Podcast
The Design Business Show
Hosted by Melissa Burkheimer · EN
Hosted by Melissa Burkheimer, The Design Business Show is a podcast that shows expert entrepreneurs how to use strategic design to build credibility and increase conversions. Learn what works, what doesn't, so you can get the tools, strategies and design inspiration you need to grow your business your way.
Melissa Burkheimer is a conversion + sales page designer whose clients 10X their sales goals, change the lives of their customers, and get featured in places like The Ellen Show, Access Hollywood, Entrepreneur, Forbes, and other top-rated media outlets.
11episodes
Episodes
Newest firstAll episodes
The Design Business Show 249: Creative Copy for Entrepreneurs with Tepsii
Feb 29, 202400:43:47Tap to summarizeTepsii is an expert copywriter, and life/business coach who has been featured in O, The Oprah Magazine, Cosmopolitan Magazine, and many renowned podcasts. She regularly speaks live and online and has taught thousands of people how to grow successful businesses since 2015. Tepsii's mission is to impact 1 million Africans within 5 years by empowering them to break generational patterns of poverty as they grow businesses with help/partnership from prominent business leaders, social activists, government leaders, and corporate entities. Here's what we covered on the episode: Tepsii's Start to Copywriting We share how Tepsii and I officially met during a conference in 2016 Tepsii shares the first time she saw my sales page design and how it influenced her to write her copy differently I share that I used Tepsii's story of remembering my work years later in an email sequence to show how your work can leave a lasting impact The drive to be an entrepreneur has always been there for Tepsii because she likes to do and is good at many things Over time, Tepsii transitioned into a business coach and consultant working with entrepreneurs and dealing with higher-level strategy Tepsii is from Vermont and South Africa and is the mom of 3 beautiful girls Make friends with your designers as copywriters because collaboration is more important than competition After college, Tepsii got her first job by reaching out to the president of a haircare product line that she liked and offering to help with their website and messaging When Tepsii started helping with the haircare line, she had no idea what digital marketing or copywriting was, but she helped increase their sales by 600% Tepsii was googling how to work from home and came across Marie Forleo's B school, which brought her to other connections and programs Because Tepsii was spending money on these programs to get started, she decided she was going to take up space, be visible, and ask for what she needed We chat about how, as women, we need to work on articulating our value so we can get paid our worth for the work we're doing AI + Industry Trends Even though AI is here to stay, Tepsii believes teaching copywriting will always be important because there are components that AI can't master Tepsii is still teaching and writing for entrepreneurs but shares that she now uses a holistic approach to their strategy that includes traditional media As part of her 360 communication strategy, Tepsii includes speaking training, sales training, and all things that go into becoming more confident in your words Currently, Tepsii is consulting for the cannabis industry in Vermont and is working on a big project in South Africa designed to help creatives digitally transform If Tepsii could tell her younger self one thing, it would be to guard her heart and open her eyes to see that the world is diverse Tepsii shares all the tips she wishes someone had told her when she was starting I believe the days of "My 7-step magic formula will solve your problem and change your life" are ending I share current design trends, including text from the early 2000s and '90s. The word of 2024 is authenticity - people are craving a real connection Check out Tepsii's website to connect with her Links mentioned: Tepsii's Website Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!
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The Design Business Show 248: An Inside Look with MemberVault Co-Founder, Mike Kelly
Jan 30, 202400:47:17Tap to summarizeMike Kelly is the CTO and Co-Founder of MemberVault, living in Olympia Washington with CEO Wife, 3 kids, and a giant dog. Here's what we covered on the episode: The Creation of MemberVault Mike shares that he started writing code in the 5th grade and has been a developer his whole life - before MemberVault, he was a freelance developer At one point, Mike and his wife Erin started a business where she would design websites, and he would build them, but shared that it was a disaster Mike took time off to be a stay-at-home dad after having their first child, where he started building MemberVault as a side project that came as a need from one of Erin's clients After getting enough interest in the platform, Mike and Erin created a beta, and it slowly started to gain momentum In 2019, Erin reached a crossroads in her business and joined Mike at MemberVault full-time Mike shares some mistakes he and Erin first made when they started MemberVault Early on, Mike and Erin realized the demand was for more than courses; people wanted to sell digital ebooks, one-on-one service, etc, which made it hard to identify the platform at first Leaning into what they were good at set them apart from other big platforms in the market Mike explains the difficult decisions he and Erin had to make about their business model so they could scale but continue helping individual customers on a personal level MemberVault is rolling out a new tiered system for membership that Mike explains Mike is the only full-time developer but brings in people on contract to help - they also use a company that monitors their servers 24/7 MemberVault has evolved from just selling digital products to having pages, navigation, blogs, comments, file uploads, questions, and so much more because they listen to their users and can implement their ideas quickly As a freelance developer, companies push for the fastest and cheapest option, so Mike felt he couldn't do his best work and take care of the finished product, which bothered him Mike talks about how it is to run a business from home and homeschool their 3 children How To Use MemberVault + Updates MemberVault wants to be your central hub for all your services and products so people can go to one place to find all your offerings 88% of people who enter your MemberVault for a freebie will click around to see what else you offer In MemberVault, you can see what people are clicking on so you can meet them where they're at and start a conversation instead of having a fixed automated funnel A big thing MemberVault is working on right now is automated sales tax because Mike explains that the tech around it is a nightmare, and the solutions are expensive With MemberVault's tighter integration with Stripe, you'll be able to manage your subscriptions in one place Mike's tips for any platform are having a quality and consistent logo, readable brand colors, quality product images, linking up your socials, and showing your range of offers so people know how they can work with you Check out MemberVault - when you sign up for a free trial, you'll get access to all their resources to help you and an invite to their Facebook community Links mentioned: MemberVault Website MemberVault on Instagram MemberVault on Facebook Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!
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The Design Business Show 247: The Ins and Outs of Creating a New Business with Dominique Jackson
Dec 8, 202300:23:48Tap to summarizeAfter struggling to find adequate support and resources during her own pregnancy and postpartum, Dominique Jackson made it her mission to improve access to maternal health education, support and community for other moms to be. Here's what we covered on the episode: Creating Hatch + Nest In the Summer, Dominique came to one of my workshops, where we worked on launch ideas for her, and I suggested she come on the podcast to talk about what she's doing Dominique shares that her background is in health technology and public policy After the birth of her first son, Dominique struggled to balance taking care of her newborn, herself, and going back to work, which inspired her to create Hatch + Nest During pregnancy you are surrounded by support from friends, family, and doctors, but most of that goes away after you deliver The first thing that helped Dominique bring Hatch + Nest to life was talking to other entrepreneurs because she had no experience with starting a business or figuring out her brand Dominique explains how they expanded from just postpartum support to prenatal through parenthood support Hatch + Nest is a maternal wellness platform that offers support through classes like breastfeeding, birth planning, infant CPR, and in-home support through doulas and relationship specialists Mothers in central Ohio can take advantage of their in-home support services - Dominique shares the educational resources on their website and says they will have upcoming in-person and virtual events Dominique explains that they can get grant funding to help mothers who can't afford their services and says they are always looking for sponsors Hatch + Nest has some upcoming sponsored workshops that include lactation specialists, Doulas, and mental health consultants How Dominique had to figure out what to prioritize in order to launch and generate revenue Dominique shares that she had to shift her business model and audience to attract sponsors because that is how they primarily make money Some sponsors support through educational events by providing the space, catering, or gifts, and others sponsor a portion or all of the in-home support after birth Dominique explains her choice to keep messaging targeted towards mothers, but says they have plans to expand messaging to other audiences once they are more established They are planning a program for later in 2024 for dads and adoptive parents Check out the Hatch + Nest website and follow them on Instagram to learn more Links mentioned: Hatch + Nest Website Hatch + Nest on Instagram Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!
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The Design Business Show 246: Creating Organizational Design with Lindsay White
Nov 20, 202300:39:08Tap to summarizeLindsay is a sought-after leadership coach, organization design expert, speaker, facilitator and podcast host who believes that every business, no matter the size, deserves three things - great leadership, an impactful people strategy, and a culture that inspires. First, and foremost, Lindsay is passionate about guiding business leaders at all levels in creating a leadership style that is authentic and grounded in their own values and purpose. Her powerful coaching style leverages her extensive background coaching senior leaders, executives and entrepreneurs as they develop and embrace their personal leadership practice. Lindsay also utilizes her 15 years in strategic talent management to guide these incredible leaders in creating inclusive cultures and developing the people strategy that is often missing from their business plans. Knowing when amazing teams are connected by purpose, programs and processes that inspire, they create amazing results. As an entrepreneur, working Mom, and first-time Grandmother, Lindsay knows that the blend between work and life can be difficult to create. That's why she loves to coach and guide leaders as they navigate their personal leadership journey and create the work & life blend they long for. Her focus on people strategy, team engagement, communication and leadership development all help her clients drive their business goals while creating work environments where everyone feels like they belong. Here's what we covered on the episode: Organizational Design + Leading Yourself First Lindsay White found her love for organizational design and development while working for an organization whose HR department disintegrated - she became the go-to person for questions from managers who needed support Over the last 20 years, Lindsay has found a passion for helping leaders design and develop organizations that are meaningful and allow people to do quality work Designing organizations is about creating structures that allow the work to flow and the people to do meaningful work that achieves business goals If you don't have the right organizational design, the work isn't flowing, you lose momentum and ideas, plus people don't understand how they impact the customer or the next person in the process Lindsay explains that leadership is an inside job; think about what's important to you personally and in your business, and lead yourself first When Lindsay started her business, she focused on coaching leaders but quickly realized these leaders also needed organizational development to help their teams and businesses thrive You can be the best leader in the world, but if you don't have the right processes and programs in your business, it won't work, and vice versa; if you have good processes but don't lead well, it won't work either Processes can work for you and not against you - Lindsay explains that processes are really about defining the connection to understand how everyone's work fits together for the end result/customer experience Lindsay breaks down performance management that creates inclusive and belonging spaces where people gain the confidence to be their best selves and do quality work High Voltage Leadership The name of Lindsay's business, High Voltage Leadership, comes from her life's purpose statement: to be the high voltage extension cord that connects people to their own inner brilliance Lindsay works one-on-one, in groups, or in organizations with female entrepreneurs to help them bring what they care about most to their work, create a work-life blend that serves them, and teach them how to create organizations where everyone experiences that When it comes to attracting clients, Lindsay shares that she spends a lot of time nurturing her clients, which gives her referrals, and she is active on social media, specifically LinkedIn On LinkedIn, Lindsay posts consistently and focuses on what's happening in the leadership space, culture content, and providing value through information or questions she hears from her clients Last year, Lindsay had to take a big step back after dealing with multiple personal and work things all at once - she also shares how she was able to overcome being close to burnout Lindsay's podcast, Female Founder Friday, focuses on how successful business owners got to where they are today and the mistakes they made during their journey Check out Melissa's episode on the Female Founder Friday podcast Reach out to Lindsay on Instagram, Facebook, or LinkedIn, and check out her website Links mentioned: Female Founder Friday Female Founder Friday - Time to Reinvent with Melissa Burkheimer Connect with Lindsay on Instagram Connect with Lindsay on Facebook Connect with Lindsay on LinkedIn High Voltage Leadership Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!
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The Design Business Show 245: Release Your Rebel Spirit with Ann Bennett
Oct 27, 202300:44:29Tap to summarizeAnn Bennett is the founder of Renegade Branding and has spoken across the country and around the world. She is a Best Selling Author, Coach, and Brand Profit Builder. Ann has shared the stage with Thought Leaders like Les Brown, Jack Canfield, Sandra Yancey CEO of eWomen and You're a Badass Author, Jen Sincero. Ann uses her marketing and branding genius to help women entrepreneurs (and a few good men) build their STAND-OUT personal brands and boost their profits. Ann works with purpose-driven entrepreneurs who do transformational work so they can liberate and ignite their unique genius, and authentic voice to build a profitable brand platform. Ann has 25 years of experience in visual and graphic design and has brought her talents to many major magazines from Popular Mechanics to Vogue; "Where the Devil Really does wear Prada". Ann's personal slogan and the cornerstone of all her programs is, "Liberate Your Rebel Spirit & Rake In The Revenue." Here's what we covered on the episode: Ann's Start in Design When Ann Bennett started in design, they would cut out letters, paste them together, and take a picture for layouts. How Ann learned all she knows about design "on the street" through doing hands-on work Ann shares how she got her job at Vogue without fashion in her portfolio or knowing anyone in the company by taking their pages, redesigning them herself, and calling the design director each day for a week. The biggest thing when it comes to getting work, Ann says, is your impression and the feeling you give people in your presence. As designers, we discuss how important feedback is and how to listen to your clients. Ann shares that she originally went to art school as a painter and went to New York for her painting career, and along the way, everyone worked in graphic design. In New York, Ann witnessed the first plane hit the World Trade Center on 9/11 while working at Vogue and says it changed her life forever. Shortly after, she moved out of New York and realized she wanted to support people in building their businesses. Renegade Branding + Personal Storytelling How Ann created the 4 Renegade Brand Archetypes: Nurturer, Disrupter, Innovator, or Geek, and from that, she can help develop your visual brand, messaging, programs, etc. Liberating your rebel spirit is about allowing who you actually are to be at the forefront of what your brand is and what you do. Ann explains and gives examples of each of her 4 Renegade Brand Archetypes and shares a quiz that you can take to help pinpoint which one you are There are so many options and opportunities that it's difficult for people to make decisions, which is why branding is so important - so your brand stands out. The whole point of a brand and a strong message is so people can see and understand your value. We chat about AI, how we've tested it, and the uncharted territory we are going into as designers because it will use your online work and give it to others. Ann explains that head-whipping hooks are strong statements that disrupt people's thinking, so you can bring the value of what you do to follow it. Ann shares that a client of hers was in a car accident where her nose was severed from her face, which led her to the beauty industry - her head-whipping hook was "nobody wants to be stared at unless they're stunning." Personal stories are powerful for branding and marketing because people want to connect with you. How Ann gets each client to write a story from each decade of their life to help share who they are, what they do, and the value of it. Ann works with clients through her programs, masterclass, and one-on-one work. I share the results from my Renegade Brand Archetype Quiz and some details of the Innovator Archetype. People come to Ann for work because they have an inner rebel who wants to become an outer rockstar, and she'll help them do it through development work. Ann says it's not about being the best, it's about being different. Take Ann's Renegade Brand Archetype Quiz and check out Ann's website to learn more about her Links mentioned: Renegade Branding Renegade Brand Archetype Quiz Ann Bennett's Website Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!
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The Design Business Show 244: Strategies for Creating Engaging, Interactive Courses with Nancy Giere
Sep 22, 202300:43:49Tap to summarizeNancy Giere is a course creation expert. She works with businesses of all sizes from solopreneurs to Fortune 100 companies turn their expertise into high profit courses. She creates engaging, fun, and interactive programs that get results. Nancy Giere shares how she on accidentally fell into course creation while working for a bank and was asked to put together training for employees Melissa shares how her background in launch strategy, funnel design, and instructional learning and teaching at her community college helped me understand the importance of what goes into a course Nancy shares how it's important to look at your entire business and look at how a digital course can fit into your business model and the best way to market it One mistake that people make it they throw spaghetti at the wall, and Nancy uses a phased approach that takes people through a phased approach Another mistake is that course creators aren't considering the desired outcome and lacking a logical flow Why the introduction and title should be the last thing you write Why it's important to make sure that your course is a great experience for your audience One simple shift that creators can make is pausing to create a break within your course content to give people a minute to process the info Breaking content into shorter, consumable chunks increases engagement AI tools like Udley can provide basic feedback, but deeper level feedback requires personal interaction Why online courses are effective for teaching certain skills, but some skills require feedback and practice Online content allows for scalability and time efficiency in serving more people Shorter content is trending on platforms like TikTok and YouTube and breaking course content into shorter, consumable chunks increases engagement The concept of Minimum Viable Product (MVP) determines if a product is good enough to go to market Nancy also suggests incorporating activities or personal reflections to keep viewers engaged Planning and timing of audience engagement are essential in online presentations Tools like Zoom and Prezi Video enhance the presentation experience without high costs and help you stay on brand <li dir="ltr" style= "list-style-type: disc; font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-sp...
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The Design Business Show 243: Clearly and Concisely Communicating in a Way that Resonates with Kristen Noelle
Sep 8, 202300:45:45Tap to summarizeKristen Noelle is a Copywriter and Online Sales Strategist who helps business owners soulfully sell their high-earning offers. She works with service-based entrepreneurs to transform how they run their business, from "scattered to systemized". Her framework, Systemize Your Sales, empowers clients to consistently connect their message, attract high-revenue opportunities, and grow their business without all that overwhelm. She offers done-for-you written sales copy and 1-on-1 marketing coaching. Here's what we covered on the episode: How I was introduced to Kristen through my former guest, Keshia White Kristen shares how as a young girl, she had a big imagination and always wanted to own a business She decided to go to school for marketing, and she started to learn how to craft stories and tell the story about a product and an experience She spent a lot of time learning, and even studied the culture of design and life in Italy Her first job was a government job, but everything about it was uninspiring for her She ended up moving to Thailand, and decided to freelance, and catapulted her dream of helping put their dream out there She tried a little bit of everything, including web design, SEO, influencer marketing, and from there she refined her craft to do what she enjoys She found purpose in helping people put their story out there, and how she really loved the messaging piece of copywriting in addition to strategy The Kristen explains her point of view on messaging Messaging is the consistent conversation that you're having with your audience and moves people to take action How she helps people with strategy, systems and soul - and learning more about what your clients are dealing with to help them Kristen shares her thoughts about AI, and why she's happy for its' presence, and doesn't think it will ever replace copywriters Why Chat GPT is a helpful tool, but it needs a human element Why AI is imperfect, it's just a tool that helps us Why you should clearly and concisely communicate in a way that resonates, and an easy way to do this is by coming up with your own framework Kristen's process for market research, and why it makes your job a lot easier If you're a business owner and does your own content marketing; and when you get close to your market to find out more Why you can put market research inside your own framework within your copy and messaging Why it's impo...
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The Design Business Show 242: The Magic of Consistency + Power Positioning to Skyrocket Your Brand Sales with Hillary Weiss
Sep 1, 202300:50:35Tap to summarizeHillary Weiss is a creative director, positioning coach, and founder of Statement Piece Studio @ hillaryweiss.com. She's also the former co-host of the cult-favorite YouTube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW), and has had her work featured on Business Insider, The Next Web, The Observer, and more. Since 2011, she's helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos. Nowadays, she's on a mission to help more small businesses define their "statement piece", a.k.a. the bold point of view that makes them radically relevant to their perfect people. Wanna know more? Catch her riffs on all of the above on her blog, or say whaddaaap! to her on Instagram @hcweiss. Here's what we covered on the episode: We first met Hillary Weiss and how she went from copywriter to creative director on episode 128 Why I invited her to come back on the show because I like how she tastefully shares her success stories and what she's doing now as a creative director How Hillary was first on the show in 2020, she officially retired her copywriting business and was making the transition to creative director She worked on projects for 10 years of the copywriting space before copywriting courses existed How copywriting puts you on the engine room of lots of businesses to see how people do things, and she had to fill in the blanks of launch strategies, offer design, positioning, execution She realized that she loved strategy + creative direction and started to seek mentorship and moved slowly to the space because it felt selfish because it felt easy to her, but she wasn't feeling the satisfaction it used to give her How she made a 52-point turn from copywriter to creative director for 3 years Why Melissa relates so much to Hillary's story when she was working with clients and offering the entire kitchen sink but charging for the faucet The scoop on how Hillary booked $500K in revenue by June of 2023 The details behind the post that Hillary shared on social media that prompted me to invite her back on the show Hillary breaks down how 50% of her business is coaching + mentorships and 50% done for you services She shares how she launched an offer every quarter because she knew she was going to build new brand equity She shared how she hired a CMO and team to help her with social media so she could focus on sales By doing that, she filled her programs and gave people a heads up about what she was selling, how it worked, and she became an evangelist of your own work By being consistent on social media helped her build that new brand equity and sales The breakdown of Hillary's offers and what they look like now Thunder, which is on ice now, her group program of 15 people where she did business coaching The breakdown of her creative direction services, where she...
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The Design Business Show 241: Tips for Crafting Effective Pitches from Podcasting Connector Noemi Beres
Aug 21, 202300:29:33Tap to summarizeNoémi Beres is the Co-Owner of Podcast Connections. She helps entrepreneurs and business owners share their knowledge and connect them to quality podcast shows. In addition, Noemi is dedicated to helping experts grow their businesses with interviews. She started to work in the online marketing field back in 2007. Noemi has a Master's Degree in Danish Literature and Language; she is a linguist, content creator, and "master organizer." Noemi is also a collage artist. She makes hand-sewn collages on canvas made from old photos, postcards, colorful yarn, and textiles. Here's what we covered on the episode: We learn how I connected with Noemi as her agency has pitched several guests for my show We learn how Noemi had a travel company and started Podcast Connections with her husband after the pandemic We learned some of the things that Noemi and her husband did to make it easy to run her business, including digital marketing, great communication and networking We learn how Noemi gets her clients; and how it's important to try to put yourself out there to get the clients you want do attract When it's time to pitch yourself for podcasts, it's important to have your bio and topics ready, do your research and listen to podcasts so you have an idea what a podcast hosts Why it's important to personalize your pitches, and how you can add value to the host and the listeners Why some experts treat a podcast interview as an advertisement, and instead, it's about what you can share and how you can help others as the podcast audience wants to learn something. Noemi shares the process she uses to work with her guests to research and understand their expertise, and to choose their podcasts Noemi shares that she does do all of the pitching for her clients, and she shares how she follows up, and tells her clients when they get a "no" Melissa shares her desire to have a conversation with guests, and how she navigates those episodes Noemi shares her process for being a good guest on a podcast. First, you should listen to the episode, and why it's important to have both good sound and lighting You should also prepare your talking points + topics ahead of time to make sure the interview resonates with the audience Why it's important to relax, be in a good headspace, and a quiet place before your podcast interview Why the theme for Noemi's services is simplicity, and the process for every client is the same Noemi share's her onboarding process includes a discovery call, bio creation, topic ideas, social sharing links for guests and interview prep Why Noemi thinks it's important to continue a relationship with your podcast host, because an interview is just the beginning of the relationship Why it's important to share your podcast interview on different platforms, create audio grams, ...
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The Design Business Show 240: Making Your Mark with a Strong Brand Identity with Karla Pamanes
Aug 7, 202300:35:55Tap to summarizeKarla is an award-winning designer, branding expert, and mentor based out of San Antonio, Texas. She has designed for brands such as HGTV, Food Network, Facebook, in addition to several other amazing companies. Her focus is on building branding that tells a story and reflects the core values of a company. Her motto is to "be the person you needed when you were younger." She created "The Brand Design Academy" to share the knowledge and experience she has learned over her 15 years working with corporate brands and small businesses. Here's what we covered on the episode: Originally from Mexico, Karla's parents sent her and her siblings to school in El Paso, where she graduated with a degree in Graphic Design A month before graduating, a woman from an agency visited her college and Karla asked her for internship opportunities (and she got it because she was the only one who asked for one) After graduating, she followed up with that agency to see if they had a job opening for her; and they said yes. Karla had a successful design career, and she says she always knew she was meant for more She started her business in 2020 after being laid off for the second time; and she decided to quarantine with her parents during the start of the pandemic Karla lost her dad to COVID a few months after moving to Mexico and she was grateful to have time with her mom while they grieved Inspired by her father's legacy as a teacher she decided to take the leap and create a course that taught both brand design and entrepreneurship Around the same time, she and her then husband decided to separate, and she ended up moving to San Antonio and decided to go all in on her busines Karla's Entrepreneurial Journey Karla actually started her business when she was still working full-time and made $5000 in her first year During her second year, she was able to 4X her business revenue and earn $20,000 Karla had a coach who encouraged them to aim for their first $100,000 in revenue without providing a specific strategy, and she made it happen Surrounding herself with people who were doing the same thing, and people who believed in her helped her make it happen Karla decided to niche down their business to offer logo design and web design services, even though she had imposter syndrome about designing websites Karla discovered that you actually don't need to go to school to specialize in brand design and learned about Affinity software as an alternative to Adobe, as cost is sometimes a factor Karla teaches a course, Brand Design Academy, on their design method, which starts with exploration and getting to know the brand Karla's tips for a strong brand identity The first part of the process involves research, understanding the client's target market, and the messaging they want to convey Visual research is also important in determining the brand's visual direction Brainstorming and sketching ideas on paper is the next step before transferring them to the computer for the design process Karla acknowledges that while the logo is not the most important part of a brand's identity, it is usually what people encounter first The overall brand look and feel, including the use of fonts and colors, are vital in conveying the right story for the brand Karla shares why it's important to ask for opportunities to get more doors opened for your business Links mentioned: Connect with Karla on Instagram Karla's Brand Quiz 50 Adjectives 50+ Adjectives to Map Out Your Brand Identity Karla's Brand Design Audit Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!
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