Stepping into your first CFO role can feel overwhelming. In this episode, former divisional CFO and GrowCFO Mentor Kevin Appleby shares what really changes when you move from finance leader to CFO.

Drawing on years of experience working with finance leaders across industries, Kevin shares why many CFOs feel unprepared when they step into the role and how the real work begins after the reporting is done. The conversation examines how CFOs add value through judgment, questioning, and forward-looking insight, especially when the path forward is unclear.

This episode is for CFOs, aspiring CFOs, and senior finance leaders who want clarity on what actually matters in the seat and how to grow into the role without trying to be everything to everyone.

Key Timestamps

00:02 Intro

02:18 What separates good finance teams from great ones

05:48 Asking better questions to drive real insight

09:28 Developing business partnering skills through responsibility

12:42 Why CFOs must shift from backward-looking to forward-looking work

18:34 Imposter syndrome and confidence in new CFOs

24:56 Choosing which CFO skills matter most

37:56 The importance of FP&A and delivering bad news early

41:14 Why risk management sits with the CFO

44:22 What new CFOs should focus on in their first 90 days

Learn more about the podcast at https://www.thediaryofacfo.com