhardt right behind him goes to tail.
Dale Earnhardt Jr.
Okay, so when we left off in the last story, dad had just been crowned the 1979 NASCAR Rookie of the Year. He didn't have an easy road though. At one point he broke his collarbones in a crash at Pocono and had to sit out a couple of weeks while his rookie rival Joe Milliken kept.
Narrator/Commentator
Racing and finishing well over $200,000 in earnings in their rookie year.
Dale Earnhardt Jr.
Even though he missed out on some points in the final standings to Millikan, he picked up a win at Bristol and he looked like a natural behind the wheel. All this sealed the deal for him. In the season ending vote, King Richard Petty would pick up his seventh and final cup championship, beating out Darrell Waltrip by just a few points. In the season finale, Benny Parsons will win it.
Narrator/Commentator
Richard will finish fifth. But it will clinch his score Winston cup driving title.
Dale Earnhardt Jr.
And with the end of the 1979 season came the end of an era in NASCAR. The 1970s had been dominated by Richard Petty and David Pearson.
Narrator/Commentator
And Richard Petty will win the Daytona 500 back in Victor Lane for the 187th time. David Pearson, he wins the 30th edition of the Southern 500. Dave, that's his third one.
Dale Earnhardt Jr.
You may remember that David left the famous Wood brothers ride after a bizarre pit road mix up at Darlington.
Narrator/Commentator
David Pearson coming out pit road lost both inside tires.
Dale Earnhardt Jr.
And now the days of Richard and David dominating week in and week out are behind us. Kelly Arboro, Darrell Waltrip and Bobby Allison are drivers who will bridge the gap between the old guard and the new superstars of the 80s. Drivers like my dad, Bill Elliott and Terry Labonte, just to name a few. In fact, Kale is going to be a big part of our story this season, but we're going to get to more of that in a minute. Additionally, in 1980, rumors and speculation are going to fuel the wildest silly season NASCAR has ever experienced.
Narrator/Commentator
There are a lot of things up in the air for next season. A lot of drivers without sponsors and a lot of drivers without rides.
Dale Earnhardt Jr.
Now that we're all caught up, let's turn the page to 1980. The world, of course, is a very different place. Back then, the big movies of the time were Star Wars, Episode 5, the Empire Strikes Back, Blues Brothers and Smokey and the Bandit 2. The Rubik's Cube was invented. Pac man was created. 1980 was also the year the US hockey team performed a miracle on ice by defeating the Soviet Union in Lake Placid. The US Would boycott the Olympics being held in Moscow due to political frustrations between the United States and Russia. Ronald Reagan was elected president. There were some interesting ties actually between the Reagan campaign and Dad's 1980 season that we're going to get into. Mount St. Helens erupted. The Beatles. John Lennon was assassinated in New York City in the archway of his apartment building. And future NASCAR stars Casey Kane, Adam Petty and Martin Truex Jr. Were also born. Let's take a look at the world of Motorsports in 1980. You know, NASCAR is coming off its biggest season to date. This thanks to the highly watched CBS broadcast of the Daytona 500. You know the one with the fight?
Narrator/Commentator
Hale loses it. He tries to pull it back down. He's side by side. They make contact. Both head toward the wall. They hit the Wall in turn number three, we'll have a new leader. And now appears we may have a fist fight. We see drivers in helmets. This Daytona 500 has had it all.
Dale Earnhardt Jr.
And after that, NASCAR would attract 1.5 million spectators throughout the entire 1979 season. There are a few keys to NASCAR's rise at this point in time. You know, the money in NASCAR is growing rapidly. And the Cup Series is set to pay out over $6 million in the 1980 season. That's $24 million today. More Networks are now lining up to air flag to flag coverage. Thanks again to that 1979 Daytona 500 broadcast.
Narrator/Commentator
National Speedway, this is MRN, the motor racing Network.
Deb Williams
It was a really big boom. It was like corporate America had discovered racing.
Dale Earnhardt Jr.
That's Deb Williams. She will be a key voice throughout the series. She was boots on the ground during the 1980 season as a beat writer for UPI.
Deb Williams
It had not gone very national then. It was still regional at that time.
Dale Earnhardt Jr.
NASCAR would continue to follow the trend of the showroom floors of America. 1980 would be the final year for the bigger second generation of stock cars that had competed since 1967. The new cars of 1981 would have a shorter wheelbase, similar to what was being commonly sold at the dealerships across the country. NASCAR was also gaining popularity with fans due to its relatable superstars. Nearly all of the drivers in the field came from working class backgrounds and humble beginnings. More becoming Earnhardt up next. But first, here's my sister Kelly on Life with dad, brought to you by Bass Pro Shops.
Kelly Earnhardt
So when dad called out to me, it was usually Kelly King. So my middle name is King and I'm named after my grandmother, Martha. She was Martha King Coleman before she was married. And so usually it was a quick Kelly King, Kelly King, Kelly King. And he always told me that if I did something famous and I needed like a stage name, I could be Kelly King instead of Kelly Earnhardt. So I always remembered that. But yeah, it was just a quick, quick Kelly K. After the house fire that we had in the early 80s, we immediately went to live with our dad like the same day. And so it was really a lot different. I mean, it was just getting used to a different way of life, but lots of space, lots of different things. We had neighborhood kids that we grew close with right away and did a lot of, you know, playing outdoors and swimming in the lake and, and doing all kind of fun things like that. Right before dad passed, I got everyone together. It was so funny. Cause we actually met in the parking lot at Taylor's school to take this photograph and it was Carrie, Dale, his two boys, Bobby and Jeffrey, me, Carson, Taylor and Dale Jr. And so we're standing in the parking lot and we had a photographer take this picture because Sam Bass, who has seen since passed on, which did a ton of drawings of my dad, Andale Jr. And so he drew this picture of us and we gave it to dad and Teresa for Christmas. We were adults and all that, but just with having Carson and the new baby and you know, you're trying to think of something that would be meaningful and so that's what we did. But I'll never forget just showing up in that parking lot and like we're at Taylor's school. Like of all places of us trying to figure out to meet the Earnhardt family has always relied on Bass Pro Shops for our outdoor adventures, and that tradition continues with me today. I grew up shopping there and now it's a place I love sharing with my own family, gearing up together for everything from weekend getaways to fishing in the pond. I'm also incredibly grateful for the support Johnny Morris and the entire Bass Pro team have shown across our business ventures from the race team to DirtyMomedia. They believe in what we're building and they've stood behind us every step of the way. They're not just great partners, they're great people. I also admire Bass Pro's unwavering commitment to those who serve our country. Their Legendary Salute program is one of the many ways they show Support, offering a 10% everyday discount to active duty military veterans and first responders. It's their way of saying thank you to the heroes who protect our freedom and way of life. To learn more and see full details, visit basspro.com legendary salute.
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Dale Earnhardt Jr.
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Dale Earnhardt Jr.
Indeed.comdalejr Terms and conditions apply. Hiring do it the Right Way with Indeed now that we have the story set in time, let's talk about the major characters of our season. Obviously you have dad Dale Earnhardt, the star of our story.
Narrator/Commentator
Can't say enough about this young driver. Kannapolis, North Carolina and Lake Norman, North Carolina.
Dale Earnhardt Jr.
As we mentioned earlier, he's fresh off of winning that Rookie of the Year title and has one cup victory at Bristol under his belt.
Narrator/Commentator
If I could, I'd like to say hi to him, everybody back home and my two kids, Kelly and Dale Jr. Hope they're doing fine back there.
Dale Earnhardt Jr.
Listening to racing, he's been regarded as the next big thing in Motorsports in the off season. Dad is super confident. In fact, at Charlotte Motor Speedway at a luncheon they had before the season, he said this. We're gonna win the championship in 1980. I have the confidence as a driver and we have the team to do it. Now that quotes from a February issue of Stock Car Racing magazine. He also told the Florence Morning News In January of 1980, I see Richard Petty as the biggest threat to my winning title. Darrell Waltrip is a threat, but I believe we are a better team than his. Of course Bobby Allison, Benny Parsons and Kale Yarborough are threats, but I don't think they'll be able to do it this year. Now we have Jake Elder.
Narrator/Commentator
Jake, are you giving him any instructions now in the closing stages? Not right now. We're just sort of sitting here behind Buddy and just sort of riding out right now.
Dale Earnhardt Jr.
He's a big part of Dad's story in 1980 and of course also Australand Racing as a whole. Jake proves to be a major source of adversity for the team when things go south mid season.
Narrator/Commentator
Sometimes he seems like he's a volcano about ready to go off.
Dale Earnhardt Jr.
Jake had quite a pedigree. He had history at Petty Enterprises and championship rings with David Pearson at Holman Moody. And he was by far the most experienced crew member on the team and was very much the leader that everyone looked to.
Deb Williams
I think they viewed Jake as someone that could talk Dale's language that maybe Dale respected that could help develop his talent.
Narrator/Commentator
And a savvy pit stop a moment ago by crew chief Jake Elder.
Dale Earnhardt Jr.
Jake's been with the team since early in the 1979 campaign. Osterlin, they have a lot of great things going with a proven young talented driver and arguably one of the best crew chiefs in the garage. We will also spend a lot of time talking about 20 year old Doug Richard.
Narrator/Commentator
Richard has got to be the most mature 20 year old I've ever seen.
Dale Earnhardt Jr.
At the beginning of the year he is the front tire changer and a chassis man for the team. But when things go south with Jake, Doug gets thrown into the limelight in a way he never imagined.
Deb Williams
Basically they all everybody knew was who's this young kid from California that suddenly is Dale Earnhardt's crew chief. His personality was so opposite from Jake's.
Dale Earnhardt Jr.
And his ability to step up to the plate under all of that pressure will prove crucial to to dad's championship efforts.
Narrator/Commentator
Right now let's talk to 20 year old Doug Reichert who has done a beautiful job. Doug, congratulations. He's the crew chief on this car.
Dale Earnhardt Jr.
Thank you, Ned. Dale drove one heck of a race and just things couldn't have went better.
Narrator/Commentator
For us all day.
Dale Earnhardt Jr.
Dad's main rival and competition in 1980 won't be Richard Petty. It's gonna be Cale Yarborough.
Deb Williams
Well, Cal was always considered to be a championship favorite, particularly after he won three consecutive championships.
Dale Earnhardt Jr.
He's arguably still regarded as the hottest driver in the cup garage. He and dad are going to have some on track run ins this year as well as a few jabs in the media.
Narrator/Commentator
Earnhardt just keeps hammering away on Cale's. Side by side with Earnhardt. Here comes Cale dropping down low. Earnhardt stays right with him. These two lead cars are playing cat and mouse through traffic.
Dale Earnhardt Jr.
This will really be dad's first taste of a rivalry in the Cup Series.
Narrator/Commentator
He'll determine the outcome. Because we came to run hard and I just hope we can do what we came here to do. Cale shuts the door on Dale. Earnhardt is wedged into the middle of the veteran.
Dale Earnhardt Jr.
And halfway through the season, Cale is going to make a decision for his future that will not only rock the NASCAR world, but it'll put extra importance on him capturing a fourth championship crown with his Junior Johnson team.
Narrator/Commentator
It was going to be a sad day for me and you know, a.
Deb Williams
Lot of unexpected things happened during that era. That was one thing that caught everybody off guard. Everybody's mouths dropped open.
Narrator/Commentator
There'll be a lot of mixed emotions. No matter what the outcome of this race will be.
Dale Earnhardt Jr.
We will also spend a lot of time talking about Darrell.
Narrator/Commentator
Walter, looks like you've given it up. You've gotten out of the car.
Dale Earnhardt Jr.
Yeah, it's a severe problem.
Narrator/Commentator
I don't know what it is. I'm in the valve train. I reckon, Darrell, that's got to be tremendously disappointing.
Dale Earnhardt Jr.
At this point in time, Darrell is a championship contender as he nearly won it in 1979.
Narrator/Commentator
He and Darrell Walter, two of the sensational youngsters to come on the scene in Winston cup racing in the last few years. The talent that they have just seems to be inborn.
Dale Earnhardt Jr.
But dysfunction at the die guard team is taking its toll.
Narrator/Commentator
The Dygard team added a second car. Darrell Waltrip was openly unhappy about it. Darrell Waltrip, as they have pushed his car back to, has not been happy here all week. The car has not performed to expectations. What are you feeling? Well, I'm really disappointed. I think there's a lot of reasons why we've been off this week and.
Dale Earnhardt Jr.
Losing the championship in such a Narrow fashion has really run its course.
Narrator/Commentator
A real tough break for Darrell Waltrip. He has an awful lot of critics in this business, but he has a lot of fans. He is an exciting driver to watch.
Deb Williams
Darrell Waltrip's popularity, or disdain from the the fans was starting at that particular time.
Dale Earnhardt Jr.
In fact, in November of 79, two days after the season finale, crew chief Buddy Parrott was fired as a scapegoat for the loss. But then he gets rehired a few months later in January. Darrell instrumented all of that. Darrell was not a happy camper. That's Buddy Parrott. We're going to hear more from Buddy later on in this this series. Darrell himself is under contract with the team through 1983, but he's in a legal dispute to void it.
Deb Williams
Dygard was the first team that ever had a driver sign a contract. Driver deals had always been done on handshakes. Yeah. There was not any love lost between Diegard and Darrell Waltrip during that time.
Dale Earnhardt Jr.
He has openly admitted his dislike for the team management. Here's Darrell Waltrip talking about his contract with Dygard. I had this contract. It was irrevocable.
Narrator/Commentator
When I would try to find out.
Dale Earnhardt Jr.
What do I got to do to.
Narrator/Commentator
Get out of this contract.
Dale Earnhardt Jr.
You can't get out of this contract. Gardner was shrewd. I mean, he was just.
Narrator/Commentator
He was a businessman.
Dale Earnhardt Jr.
He was shrewd. I never had to deal with somebody like that. And it was. It was a tumultuous time, man. Darrell and this team have to figure out this toxic relationship before it tanks another season. All right, so let's dig into the pages of my aunt's scrapbook and see how the 1980s season unfolds. I've gotta admit that I learned things that I never knew while putting these episodes together. That's the fun part for me, is that I'm truly doing all this to try to learn just a little bit more, dig into the layers that made all this stuff come together. And I'm excited to share it with you on this season of Becoming Earnhardt. Dad begins to make a name for himself.
Narrator/Commentator
He's put on some moves down in that first turn that's had 20,000 people jumping to their feet all afternoon.
Dale Earnhardt Jr.
As one tough customer develops, he creates rivals with the sport's biggest stars.
Narrator/Commentator
It is just phenomenal when Earlhart tries and he kind of hold your breath because you know he is not content to run in second place.
Dale Earnhardt Jr.
But a shocking crew chief shakeup would rock the young Osterlin team.
Narrator/Commentator
He has Jake Elder who formerly turned the wrenches on Dale Earnhardt's car in the pits with him today really is the Earnhardt crew, headed by 20 year old Doug Richard, a relative newcomer to the racing circuit and one of the.
Dale Earnhardt Jr.
Tightest points battles in NASCAR history comes down to the very last race.
Narrator/Commentator
29 points is not very much. Looks like one car. They're so close. Dale Earnhardt is off the pace. The drama continues to build for Dale Earnhardt could be the most important day in both their racing careers.
Dale Earnhardt Jr.
Becoming earnhardt is a dirty mo media original podcast series. It is written and produced by me, dalen hart jr. With bobby marcos and colby bass. Sound design by alex timms production assistants tiff powers, mike davis, micah caldwell and evan vecchia. This project is in partnership with mrn, the motor racing network and the appalachian state university stock car collection. Special thanks to siriusxm silvertribe media, nascar man and bob ellis. For additional dirty mo media content, visit our YouTube page and follow us on all major social media platforms. Thank you to Johnny Morris and Bass Pro Shops for bringing us another episode of Becoming Earnhardt. They are such a great friend and supporter of everything we do, so remember to gear up for all your adventures at Bass Pro Shops, North America's premier outdoor and conservation company.
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Episode: Becoming Earnhardt 1980 Vol. 1 - A Rookie No More
Date: December 21, 2025
Host: Dale Earnhardt Jr.
Producer: Dirty Mo Media, SiriusXM
This episode kicks off the 1980 volume of the “Becoming Earnhardt” series, focusing on Dale Earnhardt Sr.’s transition from standout rookie to serious championship contender during the pivotal 1980 NASCAR Winston Cup season. Dale Earnhardt Jr. revisits his father's breakthrough year, unearthing stories, rivalries, and behind-the-scenes drama that shaped both his father’s career and the NASCAR landscape. The stories and insights are grounded in both first-person recollections and detailed archival material, notably a scrapbook created by Earnhardt Jr.'s aunt.
Time Capsule Concept (02:14)
Dale Sr.’s Early Struggles and Rookie Success (04:08)
Backdrop of the Era (06:28)
The 1979 Daytona 500 and CBS Impact (07:45-08:01)
Growth of Sponsorship and TV (08:36)
Changing Technology (09:03)
Dale Earnhardt (15:17)
Jake “Suitcase” Elder (16:44)
Doug Richard (18:00)
Cale Yarborough (18:57)
Darrell Waltrip (20:15)
The episode blends Dale Jr.'s candid, enthusiastic narration with authentic archival clips, firsthand family memories, researched historical context, and interviews with insiders like Deb Williams. The tone is a mix of reverent nostalgia, behind-the-scenes intrigue, and the gritty, working-class charm associated with early-’80s NASCAR.
“Becoming Earnhardt 1980 Vol. 1: A Rookie No More” is both a history lesson and an intimate family portrait. Dale Earnhardt Jr. not only guides listeners through the professional rivalries, technical changes, and pivotal moments that defined his father’s first true championship chase—he also peels back the curtain on what it meant to be part of the Earnhardt family in a time of change, adversity, and relentless ambition. Listeners get a primer in both the sport’s golden era and one of its most iconic figures.