The Cancer Scare That Taught Jeremy Miner What Really Matters

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Podcast Summary

The Dr. Gabrielle Lyon Show

Episode: The Cancer Scare That Taught Jeremy Miner What Really Matters
Host: Dr. Gabrielle Lyon
Guest: Jeremy Miner
Date: October 14, 2025

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Episode Overview

This episode features Jeremy Miner—an accomplished entrepreneur, communication expert, and founder of a sales training company—who sits down with Dr. Gabrielle Lyon to talk about high performance, achieving mastery, the foundations of commitment, the art and science of communication, and a life-changing cancer diagnosis that refocused his priorities. Their conversation straddles practical advice for business, health, and personal growth, blending stories from Jeremy’s own life with actionable psychological insights.

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Key Themes & Topics

Learning Commitment and the Foundations of Success

[02:14 – 09:14]

• Commitment is identified as the foundational trait of successful people, whether in business, health, or other domains:
  • “Everything starts from commitment… without commitment, it’s really hard to be successful in anything.” — Jeremy Miner [06:05]
• Commitment is learnable, rooted in early-life influences but expandable:
  • It's not entirely “born,” but shaped by upbringing, mentors, and intentional learning.
• Applied knowledge and seeking out the right mentors can dramatically accelerate success.
• Commitment leads to discipline, not the other way around.
  • “Commitment leads to discipline. You can’t be disciplined if you’re not committed.” — Jeremy Miner [07:32]

Psychology, Fear, and Motivation

[10:31 – 13:21]

• Underlying motivations are often fear-based, even when disguised as a drive for money or achievement.
• The human brain is wired for survival, not thriving; most decisions begin from a place of trying to avoid pain or loss.
• Success comes from learning how to consciously leverage and reframe fear.
  • “We can take whatever we have in our life… and especially if we get around the right people… it’s really hard to fail at whatever you want to do.” — Jeremy Miner [13:01]
• Importance of moving from “fear-based” to “gain-based” thinking, but acknowledging that fear remains a strong motivator.

Patterns and Indicators of Success

[13:34 – 16:19]

• Discipline and observable patterns—such as punctuality and reliability—are strong indicators of long-term success.

The Power and Practice of Communication

[14:38 – 23:04]

• Communication is the number one skill in any field, not just sales.
  • “Everything comes down to how you communicate your message, how you frame your offer.” — Jeremy Miner [14:40]
• The concept of Perception of Value (P.O.V.): how something is framed is often more important than its intrinsic value.
  • Memorable analogy: an identical photo in different frames is valued differently.
• Jeremy’s mission with Seven Level is to “change the way sales is perceived in society… because I believe communication is the number one thing that's going to determine your destiny in anything you do.” [21:19]

Selling Health and Selling Mission: Practical Frameworks

[24:05 – 36:00]

• The difference between asking “why” and “what caused you to…” as a way to avoid defensive responses in conversations.
• Disrupting familiar patterns when engaging people opens them up and lowers their guard.
• Selling results versus features: People don’t buy products/services, they buy the results or transformation those products enable (e.g. more energy for better relationships, not “just” energy).
  • “You have to sell the results, what the thing does. That's just the vehicle…” — Jeremy Miner [28:27]
• Practical communication techniques, such as how to open a conversation and reframe the focus from cost to desired outcome.
• Problem finding is a higher-level sales and life skill than problem solving; uncovering multiple underlying issues raises perceived expertise.

Communication as a Learnable, Transferable Skill

[32:34 – 38:02]

• Skills such as empathy, tonality, objection handling, and question framing can be learned—no one is born with these.
• Jeremy studied acting to develop better tonality and empathy, underscoring the benefit of cross-disciplinary learning.

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Jeremy Miner’s Habits, Frameworks, and Takeaways

Four Types of Performers

[39:38 – 44:46]

• The Winger: Wings it, relies on luck, inconsistent results.
• The Dabbler: Does the minimum, invests little, avoids mastery.
• The Know-It-All: Stops learning after some early success, capped growth.
• The Committed to Mastery: Perpetual learner, always seeking to improve; this is the top 1%.
  • “Your biggest expense in life is your lack of applied knowledge. Not just knowledge.” — Jeremy Miner [45:20]

Rejection and High Performance

[53:00 – 54:47]

• Jeremy reframes rejection: it’s less about personal failure and more about maintaining genuine concern for others’ consequences.
• Pain and the fear of future pain are the strongest motivators for change. Pleasure is only a distant third.

Physical Health and Habits

[55:58 – 59:59]

• Jeremy’s physical regimen: Gym 4–5x/week, mostly HIIT and some CrossFit, early mornings.
• Nutrition: Solid plan most of the week, admits to “cheat” weekends.
• Supplements: Historically inconsistent, striving for mastery.
• “Time’s your biggest asset. Once it’s gone, you can never get it back.” — Jeremy Miner [57:59]

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The Cancer Scare: What it Taught Jeremy

[60:28 – 72:30]

• Jeremy recounts the discovery, diagnosis, and aftermath of a rare sarcoma (soft tissue cancer):
  • Lived with a benign mass for years, then learned while on vacation that it was cancerous.
  • Endured multiple surgeries and a severe staph infection.
  • Kept the diagnosis secret from most people to avoid worrying family, friends, staff, and clients.
• Core insight: The experience clarified what truly matters—relationships, love, and continual learning.
  • “You take two things with you in the next life. You take your knowledge that you learned, and I believe you take the love that you had for your family and your fellow man.” — Jeremy Miner [67:10]
• Rather than wallow in the diagnosis, Jeremy kept moving forward, focusing on his commitments—family, clients, and mission.
• No negative narrative or victim story; instead, he processed challenge as just “another thing to deal with.”
  • Similar to elite military operators: “He’s got things he’s got to do.” — Dr. Gabrielle Lyon [72:06]

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Notable Quotes & Memorable Moments

• “Life doesn’t happen to you. Life happens for you. It’s what you make of what happens in your life.” — Jeremy Miner [05:19]
• “Commitment leads to discipline. You can’t be disciplined if you’re not committed.” — Jeremy Miner [07:32]
• “Your biggest expense in life is your lack of applied knowledge.” — Jeremy Miner [45:20]
• “The two biggest emotional drivers that cause a human being to want to change are actually pain and the fear of future pain.” — Jeremy Miner [54:32]
• “You take two things with you in the next life. You take your knowledge that you learned and... the love that you had for your family and your fellow man.” — Jeremy Miner [67:10]
• “Success is simply a choice. Choose well.” — Jeremy Miner [72:30]

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Timestamps for Key Segments

• Commitment as Foundation: [02:14–09:14], [10:31–13:21]
• Communication Mastery & Framing: [14:38–23:04], [24:05–36:00]
• Sales and Mission-Driven Communication: [36:00–44:46]
• Types of Performers & Mastery: [39:38–44:46]
• Physical Performance & Habits: [55:58–59:59]
• Cancer Diagnosis Story: [60:28–72:30]
• Final Advice: [72:30–73:02]

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Conclusion & Final Takeaways

Jeremy’s journey—from a brush with cancer to business mastery—is a study in commitment, adaptation, and perspective. He argues that commitment, applied knowledge, and surrounding oneself with the right influences pave the way for success and resilience in the face of adversity. Communication is a learnable, vital skill that impacts every area of life. Ultimately, Jeremy reminds listeners: success and mastery in any field start with a clear choice, continuously renewed.

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Summary by The Dr. Gabrielle Lyon Show Podcast Summarizer

Transcript

[Dr. Gabrielle Lyon]

Can you talk to me about your own health?

[Jeremy Minor]

So I'm in France, I still remember, and I get this call from a 480 number. Yeah, Jeremy, this is Dr. So and so. He's like, I need you to sit down. And he's like, hey, we examined this. This is cancer. But we can't tell what type of cancer.

[Dr. Gabrielle Lyon]

From the time that you got that call to time that you knew something.

[Jeremy Minor]

What was that like your why has to be bigger than money? I know a lot of people are money driven, but actually they're not. They say they're money driven, but there's a fear that they have. Every decision you make starts with your survival.

[Dr. Gabrielle Lyon]

Part of what makes up the best.

[Jeremy Minor]

Entrepreneurs, the top 1%, the first foundation that makes a great entrepreneur great anyone, is commitment. If you're not committed, you don't take the necessary actions to have success. How important is communication in society? Most people view what you do or anybody does as it's just kind of the same thing. What's going to differentiate that is how you frame what you do. A lot of people take advice from people who are not that qualified to give the advice. Your biggest expense in life is your lack of applied knowledge. I always say the biggest problem in life is.

[Dr. Gabrielle Lyon]

Jeremy Minor. Welcome to the show, doctor.

[Jeremy Minor]

Thanks for having me on. What would you like to discuss today?

[Dr. Gabrielle Lyon]

You're a really unique guest because typically we have MDs, PhDs. But the one thing that you have in common with all of them is that they are the best at what they do. And so are you.

[Jeremy Minor]

Well, at least grandma tells me I'm the best. So thank you very much. Is very kind.

[Dr. Gabrielle Lyon]

You know, as a. And you're an entrepreneur?

[Jeremy Minor]

Supposedly, yes.

[Dr. Gabrielle Lyon]

Supposedly.

[Jeremy Minor]

Trying to figure it out.

[Dr. Gabrielle Lyon]

An expert communicator. Fair enough to say a few people would say a dad.

[Jeremy Minor]

Yeah, dad.

[Dr. Gabrielle Lyon]

And a human.

[Jeremy Minor]

Yes. I'm hoping I'm human.

[Dr. Gabrielle Lyon]

Me too.

[Jeremy Minor]

Maybe. Maybe. Maybe we're the aliens. I really don't know at this point.

[Dr. Gabrielle Lyon]

Well, the reason I bring up humanity is because we are all fallible.

[Jeremy Minor]

Yeah, for sure.

[Dr. Gabrielle Lyon]

And we all. Yes, we are. Tell me, what makes up the best entrepreneurs, the top 1%. You're probably in the top point 5%.

[Jeremy Minor]

Trying to catch up with you. I would say in my mind, it's the first foundation that makes a great entrepreneur, a great business owner. Great anyone, is commitment. I think everything starts from commitment because you're. If you're not committed, you don't take the necessary actions to have success. So in my mind, it's Commitment, like it doesn't matter if it's a bad day or something bad happened or, you know, you've got relationship troubles or just anything could go wrong. You still wake up that day and you still get things done. And that's commitment. And I think that. I think that's something that people can actually learn.

[Dr. Gabrielle Lyon]

You think they can learn it?

[Jeremy Minor]

I do. I think anything is pretty much learnable for sure now. Almost everything.

[Dr. Gabrielle Lyon]

Okay.

[Jeremy Minor]

I'm not saying you're going to dunk a basketball like mj, you know, if you're five foot four, but yeah, okay.

[Dr. Gabrielle Lyon]

Committed. You know, I. In my practice, I take care of a lot of elite CEOs and also tier one operators, so seals, that whole crew. And I've always felt that they were born that way, that their level of commitment and ability to execute was not trainable. But you're telling me that it is.

[Jeremy Minor]

So I went to school to become a psychologist. So I specialize in like, neuropsychology, like the study of the brain and how it works with a human being's nervous system. So really your whole belief system really stems from how you're raised as a child. So it's not really how you were born, but it's how you were raised and the people you were around. Your worldview could be influenced by, you know, your cousins that you hang out with, your parents, the church you go to. If you're a kid now, you're influenced by who you follow on Tick tock. Right. So your, your world views, your. Your belief systems, like commitment, it could be anything, are really influenced by the people you're around as a child from the ages of 4 to 13. So it's not really, I understand, like you're born, but it's like, it's who influences you, where really of that comes from. Now, it doesn't mean that you're like, you're not born as like a person that has a. A gigantic personality, but to really expand on that, to become great, you're going to be. It's who you learn from and kind of what you do with it is really get you to where you want to go. I wouldn't say you're just born with it completely. I think you have like a seed of it, but you have to expand that seed. And here's, here's also why I say that, because you might have like. And by all means, I am not an expert as a Navy seal.

[Dr. Gabrielle Lyon]

But you are a psychologist in the military.

[Jeremy Minor]

Yeah, but just, you know, it could be like one of the Best Navy seals is a great Navy SEAL because quite literally, they could have been, like, abused as a child. And they have this fear that, you know, they're never going to be successful because their parents told them they were worthless or whatever. And so they have this drive in their brain that they're afraid of, like, not being significant. And so to be significant, they. They want to be a Navy seal. And whatever that, whatever they put their mind to, they're going to be the best at because they didn't feel significant as a child.

[Dr. Gabrielle Lyon]

I actually think that part of that is very true.

[Jeremy Minor]

Yeah.

[Dr. Gabrielle Lyon]

It's not that it's a bad thing. Very true.

[Jeremy Minor]

You know, it's like, it's what Tony Robbins says. It's like, you know, you have to look at life as, like, life doesn't happen to you. Life happens for you. It's what you make of what happens in your life, like, what you do with it. And a lot of people just kind of react. And a lot of people played the victim card, whereas others, like an Oprah Winfrey, you know, she was abused as a child, has stillborn baby, African American, raised in the 60s, where there's like, segregation and racism. I mean, what's the chance that that freaking person becomes Oprah freaking Winfrey?

[Dr. Gabrielle Lyon]

It's extraordinary. You see, and I would say that they are born with a certain level of attributes. And you said committed, and that is your number one tip for someone who wants to be successful.

[Jeremy Minor]

I think that's the foundation of success, is commitment. Without commitment, it's really hard to be successful in anything.

[Dr. Gabrielle Lyon]

But how do people become committed?

[Jeremy Minor]

Like I said, I think it's the people you're around that influence you. Now, maybe if you didn't have the best childhood, it's like, who do you hire as a mentor? I think a lot of people don't realize that the cost. I call it the coi. The. A lot of people say it, and it's not just me. The cost of inaction. It's like a lot of people like, like want to learn from their mistakes, and I think that's good, but I'd rather learn from other people's mistakes. So I don't make the same mistakes myself. Right. And that's. That gets you to your destination like, a hundred times faster. So I think it's who you learn from. So, you know, if you want to be a doctor like you, it's like, who taught you how to do what you do? Like, if they were like, world class and great, that's great. And a Lot of people that graduated with you probably are good, but you probably took it to the next level and the next level, and you kept learning and you kept growing. And that's what separates you from other doctors, because you had that seed. You had that some level of commitment. You just expanded on that commitment.

[Dr. Gabrielle Lyon]

One way to cultivate commitment is to be in the right circles. Yes. Do you think there's another way? Are there ways in which. And I really like that you said this because people will say, oh, you're so motivated or, oh, you're so disciplined. And I would say, yeah, but I think actually we're committed now.

[Jeremy Minor]

Commitment leads to discipline.

[Dr. Gabrielle Lyon]

Yes.

[Jeremy Minor]

You can't be disciplined if you're not committed.

[Dr. Gabrielle Lyon]

Yes. And commitment is interesting because people don't really talk about it. They'll talk about discipline, they'll talk about motivation. But how does someone get very clear to then take the next step to become deeply committed?

[Jeremy Minor]

I mean, I, like I said, I think it's. It's who you're around as a child that really, I mean, just from a psychology point of view, it's like. Like who you're around as a child and things you learned that were both good and bad, that kind of really start to shape you. But it doesn't mean you can't change that reality. Like in Oprah Winfrey, it wasn't like she had the best childhood, but look what she did with it. She took, like, all this bad stuff that happened to her, and she didn't play the, like a victim like a lot of people would. A lot of people would just be like, look what's fair.

[Dr. Gabrielle Lyon]

Right? Look what became of me versus I.

[Jeremy Minor]

Understand what I became. I totally understand that. Especially if you don't know what you don't know what I always say the biggest problem in life is the problem that you don't know you have. Because if you don't know what your problems are, you have no idea to fix it because you don't really understand what the problem is. Right. And that's why I always say, find somebody who's already mastered the thing you want to be good at and learn from them, because that's going to get you there a hundredfold faster, and that can change your outlook. So there has to be somebody that influenced Oprah at some age, like as example, to cause her to go the direction she did. There was some mentor or somebody she paid or somebody took, you know, her under their wing that really showed her the way. It's unlikely that she just did that herself. Very unlikely. I'm not saying it doesn't happen, but your chances are greatly increased if you get around the right people.

[Dr. Gabrielle Lyon]

If you listen every week and feel like we are in this together, which I believe that we are learning, growing and building strength, then I created a way for us to get connected even more closely. It's called Forever Strong Insider, a premium community for listeners who want to go deeper. You'll get ad free episodes, which I know you'll love. Bonus Q&As where your questions shape the conversation behind the scene moments because let's face it, I'm hilarious from my daily life and written takeaways to keep at your fingertips. But more than that, you'll be supporting the show so that we can keep creating content that matters. If you've ever wanted to feel part of the inner circle, this is your invitation. Join us at foreverstrong.supercast.com or through the link in the show notes. Number one, probably discerning the right people is difficult. And then number two, is it important to have a very clear why in order to cross over to become so committed? Because again, commitment is when everything is falling apart. You're able to take the next right step and it doesn't matter what you are surrounded by. But to do that, from my perspective, you have to be so aligned that the world could literally be on fire and you're ready to take the next.

[Jeremy Minor]

I agree. It's like your why has to be bigger than money in in my mind to. To achieve pinnacle success, it has to be bigger than money. I know a lot of people are money driven, but actually they're not. They say they're money driven, but there's a fear that they have. There's a fear of like maybe they weren't seen as significant when they were younger by their family or by their peers at school. Maybe they're. They weren't loved. So money, like, causes them to feel like higher status because people like them better. Like there's all these fears that drive us to actually have success that we just don't think about.

[Dr. Gabrielle Lyon]

I thought that was interesting you had said that earlier because I. You're a very fake guy. And one of well, I just go.

[Jeremy Minor]

To the gym to try to not get fat. That's my whole goal.

[Dr. Gabrielle Lyon]

Which is hilarious.

[Jeremy Minor]

So I don't get fat.

[Dr. Gabrielle Lyon]

Which is the opposite of. By the way, in from our audience's perspective, it's all about muscle.

[Jeremy Minor]

Right.

[Dr. Gabrielle Lyon]

Fat is just a symptom of unhealthy muscle.

[Jeremy Minor]

Sure. Yeah.

[Dr. Gabrielle Lyon]

But I would say the most in My mind. We need to shift from being fear based to look what I can gain versus look what I'm afraid of.

[Jeremy Minor]

Sure. But as the problem is, we have this brain that's like millions of years old. Whenever God put the first humans here on earth, I don't know when that was. And, and our brain was not designed for us to thrive. Our brain was actually designed for us to survive. So every decision you make starts with your survival part of your brain. That's the problem. This is, I agree with you, but it starts from survival and fear.

[Dr. Gabrielle Lyon]

It's challenging because do you think that you can overcome that fear or leverage that fear?

[Jeremy Minor]

I do, Yeah, I do. I mean, obviously people do it all the time, right? But it's, it's how they. So when we have things that happen to us, we all have go through bad things. Nobody, like everybody has bad stuff happen to them. Right. But it's what you choose to do with that. Like, do you choose to be the victim or do you choose to react a different way and make that a strength? Right. I think, I think there's a scripture, God, I don't know what it's called. Like, God gives men weaknesses so he can turn them into strengths. So I believe that we get weaknesses. It's up to us to decide if we're going to make those weaknesses into strengths. Now I'm pretty weak at like algebra. I don't necessarily want to make that into my strength because it doesn't really help me with what I do. Right. But you see what I'm saying? We can take whatever we have in our life, and especially if we get around the right people that have already made those mistakes and we learn what they did well and what they did wrong, and we just don't repeat the same thing. It's really hard to fail at whatever you want to do. Whether you want to be a parent or you want to be the best parent, or if you want to be the best business owner, the best salesperson, the best leader, best doctor, you know, I find it really hard that if you're committed and you get around the right people, right. That teach you skills that take to get to that level, it's really, really freaking hard to fail at anything.

[Dr. Gabrielle Lyon]

For example, as a physician, you show me someone's disciplines or commitments and I guarantee you I will be very good at guessing how successful they are in various domains of their life.

[Jeremy Minor]

Like, if you like, are there attributes of people that tell you if they're going to be successful or unsuccessful that you see? Yeah, you Know, there's a. There's a lot. I think a lot of it is just how they. Is how a person shows up in life. You know, like, even. Are they on time? And I'm not even necessarily saying if they're on time or. I know a lot of successful people that are always late. Right? You know, are they always late? Like, when there's something important going on? You know, it's different being late to dinner on Saturday night compared to, like, being 30 minutes late for a podcast or something that is really important to do. So, you know, that would be one consideration I'd probably look at. Like, do they actually show up when they say they're going to show up? You know, I know there's circumstances that are sometimes out of control, but if it's like a pattern, if anybody has like a something bad that they do, it doesn't necessarily mean that something is wrong with them. But if they have, like, they keep doing it, that's a pattern. That's a behavioral pattern. And that would tell you that that's a red flag. So they keep doing this one thing. You're like, oh, that's a pattern. And that pattern's not good. Or that pattern could be good. Really depends on what it is.

[Dr. Gabrielle Lyon]

What about how important is communication?

[Jeremy Minor]

I can tell you, okay, it's the number one skill, bar none in the world. Always has been since the dawn of mankind. So let's say that you're a Christian. You read in the Bible, it talks about there was a war in heaven, and a third of the host of heaven fell from heaven to this earth. Well, nobody talks about, like, how is that war fought? Was it fought with tanks, bullets, guns, swords, shields? No, it was a war of words. It was a war of persuasion. It was a war of influence, of ideas and everything in this life. Wars are fought because a lack of communication. Everything comes down to how you communicate your message, how you frame your offer. Like, you know, let's say if you're a fertility doctor. We were just talking about that a second. There's a lot of fertility doctors out there in society. Would society, like, if they heard like, I need to go get a fertility doctor, would they say like, oh, every fertility doctor is different? Or they kind of just classify fertility doctors as kind of all the same. They just kind of do the same thing. So in society, most people view what you do or anybody does as it's just kind of the same thing. Like, if you say, I'm a real estate agent, you're like, oh, real estate agent. They sell real estate, but there's no difference in their mind. So what happens if society views everybody, kind of does the same thing in your profession, and you're all kind of the same. What's going to differentiate that is how you frame what you do. It's how you frame your offer. I always say how you frame your offer. So imagine like you have two family pictures. You got, you know, your family picture on your mantel or on your desk of you and your husband and kids.

[Dr. Gabrielle Lyon]

Might be on my dartboard, but yes.

[Jeremy Minor]

Dude, okay, yes, I like this. I like you. So you have these two family pictures exactly the same. You got to go buy two frames for them. The first frame you buy is like, you go to, like the highest end store. It's like a $2,000 gold frame. I mean, it's immaculate. And you put that on that picture for the other frame. You then go to like the flea market, and it's got holes in it, it's got cobwebs, it's been beat to hell and back. And you put that frame on the other family picture, which is the same family picture. Which frame are you choosing? The one that was framed better. So we called that the PO B. Perception of value. So it's how your market perceives the value of what you do. It's not necessarily the value of what you sell, but how they perceive that that matters. I know a lot of companies that have amaz that nobody knows about because they're not very good at the perception of that value. I also know companies that have really crappy products and services, but they're way better at framing their offer. And the perception of value is very much higher. So communication, like, as a fertility doctor, it's going to come down to, like, why do they choose me over somebody else? How you're framing what you do, how you make them feel Right. How you frame that offer is what matters at the end of the day. So your communication skills or everything.

[Dr. Gabrielle Lyon]

That sounds like there's a very humanistic nature to framing and communication. Meaning what is going to separate someone who's going to go, I want to go to that doctor versus the other one. I'd like to acknowledge one of the sponsors of the show, and that is Puri. This podcast has allowed me to speak to extraordinary experts and they have one unifying message. There are only a few core compounds and that we need in the diet, and one of those is omega 3 fatty acids purees, O3 ultra pure fish oil, which is third party tested and certified by both the Clean label project and IFOs so you know what you're putting in your body. It is safe, pure, effective. It is tested for 200 contaminants and Puri publishes all their results online. I've teamed up with Puri to get you an amazing offer. 20% off site wide, even on already discounted subscriptions, which means you can save nearly a third off. All you have to do is go to Peori P U-O-R-I.com DrLion and use the code DrLION at checkout. From a human perspective, how do we begin to communicate? Well, I'm going to give you an example.

[Jeremy Minor]

Yeah.

[Dr. Gabrielle Lyon]

I believe that we can have a stronger, more resilient world.

[Jeremy Minor]

I agree.

[Dr. Gabrielle Lyon]

And I. I'm trying to sell that. And I am selling that hard.

[Jeremy Minor]

You're trying to frame that.

[Dr. Gabrielle Lyon]

Exactly. Because in my mind and what I've seen with patients, if I say, you know what, you need to be stronger.

[Jeremy Minor]

They'Re like, you're just gonna go one out there. It's like. It's like telling grandma, like, you got to stop smoking, and grandma keep smoking for the rest of her life. Yeah.

[Dr. Gabrielle Lyon]

What's the first step? And I know that you have a framework, but utilizing these tools to do good work in the world, and let's say it's not about buying into our medical practice or buying a book or doing any of those things, but actually selling a mission.

[Jeremy Minor]

The first thing I'm going to talk about is how we view selling, because it's all going to start how you view what selling really is. Okay. So if I asked you, is selling something you do two people or selling something to do four people, what would you say?

[Dr. Gabrielle Lyon]

Four people?

[Jeremy Minor]

Most people would think it's two people because they've never thought about it. Right. When you. When you talk about the average person who sells something, okay, they believe that selling is something you're doing to somebody to, you know, get your way, to get your way of thinking over, to win them over to your way of thinking, to, you know, have them buy something that you want them to buy so you can get paid. That's how most salespeople, quite literally in the world, are trained. And that's why salespeople are viewed in the world as, what, high status or low status? Lower status. How do people view salespeople in general? Lower status? Hollywood, I don't know.

[Dr. Gabrielle Lyon]

I like those tick. Do you see those TikTok guys selling those cars in Australia?

[Jeremy Minor]

I haven't seen that one. Now, there's a lot of.

[Dr. Gabrielle Lyon]

There's no, it's pretty hilarious. And they're. They're dancing and sure. Producers. Do you guys know what I'm talking about? You don't.

[Jeremy Minor]

But if you go to the car dealership here, okay. And if they're trained to, like, beat you on the head, right, because they don't understand how to emotionally open up, open you up and those type of things, you're going to run the other way because you're like, oh, they're pushy. They're. They're too salesy. Right. That's how most people are viewed in sales. So how do you. So the reason why I started seven level was to change the way sales is perceived in society, one salesperson, one company at a time. Because I believe that communication is the number one thing that's going to determine your destiny in anything you do.

[Dr. Gabrielle Lyon]

I totally agree.

[Jeremy Minor]

You know, like Elon Musk, it's not like he was the only person who had the idea of the electric car. He just knew how to frame that and communicate and sell that better. Jeffrey Bezos. It's unlikely he was the only person who had the idea of Amazon. He just knew how to frame that better. He knew how to sell that message better. He knew how to do those things better. And that's why they stand out compared to everybody else that does something similar is how they communicate what they're doing, if that makes sense.

[Dr. Gabrielle Lyon]

It does. And it sounds to me like this is a transferable skill because people are going to listen to this podcast and they're going to be like, gabrielle, this is an unusual guest. And I would say you are an unusual guest. But the mission is it's not just about telling people and learning how to eat well, exercise, any of these health and wellness items that are really important.

[Jeremy Minor]

Sure.

[Dr. Gabrielle Lyon]

But none of that matters if we cannot communicate it well.

[Jeremy Minor]

Yeah, well, 100. And communication comes down to what type of questions do you ask and when. I always say a lot of people have great questions. They just don't know to ask when and how to ask them, you know, because if you ever wondered, like, if you look at salespeople in general, why do salespeople selling the same thing to the same prospects, the same price points, using the same script, how did they get completely different results?

[Dr. Gabrielle Lyon]

Great question.

[Jeremy Minor]

It doesn't make sense.

[Dr. Gabrielle Lyon]

I don't know much about sales. And I would say more than what you think, I would also say I haven't studied communication.

[Jeremy Minor]

Yeah. You seem like a pretty good communicator.

[Dr. Gabrielle Lyon]

It is. Thank you. And I would say I believe that if you can communicate well, then you.

[Jeremy Minor]

Can change the world 100%.

[Dr. Gabrielle Lyon]

And I want you to teach me in our time together.

[Jeremy Minor]

What would you like to know? I just. Just disclaimer. It's going to be hard to master sales in about 45 minutes. It takes a while.

[Dr. Gabrielle Lyon]

But we can have the tools to practice.

[Jeremy Minor]

Oh, 100%.

[Dr. Gabrielle Lyon]

And also to understand. To understand. So for me, I'm selling health.

[Jeremy Minor]

Okay.

[Dr. Gabrielle Lyon]

And when I say selling, I. I'm not actually selling it.

[Jeremy Minor]

Sure.

[Dr. Gabrielle Lyon]

But if we can get people to.

[Jeremy Minor]

Definitely doing it for them, not to them. Because if they don't get healthy, well, they're going to die probably a lot earlier than they. They could have. Right?

[Dr. Gabrielle Lyon]

Yes.

[Jeremy Minor]

And they lose those memories with their. Their kids or grandkids. There's a lot of things.

[Dr. Gabrielle Lyon]

And I want people to buy in.

[Jeremy Minor]

Yeah.

[Dr. Gabrielle Lyon]

To the mission and to the ethos that we can be a better, stronger, more resilient society.

[Jeremy Minor]

Yeah. So let's say. Okay, so, I mean, there's, there's a lot we could go through. What's your first question on sales?

[Dr. Gabrielle Lyon]

How do you get the buy in? And that's a big question. Big question.

[Jeremy Minor]

I know there's a lot, there's a lot of different ways. So, like, what's a. What's a question you might ask? Let's say if you had somebody setting in here and they wanted to, you know, sign up for some course you have that's going to change their muscles, like, get them in shape, better nutrition. I don't know if you do any of that stuff.

[Dr. Gabrielle Lyon]

Do all that stuff.

[Jeremy Minor]

Okay, so what's a question that you might ask or your salespeople might ask to help them find problems that maybe they didn't realize they had their biggest pain point?

[Dr. Gabrielle Lyon]

Why are you calling? Why are you here?

[Jeremy Minor]

I like that. I would ref. I would re. Language it a little bit. Typically, the reason, when we ask a why question, typically in that, like, oh, why. Why did you call? Sometimes people will get defensive a little bit. What. What caused you to. To feel like you might want to, you know, look at what we do. What caused you.

[Dr. Gabrielle Lyon]

What caused you.

[Jeremy Minor]

Why? Because a why sometimes will cause you to get defensive. Right. Well, why are you doing that? Right. And so, but, well, I'm doing it because of you. See what I'm saying now in certain contexts, like if I, if I shifted my tone, like, oh, why. Why did you actually call in? See the shift in the tone? That's a concern tone, a tone that shows empathy. Right. So a little shift there. If I Want to use a why question? That's just a little example. So let's say that they, they. Let's say they book a call with you, right? You're on Zoom. What would most people do when they got on Zoom? What would be one of the first words out of most salespeople's mouth?

[Dr. Gabrielle Lyon]

Well, the first thing that I would do is I would think, gosh, my hair looks a little eyeshadow brushy.

[Jeremy Minor]

Okay. Yes.

[Dr. Gabrielle Lyon]

Okay.

[Jeremy Minor]

What would you ask them? Most salespeople are like, hey, how's it going?

[Dr. Gabrielle Lyon]

Yes.

[Jeremy Minor]

And we think that's really innoc. And our mom told us to be polite to strangers. But in a business setting, that's a predictable question that most prospects are used to that pattern. So prospects, our brains pick up patterns. What would be a pattern? We are pretty much used to every salesperson always asking us at the beginning of a conversation, how are you doing? Hey, how are you doing? How's your day now? Do you sit there and like, oh, my gosh, I am so glad that that salesperson, I, I. They genuinely care how my day's going. See, they know that, you know, the prospect knows you don't care. Right. So a lot of times, even though they don't say it, their guard actually goes up because they're used to that pattern from everybody who's tried to sell them anything. And so they know that you're just trying to build rapport to sell you their thing. So I might relanguage that. Like, hey, hey, welcome to the caller. What's going on in your neck of the woods? You know, I just shifted the pattern a little bit. I'm interrupting the pattern. Does that make sense?

[Dr. Gabrielle Lyon]

And would this be trans. And I know that we're.

[Jeremy Minor]

These are learnable skills.

[Dr. Gabrielle Lyon]

These are learnable skills, and these are also helpful in any kind of dynamic. Right.

[Jeremy Minor]

We train every industry in the world, even doctors.

[Dr. Gabrielle Lyon]

Yes.

[Jeremy Minor]

So that's like, I'm speaking at a big chiropractic association keynote training. They're one of our clients as well. Train lots of chiropractor clinics all over the nation, so it doesn't really matter. Every. Every services any. You have to have clients. Right. You're always selling your thing, so going back to that. So then they might. Yeah, you know, I'm doing good. Okay. So. So for your industry. Okay, so it looks like you booked on the calendar about, hey, I guess, maybe losing some weight and gaining some muscle. Right. So what am I starting to do? Losing, maybe losing some weight, gaining some muscle. So you can. Now would you know, like, would they, do they with you when they book? Do they fill an application before? What would they say that reason on that application? Would they say anything?

[Dr. Gabrielle Lyon]

Well, patients come to us for energy, body composition, gut health as a result.

[Jeremy Minor]

Of them wanting that energy. You're not selling, you're not selling them getting more energy. You're selling the results of what that energy does for them. That's what you're really selling. It could be a better sex life. I mean literally, it could be a better marriage.

[Dr. Gabrielle Lyon]

I did actually just write a paper on that.

[Jeremy Minor]

That's what I'm saying. It could be published, peer review journal, read that. It could be they want to get promoted and they would have more energy job. It could be they want to spend more time with their boys, playing basketball on the weekends, you know, but like that's the end result. That's really what you're selling. You're not selling energy, you're not selling, you're selling the results of what that does for them. That's what people buy. They don't buy the thing itself. And too many people that sell things like try to sell the thing. You have to sell the results. What the thing does, that's just the vehicle that gets in the thing they want. Does that make sense?

[Dr. Gabrielle Lyon]

It does.

[Jeremy Minor]

Okay, so I might get on there. If they put on the form that you have, like, oh, I want to get more energy so I can, you know, get back out in the dating world because they just went through a divorce, let's just put it that way. So I'm going to add that into that first question. Okay, so it looks like I was reading your, your, your form. So it looks like you booked on the calendar, but hey, maybe losing some weight, gaining some muscle so you can get back out in the dating game. Right. See how I'm instantly taking them from usually price or cost based thinking? Because that's what most people think.

[Dr. Gabrielle Lyon]

Price or cost based thinking. Okay.

[Jeremy Minor]

When you first start talking to a salesperson, what's one of the first questions you start asking yourself? How much is this going to do?

[Dr. Gabrielle Lyon]

I ask that I do.

[Jeremy Minor]

You start to.

[Dr. Gabrielle Lyon]

So for me, I'm, I just, I, I'm pretty direct. I want to know what it is, how it's going to cost.

[Jeremy Minor]

In your mind you're thinking, yeah, like the average, what does the average person think when a salesperson first starts talking to them? Like, okay, that's great. How much is it? Like you're thinking that you might not say it, but you're thinking it. So the Question is how do I take them from price or cost basing where they're focused on that to the reserve result results based thinking. So that first question starts to shift that.

[Dr. Gabrielle Lyon]

And that first question should be unpredictable.

[Jeremy Minor]

Well, yeah, that's it. I'm just. So that question I asked, you probably never even heard that type of question before. Rather than like why did you call in? I might ask that a little bit down there. Okay. So it looks like you book I'm going to start to shift their.

[Dr. Gabrielle Lyon]

Well, you said what's going on in your neck of the woods.

[Jeremy Minor]

Yeah.

[Dr. Gabrielle Lyon]

Or something like that.

[Jeremy Minor]

I don't even, I wouldn't even do that. But I'm just saying if you, if you like some says like oh my gosh, like I'm hyperventilating because I always ask everybody how their day's going even though we know that that's actually a trigger question because most people are used to that.

[Dr. Gabrielle Lyon]

So what would be another way? But what's another way to start? Just as I'm thinking because it could be for anything. So is there another way? What you're really getting is engagement.

[Jeremy Minor]

Yeah. So I'm starting to shift their focus from how much is going to cost to the end result that they want. So it doesn't matter if I'm calling. Yeah, John, it's, it's Jeremy. Jeremy Minor with XYZ company. You responded to the ad. You, you asked us to call you back about looking at the, what was it? The red 2022 Honda. Right. If I'm a car salesperson calling a lead back off the Internet. I mean it doesn't matter. We train every industry so it's the frameworks we train on this show.

[Dr. Gabrielle Lyon]

We focus on what builds a stronger life. And for me that includes the hours no one sees evenings at home. And that's really our reset. Dinner with the kids, 10 minutes of reading. Okay. If you ask the teacher, you should be 20 and then lights out. Cozy Earth. One of the sponsors of the show has become part of this regular rhythm. Their bamboo sheets made from viscose, feel amazing and are temperature regulating. They naturally wick away heat and moisture so if one partner sweats, the other one doesn't. And I will tell you this on family movie nights, the bubble cuddle blanket has become an all time favorite. It's plush, midweight and looks great in the living room. Here's the best part. You get a hundred night sleep trial for free. Try them out and if you don't love these blankets or sheets or whatever it is you can return them hassle free. And if you're going to improve one thing about your home life, well, let's just start in the bedroom. And yes, you guessed it. Start with sleep. Go to cozyearth.com and use the code DRLION for 20% off. The code is DRLION. And they will send you a post purchase survey. Tell them that you heard about it on the Dr. Gabrielle Lyon Show. Because, hey, home isn't just where you live. It's also where you sleep and how you feel.

[Jeremy Minor]

Give me another thing that you do. I'll just show you another first question you can ask. I mean, it could be a fertility doctor, like a care, like somebody calling back to a potential patient. They're not a patient yet, but maybe they filled out a form.

[Dr. Gabrielle Lyon]

Yeah.

[Jeremy Minor]

Okay. And you get a call.

[Dr. Gabrielle Lyon]

Yes.

[Jeremy Minor]

Okay. So looks like you, you booked some time to come in to talk to Dr. Johnson about, well, you know, getting pregnant, having a family. Right.

[Dr. Gabrielle Lyon]

See, there's a problem here.

[Jeremy Minor]

What's that?

[Dr. Gabrielle Lyon]

You are too likable. And so is this is how you're likable.

[Jeremy Minor]

You think that's something you can learn though? Because like what I just did with my tonality and the questions. Is anybody born with advanced questions out of their mother's womb? Anybody born with advanced.

[Dr. Gabrielle Lyon]

I think my sister.

[Jeremy Minor]

Okay. Anybody born with advanced tonality skills out of their. Unlikely. Anybody born with advanced Objection. Prevention skills? Unlikely. Anybody born with advanced questioning skills. Unlikely.

[Dr. Gabrielle Lyon]

Those are all learnable skills in creating this framework. Communication is one piece. How do we begin to think about problems so that we can communicate better? And I'm saying problems. But again, selling people into the practice.

[Jeremy Minor]

Yeah.

[Dr. Gabrielle Lyon]

How does the framework.

[Jeremy Minor]

Okay, so those are called problem awareness questions. So what most. What most business owners and salespeople do, and really anybody that sells anything is the prospect will tell them one problem and immediately what do they do? Like, oh, yeah, that's a really bad problem. Let me show you how we solve that. And they go straight to. Into their solution. But the problem is usually the first problem the prospect tells you is not really the real problem. It's the surface problem. So it's like the Titanic. It's like the iceberg. They're just showing you like the tip of the iceberg. I teach you how to go like all the way down the other 750 meters to find the whole iceberg. So you find out everything. I call that problem finding. A lot of people say, oh, you gotta be good problem solver. I'm like, well, if they don't buy from you, you're not really solving any problems. If you want to be great at selling your services or whatever you do, you have to be better at problem finding. That means how do I help them find not just one problem, but 2, 3, 4, 5 problems they didn't realize they had? And when you're able to do that, it actually raises your status in their mind because they view you as more of an expert because they've never been asked that type of question. Does that make sense?

[Dr. Gabrielle Lyon]

It does.

[Jeremy Minor]

So, like, give me, give me an example. Let's just go back to your industry. So they tell you a problem, like, give me a problem that maybe somebody told one of your last sales people that they had when they first called it. Like, oh, I called in because of this.

[Dr. Gabrielle Lyon]

I can't lose weight.

[Jeremy Minor]

I can't lose weight. So do we know at that point? So what did the salesman, oh, you can't lose weight. What do they do at that point?

[Dr. Gabrielle Lyon]

I, I don't know.

[Jeremy Minor]

What, what, what would they normally do? Oh, well, oh, that's, oh, that's one of the, that's, we solved that. Like, let me show you how.

[Dr. Gabrielle Lyon]

That's exactly. Okay, that's exactly.

[Jeremy Minor]

But the problem is, is like what if that night. So what if the, you know, they didn't buy on the call? Let's just say they didn't buy on that call, but they're going to buy the next day. Or they put down a down deposit and they're getting their funding together in a day or two, right? And then somehow on TV they see some new wonder drug lose weight. Now, because that salesperson only found that one problem and didn't really open them up emotionally. Now they're like, well, maybe I don't need to buy that ten thousand dollar training thing because I can just get that weight loss thing for 35 bucks a month. And then the next day they call and cancel. See, I would, once I found that problem, I'd want to find out, I'd want to help them find many other problems. So I might then say, well, yes, and that's a big reason why people come to us for sure. Like, how much? Like where, where are you at now? Just so I understand that, what do you, what do you weigh now? So when we're talking about weight, you're sensitive. Hey, what do you weigh now? Well, that's kind of private. But like, what. Just help me understand. Like what do you, what actually weigh now? See how my tone shifts down?

[Dr. Gabrielle Lyon]

I know, I'm mesmerized.

[Jeremy Minor]

That's A concern tone. That's something you learn.

[Dr. Gabrielle Lyon]

You learn these things?

[Jeremy Minor]

Yes. Who. Who's born with a concern tone? A tone that shows empathy compared to playful tone. Those are things you have to learn. You know teaches that kind of stuff?

[Dr. Gabrielle Lyon]

No.

[Jeremy Minor]

Well, we do now, but I went to acting school to learn that type of stuff as a salesperson my second year in sales, I was at this event with a guy named Larry Moss. Teaches, like Helen Hunt's, one of his clients. Jennifer Gardner, Jim Carrey, Toby Maguire, Leonardo DiCapro. So in acting, do you know that when you go to high level acting school, like we're talking highest level, you're not talking about just, you know, Betsy down the road for 20 bucks an hour. No offense, Betsy, I love you. But at the highest levels, they teach those actors and actresses, facial expressions, tonality shifts, body language, verbal pacing, verbal pauses. You know why? Because can you imagine if. Who's your favorite actor, actress?

[Dr. Gabrielle Lyon]

I don't know if I have a favorite. So I. Let's just say the Rock.

[Jeremy Minor]

I never watch tv. I never watch.

[Dr. Gabrielle Lyon]

Oh, no, I do. I'm watching the terminal list on repeat.

[Jeremy Minor]

Okay, so the Rock. Yeah, okay, so the Rock. That's great. So can you imagine, I don't know the Rock's tonality, but imagine the Rock in. What's your favorite movie with him?

[Dr. Gabrielle Lyon]

Well, I mean, right now all we're watching are cartoons. I would say Moana.

[Jeremy Minor]

Oh, well, okay, that's a bad example. Let's say Tom Cruise.

[Dr. Gabrielle Lyon]

Perfect.

[Jeremy Minor]

So imagine if Tom Cruise was like, if. If he had the same tone the whole movie. John, we've got to go down to the river because there's a bomb there. And if we don't get the bomb, the CIA is not going to do anything. The CIA could, like, destroy the whole world and then there's going to be anthrax. And then at that point, we wouldn't be able to do anything. And then after about five minutes, you'd probably turn off the show because it's a monotone tone. There's no shifting in the tonality and the pacing of that tone. Just like I did right there. Those are things you learn how to do. Nobody's born with those skills. I would love it. I was born. Those skills. It would have made it a lot easier. I wouldn't have had to, you know, spend hundreds of thousands of dollars to acquire those skills. For sure, it'd been great.

[Dr. Gabrielle Lyon]

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[Jeremy Minor]

Yeah.

[Dr. Gabrielle Lyon]

What do you think is important as it relates to top performance? How does someone get to perform at the top?

[Jeremy Minor]

Well, I think it's anything. I always classify people in four categories and I think I classify salespeople in these four categories. Business owners, moms and dads, doctors, anybody. There's four types. There are those who wing things. Those are the wingers. Right. So those are the people like in sales. That would be the type of person that, you know, says something different to every prospect. They don't know what works, you know, they don't know works. They don't know what doesn't work. And when they don't make a lot of sales, who do they typically blame? The prospect. Oh, prospects are broke. Like they got fear. They never blame their lack of skill level. Where most of those salespeople go, they get fired. That's the winger. Now think about like in your profession, what would be a winger? Somebody that probably like walks into the gym, kind of hits a few machines here and there, doesn't know what to eat that caused them to lose weight. Just, you know, eat salads with thousand island dressings smeared all over it and wonders why they don't lose weight. You know, that would be a winger. They just kind of wing it. Does that make sense? And that's why they never get what they want. Right. So that could be a doctor, that could be a CEO, that could Be anybody, an athlete, they just kind of wing it, and that's why they never succeed.

[Dr. Gabrielle Lyon]

But they rely on their talent instead of hard work.

[Jeremy Minor]

They could work hard like you could be a salesperson and work your head to the ground. But if you don't know what you're saying, that works. You don't understand what not to use. You can still work hard, not be successful. It just really depends on what it is. Right. The second type of person I classify as more, they kind of dabble in things. I call that the dabbler. So if they're a salesperson, a dabbler would be somebody that would maybe buy a few sales books a year, maybe attend a free event. Maybe they follow me on Instagram or, you know, YouTube to get a free, you know, these are free. It's just free basic content. And they believe the lie that if they just stand long enough, if they get enough reps, eventually they'll figure it out themselves, which we all know that strategy takes years, if not decades to ever do. And if they ever get good, they're. They, you know, they're forced to play the numbers game. They have to work 12, 14 hours a day because they're not very good at communicating. They just put in more hours and they eventually burn out. That's the dabbler. So, like in your profession, what would be a dabbler? Somebody who just kind of dabbles in it. Think about that. You know, there's probably some doctors that went to medical school and did just enough to get the degree, but they're not really that successful in their practice because they just kind of dabble in it. They don't get better, they don't learn new technology. They're old school. We probably call that like a dabble dabbler, if that makes sense. Like a, like a Navy seal, you know, probably not a dabbler, but there's going to be Navy SEALs that are up at this level compared to some that are at this level. So once it got to that level, you know, what did this person do compared to these people down here? There was something different they did. Right. Tom Brady, same thing. Okay, I could go on and on. Then you have the know it aller. That's the person that in sales initially invested quite a bit of funding in sales training. They got good. Maybe they got to six figures, multiple six figures. Then they get a big head, big ego, think they know everything about persuasion. They stop investing their skill level and their income gets capped. So think about your profession. What's a know it aller somebody who thinks annoying. Yeah. Well, somebody who thinks that they know everything, that they can never get better, that they're best and that everybody else that's a know it all, right? And we all know that comes from ego. And we all know ego is the greatest prohibitor of somebody getting to the highest level they could. Right? And then the fourth person, I call that person, it's any area of life, I call that person committed to mastery. That's your top 1% or higher. The ones who are committed like committed to mastery, they're always investing in their skill level because they know their skill level determines how much they get paid. Right. And they know that training is not something they like did in the past, but training is something they do to get to the top and stay there. So think about like your favorite athlete. Were they a winger dabbler, know it all or committed to mastery? Committed to mastery.

[Dr. Gabrielle Lyon]

Always.

[Jeremy Minor]

You know best doctors in your space, including you. Wiener Dabler, Nolar. Committed to mastery. Committed to mastery.

[Dr. Gabrielle Lyon]

I don't know many people that are not committed to mastery.

[Jeremy Minor]

That's a good circle of friends to have. I mean that's where you want to be, right? You want to be around people who are all committed to mastery. Not everybody is though. But that's choice. You can choose that or if somebody who's on that road to mastery, like you might not have mastered something yet, but you're, you're putting in the time, you're putting in the skill level. You're learning from other people. That's a good person to be around too. If you're not like if you're like new and upcoming. Right. You're not always going to be like hanging out with billionaires, you know, as a, as a 21 year old necessarily. But you can hang around people who want, who are going that place. So if you think about any person life the the greatest parents in life. Wingers dabblers, no dollars Committed master. Like I could keep going on. So those four types of people and you just got to decide which which group you want to hang out with.

[Dr. Gabrielle Lyon]

You know, it sounds pretty extreme.

[Jeremy Minor]

You know, it just depends on what type of results you want in any area of your life. Like I said, it could be a parent Winger dabbler. No longer committed to master. Like if you want to be the best parent in the world, you're going to probably get books and training on like how to, how to do everything the right way. You're not just going to wing it like a lot of parents do. I Wing parenting sometimes here and there. I'm going to be real, you know, But I've had to, like, in the last several years, I'm like, you know, I need to learn more about relationships and stuff. You know, I've done all this stuff with sales and sales training. Like, have I been a dabbler in relationships? Like, I need to take a relationship course. You know, I went to Tony Robbins. Relationships. That was amazing. You know, I learned so much, you know. Yeah.

[Dr. Gabrielle Lyon]

And then you apply it. So you. There's probably a difference between those that just do and then those that ultimately apply.

[Jeremy Minor]

Yeah. I always say your biggest expense in life is your lack of applied knowledge. Not just knowledge. I know a lot of people that have a lot of knowledge. They just don't do anything with it. They don't apply it.

[Dr. Gabrielle Lyon]

So here's what I think. So if I'm being honest, I think you're scared.

[Jeremy Minor]

Thank you for being honest with me. Yeah, I hope you'd be honest with me.

[Dr. Gabrielle Lyon]

Yes. You know, it's so funny when someone says, oh, I'm just being honest. You're like, would you normally lie?

[Jeremy Minor]

That's exactly why I did that.

[Dr. Gabrielle Lyon]

But what I'm trying to get to. And I think that the audience will love because I. I'm also interested in it and meaning. I think that people don't make the connection between what your profession is. So we're talking about sales, but what you're really good at, and forgive me for saying this, is people.

[Jeremy Minor]

Yeah.

[Dr. Gabrielle Lyon]

You're very good at people framing questions and connecting and moving them towards action.

[Jeremy Minor]

That's what selling is. Most people just have never been trained to do it the right way. I've come in and like humanized sales and it just becomes from my background, I was going to become a psychologist. And I'm not a psychologist, by the way. I actually dropped out. I want to clarify. I dropped out my senior year. I have eight credits left, legitly.

[Dr. Gabrielle Lyon]

Why would you do that?

[Jeremy Minor]

Because I. I was already in, like, I had a big corporate career. I was making five times more than the professors teaching me. And I was like, I'm not going to be a psychologist. I'm going to be in the sales side. So, like, why do I need to get finished my degrees? It's like I just didn't, you know, I was just making too much money as a kid. You know, I was like 22. So it just. But going back, I took what I learned from my studies and it wasn't, you know, I expanded that, like, I would Go out and buy courses. I would go to seminars. Like, you're not gonna learn all that stuff from just going to Psych 101 or anything, right? You don't learn a little bit of that. But I took that, and my first job I got in college was selling door to door, like, alarm systems. And I remember the sales manager, he told us, like, yeah, you gotta knock on 100 doors, you know, talk to 30 people. That'll be home. Out of the 30 people, you're gonna sell one. So my brain is like, well, if I talk to 30, like, why can't I sell, like, 25 of them? I don't understand. Like, I'm preventing something bad from happening. It's like life insurance. And most. Like, I'm preventing. I'm deterring intruders from breaking in, like, physically, like, you know, coming in, hurting people, like, tearing stuff up, stealing valuables, like, you know, all that stuff. So, like, my mind was like, that doesn't make sense. Like, I. I don't want to talk to 30 people and I sell one. Like, I want to be able to help as many people as I can. So when I. I first started, because I didn't know what I was doing, right, I was just using their script, door slam, slam, slam. And most sales people would be, what. They'd be like, oh, this is a bad neighborhood. These people are mean. They're all broke. Always blaming the prospect. My mind goes, okay, what did I say? Or what did I ask? Or how did I. What did I. How did I use my tone? That triggered that reaction in their nervous system. Because anytime somebody goes into fight or flight mode, that's a triggered reaction, not from them. It's something that's triggering that. That you're doing the salesperson. Okay. And so I just would reverse engineer. I'm like, oh, yeah, yeah, yeah. If I talk too fast, they seem like they're just the guards always up, so I need to slow down a little bit. And a lot of stuff I had to just kind of learn on my own. Now there, I learned from other people, body language experts, you know, I learned from Larry Moss, tonality, those type of things. And I kept expanding that. But I was looking as like, I was kind of like, Tom. I was like, you ever seen that Tom Brady documentary is so good. It talks about his life and his dedication to the craft and how he became the best. And Tom never really blamed his teammates necessarily. Very rare. He always was like, oh, I threw that interception. So he'd go back and watch the game film. He'd be like, oh, yep, yep, my front foot. I was too forward on that. And so the ball sailed about 4 inches high. He's always looking for his mistakes so he can correct those the next game. That's how I viewed sales. I'd always review the film, the game tape or the recordings. I'd record a bunch of stuff to see where did I lose a sale, what did I do right there? And I started like messing, like putting it all together.

[Dr. Gabrielle Lyon]

And that's a parallel for life, right? It's how you do this would also translate to how you become better at life.

[Jeremy Minor]

I want to know what I'm doing wrong. I always say the, like I said, the biggest problem in life, biggest problem in sales is the problem that you don't know you have. Because if you don't know what your problems are, you can't ever fix it. So it's always really good to take constructive feedback from the right people, though. A lot of people take advice from people who are not that qualified to give the advice. And that's the problem that I see with a lot of people that have training programs is a lot of them, not all of them, but a lot of them are amateurs. I'm just, they just don't have enough experience. They don't have the credentials, they don't have the success. You know, I was talking to, you know, Alex Hormozi. I'm not my personal friends with them, but we talk here and there.

[Dr. Gabrielle Lyon]

I know his wife.

[Jeremy Minor]

Oh, yeah, I don't know his wife. And I'd never met them. They just, just talk on the phone here and there. And I was congratulating, I was congratulating about his big book launch and all that stuff. And we were talking about like all these people out there, these coaches or whatever, they're like, hey, we're going to scale your business to 100 million, 200 million a year. And you find their background, they never did that in their own business. So you're, if you're taking advice about how to scale your business from somebody who never scaled theirs, like, what's likely going to happen? Probably not what you want. And so you always have to see, like, who am I taking advice from from? What was their track record with what they're teaching me now? What was their track record when they were in the thick of it? Because I always say you can steal somebody's content, but you can never steal their wisdom and their experience in making that content. That's why it'll always be a watered down version of what you do, it's like trying to copy Tony Robbins just because you hear him at events. If you don't understand the psychology behind it and how he came up with it and his experience using it, you're going to be a shell of that person.

[Dr. Gabrielle Lyon]

Do you think that sales has taught you to navigate life better?

[Jeremy Minor]

It is. And you know what it is? It's still teaching me that I always say I know nothing. I'm just a student. I'm still learning just like everyone else.

[Dr. Gabrielle Lyon]

In terms of rejection, Sales has a lot of rejection.

[Jeremy Minor]

It depends on your skill level. If my skill level is up here, I'm going to get a lot less rejection than if it's down here. Right?

[Dr. Gabrielle Lyon]

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[Jeremy Minor]

I don't like if somebody doesn't buy something from me. Like when I was in the trenches selling as a salesperson, working for companies, if somebody. It's not like I sold everybody, but they knew when I got out of that conversation that I was generally concerned. Concern for the consequences for them of them not changing their situation. And that's how I looked at sales. Like, I'm sorry I couldn't help you, but I'm cons. I wouldn't say this, but like they knew I was concerned about the consequences because they didn't buy. And that gives a lot of people to call you back if that makes sense.

[Dr. Gabrielle Lyon]

So you didn't internalize?

[Jeremy Minor]

I never, I don't know because like I'm not The one that has the problems. They do. I'm the one that can solve them, though. That's what Salem is like. I'm not the one that has the problems. I'm the one that can solve them. So why I'm not going to qualify to them. I'm not going to be a douche, but I'm not going to qualify to. You know what I mean? Without some sales people like that, like, oh, you know, I'm not sure if you're qualified for what we do. Like, nobody believes that. Like, that's not a technique. So I'm not going to qualify to them. I teach salespeople how to get the prospect to qualify to you because you're the one that can solve their problems. You can take away their pain. You can take away their fear of future pain. Right? I mean, with what you sell. The two biggest. I always say this, the two biggest emotional drivers that cause a human being to want to change are actually pain and the fear of future pain. A lot of people say it's pain and the pleasures. Second, pleasure's a distant third. Just like I told you, like with what you do, if somebody's like, man, I gotta get in the best shape of my life because I want to look great in that bikini this summer on the beach. Well, that's what they say to you. But what is their fear? They have a fear that when they get on that beach, they're going to be judged by others. They're not going to look that good, they're not going to feel good. That's a fear of future pain. Pleasure is always a distant third.

[Dr. Gabrielle Lyon]

That's interesting. I would always think that motivation, not motivation in the sense of rah rah, but the overachieving aspect would drive people or to see what they're capable of.

[Jeremy Minor]

Fear can do that. Fear can drive you to overachieve. Fear is not a bad thing necessarily. Fear can literally drive you to be successful because maybe you grew up poor as a kid and you never want to be poor again. So that fear continually drives you to make more money.

[Dr. Gabrielle Lyon]

Does that create. So you are known. I don't know if you know this, but for a very high performance lifestyle. Did you know that?

[Jeremy Minor]

I did not know that.

[Dr. Gabrielle Lyon]

And you were saying that you. Did you know that?

[Jeremy Minor]

I didn't even know that. I thought we were just a sales training company. High performance lifestyle.

[Dr. Gabrielle Lyon]

Yeah, a high performance lifestyle is. I mean, it's being able to operate at a very high level and there's a level of mastery for that. I mean, There is not a difference between being the best at what you do over here versus being the best at what you do in medicine or being the best at what you do. If you're a speaker or communicator, there are through lines and there are habits that go with those through lines. So I'm curious as to some of your high performance habits. Do people not ask you about your own personal physical habits just to be upfront with you?

[Jeremy Minor]

I go to the gym so I don't get fat.

[Dr. Gabrielle Lyon]

Which is hilarious. Which I've never heard that I literally say from a high perform.

[Jeremy Minor]

Yeah, like I go to the gym. I think I most people go to the gym. No, because they just don't tell you that.

[Dr. Gabrielle Lyon]

No, they would tell me.

[Jeremy Minor]

I mean it's real. They definitely look, if somebody's like, I want to get big, like you know, I want to be strong, it's because they have a fear of looking out of shape. They have a fear that people are going to judge them. It just comes back to the human needs we all have. Think about it.

[Dr. Gabrielle Lyon]

If that is the case. What, what are some of the things that you do so you don't get fat?

[Jeremy Minor]

I go to the gym. So I go to the gym. You know, depending on travel schedule, I try to go five days a week. When I'm in town, I'd say on average it's about four times a week. But I do three times a week I do hit training. So like I have a coach there at the, the gym owner like has a coach. It's like four of us, you know, it's really good. I go at 5:30 in the morning like always. I always wake up at 5. I'm not a 4am person. Like I don't. Those are a different breed, that's for sure. My CEO wakes up at 3:30, like bro, the 3:00am Club. Like you're a whole different level. Like I'm 5:00am Like I'm the web.

[Dr. Gabrielle Lyon]

They have genetic mutations.

[Jeremy Minor]

Somewhere going on, something's telling you. So I go to the gym early. That's the time I, I can just get it done. So three times a week I do hit training. One time a week I do CrossFit. That's usually the schedule. If I go five times a week, I'll probably do hit training four of those times. One time a week. CrossFit. I try to halfway decent. I'm definitely, I would say a dabbler in the eating game because I have a weakness for like cookies here and there. But I try to get like sugar free cookies. That makes me feel better. I don't know why. I'm not sure. It's probably just like a market.

[Dr. Gabrielle Lyon]

Sold it to yourself.

[Jeremy Minor]

Yeah, like 78, less sugar, you know, so I, I just, you know, I, I take supplements.

[Dr. Gabrielle Lyon]

You do? What kind of supplements you take?

[Jeremy Minor]

I, I took the 10x supplements, but I just switched over to a new brand.

[Dr. Gabrielle Lyon]

Okay.

[Jeremy Minor]

Like, like I don't know.

[Dr. Gabrielle Lyon]

But you don't overthink it, do you?

[Jeremy Minor]

You don't need to do better. I need to do better.

[Dr. Gabrielle Lyon]

Like better or outsource it to someone who is a master at their craft.

[Jeremy Minor]

I need to hire you doctor.

[Dr. Gabrielle Lyon]

I'm not taking patients.

[Jeremy Minor]

See, look at this. She's getting me to qualify to her. I like it.

[Dr. Gabrielle Lyon]

You're already, I don't even know what I'm doing. But no, you already learned.

[Jeremy Minor]

Well, you can maybe refer me to somebody because I need to take it more seriously because then we're all getting older. Here's what I would say. Time flies by quickly. Time's your biggest asset. It does because once it's gone, you can never get it back. You can be a billionaire. You can't buy more time.

[Dr. Gabrielle Lyon]

That's right. Or more health. So I want to know you're not off the hook. Dabbler on supplements.

[Jeremy Minor]

I would say I'm committing to mastery on supplements. I'm doing much better. I've had peaks in my life where I took them all the time for years straight. And then for some reason something goes wrong with an order. I just get busy and then four months later I'm like, crap, I need to take supplements again. I, I, so I probably need to hire somebody that just does it for me.

[Dr. Gabrielle Lyon]

What about nutrition? How, what, what does that look like for you?

[Jeremy Minor]

I, so I eat really, really healthy. Like Sunday through Friday. I am really, really good. So I, I buy meals from like some, yeah, protein has some other place like, but I have like a, I had a trainer that I hired that like, you know, did my blood work and stuff and showed me like all this like what type of food to eat. Why this is better. So do really good. My weakness is Saturday. It's like I don't very good on Saturdays. Doctor. Like sometimes I eat cookies on Saturdays. If I just cut out the cookies.

[Dr. Gabrielle Lyon]

No, no, that's by choice because you know it's coming for you.

[Jeremy Minor]

Yes.

[Dr. Gabrielle Lyon]

So it's not actually a weakness.

[Jeremy Minor]

And I know the mind plays tricks on you and I still have a hard time overcoming the mind. I'm working on that. I Don't know what the mind is doing.

[Dr. Gabrielle Lyon]

No, you don't. You want to have those cookies, and.

[Jeremy Minor]

You'Re telling yourself, well, there's like a sugar addiction. You know, sugar's a drug.

[Dr. Gabrielle Lyon]

No, it's not a drug. No. And typically, addictions don't just happen on Saturday afternoons.

[Jeremy Minor]

Okay. Valid. You know, I'm like. So I. I'm like the person that's like, really? Like. Like these days of the week, like, I am perfect, but then it's like a cheat day.

[Dr. Gabrielle Lyon]

You know what else?

[Jeremy Minor]

I just go too extreme on the cheat day.

[Dr. Gabrielle Lyon]

Of course.

[Jeremy Minor]

Three meals of the cheat instead of one.

[Dr. Gabrielle Lyon]

Listen, I am telling you. I will tell you this as someone who takes care of entrepreneurs. Health is a common denominator. They will never get higher than their health. You cannot outpace your biology period. End of story. And I would say entrepreneurs are the new kind of warrior. I mean, we have the warriors, but their tolerance for pain and suffering and mistakes is very high.

[Jeremy Minor]

Yeah. The mental clarity. I want to talk to you about that when I have you on the show for sure.

[Dr. Gabrielle Lyon]

Which is going to be soon. Can you talk to me about your own health? So there was something, and I think it's really important to share when we go through stuff, because people look at you, and I'm sure they are inspired and they think everything is easy and all of it is rosy, but it's not all the time.

[Jeremy Minor]

So you're. You're talking about the stuff I. The cancer stuff.

[Dr. Gabrielle Lyon]

I am.

[Jeremy Minor]

Okay. A lot of people, I've only been asked that, like, one at a time. So I. I found out. I had no idea. So. But a little over two years ago. Two years ago in June, A little over two years ago, I noticed, like, there was this, like, little. There's just like this ball back here at the back of my leg, like, back side of my leg. And it had been there for probably at least a decade. It didn't hurt. I never thought anything about it. And I kept. I was rubbing it one day. I'm like, you know, I should probably go to, like, a dermatologist one of these days. And I'd said that before, years before. I just never did. And so I went to a dermatologist, you know, because I didn't know what it was. And, you know, he examined it, and he's like, you know, it's a tumor, but it's like 100 benign for sure. Like, you don't even need to get taken out. Like, you can get it taken out or, you know, we can Go in and take it out. It's totally up to you. It's. It's 100 benign. If it's been there for 10 years, it doesn't hurt or anything. I'm like, why don't you take it out? Because, like.

[Dr. Gabrielle Lyon]

And you went to a dermatologist feeling.

[Jeremy Minor]

Yeah, because I. I just thought it was a bump. I didn't know what it was, you.

[Dr. Gabrielle Lyon]

Know, so not a general surgeon. You went to the dermatologist. They ultrasound it, so.

[Jeremy Minor]

Yeah, so they just thought it was benign. So I went to the dermatologist, they removed it. And I still remember his words. He's like, oh, yeah, this looks a little bit different. He's like, yeah, we'll take it back. I'm sure it's not a big deal. Like, you know, we'll micro. You know, whatever they do. And, you know, I had a. I was going to Europe for vacation like, a week later. He's like, I'll call you in a couple weeks. He's like, yeah, he's back, but don't worry about it. It's probably nothing. I'm like, okay, so I'm in France. I still remember the room. I was in France. I was in a hotel room. It was in. Was it Mars? No, it was nice. No, Marseille. Marseille, France. And I get this call from a 480-number, and it's like 10:30 at night. I'm like, who's calling me? Like. And I just. I never usually answer the call, but for some reason, I was like, I need to take this call. I don't know why. And it was unlisted phone number. So I just said, hello. He's like. He's like, yeah, Jeremy, this is Dr. So and so. He's like, I need you to sit down. I'm like, I know. It's a weird feeling. I don't know.

[Dr. Gabrielle Lyon]

Wait. I'm like, okay, can you pause? Was your heart racing?

[Jeremy Minor]

Yeah, I didn't really know what to. It was almost like the moves, like, I need you to set down. Is that tone shift? You know, you could tell, like, there was some concern there. And he's like, hey, we examine this. He's like, we don't. This is cancer. But we can't tell what type of cancer. We're going to send this off to the Cleveland Clinic because this looks like a very rare type of cancer.

[Dr. Gabrielle Lyon]

Sarcoma is very rare.

[Jeremy Minor]

Yeah. And we want to make sure. And it's going to take about three to four weeks. Well, I had just got there probably like three or Four days. I had about three more weeks there. So the whole time I'm there, I didn't know. Like, did I have three months, six months, a year, 10 years? I. I didn't. It might not have been a big deal, I didn't know. But it was, it was, it was an interesting time in my life for sure. And so when I got back, I didn't tell anybody, though. But the thing a lot of people say. Why didn't you say anything to anybody? Because I didn't want to. Especially since I didn't know what it was at that time. I didn't want to worry anybody, especially, like all my employees. Like I think I told my business partner at that time that was it, and swore secrecy because I didn't want to worry about that. Clients, you know, we got clients all over the world. Like, I'm not going to get them worried, but I don't even know what it is. And so then when I got back, he's like, you know, sarcoma, it's like 65 survival rate. So this. And then they did the MRIs or whatever they do. They didn't find any cancer anywhere else. I just didn't. I just didn't tell anybody because I didn't want. I don't want people to worry, if that makes sense. You know, I didn't, I just, I didn't want my kids to worry. I didn't tell my kids to like a year later. I didn't tell any of my employees. I didn't tell cl. I didn't go out and announce it or anything because first of all, I was like, it wasn't like stage four or anything, you know, but it was, it was big.

[Dr. Gabrielle Lyon]

But you didn't know at that time?

[Jeremy Minor]

I didn't know well, even when I found out, you know, because then I had to go get surgery on it. So then they bring in, because the dermatologist is not like a tumor specialist. So when they did that, some of it, they got most of it out, but then it like spread out all over the place. Right in here. Right. So then they bring in like a really high level specialist, he takes it out, he removes the rest of it out. That was a painful surgery, by the way. Holy hell.

[Dr. Gabrielle Lyon]

Were you under general anesthesia?

[Jeremy Minor]

What? They knocked me out. Yeah, for sure. It was really painful. Like I was on like, you know, what, what, what's the drug? They take it oxycodone or something like every couple hours, like for. It was painful for about five, six days. Really bad. And so Anyways, then I keep going. You know, everything's good. You know, start walking again. After five, six days back in the office, working, everything. And then, like, three months later, I was up on. No, it's actually right after, because there's a bunch of staples. There's like 45 staples there, there. So I think I had the staples there. It was big. It was, like, all the way here. So after they took the staples out, it's like maybe a month, half later. I remember I was speaking on stage in Salt Lake City, and I remember it's like the day after, I just kind of moved this way real quick, and I felt a tear, and I was like, oh. And then I went to the hotel room that night, and it was like, it was bleeding a little bit. I could tell it was, like, open. Well, I didn't think anything of it. Like an idiot. And the next day, I went to, like, Cabo, and I'm sitting in, like, the hot tub, and that's probably not a good idea with an open wound. Well, then it gets infected. I get really sick. The day I come back, like, two days later, and they have to, like, I almost passed out. So my girlfriend at the time, like, took me to the ER because I was, like, white in the face, looked really bad. And I got some type of infection. It's called. It starts with an S. It's like. It's a bad infection. Staff staph infection. Yes. And so then they'd open the wound back up, and for two straight days, they put, like, some type of drains in there. So I have, like, this wound and IV antibiotics. Oh, my God. Yeah, the painful two days, knife, morphine, all that stuff, like, just, like, drug me up. And then they bring in the doctor again to redo it. And so then I had to go through, you know, so it was like, three surgeries in, like, six months. Not very fun. But, you know, I'm just complaining now.

[Dr. Gabrielle Lyon]

Okay, first of all, you're not complaining. And second of all, I want to share what sarcoma is, because it's a rare type of cancer, and it arises from mesenchymal tissue, which is connective tissues that support in the body. And there are more than 70 different subtypes. It is very rare. It's either soft tissue, sarcoma, bone. This wasn't bone. This was soft tissue. It is less than 1% of all adult cancers.

[Jeremy Minor]

Wow. There you go.

[Dr. Gabrielle Lyon]

From the time that you got that call to time that you knew something, what was that?

[Jeremy Minor]

Like, it really. It really taught me a Valuable lesson that our lives fly by really quickly. And so, you know, I was worried about my kids, you know, five kids, especially my youngest one.

[Dr. Gabrielle Lyon]

Yeah.

[Jeremy Minor]

Because she was five at that time, was like, she gonna know her dad growing up. So that was really tough on me. You know, my older kids, they would miss me, of course, but they. They're a little bit older, you know. You know, now they're 18 through 24. But I was still worried about them, you know, what would their lives be without me, what would my company be like without me? So these things were all going through my mind, you know, at that point, for sure, in a big way. That was pretty rough. But it taught me a valuable lesson that at the end of the day, you know, the only. You take two things with you in the next life. You take your knowledge that you learned, and I believe you take the love that you had for your family and your fellow man, and that's really the only two things you take in the next life. And so it made me start to realize, like, hey, there's areas of your life you need to get better at because you don't know your. Your time or date that, you know, God's going to take you. So it was a valuable lesson for sure.

[Dr. Gabrielle Lyon]

And do you still think about it?

[Jeremy Minor]

Not as much anymore, you know, because it's. It was isolated to that. So the doctors, like, it's very rare. Like, if it was spreading all over, we got a problem. But since it's been there for 10 years in the same place and hasn't spread, it's good. But still, you know, I'm. I definitely cut down sugar intake, you know, different things like that took more supplements. I need to get better. It comes up here and there. I don't think any of us. I think AI is really cool because I think that AI is really going to help with some of this stuff, you know, preventative stuff. But it's definitely a situation that it really causes you to really reflect on your life. For sure.

[Dr. Gabrielle Lyon]

Most people don't have those. They go through life and. And they don't have those.

[Jeremy Minor]

Yeah.

[Dr. Gabrielle Lyon]

How did you process it? I mean, because you said it was a tough time, but you are.

[Jeremy Minor]

I just kept going. Like, the thing with me is, like, I. I put on horse blinders. Yeah. Like, we had. We have hundreds of thousands of clients everywhere. Every industry, they paid us to get a result. I'm not going to let my circumstances hold them back. So in my mind, that's why I didn't say anything, because I'm like, I don't want to get them worried, like, they're going to be taken care of. Like, I have to still perform for them. And so I really, I think that really helped me because it caused me not to think about it all the time. Like I wasn't, I didn't have self pity. Like, I was like, I have things to do, I have people to help. Like, like, I'm gonna go forward. And I didn't really think about it that much. I thought about some but like, I wasn't sitting there like crying every day, you know, like, I'm doing something in my life. I have purpose and that's why I want to stay here. And I think that's important. I think a lot of people don't do that. They get into this, like, oh no, you know, like, why is this happening to me? I didn't, I didn't necessarily think like that. I just thought like, it's a thing and I got to deal with it, but I've got other things I got to deal with and I'm just going to go forward. And I know that's probably not the most greatest answer, but it's just kind of what happened. I just had things to do and so there's another thing that I had to deal with. And I think as an entrepreneur you have things you have to deal with every day. And as long as you know that you can do those things and you can do them at a high level and do other things, like you just don't, you don't worry about it.

[Dr. Gabrielle Lyon]

There was no narrative. I, I do, yeah, I don't, I.

[Jeremy Minor]

Don'T have like a, a sad story around it. I'm just like, I got to do these things. This is the thing I have to deal with. I was, I was kind of pissed off because it took a lot of time. I had to go get MRIs, like all these scans all the time and set in waiting rooms and like, this sucks. Yeah, it's, you know, I had to go like, just all this stuff for like six months, you know, like every, I think every four to six months I have to go back and get more test, whatever to make sure it doesn't come back. But it's a new.

[Dr. Gabrielle Lyon]

Have to do that now.

[Jeremy Minor]

Yeah, it's like every four or six months they do some type of scan or something. I don't know.

[Dr. Gabrielle Lyon]

This might surprise you.

[Jeremy Minor]

Yeah.

[Dr. Gabrielle Lyon]

But the best of the best at what they do do not have a narrative about. I had one patient who, he was a 20 year seal and he Lost his leg. Some girl was texting and driving and he was, you know, in my office six months later and I was asking these questions just much like I'm asking you now. And I was like, how is this? How are you doing? And I'm expecting this pity and, you know, a litany of other answers. And he was like, ah, you talking about my leg? He's like, doc, that was like six months ago. Get over it.

[Jeremy Minor]

He's got things he's got to do.

[Dr. Gabrielle Lyon]

He's got things he's got to do.

[Jeremy Minor]

Yeah.

[Dr. Gabrielle Lyon]

You know, I have a lot more questions for you and I know that we are probably running out of time.

[Jeremy Minor]

Because you have to great questions. You really made me think. Yeah, it's really good. Thank you.

[Dr. Gabrielle Lyon]

So my, my last question is if you could give people one piece of advice, whether it is in business, in sales and health and life, what would it be?

[Jeremy Minor]

It's going to sound boring. I always say success is simply a choice. Choose. Well, that's about it. It's just a choice. Once you choose, you do the things that successful people do. You make decisions like successful people do. You make choices like successful people do. But you first have to choose.

[Dr. Gabrielle Lyon]

I love that. I think you're very inspiring.

[Jeremy Minor]

Thank you very much. You're going to make me cry up here. Tear me up.

[Dr. Gabrielle Lyon]

And I hope everybody learn something. You know, this is a section that we are calling strong icons. And it's not just about medicine. It is about the person in their very whole being.

[Jeremy Minor]

So I wonder what you were going to ask me today. I was wondering what you're going to ask me today. I'm like, what is she actually going to ask me about? Persuasion and influence and stuff. This is a really good. You have a really show. Congratulations.

[Dr. Gabrielle Lyon]

Thank you.

[Jeremy Minor]

You're welcome.