C&R - Ben RICE, Shaq Diesel, Trading Cards

Summary

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The Dan Patrick Show – C&R: Ben RICE, Shaq Diesel, Trading Cards

Date: March 25, 2026
Hosts: Steve Covino & Rich Davis (Covino & Rich)
Guest: Shaquille O’Neal (“Shaq Diesel”)

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Episode Overview

This lively episode of Covino & Rich (C&R) on The Dan Patrick Show blends humor, sports talk, and pop culture with a deep dive into one of the week's most viral and entertaining topics: athletes whose names are perfectly suited for specific endorsements. The show features Shaquille O’Neal (“Shaq Diesel”) for a round of trivia, takes witty calls from listeners pitching their best athlete-endorsement matches, and closes with a discussion on a resurgent trend: collectible trading cards and Target’s major expansion into the market.

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Key Discussion Points & Insights

1. The Ben Rice Story and “Perfect” Endorsements

(03:59–10:32)

• Kicker Topic: Yankees prospect Ben Rice becomes the new face of Ben’s Original Rice, inspiring a flood of ideas for similarly “perfect” athlete endorsements.
• Hosts’ Playful Tone: The discussion becomes an open brainstorm session—part stand-up, part sports radio, part informal pitch meeting.
• Memorable Quotes:
  • “What are some other endorsements that just seem so perfect they gotta happen? Let’s make them happen.” – Steve Covino (04:32)
• Examples from Hosts and Guest:
  • Dwayne “The Rock” Johnson for Bluechew (“Johnson” jokes) (05:12)
  • Troy Polamalu for Head & Shoulders (already done) (06:04)
  • Jameis Winston for The Boiling Crab (06:12)
  • Cal “Big Dumper” Raleigh for Toto Toilets (06:27)
  • George Brett for Dude Wipes (referencing infamous story) (06:39)
  • Mike Tyson for Tyson Chicken (listener suggestion) (10:37–10:54)
  • Jerry Rice for Rice-A-Roni (listener suggestion) (11:07–11:41)
• Meta-joke: There’s “no wrong answer” as long as the name or reputation links to the brand, even if the pitch is ridiculous.

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2. Audience Engagement: Callers Pitch Endorsements

(10:32–16:57 and 26:21–30:02)

• Massive Response: Phone lines are overwhelmed as the public brings their most creative, silliest ideas.
• Memorable Calls:
  • Dick Trickle (NASCAR driver): Ought to have done Depends (“as you get up there in age…”) (12:46, 13:00)
  • Aaron Rodgers for Shrooms (Giorgio Mushrooms): References Rodgers’ ayahuasca trips (13:54)
  • Dairy Queen endorsement for rookie Queen on the Pelicans (14:42)
  • Howie Long for ExtenZe: “How has that not happened?” (28:44)
  • Peyton Manning for Omaha Steaks (“Omaha!”) (27:59)
  • Cam Newton for Fig Newtons: “Why do I wear a hat all the time? To hide my Fig Newtons.” (17:18–17:43)
• Running Joke: Ryan is positioned as the “Simon Cowell” of endorsement pitches, giving approval or “buzzing” ideas.
• Hosts’ Touch: Covino & Rich keep energy high, riffing on ideas, approving even the dumbest ones for entertainment value.
• Quote: “Some are gonna stick, some are gonna stink.” – Steve Covino (12:39)

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3. Shaq Diesel Joins — Endorsement Jokes & Basketball Trivia

(38:56–44:13)

• Shaquille O'Neal’s Endorsement History: Shaq recalls his own real-life endorsement, Radio Shack, and pitches Barkley (“Bark Bites”)—keeping up the segment’s theme.
  • “How about my guy Barkley? Charles Barkley for Bark Bite Dog Treats. Get it? Barkley.” – Shaq (39:42)
• Segment: Shaq Diesel Trivia
  • Listeners compete in trivia, with Shaq reading questions and lobbing a few jokes.
  • Shaq’s Pick: “OKC” (Oklahoma City Thunder) as NBA title favorite (39:59–40:05)
  • Trivia highlights include questions about the Detroit Pistons’ win streak and the Minnesota Timberwolves’ mascot (“Crunch”).
• Memorable Moment: Shaq references one of his own famous quotes: “I don’t know how it is for you earthlings, but where I’m from, strength is mental.” (43:31)

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4. Trading Cards Come Back in a Big Way

(45:05–51:19)

• Topic: Trading cards are surging again, with Target announcing a major expansion of their card/collectibles department, aiming for a $1 billion annual market (45:46)
  • “Target Corporation is doubling down on the hobby of collecting cards because it’s back.” – Steve Covino (45:56)
• Nostalgia & Culture:
  • Hosts reminisce about their own card-collecting days before “discovering women” (45:08)
    • “Before I discovered boobs, all I cared about was video games and baseball cards.” – Steve Covino (45:12)
  • References to Beckett magazine and “mom-and-pop” card shops.
• Current Experience:
  • “The only downside is… the rare coins and card shop in your hometown that’s hanging on might be like, really, Target? You’re gonna do the card?” – Rich Davis (49:36)
• Hosts’ Take: The move is heralded as a win for collectors, families, and nostalgia, albeit with a nod to what it could mean for small businesses.

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Notable Quotes & Moments with Timestamps

• “How about George Brett for Dude Wipes?” – Steve Covino (06:39)
• “If you don’t know the George Brett story, look it up on YouTube and thank us later.” – Show Producer (06:50)
• “Mike Tyson with Tyson chicken… Don’t confuse me with Tyson’s chicken, but I still love it.” – Steve Covino, riffing on caller’s endorsement (10:46)
• “Some are gonna stick, some are gonna stink.” – Steve Covino (12:39)
• “I always thought it’d have been good if Evander Holyfield would have signed up with, like, Bell Tone…after getting his ear bitten off.” – Kevin in Wisconsin (15:51)
• “I don’t know how it is for you earthlings, but where I’m from, strength is mental.” – Shaquille O’Neal (43:31)
• “Before I discovered boobs, all I cared about was video games and baseball cards.” – Steve Covino (45:12)

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Important Segments & Timestamps

• Ben Rice/Endorsements Introduction: (03:59–10:32)
• Best Endorsement Brainstorm (Callers): (10:32–16:57; 26:21–30:02)
• Shaq Joins/Trivia: (38:56–44:13)
• Trading Card Comeback Discussion: (45:05–51:19)

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Episode Tone & Flavor

• Playful & inclusive: The hosts bounce jokes off each other and embrace even the silliest audience suggestions, never taking themselves too seriously.
• Nostalgic: The trading card conversation is loaded with references to childhood, cultural touchstones, and a playful lament for old-school hobbies.
• Celebrity-Driven: Shaq’s appearance adds star power and keeps the playful ethos going.
• Community-Oriented: Heavy call-in participation, making listeners part of the show.

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Final Thoughts

This episode is a freewheeling, interactive crowd-pleaser—a perfect snapshot of why C&R’s blend of sports, humor, and nostalgia resonates. Whether you’re a card collector, Shaq fan, or just love a silly sports radio riff, this one’s for you.

To hear more elevator-pitch endorsements or relive your childhood collecting cards, skip to the marked segments. For trivia fun with Shaq, jump to 38:56!

Transcript

[Weatherbug Announcer]

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[Steve Covino]

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Good.

[Rich Davis]

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[Steve Covino]

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[Ryan Seacrest]

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[Steve Covino]

Hey, thanks for listening to the Covino Enrich podcast. Be sure to catch us live every weekday from 5 to 7 Eastern, 2 to 4 Pacific on Fox Sports Radio.

[Rich Davis]

Find your local station for Kavito and [e-mail] or stream us live every day on the iHeartRadio app by searching FSR.

[Steve Covino]

You think. You think Bruce Pearl ever heard of us? Probably not.

[Rich Davis]

Well, I would say no.

[Steve Covino]

Cavino and Rich remember the name Fort Minor style?

[Show Producer/Caller Host]

We're gonna find out because I emailed his contact last hour.

[Steve Covino]

No way. Really?

[Rich Davis]

When you said remember the name Fort Minor, do people know who was in that group?

[Steve Covino]

They should. Come on. You ever heard of Mike Shinoda?

[Rich Davis]

Linkin Parks, Mike Shinoda and Holly Brooke? Who is Skyler Gray?

[Steve Covino]

That's right. So we're dropping fun facts here. Covino and Rich on Fox Sports Radio. Hope you're having a great Tuesday. We're one day away from baseball, so we're super pumped broadcasting live from the Fox Sports Radio studio and we're be rocking out. Let's go. Let's go now.

[Rich Davis]

By the way, just to remind a professional wrestling fans like Big Ryan. I know Pete. I enjoy me some wrestling.

[Steve Covino]

You know Big Ryan wrestled, right?

[Rich Davis]

Yeah, he was the. Wasn't he in Billy Madison the Revolting Blob?

[Steve Covino]

No, he really did.

[Rich Davis]

I know he did.

[Webull Announcer]

Yes, I did.

[Rich Davis]

Yes, yes. I want to hear all about it. But first let me tell you that the action continues every week. TNA Thursday Night Impact every week. Don't miss the adrenaline, the drama and the nonstop action as you watch your favorite TNA Wrestling star. For Showtime's more info, visit tna wrestling.com now.

[Steve Covino]

Speaking of wrestlers, Rich, I have some wrestling endorsements that should have, could have happened, maybe will happen one day. And it's all based on this Ben Rice story. Because baseball starting is perfect. He's now the spokesperson for Ben's original Rice isn't that special, it's no longer Uncle Ben's. Rice is Ben's. It's just a rich Ben's original rice now. So Ben Rice of the Yankees is the spokesman, and we're like, wow, how perfect is that? And they're giving back to the community, to hungry kids and everything. So what are some other endorsements that just seem so perfect that they gotta happen? Let's make them happen. Speaking of wrestling, how about this one? I got a few. Can I give you a few wrestlers? Yeah.

[Rich Davis]

Okay.

[Steve Covino]

How about Dwayne the Rock Johnson for Bluechew? Get it?

[Rich Davis]

Johnson.

[Isaac Lohenkron]

Yeah.

[Steve Covino]

Hey, I'm Dwayne the Rock Johnson.

[Rich Davis]

And the ladies love it, too.

[Steve Covino]

And the ladies love it, too. Hey, get it. Dwayne the Rock Johnson. Rock Johnson.

[Rich Davis]

Yeah, we get it. And speaking of the Rock, do you see today if he got kiddos, the Moana. Live action trailers out and people are criticizing that the Rock's wearing, like, a bodysuit. Dude, that. That Maui character he plays is a. Yeah, it's unrealistic.

[Show Producer/Caller Host]

Three times his size.

[Rich Davis]

Even though the Rock is huge. I mean, people have to complain about anything. Huh?

[Steve Covino]

Rock Johnson.

[Rich Davis]

I think it looks up. Rock John's a good one.

[Steve Covino]

Huge.

[Show Producer/Caller Host]

By the way, KOA plays his song, you're welcome, from that movie on repeat.

[Steve Covino]

It's a good song. Good movie. And by the way, you know what? They're saying that his week also looks pretty weak, that they should have went with Troy Palomalu. His sponsorship with Head and Shoulders.

[Rich Davis]

That was a good one.

[Steve Covino]

Is a great one. Right? So what are some other ones that should happen based on Ben Rice and Palomalu and in perfect fits? How about this one? I know it's old news, but it's still funny. How about Jameis Winston for the boiling crab?

[Rich Davis]

Oh, it's a good one.

[Steve Covino]

You like that one, by the way,

[Rich Davis]

his reputation of being such a great guy.

[Shaquille O'Neal (Shaq Diesel)]

Yeah.

[Rich Davis]

Has made people forget the stupid crab leg story, which was always, always silly anyway.

[Shaquille O'Neal (Shaq Diesel)]

How about this one?

[Rich Davis]

It's a good one.

[Steve Covino]

How about Cal Big Dumper Raleigh for Toto Toilets? Hey, I'm Cal Big Dumper Rally. Toto Toilets.

[Show Producer/Caller Host]

He could record our Dude Wipes commercials.

[Steve Covino]

I got one for. How about George Brett for Dude Wipes? And you're like, george Brett for Dude Wipes.

[Rich Davis]

And then you remember that story.

[Steve Covino]

You remember the story. Look, if you don't know the George Bre, look it up on YouTube and

[Show Producer/Caller Host]

thank us later to wipe extra pine tar off.

[Steve Covino]

Oh, no, no, no.

[Rich Davis]

If you don't know the George Brett,

[Steve Covino]

George I had my pants breastfeeding.

[Show Producer/Caller Host]

I remember you guys bringing this up before.

[Steve Covino]

How about this? How about this is a pretty good.

[Rich Davis]

Isaac Lohenkron knows because I think he ate with George Brett that night.

[Shaquille O'Neal (Shaq Diesel)]

Right?

[Rich Davis]

Do you know that story? Yeah, one of the great stories.

[Isaac Lohenkron]

Wait a minute, I just walked in. We are talking about the George Brett story that he was overheard talking on the open mic about.

[Rich Davis]

Yeah, greatest story of all time, Vegas. And that's a bed crab legs and

[Steve Covino]

yeah, okay, they of that story, Danny G. I, I, I want everybody to look it up when they're doing the ball scroll later on tonight. How about, hey, I'm Philip Rivers. Hey, I'm Tyree Kill for Trojan condoms. How about. Or how about this? Philip Rivers for Trojan, maybe Tyreek Hill for Magnums, maybe. I don't know because let's just say they have a lot of kids combined, right? How about that? How about this? LeBron James for Dr. Scholes. And if you're thinking why Dr. Scholz, have you seen his bats? His busted ass toes? This guy needs something to protect those footsies. And I thought of this just based on Loincron's update about Joe Flacco. How about Joe Flacco for Centrum silver? Centrum silver. 50. How old is this guy? He's got another contract, but good for him, man. So those are some that came to mind off the dome of other partnerships that need to happen based on Ben Rice. With Ben's Original Rice, I got one.

[Rich Davis]

I was a big league manager for decades, but now that I'm retired, I'm Dusty Baker. And here's my Cuisinart. Baking with. Baking with Dusty or Baker Mayfield. But I like Dusty Baker.

[Steve Covino]

Dusty Baker. I picture him with his hat on.

[Rich Davis]

Chef's hat on.

[Caller]

Yeah, I like that.

[Steve Covino]

Dusty Baker. That's a good one.

[Rich Davis]

He bakes in retirement or what? You can have Chris Sale for anything. I'm Chris Sale with a sale.

[Steve Covino]

Oh, I like that.

[Rich Davis]

What about some like outdoorsy crap?

[Steve Covino]

Chris Sale's prices are insane.

[Rich Davis]

Justin Fields, anything nature wise, like. Oh yeah, pool installation with Jordan Pool.

[Steve Covino]

Justin Field. Sounds like a cookie company.

[Rich Davis]

What about. What about Jalen? Doesn't hurt with Advil.

[Steve Covino]

Oh, Justin.

[Rich Davis]

Justin Hertz, but not with Bayer, you

[Show Producer/Caller Host]

know, how about Steph Curry for McCormick? Curry powder.

[Rich Davis]

Not a bad one.

[Steve Covino]

What about that's, See, that's an obvious one. Like Ben Rice. Yeah, like, how does that not happen?

[Rich Davis]

What about if Mookie could Bet it would be with DraftKings? Mookie Beth.

[Steve Covino]

So there's no Wrong answers. And that's another good one. Like, it's in the name. It's so obvious. Either in the name, which is great and obvious and how does that not happen? Or it's in the reputation or a story, and it's probably something fun, I

[Rich Davis]

would say, other than Ben Rice being the new face of what used to be formerly Uncle Ben's, now Ben's Rice.

[Steve Covino]

Ben's Original.

[Rich Davis]

Ben's Original. I think that is one of the most obvious ones. Since our pal Mike Tyson. Since Mike Tyson made the edible gummy ears, Mike Bites. To me, that was. And by the way, they will knock you on your ass. We met the Tyson folks, and they gave us a bunch of free samples.

[Steve Covino]

That's my point. Mike Bites will knock you on your ass in 90 seconds.

[Rich Davis]

I was like, 10 milligrams. That seems a little more. But no, Mike Bites. The fact that he was selling edible ears to me was hilarious. Like, that was someone's silly idea that came to fruition. And. Yeah, and that's what this really is, right?

[Steve Covino]

It's like, it's a great partnership, for real. So, hey, now we open up the phones. There's no wrong answers. What are some other partnerships that need to happen based on this? 877-99-FOX. 87799 on FOX. We'll take a few phone calls and start playing some games, giving away some prizes. Who do we got?

[Show Producer/Caller Host]

Danny G. Let's start in New Mexico with Alan.

[Steve Covino]

What up, Alan?

[Caller]

I just wanted. You guys halfway. Stole my. What? Stole what I was gonna say, but it's Mike Tyson with Tyson chicken.

[Steve Covino]

That's good. Yeah. Hey, it's Mike Tyson. I love chicken strips.

[Rich Davis]

It's a different Tyson, but I still love it.

[Steve Covino]

Hey, it's Mike Tyson. Don't confuse me with Tyson's chicken. But I still love it. That's so funny. Yeah. Or even Tyson Fury. How about Tyson Fury, right?

[Caller]

Yeah.

[Steve Covino]

It should happen.

[Show Producer/Caller Host]

All right, let's go to Sacktown, Sacramento.

[Caller]

Steve.

[Rich Davis]

Yo, what up, Steve?

[Caller]

Hey, guys. The biggest missed one of all time was Rice a Roni. Back in the 80s, rice a roni was extremely popular, and their slogan was Rice a Roni, the San Francisco treat. There was a player who caught the ball in San Francisco called Jerry Rice, man. It was made in heaven.

[Shaquille O'Neal (Shaq Diesel)]

Yeah.

[Rich Davis]

Why are you talking to me like I'm. Like, I'm Bruce Pearl. I know. I know. Jerry Rice is. I'm a 49ers fan.

[Steve Covino]

Lifetime supply of Rice A Roni, man.

[Rich Davis]

Hey, Bruce Pearl, you ever hear of Jerry Rice?

[Steve Covino]

No, I never.

[Rich Davis]

Never heard.

[Steve Covino]

He never heard.

[Show Producer/Caller Host]

I think he was just making a point of how.

[Rich Davis]

No, I know. Of course I know. I just always thought that there was, like, maybe. I guess it was never an official endorsement, but everyone said it. They called the Rice Aroni Tree Jerry Rice. You know.

[Steve Covino]

Hey, did you, Refrigerator Perry, like, back in the day, have a GE partnership or anything like? Cause he should have. I mean, I remember seeing him.

[Rich Davis]

You need a fridge. Exactly.

[Steve Covino]

Like I remember seeing him pose with pictures. He was the Refrigerator Perry. But that would have seemed like that. Like an obvious one back then. So. Any other examples? Feel free to chime in. You could call up 87799 on Fox or leave it at Covino and Rich at Fox Sports Radio on social media.

[Rich Davis]

I mean, whose shirt do I have on today? Kavino?

[Steve Covino]

Lindor?

[Rich Davis]

What if he was like, I got screen doors. I got garage doors.

[Steve Covino]

I'm Lindor indoor for screen doors.

[Rich Davis]

I know.

[Steve Covino]

I like. Hey, dude, I told you, there's no wrong. Yeah, I mean, you're. If you're making your pitch, some are gonna stick, some are not.

[Rich Davis]

Some are gonna stink.

[Steve Covino]

Some are gonna stink. Some are gonna stick and some are gonna stink.

[Show Producer/Caller Host]

Let's go all the way to Alaska, Matt.

[Rich Davis]

Alaska. What's up, Maddie?

[Caller]

Matt. Hey, what's going on, guys? How we doing today?

[Rich Davis]

We're good, man. What's the endorsement that should be happening?

[Caller]

Well, I think the NASCAR driver from when I was a kid in the 90s, dick trickle, should have partnered with Depends.

[Rich Davis]

I like that. I mean, genius.

[Steve Covino]

Hey, I'm Dick Trickle.

[Rich Davis]

And, you know, you get up there in age, and sometimes as you get

[Steve Covino]

older, you have a little, you know, Trickle. You know what someone said you missed the boat for Lindor. Lindor Truffles.

[Rich Davis]

Right? You know how to even think of that?

[Steve Covino]

Yep. Lindor truffles. Think about that. Hey, I'm Francisco Lindor. Do you like chocolate? No. No. I mean, but do you really like chocolate? So you could have done that. If you want to chime in with more, like, oh, wow, are all these people coming up for the contest or. Because they got some.

[Show Producer/Caller Host]

They're calling on this topic, like. Like Greg. Yeah, Greg in Michigan.

[Steve Covino]

Hey, we're making pitches. You know, let's make it elevator pitches. That's right. Who do we got? 87799 on Fox, Covino and Rich on Fox Sports Radio. Having fun on a Tuesday?

[Show Producer/Caller Host]

Greg, you're on the air.

[Rich Davis]

What up, Greg?

[Caller]

Hey, yeah, I got one for you here. Aaron Rodgers, and he's going to represent Giorgio Fresh Mushroom company. And get this, they're based in Pennsylvania.

[Steve Covino]

I like it. I like mushrooms.

[Shaquille O'Neal (Shaq Diesel)]

Shrooms.

[Steve Covino]

Yeah, he's on shrooms. I like it.

[Rich Davis]

Not the shrooms you might have thought, but Aaron Rodgers.

[Steve Covino]

Hey, it's Aaron Rodgers here. Heard I'm a big fan of Shroom.

[Show Producer/Caller Host]

Yeah, Ryan didn't like that.

[Steve Covino]

Ryan. Ryan.

[Rich Davis]

You know what?

[Steve Covino]

Ryan buzzed you. But I liked it.

[Rich Davis]

Actually, I like. Ryan's like the Simon Cowell of our panel. Keep it up. Keep it up. You be the harsh judge here.

[Steve Covino]

Who else do we got?

[Rich Davis]

I'm too. I'm too easy.

[Steve Covino]

No, I do. I like. I Those creative. Who else do we got? Danny G. 877-99-ON FOX. And if you don't get through again at Covino Enrich on social media.

[Show Producer/Caller Host]

Let's talk to Al in St. Louis.

[Steve Covino]

Hey, Al.

[Caller]

Simon in on a name game. This guy plays for the Pelicans Queen. He got the Dairy Queen thing going.

[Rich Davis]

Dairy Queen. Rookie Queen on the Pelicans. Dairy Queen. That could work. Listen, you got to be somewhat of a. Of a star, but if the name fits so perfectly, it just makes perfect sense for them to do this even locally, right?

[Shaquille O'Neal (Shaq Diesel)]

Seeing some funny ones, man.

[Steve Covino]

James LeBron. This is from west in Vegas. LeBron James for Bosley hair system.

[Rich Davis]

That's just not. That's how funny. That's just accurate and mean.

[Shaquille O'Neal (Shaq Diesel)]

That is.

[Steve Covino]

That is embarrassed. There was someone for Big who could be the spokesman for Big Red.

[Shaquille O'Neal (Shaq Diesel)]

Who comes to mind?

[Rich Davis]

Quarterback of the super bowl winning Seahawks.

[Steve Covino]

Ah, there. That's a good one. Darnold for Big Red.

[Rich Davis]

Sam Darnold.

[Steve Covino]

I like that.

[Rich Davis]

All right, let's go a couple quickies, then we'll.

[Steve Covino]

We'll move on.

[Rich Davis]

We'll play a little who's what trivia we got today. We got check Diesel stopping by. Yeah. All right, let's do it. Who do we got?

[Show Producer/Caller Host]

Danny kept speaking of endorsements. Shaq's got his hand and everything. Kevin in Wisconsin.

[Rich Davis]

What up, Kev?

[Caller]

Hey, guys. I always thought it would have been good if Evander Holyfield would have signed up with like a bell tone or something like that for the hearing aids

[Steve Covino]

after getting his ear bitten off. All right, hey, thank you, guys. We'll continue with the feedback at Covino and Rich at Fox Sports Radio. Danny G. Says we got one last one.

[Rich Davis]

Phones are all hot, people. But you know what?

[Steve Covino]

Appreciate it, guys.

[Rich Davis]

No, we just did, guys and I, I this politely. We went dummy fishing and caught millions of people. Yeah, because it's such a fun, dumb thing to.

[Show Producer/Caller Host]

This is like honestly answered 100 calls here. All right, Mark in Illinois, your caller 101.

[Rich Davis]

Yo, what up, Mark?

[Caller]

What's going on? Love you guys.

[Rich Davis]

Oh, thanks, buddy. What do you got?

[Caller]

Oh, you were talking about Refrigerator Perry having a commercial. Don't you remember when the. I can't remember what company it was, but when you open the door, the light comes on.

[Rich Davis]

When you open the door, the light comes on.

[Steve Covino]

Why does that sound familiar? I don't know it, though. Sounds familiar, though.

[Shaquille O'Neal (Shaq Diesel)]

Hmm.

[Steve Covino]

All right.

[Rich Davis]

Oh, well,

[Steve Covino]

no, no. I'm gonna go home now. I just don't. Hey, I just don't know it, but thank you.

[Rich Davis]

All right, you know what we're gonna do next? We're gonna do a little our buddy

[Steve Covino]

spot, hit us up. Says, how about Brock Purdy for Sephora? Hey, I'm Brock Purdy for Sephora. To make you look Purdy.

[Rich Davis]

That's so dumb. Don't look. That's a good spot. I like it.

[Steve Covino]

I like it. Spot.

[Show Producer/Caller Host]

How about Cam Newton for lids?

[Steve Covino]

How about Cam Newton for Fig Newtons? Hey, I'm Cam. I eat him by the sleeve. I can't eat just one. I eat him by the sleeve. In fact, I got him under my hat right now. Fig Newtons are my favorite.

[Show Producer/Caller Host]

That would be funny if he picked up one of his tall hats.

[Steve Covino]

He picked up his hat. It's the whole sleeve. That's a commercial.

[Rich Davis]

Why do I wear a hat all the time to hide my Fig Newtons.

[Steve Covino]

Dude, you just nailed it. People always ask me, cam, why are you wearing this funny, mouthy hat on tv? I'll tell you why. Because I love Fig Newtons. That's why. That's why. Cam Newton for Fig Newton.

[Rich Davis]

Dumbest thing and funniest thing I've ever heard in my Life. All right, 877-99-ON FOX. Phones are lit for this, but we got to play some Shaq Diesel trivia if you want to win. We'll give away some Cavino Enrich Fox Sports Radio goodies, some koozies and football. So, hey, you want in? Call now. We'll play next right here on Fox Sports Radio.

[Steve Covino]

Okay, so, Covino and Rich, what do

[Rich Davis]

you got under that hat?

[Steve Covino]

Cam, is your Fig Newtons? Is your business struggling to find a qualified candidate? Well, you're not alone. Nearly half of hiring decision makers say finding top talent is their biggest challenge. And with the average cost per hiring nearing $4,700, every new employee is an investment.

[Rich Davis]

Yeah, that's. That's a lot of money. So how about you hire differently? Let express Employment Pro Streamline the hiring process, saving you time and money. Get started at Express now. There's also hidden costs with hiring, lost productivity, endless interviews, and the impact on team morale that could add up fast. So with Express, you make hiring more efficient. Just visit ExpressPros.com, find the location near you. Get started Express Recruiters at Express Expert recruiters at Express have a local network of talent ready to go to work. Keep people in the center of your hiring process with your local Express team.

[Steve Covino]

Don't let turnover slow you down. Focus on growing your business while Express finds the talent you need to succeed. From the warehouse to the front office, Express stands. Whether you need contract workers or new full time staff members, fast track hiring with Express.

[Rich Davis]

Visit ExpressPros.com today. Express Employment Professionals Building your workforce, supporting your success.

[Isaac Lohenkron]

Hi, this is Jay. I'm the producer of the Paulie and Tony Fusco Show. Usually in these promos they ask you to listen to the show. I'm here to ask you please don't listen to the show. The hosts are two absolute morons who have the dumbest takes on sports imaginable. Don't listen to this show so it can get canceled.

[Caller]

Whoa, whoa, whoa.

[Steve Covino]

What the hell are you doing in our studio?

[Rich Davis]

Get him, Paulie.

[Steve Covino]

Ignore that fool. Listen to the Paul and Tony Fusco show on the iHeartRadio app or wherever you get your podcast.

[Rich Davis]

He's still moving.

[Paulie (Paulie and Tony Fusco Show Producer)]

This message is brought to you by Apple Card. Apple Card members can earn unlimited daily cash back on everyday purchases wherever they shop. This means you could be earning daily cash on just about anything, like a slice of pizza from your local pizza place or a latte from the corner coffee shop. Apply for Apple Card in the Wallet app to see your credit limit offer in minutes. Subject to credit approval. Apple Card issued by Goldman Sachs Bank USA Salt Lake City Branch terms and [e-mail] hey, it's Covino and Rich.

[Steve Covino]

In sports and in life, timing is everything. You could have the right talent, the right mindset, even the right team. But if you don't act at the right moment, the opportunity slips away. That's true on the field, and it's true when it comes to your health. Two words for you. Prostate exam. Are you imagining the finger right now? Well, you can relax. Prostate cancer screening starts with a simple finger free blood test.

[Rich Davis]

Around one in eight men in the United States will be diagnosed with prostate cancer in their lifetime. But that's no reason to re clench when caught early at localized or even regional stage, prostate cancer could have over a 99% five year relative survival rate. Did your tight end just relax?

[Steve Covino]

Good?

[Rich Davis]

If you're 40 or older and have a prostate, visit relaxitsabloodtest.com to find out if a PSA blood test is right for you. The PSA blood test can be the first step in screening. Talk to your doctor to evaluate your risk, determine when to get tested and discuss screening options and next steps.

[DraftKings Announcer]

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[Dr. Nicole Safire]

this is Dr. Nicole Safire from Wellness on Mass. Are you struggling to see up close? Make it visible with Viz. VIZ is a once daily prescription eye drop to treat blurry near vision for up to 10 hours. The most common side effects that may be experienced while using Viz include eye irritation, temporary dim or dark vision, headaches and eye redness. Talk to an eye doctor to learn if VIZ is right for you. Learn [e-mail] that's V I Z Z.com

[Weatherbug Announcer]

no one knows what the future holds, but you deserve a weather app that can help. Weatherbug is easy to use and provides forecasts for your every need, from storm warnings to pollen levels right at your fingertips. Get the fastest local alerts and comprehensive 10 day forecast wherever you are. Its hyperlocal real time customizable alerts. Make sure the weather never takes you by surprise so you can plan every day with confidence. Download the free weather bug app from the app Store today and start getting accurate weather forecasts 24 7.

[Steve Covino]

How about John Spytek for like Bushnell binoculars or something?

[Rich Davis]

You know, what about the late great Vin Scully for winter hats? I'm Vin Scully. Check out my skull.

[Steve Covino]

Could have happened, could have happened, should have happened. Oh man, we got these people calling about these branding endorsements.

[Show Producer/Caller Host]

Shaq is in the blue kitchen. He's not going to like this.

[Steve Covino]

Shaq does not like to wait. But we'll get to your phone calls at 87799 on Fox. We are Covino and Rich, the most interactive, most inclusive show on radio. Thank you guys for hanging with us. Live from the Fox Sports Radio studio, I'm Steve Cavino. That is Rich. We're pumped about baseball Eve. I'm Baseball Steve. Right now I got my Yankee hat on. Danny G getting ready for his Dodgers.

[Rich Davis]

What do your Dodgers start the season against?

[Show Producer/Caller Host]

No, I mean I know we're doing the Freeway Series right now. Oh, Diamondbacks.

[Rich Davis]

Okay, Diamondbacks. I was gonna say. Who's one of your pitchers? Tyler Glass.

[Show Producer/Caller Host]

Now he's, he's been hot. This.

[Rich Davis]

I say leave off the W. Glass. No, for paperware, paper plates and cups, not glass. No. Now we've hit the end, I think. Okay.

[Steve Covino]

No, we got.

[Show Producer/Caller Host]

No, there's callers.

[Steve Covino]

We got cars. And by the last. Ryan's here. Lowen Cron is here. We're Covino and Richard Rich and we're setting up potential endorsements. Our elevator pitches because Ben Rice is now the spokesman for Ben's original. Rice. Ben Rice of the New York Yankees. He's an up and coming superstar for sure. You'll be hearing more about him throughout the year, if not on the news. It's from me. How about that from me? And are you into video games before we get to your phone calls? Well, celebrities are just a good time. The Global Gaming League is a video game league with celebrity owned teams from T Pain to Neo competing in everything from Call of Duty to Tetris. Sign up and join the league [e-mail] Global Gaming League.

[Rich Davis]

You gotta love that. And professionally, professional wrestling fans, the action continues every week. TNA Thursday Night Impact happens every week. And don't miss the adrenaline, the drama and the total non stop action as your favorite TNA wrestling stars go at it for showtimes and more. Info. Visit TNA Wrestling. Now. We are going to play Shaq Diesel Trivia. So if you want in. You want to be our contestant. The phones are all lit, but they're not with contestants.

[Show Producer/Caller Host]

This is two shows in a row where my game got hijacked by a really good topic. I know, and I'm not mad at it.

[Steve Covino]

Hey, speaking of wrestling, though, it's really. Randy Savage was alive. Maybe he'd do, like, a spin on Sauvage cologne. That'd be funny. Just because it was so.

[Rich Davis]

Oh, it smells so good.

[Steve Covino]

Savage. Randy Savage.

[Rich Davis]

No.

[Show Producer/Caller Host]

Let's start in Indiana. James has been holding.

[Rich Davis]

What up, James?

[Caller]

Hey, how's it going?

[Rich Davis]

What's up, buddy?

[Caller]

Need to stop the mess from running. Get Geno Atkins napkins.

[Steve Covino]

I keep reading that. Gino Atkins napkins.

[Rich Davis]

That's really funny.

[Steve Covino]

I like it. He went with the rhyme endorsement.

[Rich Davis]

But you know what it is? It's one of those, like, if you're a. If you're a PR person or an agent, they're thinking of these things all the time, whether you're having, like, a silly conversation about it. But you don't think. Think agents are contacting companies, being like, hey, I got some clients in the NFL and NBA. And like, yeah, well, think of the name. Tie in Atkins napkins. Like, these things are being pitched all the time. I know that sounds ridiculous.

[Steve Covino]

This is a true story based on an interview Rich and I had with Dennis Haysbert. What is Dennis Haysbert known for?

[Shaquille O'Neal (Shaq Diesel)]

Are you in good hands?

[Steve Covino]

Are you in good hands with All State? Right.

[Shaquille O'Neal (Shaq Diesel)]

Are you in good hands?

[Steve Covino]

Dennis Hayesberg.

[Rich Davis]

Like, Dennis Haysbert.

[Steve Covino]

You're an actor. You played Pedro Serrano. Pedro Serrano in Major League. How do you become the all state guy? Are you in good hands? Because they did some testing and they were looking for spokespeople, and he was, like, voted as one of the most trustworthy actors because he paid. He played the president.

[Rich Davis]

He played the president.

[Steve Covino]

So because he was the president on the show, the general public is like, yeah, we trust that guy. So people are always looking for those celebrities or athletes to be their pitch men. And whoever. If it rings right or feels right, that's what they go with. It's as simple as that.

[Show Producer/Caller Host]

All right, let's talk to another James. Our boy in Virginia this time.

[Rich Davis]

Yo, what up, James?

[Steve Covino]

Hey, James.

[Caller]

Gentlemen, thanks for taking my call. Happy Tuesday, guys. Big time, all the time, every time. And I love the Nerf football. Just to throw that out there real quick, man.

[Rich Davis]

What do you got, James?

[Caller]

I got four for you. Real quick, rapid fire, man. I'm gonna go obvious. The obvious one that popped in my head right away was Peyton Manning in Omaha State. Omaha.

[Rich Davis]

Oh, my.

[Caller]

Luca Sambuca homes.com with Patrick Mahomes. And to bring it full circle, Bruce Pearl's pearls.

[Steve Covino]

Bruce Pearls.

[Show Producer/Caller Host]

Wait, what was the Mahomes when he said Holmes.com?

[Rich Davis]

oh, homes, you're looking for my homes. We all laughed at because it rhyme. That was dumb. Atkins napkin. No, the one that he just said.

[Show Producer/Caller Host]

The Luca wine.

[Steve Covino]

That's so dumb. I love it. Thank you, man.

[Caller]

Thank you.

[Show Producer/Caller Host]

Getting out of hand.

[Steve Covino]

All right, all right.

[Show Producer/Caller Host]

Brian in Maine.

[Steve Covino]

Brian.

[Rich Davis]

Hi, Brian.

[Caller]

Hey, how's it going, guys?

[Rich Davis]

What's up, man?

[Caller]

How about Howie Long for extends?

[Steve Covino]

Oh, that's a good one. Yeah, that's a real good one. How does. How has that not happened? There you go.

[Rich Davis]

Ryan approves.

[Show Producer/Caller Host]

Yeah, of course Ryan liked that one.

[Steve Covino]

You know, but it does make you think, right? Like, with a name like Howie Long, he should have been doing those nutrigenics commercials. Like, how did Frank Thomas step into that?

[Show Producer/Caller Host]

Yeah, right.

[Rich Davis]

The ladies love it too.

[Steve Covino]

Yeah, well, the big hurt. Maybe that's why they went with the nickname.

[Rich Davis]

I guess the ladies gave him that nickname in the. In the 90s. Exactly.

[Steve Covino]

Yeah, maybe. All right, maybe that's how. I never thought of it that way.

[Show Producer/Caller Host]

All right, one last call on this topic, and then we'll get our update from ilo. Let's talk to Ron in Rochester.

[Rich Davis]

Hi, Ron.

[Caller]

Hey. Yeah, how about Tom Brady and Ron Gron playing flag football for Celsius energy drink. It takes you to a different degree for a dynamic career.

[Steve Covino]

Dude, I got went all serious on it. We can that.

[Rich Davis]

I love it. I mean, that was.

[Caller]

That.

[Rich Davis]

That was like an act, but that was like an actual pitch.

[Steve Covino]

Yeah, I like it. That was good. Hey, elevator pitch. Thank you, guys. Again. Continue the feedback on our live stream. Covino and Rich FSR on YouTube. We're streaming live right now. I'm the guy wearing my red hot cholo Peppers T shirt because I'm loving the chili pepper documentary. Rich Davis getting ready for his Mets. We're streaming live. Live feedback. And of course, you could hit us up at Fox sports Radio at Covino and Rich.

[Rich Davis]

Now let's go to Isaac Loent.

[Isaac Lohenkron]

Tron.

[Rich Davis]

He swear one of those Tron.

[Steve Covino]

Ah, Loewentron.

[Isaac Lohenkron]

Well, no, the classic one tonight. Let it be Loincron.

[Steve Covino]

Oh, yes. Let it be Loincron.

[Rich Davis]

Let it be Loewencron.

[Isaac Lohenkron]

Back in the day, that was my nickname in elementary school. Guy was in elementary school around the same time as me. Joe Flacco. Because in the NFL the Cincinnati Bengals re signing Flacco to a one year deal. 2026. Gonna be the 41 year old Flacco's 19th season.

[Steve Covino]

I heard he's wearing Rockport cleats. Old guy cleats, yes.

[Isaac Lohenkron]

The NFL there's another endorsement idea. The NBA Players association issued a statement today regarding the Milwaukee Bucks reported desire to shut Giannis Antetokounmpo down for the rest of the season, saying that Antetokounmpo is healthy and ready to play and adding quote anti tanking policies are only as effective as their enforcement. The integrity of the game itself will continue to suffer as long as ownership goes unchecked. ESPN reports Golden State warriors guard Moses Moody has been diagnosed with a season ending torn patellar tendon in his left knee. Don't let employee turnover slow down business. Express Employment Professionals finds the talent you need to keep productivity on track. From the warehouse to the front office Express staffs all jobs. Visit ExpressPros.com today. Finally, Covino and Rich. A bizarre story involving one of the top sports superstars in the entire world. The athletic reports that Real Madrid soccer superstar Kylian Mbappe played three games with a partial ligament tear in his left knee after the team's medical staff performed an MRI on the wrong knee. Oh, your MRI came back fine. You're clear to play.

[Rich Davis]

What?

[Isaac Lohenkron]

The left knee was injured. They accidentally did an MRI on the right knee instead. Back to you.

[Rich Davis]

That's why, honestly, you ever see people go into surgery and they like with a magic marker like this is the. There's a reason. Human error.

[Steve Covino]

I thought it had old Christian Balecliffe clip. F sakes, you amateur, right? Like what an amateur move that is. That's so weak. So again, thank you Lowen Kron professional wrestling fans, the action continues every week. TNA Thursday Night Impact every week. Don't miss the adrenaline, the drama and the total non stop action as you watch your favorite TNA wrestling stars. For show times and more information, visit tnarrestling.com now here's what we're going to do. We're going to take your phone calls now if you want to play Shaq Diesel trivia. Speaking of endorsements, who had more endorsements than Shaq Diesel? He's in every commercial and he's got some questions for you. They're all multiple choice and your chance to win some CNR prizes. CNR Prize packs right now at 87799 on Fox. We'll play next Whack Diesel shaq Diesel trivia 877-99-FOX if you want to play Perfect.

[Rich Davis]

And a deep thought about the world of trading cards. You talked before about how what were you way into before you discovered women? Yeah, video games and baseball cards.

[Steve Covino]

Pretty much.

[Rich Davis]

There's a baseball card update that we'll get to, so we'll do that and some Shaq Diesel trivia next right here. Fox Sports Radio B dialing let's play

[Steve Covino]

so every sports season is built on preparation, studying the trends and making the necessary adjustments to reach the ultimate goal. Yes, investing deserves the same approach. With We Bull, you have access to real time market data, advanced tools and intuitive ads designed to help you make informed decisions.

[Rich Davis]

Whether you're actively trading stocks, options, ETFs and more, or planning for the long term with your family's IRAs, cash management or custodial accounts for children, we bull gives you all the tools to invest your way all in one platform.

[Steve Covino]

Looking to take your preparation to the next level? Check out Webull's Learn Resources and join their app their In App community feed to discuss investing trends and happenings alongside 25 million users globally. And now, to help streamline your trading activities and elevate your strategy, try Vega, Webull's personal Market AI assistant that can give you real time analysis, watch list insights and alerts when earnings drop.

[Rich Davis]

Yeah, so get your financial portfolio game ready by downloading the Webull app today or visiting webull.com Webull Financial LLC member SIPC FINRA Investing Involves Risk. For more information, visit webull.com disclosures

[Steve Covino]

hey, it's Covino and Rich. In sports and in life, timing is everything. You could have the right talent, the right mindset, even the right team. But if you don't act at the right moment, the opportunity slips away. That's true on the field, and it's true when it comes to your health. Two words for you. Prostate Exam. Are you imagining the finger right now? Well, you can relax. Prostate cancer screening starts with a simple finger free blood test.

[Rich Davis]

Around one in eight men in the United States will be diagnosed with prostate cancer in their lifetime. But that's no reason to re clench when caught early. At localized or even regional stage, prostate cancer could have over a 99% five year relative survival rate. Did your tight end just relax?

[Steve Covino]

Good.

[Rich Davis]

If you're 40 or older and have a prostate, visit relaxitsabloodtest.com to find out if a PSA blood test is right for you. The PSA blood test could be the first step in screening. Talk to your doctor to evaluate your risk, determine when to get tested and discuss screening options and next steps.

[Dr. Nicole Safire]

Hi, this is Dr. Nicole Safire from Wellness Unmasks. Are you struggling to see up close? Make it visible with viz. VIZ is a once daily prescription eye drop to treat blurry near vision for up to 10 hours. The most common side effects that may be experienced while using VIZ include eye irritation, temporary dim or dark vision, headaches and eye redness. Talk to an eye doctor to learn if VIZ is right for you. Learn [e-mail] that's V I Z Z.com

[Weatherbug Announcer]

no one knows what the future holds, but you deserve a weather app that can help. Weatherbug is easy to use and provides forecasts for your every need, from storm warnings to pollen levels right at your fingertips. Get the fastest local Alerts and comprehensive 10 day forecasts wherever you are. It's hyperlocal real time customizable alert alerts. Make sure the weather never takes you by surprise so you can plan every day with confidence. Download the free Weather Bug app from the App Store today and start getting accurate weather forecasts 247 hey, it's Ryan

[Ryan Seacrest]

Seacrest for Albertsons and Safeway. It's Stock up savings time now through March 31st. Spring in for storewide deals and earn four times the points. Look for in store tags to earn on eligible items from Lindor, Chips Ahoy, Gatorade, Host, Ziploc and Zoa. Then clip the offer in the app for automatic event long savings. Stack up those rewards to save even more. Enjoy savings on top of savings when you shop in store or online for easy drive up and go pickup or delivery restrictions apply. See website for full terms and conditions.

[Webull Announcer (Alternate)]

Every sports season is built on preparation, studying the trends, making necessary adjustments to reach the ultimate goal. Investing deserves the same approach. With Weble, you have access to real time market data, advanced tools and an intuitive app designed to help you make informed decisions. Trade stocks, options, ETFs and more, or set up an IRA for the long term all in one platform. Get your financial portfolio game ready by downloading the Webull app today or visiting webull.com Webull Financial LLC member SIPC FINRA investing involves risk. For more information visit webull.com disclosures hey

[Steve Covino]

welcome back to the Covino and Rich Show Everything at Covino and Rich again streaming live Covino and Rich FSR on YouTube. Our bonus podcast is also there. Check it out. We did a whole March Madness special with at Kelly in Vegas. She had great March Madness insight that Continues again on Thursday, but the podcast is up over promised with Covino and rich on our YouTube page. Right now we're live from the Fox Sports radio studio. And have you ever went with a piece of dry toilet paper and wondered, oh, no, is this as good as it gets? It didn't happen to you in Dominican Republican.

[Rich Davis]

I told you, I was, I was in the Dr. Nice resort. But they had single ply toilet paper. And all I can think about is you guys and commercials or dude wipes.

[Steve Covino]

Well, you gotta switch to life changing wet, extra large flushable dude wipes because wetter just cleans better. Available at Amazon and at major retailers nationwide. Dude wipes, best clean, pants down.

[Rich Davis]

And for over 40 years, tire rack. They've been developing customer relations because you know what they do? They find the right tires for you no matter where you drive, what you drive or how you drive. And they're shipped fast and free. They got free road hazard protection, convenient options like mobile tire installation. All@ TireRack.com the way Tire buying should be. Thank you, tire wreck. All right, now it's time we do this every week. We give away prizes. We have some fun. It's time for Shaq Diesel trivia.

[Steve Covino]

Whenever we say not to name drop, that means we're about to name drop.

[Rich Davis]

I'll name drop.

[Steve Covino]

Oh, my goodness. Not only are CNR friends with Tyson and Mahomes.

[Caller]

Hey man.

[Steve Covino]

They're also buddies with the big Aristotle.

[Shaquille O'Neal (Shaq Diesel)]

What's up? It's Big Shack Diesel, AKA Shaq Fu, AKA Shaq Daddy, AKA the big Aristotle. Guess what? It's time to win some C prizes.

[Steve Covino]

Time for some basketball trivia. What he said.

[Shaquille O'Neal (Shaq Diesel)]

I used to break bad boys. Now I'm breaking records for FSL Radio.

[Steve Covino]

Shaq Diesel basketball trivia.

[Show Producer/Caller Host]

All right. Our FSR security walking broke Shaq Fu into the main studio.

[Rich Davis]

Hi, Shaq.

[Shaquille O'Neal (Shaq Diesel)]

I hear you guys talking about endorsements. How about. Can I take you back to 2002? Yes. Radio Shack. That's right.

[Rich Davis]

Radio Shack.

[Shaquille O'Neal (Shaq Diesel)]

Radio Shack, that's me. How about my guy Barkley? Charles Barkley for Bark Bite Dog Treats.

[Rich Davis]

Bark Bite Dog Treats. You know, it's not a bad one.

[Shaquille O'Neal (Shaq Diesel)]

Get it? Barkley.

[Rich Davis]

I get.

[Caller]

I get.

[Rich Davis]

Thank you.

[Show Producer/Caller Host]

It's nice to have you in here. Season winding down.

[Shaquille O'Neal (Shaq Diesel)]

That's right.

[Show Producer/Caller Host]

Who's your favorite to win it?

[Shaquille O'Neal (Shaq Diesel)]

All right now. OkC.

[Show Producer/Caller Host]

Yeah.

[Steve Covino]

Chuck Chalk.

[Show Producer/Caller Host]

Going chalk.

[Shaquille O'Neal (Shaq Diesel)]

Okay.

[Steve Covino]

Okay.

[Show Producer/Caller Host]

See? Let's meet the contestants. 11 time winner, Rich Davis right over there. Let's go in for 15 time winner, Dan Beyer. It's Isaac Lohenkron, who got his first win in this game a few weeks back.

[Isaac Lohenkron]

Good to see you again, Shaquille.

[Shaquille O'Neal (Shaq Diesel)]

Hey, what's up?

[Show Producer/Caller Host]

All right, we're gonna go the studio line, see who's gonna play for a CNR price pack. And you know what? Ilo I'll use you for this. Would you love to travel to beautiful Hazleton, Pennsylvania? Las Vegas, Nevada? Reno, Nevada, Or Rochester, New York. Brenton City, Washington.

[Rich Davis]

Oh, my goodness.

[Show Producer/Caller Host]

Or Orlando, Florida.

[Isaac Lohenkron]

You know, I'm gonna go to Hazleton, Pennsylvania because I believe that's where Joe Madden is from.

[Show Producer/Caller Host]

If I'm not mistaken, that's Billy on the line there.

[Rich Davis]

Joe Madden the baseball manager or Joel Madden of Good Charlotte?

[Isaac Lohenkron]

Which one do you think? Look at me.

[Rich Davis]

Joel Madden from Good Charlotte, from Baltimore, Maryland.

[Show Producer/Caller Host]

Billy. What's up?

[Steve Covino]

What's up, man?

[Caller]

How you doing?

[Rich Davis]

Billy?

[Shaquille O'Neal (Shaq Diesel)]

What's up, Billy?

[Rich Davis]

Oh, Billy.

[Show Producer/Caller Host]

What do you do for a living there in the Hazelton?

[Caller]

Build trailers.

[Show Producer/Caller Host]

Does what?

[Caller]

I build trailers.

[Shaquille O'Neal (Shaq Diesel)]

Gotcha.

[Show Producer/Caller Host]

Okay.

[Caller]

Yeah.

[Shaquille O'Neal (Shaq Diesel)]

We still didn't hear him.

[Show Producer/Caller Host]

He builds trailers.

[Rich Davis]

Oh, I just said yes. I was like, yeah.

[Show Producer/Caller Host]

All right, we'll turn him up as loud as we can. Here are the rules for Shaq Diesel Trivia. The first contestant with two correct answers is the champion. If there's a tie, we have a tiebreaker question. Your name is your buzzer, but you do have to wait until all three possible answers are read. If there's two wrong answers in a row, we move on to the next question.

[Rich Davis]

Question.

[Show Producer/Caller Host]

Are you ready?

[Rich Davis]

Let's go.

[Show Producer/Caller Host]

Let's get it on.

[Shaquille O'Neal (Shaq Diesel)]

All right, let's get this big aristotle party started. My Lakers just had a nine game win streak. Snap. OKC had the longest win streak of the season at 16 games. Which NBA team has the second longest win streak of the season? Is it A, the Atlanta Hawks, B, the Detroit Pistons or C, the San Antonio Spurs? Second, the longest win streak this season.

[Caller]

Billy.

[Show Producer/Caller Host]

Billy.

[Rich Davis]

Billy.

[Caller]

It's Detroit Pistons.

[Steve Covino]

Yeah.

[Shaquille O'Neal (Shaq Diesel)]

13 game win streak, Billy.

[Show Producer/Caller Host]

Way to go, Billy. Halfway to a price pack. Just like that.

[Shaquille O'Neal (Shaq Diesel)]

He's hot.

[Show Producer/Caller Host]

All right, we move on to round two.

[Shaquille O'Neal (Shaq Diesel)]

Round two. As you know, I love me some mascots just like Rich and Byer. Which NBA team's mascot has the first name Crunch? A, the Minnesota Timberwolves, baby. B, Toronto Raptors or C, Cleveland Cavaliers?

[Isaac Lohenkron]

Isaac Loewencron, Minnesota Timberwolves. Yeah, it's weird. I think it has to do with candy bar Nestle Crunch. There's some sort of tie in. That's my guess.

[Rich Davis]

I believe it. You could have just said it. You could have said that with more certainty.

[Shaquille O'Neal (Shaq Diesel)]

And I would have believed he knows his mascots.

[Show Producer/Caller Host]

Speaking of endorsements. Crunch the wolf.

[Rich Davis]

Crunch the wolf.

[Steve Covino]

Crunch the wolf. Yeah.

[Show Producer/Caller Host]

All right, so Billy and Ilo both on the board. We go to round three.

[Shaquille O'Neal (Shaq Diesel)]

Alright, what was I once quoted, quoted, saying about strength? A, pulling a rebound away from me is like arm wrestling five sliced alones. B, I don't know how it is for you earthlings, but where I'm from, strength is mental. Or C, Chuck. Chuck's head is out of this world. Strong. He slipped on set, and after slamming his head, he bounced up with no concussion. What did I say about strength?

[Steve Covino]

Oh, Rich.

[Show Producer/Caller Host]

Rich.

[Rich Davis]

I'm gonna go A. Oh, okay.

[Caller]

A. Billy.

[Show Producer/Caller Host]

Billy for the win.

[Caller]

B.

[Show Producer/Caller Host]

B is Kobe. Billy is our grand champion today.

[Shaquille O'Neal (Shaq Diesel)]

I said, I don't know how it is for you earthlings, but where I'm from, strength is mental.

[Show Producer/Caller Host]

Why you gotta look down on us Earthlings?

[Shaquille O'Neal (Shaq Diesel)]

That's right.

[Rich Davis]

Well, hey, Billy, have a good one in Pennsylvania. Enjoy.

[Show Producer/Caller Host]

Yeah, congratulations. Stay on the line. We'll mail a prize pack from CNRT there in Penn.

[Rich Davis]

All right, Today he's in Pennsylvania. Is that. Is he closer to Pittsburgh or Philadelphia? Because today is National Cheesesteak Day, and for everyone in Philly, I know they got their favorite place, but you know what the phrase is. What do you got to say when you order a cheesesteak?

[Shaquille O'Neal (Shaq Diesel)]

I heard it was just a steak till you ordered it. Is that true?

[Rich Davis]

You have to say whiz. Whit. Whiz. Whit. With the. With the cheese whiz.

[Shaquille O'Neal (Shaq Diesel)]

All right, guys, I gotta go. Nap time.

[Rich Davis]

What happened to Shaq? Oh, there. Hey, what's up, Kavina?

[Steve Covino]

Hey, later, Shaq.

[Shaquille O'Neal (Shaq Diesel)]

Later.

[Rich Davis]

Before we get out of here, I did want to ask you guys one thing. As we. As we break camp for the start of the MLB season, a question I want you to think about. Well, I want to discuss this a little more tomorrow. How do you guys feel about, like, the hidden camera videos of, like, you made the team? Think about it. Cause you're gonna see a lot of them over the next 24 hours, and I think it's worthy of a little discussion. If it seems too orchestrated, do you still feel sentimental? We'll get to that tomorrow. Also on tomorrow's show, we get to midweek major, all the hottest stories in the world of sports and entertainment. So that's all. Tomorrow we're gonna have a fun show, but throughout the day, you've mentioned baseball cards. You said when we were kids, before you discovered, you know, women.

[Steve Covino]

Yeah, that's pretty much it.

[Rich Davis]

As you said, before I discovered boobs, all I cared about was video games and baseball cards.

[Steve Covino]

Yeah, that was my whole. That was all of our lives.

[Rich Davis]

That's what we find. Like I would say 80% of our listeners are like, yeah, dude. Until I discovered what girls were all about, baseball cards and video games were a big part of my childhood.

[Steve Covino]

But it all timed out perfectly for me. Depending on how old you are is a little different. But. But baseball cards started losing their value and started being mass produced and sort

[Rich Davis]

of lost their pocket and women started gaining value in your mindset.

[Steve Covino]

Exactly. It all happened like perfectly. But get this, there's a big story with Target and Topps Chrome and Topps baseball cards.

[Rich Davis]

Interestingly enough, we know that baseball cards are on a, on a big comeback. This is not like a new thing. Over the last years, our bell, even our pal, even our pal Gary Vaynerchuk since around the COVID times.

[Steve Covino]

Even our pal Tom Brady has what, 13 hobby lobbies. Whatever he owns Tom Brady's card shack. Whatever he got, he's way big into this. Yeah, well, Target Corporation is doubling down on the hobby of collecting cards because it's back. Announcing plans to significantly expand in store space for trading cards and collectibles as part of their major 2026 growth strategy. The retailer is reworking its fan central areas into more permanent high visibly destinations. Moving beyond those old aisle end caps into full shop and shop style displays. With trading cards, sports and pop culture leading the charge, it's clear where the momentum is. So they've seen massive growth in the sports collectible categories. Sales surging in recent years. Bro. Project projections pushing toward 1 billion mark annually. So collectible cards are driving serious demand to Target. And for collectors this can mean better access and stronger in store presence. More consistent stock as well. Because if you go to Target, you notice they're always good.

[Rich Davis]

I told you, I'm, I'm a big Target guy. I know you don't like shopping. I, I like to do the shopping in our family. Is that weird or not?

[Steve Covino]

Good for you.

[Rich Davis]

The guy that's like, I don't like going to the store. I like going to the store. I like, I like picking my stuff out. So you go to Target and I got two little kids.

[Steve Covino]

I want to avoid it at all costs. But I. Unfortunately my wife.

[Rich Davis]

No, my wife will do it. Drives me nuts. She'll order on the app and you just go there and they load it in your car. I always feel you get the weakest ass fruit and all your, all your, all your fruits and vegetables are like the weak ass stuff because the person

[Show Producer/Caller Host]

picking it out for you doesn't care.

[Rich Davis]

They give you a hard ass. Avocados, rotted tomatoes. I'm like, what do you pay? Just let's go in the store. Anyway, I digress. I got two little nose picking kids that are 6 and 8. We go to Target and they always want to get something right. And if they're good, you're a sucker parent. It's 20, 26. They're spoiled as hell.

[Steve Covino]

Oh yeah.

[Rich Davis]

You get to pick out one little thing. If dad thinks you're good, you're behaving, you've been doing good in school and sports. They always want to pick out Pokemon cards or baseball cards. And without fail, I can't be alone. In fact, I guarantee everyone listening is like, yeah, yeah, at Target they're always sold out. Pokemon cards and baseball cards always out of stock. Or if they're in stock, it's like one pack per customer because someone swoops in there.

[Steve Covino]

Well, you know it and they know it. So that's why I heard this is a big deal doing this is a 1 billion annual annual sort of thing that they're, they're running here. And that's why they're saying more consistent stock, dude.

[Rich Davis]

And a company like Target that knows they have the, the space for it, that whole front area, it's really just a wall if they make bigger areas.

[Steve Covino]

Shark Tank, though, one of the biggest things on Shark Tank is shelf space and how hard it is to get shelf space for certain products. So you got to imagine what a priority this is for tops and, and for collectibles. If they're creating a whole area and section just for this, they have to expand it.

[Rich Davis]

It's crazy. It's usually that one wall near checkout where there's, yep, football, baseball cards, even like hockey cards, all the sports cards and the Pokemon stuff. And without fail, it is always sold out, out of stock. Sold out, out of stock, one per customer.

[Isaac Lohenkron]

You know, it's not good for.

[Rich Davis]

Which makes you wonder though, how much of a demand is there?

[Steve Covino]

So such a demand. And I think it's very cool as a, as kids that grew up loving the stuff and, and we love seeing the comeback of baseball and all that other stuff. You know, it has me thinking about all these little hobby shacks though that do rely on families and kids to go there to buy these cards. Right? So, so on the flip side, Target may be taken Away from those little local mom and pop shops.

[Rich Davis]

Ah, yeah. There's a place in, like, Calabasas near my neck of the woods. It's called Cards and Coffee. I think Shay lives down the Bach from it, but it's, like, overpriced and it's. It's. I get it. Cards are expensive now. It's a little storefront. You want to support small business.

[Steve Covino]

But the only downside.

[Rich Davis]

But the only downside. Yeah, you're right. The only downside is, like, the rare coins and card shop in your hometown. That's, like, hanging on might be like, really, Target, you're gonna do the car? Yeah, that's the only thing.

[Steve Covino]

That's the only thing. But it is cool to see, like, wow. Wow. Something you thought had no pulse anymore. Yeah, Cars ain't worth anything. Man, what a comeback.

[Show Producer/Caller Host]

Also, that's where to go to get brand new cards. Target. Yeah, but, like, I go to the mom pop shops whenever it's somebody's birthday in my life, and they're a collector

[Steve Covino]

trying to find their collector.

[Show Producer/Caller Host]

Yeah, exactly. That's where you get the throwbacks.

[Jonas Knox]

You're right.

[Steve Covino]

There's room for both, but I'm sure there's a bit of a takeaway and a bit of a hit. I hope not.

[Rich Davis]

Is Target going to start selling Beckett books? Remember those?

[Show Producer/Caller Host]

Oh, man, of course.

[Steve Covino]

Yeah.

[Rich Davis]

Remember that? Is Beckett still around in digital form online? Like, do they have, like, a. An app or something? They have to, right? I'd imagine. I used to read that. Beckett's book, like, it was my little bible. You knew how much every card was worth with that. That magazine.

[Steve Covino]

Josh Beckett is the spokesman for the app. I don't know if you knew that.

[Rich Davis]

I heard that.

[Steve Covino]

Yeah. But I think it's really cool. I think.

[Show Producer/Caller Host]

Yeah. Look at that. Beckett media.

[Rich Davis]

Yeah, I would imagine. Yeah.

[Steve Covino]

Because who didn't look at absolute proof on something? We already knew, though, that they're really, really back in a big way. And it's so cool to see because even as a parent, you want your kids to take. It's maybe a little selfish because it's what we grew up knowing, but you want your kids to take joy in the things that took joy in a lot of ways.

[Show Producer/Caller Host]

One of the best feelings was getting new plastic sheets and separating them and getting ready to stick all the cards in there.

[Steve Covino]

And these kids are at that. Your kids especially, too, Danny, are in that perfect pocket where you could bond with them over this because it's something that you could appreciate as well. So Target making a big, big move in the collectible card industry.

[Rich Davis]

We'll see you guys tomorrow. Until then, have a great one. Ariba Dare she baby.

[Steve Covino]

See you in the promised land. Have a good night and bye guys.

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[Steve Covino]

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[Rich Davis]

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