We're back with another episode of The Double Cleanse, and this week James and Robert are asking the big question: Do we actually want innovation in beauty, or do we just want fun?

After opening with Robert reminiscing about his professional makeup kit days (neon pigments for natural bridal makeup, obviously) and the organizational chaos that came with it, the twins dive into a Fact or Fiction story about an influencer who ran a "giveaway" worth $3,000, and the drama of influencers selling their free PR packages for hundreds or even thousands of pounds on resale sites – because nothing says gratitude like profiting off gifts, right?

The real topic hits when James and Robert ask: what does innovation even mean in beauty anymore? They debate whether brands care more about going TikTok viral than creating genuinely good products and discuss how innovation has shifted from science-driven formulas to visually appealing packaging.

It seems that some brands want cutting-edge science... whilst others want fun packaging and exciting textures!

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

*Product Recommendations*

Jordan Samuel Skin Hydrate Facial Serum

Little Ondine Powder Blush

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Has Beauty Forgotten About Innovation?