Deb Williams: Hollywood with Burt Reynolds & History with Earnhardt

Wed Sep 03 2025

Dale Earnhardt Jr. takes a look into yesteryear of NASCAR as he sits down with prolific journalist Deb Williams. On the heels of winning the prestigious Squier-Hall Media Excellence Award, Deb continues to be a trailblazer in stock car racing, working the NASCAR beat year-round. She talks about growing up in a racing family, covering several breaking news stories outside of racing, and how she broke past the "no women in pits" barrier.

Transcript

Dale Earnhardt Jr. (0:00)

Every day there's a new challenge to face. So meet Trimble, the technology company that connects your physical and digital worlds, allowing you to make decisions and take intelligent action to get the hard work done. And the best part? You can do it all faster than you've ever thought possible. Check them out@trimble.com you ready to turn data points into decision points or turn deadlines into finish lines? How about turning possibilities into profits? Then turn to Trimble. Community Coffee just came out with new great tasting coffees. Their first light blend and iced coffee K Cups. This is a family owned coffee company that's been around since 1919 and they are now the official coffee of Dirtymo Media.

Commercial Announcer 1 (0:41)

First light is bright, delicate and a light roast with notes of honey and brown sugar. Their iced coffee K cups are rich and refreshing and they stand up to ice so your coffee isn't watered down.

Dale Earnhardt Jr. (0:51)

Available in classic black and vanilla sweet cream. Get 20% off these new community coffees by using the code DALE20@communitycoffee.com that's code DALE D A L E20 for 20% off only@communitycoffee.com your first time being able to pick up a media credential was at Darlington and there was it on the credential it said no women allowed.

Deb Williams (1:14)

Yeah, J. Wells was the PR person for Harry Gantz. And when I got in the press box and I saw him and that was on my press pass, I chewed him out.

Dale Earnhardt Jr. (1:25)

The following is a production of Dirty Mo Media. All right everybody, it's Dale Jr. Here at the Dale Jr. Download and this week's guest is Deb Williams. Deb Williams has worked in NASCAR for decades and just recently she won the. Let's see here. I want to make sure I get this right, the Squire Hall Award. And that is an award obviously named after Ken Squire given to a journalist or someone in the media who's outstanding in their field. That was a special announcement made at Darlington. She's also the two time recipient of the National Motorsports Press Association George Cunningham Writer of the Year Award. She's a two time winner of the Miller Motorsports Award of Excellence, the first female reporter inducted into the National Motorsports Press association hall of Fame. She's gonna have some stories, so I'm excited to talk to Deb. She's helped us out on a lot of projects. You might have heard her on the last season of becoming Earnhardt, but either way, this will be a lot of fun seeing what kind of cool stories she's got to tell us. Let's bring her in the room, Deb Williams on Dale Jr. Download. So, Deb Williams, I've been looking forward to this conversation. So I guess my first question for you is, when did you first start working in racing?

Summary

The Dale Jr. Download
Episode: Deb Williams: Hollywood with Burt Reynolds & History with Earnhardt
Release Date: September 3, 2025
Host: Dale Earnhardt Jr. | Guest: Deb Williams

Episode Overview

In this episode, Dale Earnhardt Jr. welcomes Deb Williams, a pioneering motorsports journalist with over four decades in NASCAR. Fresh off her selection for the prestigious Squire Hall Award, Deb shares captivating stories that trace both her personal journey—from a racing-obsessed child in North Carolina to a trailblazer in NASCAR media—and the evolution of the sport itself. The episode traverses grassroots racing, behind-the-scenes Hollywood encounters, the challenges faced as a woman in a male-dominated industry, and insightful commentary on NASCAR’s present and future.

Key Discussion Points & Insights

1. Deb Williams' Early Life & Racing Upbringing

(02:54–07:58)

Deb began covering weekly races in Asheville, NC during the 1970s (02:54).
Grew up immersed in the racing culture of Canton, NC. Her first memories of the racetrack trace back to age four.

"The only place mother and daddy could get me to quit crying and sleep till I was a year old was under the loudspeaker in the infield at Asheville Weaverville when it was dirt." — Deb Williams (04:55)
She recounts the era when local service stations doubled as team garages and improvisational tracks popped up for short-lived seasons.

2. Witnessing NASCAR’s Growth (and Its Grassroots)

(07:58–15:30)

Deb and Dale reminisce about the abundance of “ghost tracks” scattered through North Carolina, highlighting the fleeting yet foundational nature of grassroots racing venues (09:13–11:48).
She describes racing at baseball fields and how those improvisational tracks gave the region its racing DNA.

3. Breaking into NASCAR as a Writer

(19:31–24:27)

After college, Deb worked for United Press International, one of two global news wire services at the time.
She describes the unique demands and access her job provided, allowing her to cover momentous events and iconic personalities.

4. Hollywood Meets NASCAR: Stroker Ace, Burt Reynolds, and More

(20:46–24:27)

Deb recalls covering the filming of Stroker Ace with Burt Reynolds at Charlotte, bringing NASCAR a "Hollywood magic" that broadened its appeal:

“...it brought that Hollywood magic. And I was given, like, 20 minutes with him. That was all I had, 20 minutes during a lunch break. ...he talked about how he was impressed by the people in the sport and their hard work ethic...” — Deb Williams (23:35)
Discusses the real-life inspirations behind NASCAR movies like Stroker Ace, Six Pack, and Days of Thunder, connecting moments in film to actual events in racing history.

5. Being a Woman in NASCAR Media

(26:37–34:20)

Deb recounts the sexism prevalent in NASCAR's earlier days, including being handed a press pass at Darlington labeled “No Women Allowed in Pits” (26:37, 26:55).

“When I got in the press box and I saw him and that was on my press pass, I chewed him out." — Deb Williams on confronting a PR rep over discriminatory policy (01:14, 27:35)
Shares how corporate America’s entry into NASCAR began to change gender dynamics, as women executives demanded better treatment and access for women reporters and family members.
Anecdotes about the struggles and camaraderie among drivers' wives, including tales of negotiating basic access and respect.

6. Covering Some of NASCAR’s Most Pivotal Moments

(39:35–42:11)

She recounts covering Richard Petty’s monumental 200th win—complete with a presidential visit from Ronald Reagan and an iconic picnic under a tent at Daytona (39:35).

“...the first time a sitting president had ever attended a NASCAR race. ...Reagan gave the command to start engines from Air Force One.” — Deb Williams (40:47)

7. From Journalism to PR and Back

(42:57–54:59)

Talks about her transition from reporter/editor to team PR, revealing the demanding behind-the-scenes reality of modern driver schedules.

"I stood up and apologized to all the PR reps for not asking to schedule interviews far enough ahead of time because I just didn't understand their world…” — Deb Williams (43:39)
Observes how increased professionalism, corporate sponsorships, and the proliferation of team PR staff have transformed the media landscape.

8. The Ethics and Realities of Motorsports Journalism

(46:22–54:59)

Deb candidly admits to mistakes made, notably attributing the “vanilla-ization” of drivers to NASCAR, only to later realize it was driven by sponsor (corporate) pressure (46:57).
She discusses difficult relationships, including a multi-year standoff with Junior Johnson, and how conflicts between journalists, drivers, and team owners often span years but can eventually be resolved.

9. On NASCAR’s Current Challenges and the Lawsuit

(56:03–63:00)

Delivers thoughtful analysis of the ongoing NASCAR vs. 23XI/Front Row Motorsports lawsuit over the charter system, expressing empathy for both the France family's legacy and the necessity of adaption:

“...when you have a private company and you've seen one family devote their life to building that company...to come in and then tear that company down...” — Deb Williams (56:31)
Offers insights into how regional culture, jury selection, and personality differences could affect the case’s outcome, comparing this clash to “two mules that have dug their heels in” (62:20).

10. The Evolution of Race Cars, Playoff Formats, and Media Responsibility

(66:03–73:51)

Deb emphasizes that critique of race car design has existed since the sport’s inception, and notes the media’s obligation to investigate, not just echo, driver and crew grievances (67:12).

"In racing, there's four to five sides to every story." — Deb Williams (67:12)
She voices support for the continuation (though not necessarily the current format) of the playoff system, noting its value for storylines and excitement (72:49).
Discusses the need for separation between reporting and opinion in motorsports journalism.

11. Personal Highlights and Relationships in the Industry

(73:51–77:04)

On favorite interviewees: Richard Petty, Cale Yarborough, Bobby Allison, Harry Gant (“I get more calls from people like you”)—while noting Dale Earnhardt Sr. could be “all business” if crossed (74:12–75:25).
She details nuanced relationships, and how working alongside legends changed her view of them, especially as she moved from fandom to respected peer.

12. Behind the Scenes of “Becoming Earnhardt”

(76:33–82:24)

Deb recounts her involvement in the “Becoming Earnhardt” series, praising its insight into Dale Sr.’s transformation, and reflecting on the complex emotions around Rod Osterlund’s sale of the team.

Notable Quotes & Memorable Moments

On gender barriers in the press:
“When I got in the press box and I saw him and that was on my press pass, I chewed him out."
—Deb Williams (01:14)
On racing’s early culture:
“Every service station had a race car in the bay that ran a hobby car or something.”
—Deb Williams (07:59)
On media’s changing relationship with the sport:
“When I first started covering it, there were no motor coaches. There were no lounges in front of the transporters...you got your stories by building relationships...”
—Deb Williams (43:20)
On learning from the PR side:
“I stood up and apologized to all the PR reps for not asking to schedule interviews far enough ahead of time because I just didn't understand their world.”
—Deb Williams (43:39)
On covering history:
“Reagan gave the command to start engines from Air Force One. ...And then seeing Air Force One land at the Daytona airport as the cars are racing was just a gorgeous sight.”
—Deb Williams (40:47)
On mistakes and evolving perspective:
“I wrote about how NASCAR was trying to make the drivers vanilla...after I went to work for a race team, I discovered it wasn't NASCAR that was doing it, it was the sponsors.”
—Deb Williams (46:57)
On the ongoing charter lawsuit:
“To come in and then tear that company down...seeing one family that's devoted 77 years of their lives through generations to build this...”
—Deb Williams (56:31)
On the evolution of race cars and the media’s job:
“You probably know more about those cars and those engines than any of the reporters...”
—Advice to Deb on the necessity of technical understanding (67:12)
On Dale Earnhardt Sr.’s transformation:
“A lot of people don't realize how much Dale changed, man, from the late 70s and early 80s.”
—Deb Williams (77:08)

Timestamps for Key Segments

Breaking barriers as a woman in NASCAR: 26:37–34:20
Hollywood descends on NASCAR: Burt Reynolds and Stroker Ace: 20:46–24:27
The day President Reagan attended Daytona: 39:35–42:11
Transitioning from journalism to PR: 42:57–54:59
Discussion on the current charter lawsuit: 56:03–63:00
Opinions on racing’s evolving formats and the media's role: 66:03–73:51
Personal standout personalities in racing: 73:51–77:04
Reflections on “Becoming Earnhardt” and Dale Sr.: 76:33–82:24

Tone and Takeaways

The conversation is candid, nostalgic, and rich with the texture of lived experience in NASCAR’s inner circles. Deb’s tone is accessible and story-driven—she weaves deep knowledge with humility, humor, and honesty.

Above all, this episode is a testament to how much the sport has changed (and what was hard-won to get here) through the lens of someone who’s seen—and helped shape—NASCAR history from the inside.

For listeners and fans:
If you’re fascinated by the intersection of history, culture, and racing—or simply want to better understand how NASCAR grew into an American powerhouse—this episode is essential listening. Deb Williams’s stories offer an invaluable perspective rarely found in the box scores or news blurbs.