Thinking about expanding your eCommerce brand into Latin America?

Mike Begg — entrepreneur, Amazon expert, and co-founder of AMZ Advisers, AMZ Courses, and GoAvance, breaks down the real roadmap to winning in Mexico, Brazil, and the rest of LATAM.

If you’re even thinking about going into Mexico or Brazil, this episode will save you months of frustration.

🔗 Connect With Mike Begg

Personal:

• Instagram: https://www.instagram.com/m1ke_begg/

• LinkedIn: https://www.linkedin.com/in/mbegg/

• Twitter: https://twitter.com/mike_begg

Business:

• AMZ Advisers: https://amzadvisers.com

• GoAvance (LATAM expansion services): https://goavance.com

• Mike’s site: https://mikebegg.me

• Facebook: https://facebook.com/amzadvisers

• Instagram: https://www.instagram.com/amzadvisers/

• LinkedIn: https://www.linkedin.com/company/10895001

• YouTube: https://www.youtube.com/c/amzadvisers

⏱️ Timestamps

00:00 – Intro to the episode

00:37 – Mike Begg joins the show

00:57 – When sellers should consider expanding into LATAM

01:25 – Mexico vs. US: red tape, compliance & complexity

01:38 – Expected sales volume in Mexico

02:09 – Comparing LATAM expansion to Walmart’s growth impact

02:40 – Why NARF underperforms vs. in-market FBA

03:11 – Conversion rates and consumer behavior in Mexico

03:57 – Customs issues, taxes & canceled orders

04:50 – What the eCommerce market looks like in Mexico & Brazil

05:37 – How much localization sellers actually need

06:23 – Amazon vs. Mercado Libre: major platform differences

07:29 – Why seller reputation matters more on Mercado Libre

09:25 – Customer service expectations in LATAM

10:24 – Recommended launch strategy for Latin America

11:17 – Using TikTok, influencers & DSP for brand discovery

11:47 – Why DSP outperforms Campaign Manager in Mexico

12:07 – Localization: images, Spanish, and using regional models

13:14 – Packaging mistakes sellers make

14:27 – The importance of market-aligned visual branding

14:47 – PickFu & A/B testing for LATAM-specific creative

14:48 – Biggest challenges when entering LATAM

15:15 – Fiscal setup, legal structure & banking hurdles

16:15 – Taxes, VAT, monthly income tax & deductions

17:23 – Product compliance issues and timelines

18:03 – Marketing differences and marketplace limitations

18:44 – How to generate demand in Mexico & Brazil

18:52 – How GoAvance helps brands expand into Latin America

19:20 – Closing remarks

#TheeComGrowthShow #LATAMExpansion #AmazonMexico

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Ep. 54 Expanding into Latin America