Can a $5,000 marketing budget over 90 days genuinely bring new patients through your front door is it a waste of money?

In this episode, Michael sits down with Lamar Woods of Adhere Patient Management to strip away the guesswork. Lamar shares what truly moves the needle in dental practice marketing (and here's a hint: it’s not just impressions or clicks.) He unpacks the exact metrics that signal a win by the 90-day mark, focusing on predictable lead flow that turns into real-life appointments and patient visits, not just empty calls or unqualified leads.

Lamar dives deep into the essentials every dental practice must have before investing a dime, like a trustworthy, conversion-ready website and robust call tracking. Discover common pitfalls that sabotage new patient bookings, especially at the front desk, and why scripts, coaching, and call reviews are non-negotiable when call volumes spike. You’ll walk through the recommended $5,000 marketing playbook, from campaign breakdowns on Google Search to step-by-step expectations at 30, 60, and 90 days, plus the realities of ad spend and diminishing returns. Whether you’re frustrated by flat results or hungry for predictable patient growth, you’ll leave this episode ready to take control of your marketing ROI.

What You'll Learn in This Episode:

The specific “winning” metrics that make or break a dental marketing investment
How to define and set realistic new patient goals for your budget
Essential website and call tracking fundamentals for higher conversions
The most common front desk mistakes costing you patient bookings (and how to fix them)
A proven Google Ads campaign breakdown for maximum new patient flow
Why and how to monitor campaign results at each stage (30/60/90 days)
The truth behind doubling ad spend and market limits in your area
Practical patient production projections based on real ad budgets
How to hold your marketing agency accountable with lead and booking reports
Critical tools and systems for tracking, measuring, and scaling patient growth

Hit play and find out exactly how to turn your marketing spend into real new dental patients. No more guesswork, just clear action steps!

growth!

Sponsors:‍

CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69

Guest: Lamar Woods

Business Name: Adhere Patient Management

Check out Lamar's Media:

Website: https://www.adherepatient.com/

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Host: Michael Arias

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