James and Robert are back with another episode of The Double Cleanse, and this week they're calling out performative influencer culture! From the fake "minimal beauty routines" to the virtue signalling... it's all getting addressed.

We're kicking off the episode by diving into the rise of wellness supplements disguised as skincare. From Medicube's collagen tongue strips to the Korean pick-and-mix supplement shops that feel like Crocs with Jibbitz, they're questioning whether any of this actually works or if it's just fun theatre.

The real conversation starts when James and Robert tackle the performative influencer behaviours that are taking over social media – particularly the sudden trend of everyone claiming to have a "minimal routine" despite having PR rooms full of hundreds of products. James and Robert aren't buying it!

They discuss how influencers are trying to separate themselves from the negative perception of beauty influencers by pretending to be low-maintenance, anti-consumerist, or morally superior... when in reality they're still promoting products left and right. The twins call out the hypocrisy of dermatologists who claim they "never do sponsored posts" (which just means they don't trust themselves to stay honest), and they champion genuinely authentic creators who aren't afraid to recommend other brands even while running their own.

The key message? The general public isn't as stupid as some influencers think – people can see right through the performative nonsense.

Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!

*Product Recommendations*

FRANKLY - PDRN Bounce Ball Cream

YUNJAC Skin Perfecting Protective Base Prep

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The Vanity of Influencer Culture (We're Exposing It All)