In this Coach’s Corner episode of The Double Duty Agent Podcast, Coach Carla tackles the challenge of creating consistent, valuable social media content that adds value to your audience and helps you generate leads. Social media can be overwhelming, especially for double-duty agents balancing a full-time job and growing their real estate business. But creating engaging content doesn’t have to be complicated!

Coach Carla shares 5 simple and effective prompts you can use to spark conversations, build relationships, and position yourself as the local real estate expert—no matter which platform you’re on. These are the same prompts she uses in her own business, and they work wonders for starting meaningful conversations and generating leads without feeling overly “salesy.”

Key Topics Covered:

The Power of Consistent Social Media Content: Why creating valuable content for your audience is crucial to building relationships and generating leads.

Prompt #1: The Open House List Offer

How to use open house lists to offer value to your audience.
Sample post: “Hey everyone, I'm pulling open house lists for my clients today. If you're looking for a fun way to spend your weekend exploring new homes, let me know who would like a list of open houses to visit this weekend.”
Follow-up strategy: Engage with those who respond, ask questions, and keep the conversation going.

Prompt #2: This or That Survey

Encourage engagement with fun “this or that” posts about home design, decor, or real estate trends.
Sample question: “Which kitchen style do you prefer: Modern Farmhouse or Sleek Contemporary?”
How this prompt not only boosts engagement but also helps you learn about your audience’s preferences.

Prompt #3: Share Local Insights or Tips

Establish yourself as a local expert by sharing community events, tips, or fun facts.
Sample post: “Did you know every Saturday morning there’s a winter farmer’s market downtown featuring local produce and crafts? It’s a great weekend outing!”
Why adding value beyond real estate helps build connections on a more personal level.

Prompt #4: Celebrate Real Estate Success Stories or Client Wins

Share your clients' success stories or milestones as social proof of your real estate expertise.
Sample post: “Congratulations to my clients on finding their dream home! If you’re thinking about starting your own home search, let’s talk—I’d love to help you too!”
Coach Carla’s reminder: Perception is reality! Celebrating your work is not bragging—it shows you’re active and helping people achieve their real estate goals.

Prompt #5: Ask Simple, Relatable Questions

Start conversations with fun, easy-to-answer questions that relate to real estate and everyday life.
Sample question: “What’s your favorite way to unwind at home after a long day—a cozy night in the living room or a soak in the bathtub?”
Why these posts deepen relationships by encouraging followers to share about themselves.

Dos & Don'ts of Social Media for Real Estate Agents:

Do: Use positive, engaging posts that build your brand and spark conversations.
Don’t: Post negative comments about real estate experiences or share divisive opinions on topics like politics that could alienate potential clients.

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