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In this episode, Elaine Benfield, a seasoned marketing leader, shares her insights on how to bridge the gap between marketing and finance. We dive into the importance of aligning metrics, building collaborative relationships, and leveraging storytelling to drive business growth.

Whether you're in finance, marketing, or leadership, this conversation offers valuable strategies to break down silos and work more effectively across departments.Here's what you'll learn:

How to align marketing and finance metrics for shared success
The power of storytelling in making financial data impactful and engaging
Tips for marketing leaders to better collaborate with finance teams on budgeting
The importance of transparent communication in creating effective partnerships
Why strong vendor relationships are crucial for business growth

Tune in to discover how marketing and finance can work together to achieve bigger and better results!

Connect with Elaine on LinkedIn > https://www.linkedin.com/in/elainebenfield/

About the host > https://www.wassiakamon.com/about-wassia-kamon

2e:T458,Whether you’re part of a finance team, work closely with CFOs, or aspire to become a business executive, this podcast is for you! The Diary of a CFO takes you behind the scenes of finance leadership. This is the podcast where finance leaders share the lessons, challenges, and wins that shaped their careers. I’m your host, Wassia Kamon, and I’m excited to take you with me on my journey as a newly appointed CFO as I share hidden challenges, unspoken rules, and lessons I’ve learned along the way. In each edition, I’ll share my reflections on various leadership topics, along with wisdom from other business leaders, to help you lead any organization with confidence. Together, we explore what it takes to be ready for the future of finance and lead effectively through change. - If you would like to suggest topics I should cover, send me a DM on LinkedIn: https://www.linkedin.com/in/wassiakamon/ or email me at Ask@thediaryofacfo.com - I

Breaking Silos Between Marketing and Finance, with Elaine Benfield

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