Podcast Summary: The David Greene Show – Episode 43: Real Talk Realtor with Felicia Rexford

Release Date: March 25, 2025

1. Introduction

In Episode 43 of The David Greene Show, host David Greene welcomes Felicia Rexford, a top-producing realtor from Las Vegas, Nevada. The episode delves into Felicia's journey in the real estate industry, her strategies for building a sustainable business, and the importance of authenticity and personal energy in client relationships. The conversation also touches on balancing personal life with professional commitments and the nuanced dynamics of leadership and submission in both business and personal contexts.

2. Felicia's Background and Journey

Felicia Rexford opens up about her humble beginnings and the pivotal moments that shaped her career in real estate.

• Early Life and Military Service: Felicia shares her transition from a trailer park background to joining the Air Force, where she developed a strong work ethic and a passion for serving others.

  • “I fell in love with my military peeps and really learned the ins and outs of family and serving your country and work ethic.” [01:06]

• Entering Real Estate: Despite initially purchasing her first property without utilizing her VA loan, Felicia began house hacking by renting out rooms to offset her mortgage. This hands-on experience laid the foundation for her real estate portfolio.

  • “I called it being poor and needing to offset my mortgage.” [02:30]

• Specializing in VA Loans: Frustrated by the stigma attached to VA loans in Las Vegas, Felicia dedicated her business to becoming a VA loan expert, leveraging her own experiences as a veteran.

  • “I can do that really well because I am one of them. And I don't know if anybody's gonna fight harder for a VA first-time homebuyer than me.” [03:50]

3. Importance of Showing Up

Felicia emphasizes the significance of consistently showing up and building relationships in real estate.

• Motto and Accountability: Her 2024 motto, "Show Up," reflects her commitment to attending events and engaging with others despite personal and professional challenges.

  • “My motto in 2024 was two words. It was show up.” [05:10]

• Building Relationships: Felicia explains how face-to-face interactions foster long-term relationships that can lead to referrals and repeat business.

  • “It's the relationships that you're fostering over time.” [05:30]

4. Face-to-Face vs. Social Media Marketing

A significant portion of the episode discusses the effectiveness of traditional networking versus modern social media strategies.

• Authenticity Over Visibility: Felicia argues that authentic, in-person interactions build trust and lasting impressions more effectively than impersonal social media posts.

  • “I enjoy face-to-face because I feel, for me at least, I instantly know who I'm attracted to, who I want to work with.” [07:07]

• Limitations of Social Media: She highlights the challenges of conveying true personality and integrity through social media, where curated images often fail to represent the real individual.

  • “There is no more that it is the one that makes the strongest impression, the best pictures.” [08:42]

5. Authenticity in Real Estate

Felicia discusses the value of being genuine in her professional persona, contrasting herself with agents who rely on flashy displays.

• Personal Branding: She maintains an authentic image, whether dressed casually or professionally, ensuring clients see her true self rather than a fabricated persona.

  • “We're freaking human, David. We are human.” [15:38]

• Client Appreciation: Clients appreciate her ability to adapt and remain genuine, which fosters trust and loyalty.

  • “Everyone wants to see it as this big glory moment. It’s a lot of pain... but you earn their respect by being real.” [06:50]

6. Balancing Personal and Professional Life

The conversation delves into Felicia's strategies for managing her demanding real estate career alongside her personal responsibilities.

• Flexibility and Adaptability: Felicia shares anecdotes about juggling family commitments with client meetings, demonstrating her ability to prioritize and adapt.

  • “I put on blue leggings, a hoodie... I will make this happen.” [18:00]

• Delegation and Teamwork: She relies on her team to manage aspects of the business, allowing her to maintain a balance between work and family.

  • “Nick was able to come pick up the kids, take them to the next spot so I can go in this direction.” [18:30]

7. Energy and Integrity in Building Business Relationships

Felicia and David explore how personal energy and integrity influence business success.

• Energy Attraction: Felicia shares a story about a high-profile client who valued her positive energy over superficial marketing tactics, leading to a long-term business relationship.

  • “He was attracted to my energy, not what I'm wearing.” [20:52]

• Superpower of Energy: Maintaining genuine energy is presented as a crucial asset in attracting and retaining clients.

  • “Energy suckers out there all over the place.” [21:10]

8. Submission and Leadership Roles

The discussion takes a deeper dive into the concepts of submission and leadership, both in business and personal life.

• Redefining Submission: David and Felicia redefine submission as commitment and loyalty to a cause or partner, rather than weakness.

  • “Submission is much more about am I committed to a cause?” [50:33]

• Balancing Roles: Felicia shares insights from her marriage, illustrating how different roles require different leadership and support dynamics.

  • “When we go home... we need to be a certain way when it comes to being parents and lovers.” [56:16]

9. Advice for Real Estate Agents

Felicia offers practical advice for real estate agents aiming to build a successful and authentic business.

• Know Your Strengths: Understanding and leveraging personal strengths are essential for standing out and thriving in the real estate market.

  • “Watering your strengths is your thing that you need to water.” [50:33]

• Transparent Communication: Being clear and upfront in all business dealings fosters respect and long-term relationships.

  • “It's serious transparency and clarity.” [32:40]

• Ethical Practices: Maintaining ethics and prioritizing client needs over personal gain is vital for sustainable success.

  • “You have to be ethical. You have to care about people.” [07:07]

10. Conclusion

The episode wraps up with Felicia and David reflecting on the importance of authenticity, energy, and ethical practices in real estate. Felicia encourages agents to embrace their unique strengths and remain true to themselves, while David highlights the value of integrity and alignment in personal and professional relationships.

• Final Thoughts: Felicia emphasizes living authentically and inspiring others to be their best selves, while David underscores the necessity of internal alignment and personal growth.

  • “You have to be willing to get yourself off the couch... show up and be in the room.” [05:10]
  • “Real estate is not, do this and you'll be successful.” [50:33]

• Contact Information: Felicia shares her social media handles and encourages listeners to connect with her for further engagement.

  • “Instagram's a big one. FeliciaRexford, spell my name a little differently.” [60:57]

Notable Quotes

• “I started buying real estate when the market was down... taught me so much more about myself.” – Felicia Rexford [03:15]
• “Face-to-face, belly-to-belly is always going to be my preference.” – Felicia Rexford [07:07]
• “People respect clarity more than anything.” – Felicia Rexford [35:45]
• “Submission is much more about am I committed to a cause?” – David Green [50:33]

Key Takeaways

1. Authenticity Matters: Being genuine in interactions builds trust and fosters long-term relationships.
2. Consistent Presence: Regularly showing up at events and engaging with people is crucial for business growth.
3. Leverage Personal Strengths: Understanding and utilizing individual strengths can differentiate agents in a competitive market.
4. Balance Personal and Professional Life: Effective time management and delegation are essential for maintaining a healthy work-life balance.
5. Integrity and Ethics: Prioritizing client needs and ethical practices ensures sustainable success.

Connect with Felicia Rexford

• Instagram: @FeliciaRexford
• Website: RexfordGroupLV.com
• YouTube: Felicia Rexford

Thank you for tuning into The David Greene Show. To stay updated on future episodes, follow David Greene on Instagram @DavidGreen24 and visit onebrokerage.com.