Robert Patin has spent the better part of two decades inside agency finance — helping one firm grow from $1.2M to eight figures in 24 months, then taking those lessons to his consultancy, Creative Agency Success. His lens is analytical and unusually direct: most agencies have a pricing problem, and it's not the one they think it is.

In this episode, Robert breaks down why under-pricing rarely solves the objections it's meant to, how AI is quietly reshaping the conversation between agencies and enterprise clients, and what it actually means to use AI well in biz dev versus just delegating your thinking to a chatbot. He also gets into where agencies have a real window to build defensible value right now — and how long that window might be open.

What We Cover:

The most common pricing mistakes Robert sees — and why under-pricing doesn't actually solve price objections
Why the sale is almost always lost before the price is even mentioned
What to ask when a prospect says "it's too expensive"
How AI is starting to create pricing pressure — and why enterprise clients will feel it first
The agencies winning with AI in biz dev versus the ones just delegating their thinking
Using intent signals to reach fewer, better-fit prospects instead of blasting campaigns
What to automate versus what to keep human in your sales process
Distilling your expertise into if-then logic that AI can actually use
Why data is the most valuable asset agencies are sitting on right now
The race between software companies becoming agencies and agencies becoming software companies
Where agencies have defensible ground over the next few years — and where they don't

Robert put together a free resource page specifically for Digital Agency Growth listeners — white paper, a free copy of his book, and a link to chat with him directly about your agency.

Go here: creativeagencysuccess.com/digitalagencygrowth