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Today's episode explores three ideas that caught my attention:
① Faith-driven investing is growing: Will shares how the ecosystem has expanded from a small number of early players into a much broader community of investors, funds, founders, and networks thinking seriously about faith and private markets.
② Return and impact should be measured separately: Ambassadors Impact Network evaluates companies with two distinct scorecards: one for financial return and one for spiritual integration. Will explains why keeping those categories separate helps serve both founders and members well.
③ Christian investing is not charity: Will is clear that Ambassadors wants to bless founders, fund managers, employees, and communities. But the group is still underwriting real investments, reviewing deal terms, and looking for companies that can produce meaningful returns.

Will is an Air Force veteran, Harvard MBA, and co-founder of Ambassadors Impact Network, a Dallas-based investor group that has deployed more than $27 million into gospel-advancing companies and funds since 2018.

During our conversation, he shares:
• Why faith-driven investing has grown so quickly.
• How Ambassadors Impact Network got started.
• Why the group moved from only funding operating companies to also investing in fund structures.
• How Ambassadors evaluates financial returns and spiritual integration separately.
• Why the group focuses on post-revenue companies.
• What founders should understand before approaching faith-driven investors.
• How Christian investors can pursue impact without creating unhealthy workplace dynamics.

Connect with Will:
LinkedIn

Connect with Andrew:
Newsletter | X | LinkedIn | Book | Website

Stuff We Reference:
Ambassadors Impact Network
Sovereign’s Capital
Praxis
Faith Driven Investor
The Lion’s Den
C12 Group
Marketplace Chaplains
Abide
Startup Garage
Redemptive Real Estate

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All opinions are personal and may not reflect the views of The Diligent Observer. Not investment advice.