Mike Kelly is the CTO and Co-Founder of MemberVault, living in Olympia Washington with CEO Wife, 3 kids, and a giant dog.

Here’s what we covered on the episode:

The Creation of MemberVault

Mike shares that he started writing code in the 5th grade and has been a developer his whole life - before MemberVault, he was a freelance developer
At one point, Mike and his wife Erin started a business where she would design websites, and he would build them, but shared that it was a disaster
Mike took time off to be a stay-at-home dad after having their first child, where he started building MemberVault as a side project that came as a need from one of Erin's clients
After getting enough interest in the platform, Mike and Erin created a beta, and it slowly started to gain momentum
In 2019, Erin reached a crossroads in her business and joined Mike at MemberVault full-time
Mike shares some mistakes he and Erin first made when they started MemberVault
Early on, Mike and Erin realized the demand was for more than courses; people wanted to sell digital ebooks, one-on-one service, etc, which made it hard to identify the platform at first
Leaning into what they were good at set them apart from other big platforms in the market
Mike explains the difficult decisions he and Erin had to make about their business model so they could scale but continue helping individual customers on a personal level
MemberVault is rolling out a new tiered system for membership that Mike explains
Mike is the only full-time developer but brings in people on contract to help - they also use a company that monitors their servers 24/7
MemberVault has evolved from just selling digital products to having pages, navigation, blogs, comments, file uploads, questions, and so much more because they listen to their users and can implement their ideas quickly
As a freelance developer, companies push for the fastest and cheapest option, so Mike felt he couldn't do his best work and take care of the finished product, which bothered him
Mike talks about how it is to run a business from home and homeschool their 3 children

How To Use MemberVault + Updates

MemberVault wants to be your central hub for all your services and products so people can go to one place to find all your offerings
88% of people who enter your MemberVault for a freebie will click around to see what else you offer
In MemberVault, you can see what people are clicking on so you can meet them where they're at and start a conversation instead of having a fixed automated funnel
A big thing MemberVault is working on right now is automated sales tax because Mike explains that the tech around it is a nightmare, and the solutions are expensive
With MemberVault's tighter integration with Stripe, you'll be able to manage your subscriptions in one place
Mike's tips for any platform are having a quality and consistent logo, readable brand colors, quality product images, linking up your socials, and showing your range of offers so people know how they can work with you
Check out MemberVault - when you sign up for a free trial, you'll get access to all their resources to help you and an invite to their Facebook community

Links mentioned:

MemberVault Website

MemberVault on Instagram

MemberVault on Facebook

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The Design Business Show 248: An Inside Look with MemberVault Co-Founder, Mike Kelly

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