
Hosted by The eCom Growth Show · EN

TikTok Shop has quickly become one of the biggest opportunities for eCommerce brands, but scaling successfully takes far more than simply opening a shop.In this episode of The eCom Growth Show, Danan Coleman is joined by Ian Page, CEO of Bullseye Sellers, to discuss what it really takes to build and scale a profitable TikTok Shop business. If you're an Amazon seller considering TikTok Shop, this episode will help you understand whether your brand is ready, what to expect, and how to approach the platform with realistic expectations.🔗 Connect with Ian Page Website: https://bullseyesellers.com LinkedIn: https://www.linkedin.com/in/ian-page-6a178688 Instagram: https://www.instagram.com/bullseyesellers/ Facebook: https://www.facebook.com/bullseyesellers/ YouTube: https://www.youtube.com/@bullseyesellers⏱️ Timestamps00:00 Introduction00:20 Why TikTok Shop approvals are so difficult02:22 Why Ian is bullish on TikTok Shop04:21 The challenging first six months on TikTok Shop06:50 From slow growth to a $16,000 viral day09:49 How TikTok Shop drives Amazon sales10:42 When brands should expect profitability12:34 Understanding TikTok's Amazon spillover effect14:09 Why product economics matter15:28 Why Bullseye Sellers rejects half of all applicants17:25 How TikTok's audience has evolved19:59 Choosing the right products for TikTok Shop22:07 When your brand is ready to expand beyond Amazon23:47 How to work with Bullseye Sellers24:52 Final thoughts#TheeComGrowthShow #TikTokShop #AmazonSellers🔗 KEEP IN TOUCH - THE ECOM GROWTH SHOW🌐 https://ecomgrowth.show🎧 https://www.youtube.com/@eComGrowthShow💼 https://www.linkedin.com/in/danancoleman📸 https://www.instagram.com/ecomgrowthshow👥 https://www.facebook.com/TheeComGrowthShow🐦 https://x.com/eComGrowthShow🎵 https://www.tiktok.com/@ecomgrowthshow👋 ABOUT DANANDanan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

Most brands create content. Very few create content people actually finish.In this episode of The eCom Growth Show, Danan Coleman is joined by veteran content strategist and author Dave McDaniel to explore what separates content that gets ignored from content that builds trust, captures attention, and drives conversions.From blog posts and newsletters to YouTube videos and product pages, Dave shares practical frameworks that help brands write for real people, not just search engines. They also discuss how AI has changed content creation, why keyword stuffing is dead, and how businesses can stand out by communicating with clarity instead of complexity.Whether you're creating content for Amazon, Shopify, DTC, or any eCommerce brand, this episode is packed with actionable advice you can apply immediately.🔗 Connect with Dave McDaniel Website: https://fortysuns.com YouTube: https://www.youtube.com/@FortySuns LinkedIn: https://www.linkedin.com/in/davidgmcdaniel⏱️ Timestamps00:00 Introduction00:57 The secret to capturing attention with content05:18 How long should blogs and articles be?08:27 Keeping readers and viewers engaged10:32 Why knowing your audience matters13:36 Lessons from creating video content17:03 A simple framework for engaging videos20:59 Building trust through educational content24:08 Newsletters people actually want to read25:50 Content writing in the age of AI27:38 Dave's book Forty Suns and the future of space#TheeComGrowthShow #ContentMarketing #eCommerce🔗 KEEP IN TOUCH: THE ECOM GROWTH SHOW🌐 https://ecomgrowth.show🎧 https://www.youtube.com/@eComGrowthShow💼 https://www.linkedin.com/in/danancoleman📸 https://www.instagram.com/ecomgrowthshow👥 https://www.facebook.com/TheeComGrowthShow🐦 https://x.com/eComGrowthShow🎵 https://www.tiktok.com/@ecomgrowthshow👋 ABOUT DANANDanan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

What separates brands that stay in stock during Q4 from those that lose sales because of fulfillment delays?In this episode of The eCom Growth Show, Danan Coleman talks with Ephraim Ausch, Chief Logistics Officer at Tactical Logistic Solutions, about the fulfillment strategies Amazon sellers should implement now for Prime Day and Q4.🔗 Connect with Ephraim Ausch: LinkedIn: https://linkedin.com/in/ephraim-ausch LinkedIn: https://www.linkedin.com/company/tactical-logistic-solutions-hq/ Website: https://tacticallogistic.com Instagram: https://www.instagram.com/tacticallogistic/ Facebook: https://www.facebook.com/tacticallogistic YouTube: https://www.youtube.com/@tacticallogisticsolutions7400 Learn more about SplitSmart™: https://whatissplitsmart.lovable.app/⏱️ Timestamps00:00 – Introduction00:36 – From Amazon seller to logistics expert03:16 – Supply chain changes since COVID06:16 – Hidden logistics costs sellers overlook07:43 – Planning for unpredictable freight costs10:29 – Logistics updates that matter11:21 – Amazon AWD vs. a 3PL17:15 – Received vs. Prime-eligible inventory18:33 – Placement fees explained22:20 – How inventory placement affects sales24:18 – What is SplitSmart™?28:30 – Why every seller needs inventory buffers29:52 – Preparing for Q4 logistics32:15 – Where to connect with Ephraim#TheeComGrowthShow #AmazonFBA #Logistics🔗 KEEP IN TOUCH — THE ECOM GROWTH SHOW🌐 https://ecomgrowth.show💼 https://www.linkedin.com/in/danancoleman📸 https://www.instagram.com/ecomgrowthshow👥 https://www.facebook.com/TheeComGrowthShow🐦 https://x.com/eComGrowthShow🎵 https://www.tiktok.com/@ecomgrowthshow👋 ABOUT DANANDanan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

What if your biggest growth bottleneck isn't your ads, your listings, or your products, but your brand?In this episode of The eCom Growth Show, Danan Coleman sits down with Kitty Lai, Founder & Creative Director of ME BRAND, to discuss why so many eCommerce brands plateau despite strong sales. With more than 20 years of experience leading creative teams for brands like Ted Baker and Cath Kidston, Kitty shares the branding principles that separate businesses that simply look good from those that scale successfully.From brand guidelines and packaging design to customer perception and team alignment, this conversation is packed with practical advice for Amazon sellers and eCommerce founders who want to build brands that customers remember and trust.Whether you're launching your first product or growing an established business, this episode will change the way you think about branding.🔗 Connect with Kitty Lai🌐 https://mebranddesign.com💼 https://www.linkedin.com/in/kittylaibranddesign📸 https://www.instagram.com/mebranddesign📘 https://www.facebook.com/mebranddesigns⏱️ Timestamps00:00 Introduction00:52 Meet Kitty Lai & ME BRAND01:37 Why every brand needs brand guidelines03:56 Pantone, RGB & CMYK explained06:45 Why branding matters as you grow07:09 Why successful brands plateau09:58 Looking good vs. performing commercially12:31 Common branding mistakes15:51 Building without a cohesive plan18:58 Why every brand needs a creative lead23:47 Evolving your brand successfully26:43 Where to connect with Kitty#TheeComGrowthShow #BrandStrategy #PackagingDesign🔗 KEEP IN TOUCH - THE ECOM GROWTH SHOW🌐 https://ecomgrowth.show🎧 https://open.spotify.com/show/1RhujTmwvMqIK1eoWGA6vn💼 https://www.linkedin.com/in/danancoleman📸 https://www.instagram.com/ecomgrowthshow👥 https://www.facebook.com/TheeComGrowthShow🐦 https://x.com/eComGrowthShow🎵 https://www.tiktok.com/@ecomgrowthshow👋 ABOUT DANANDanan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

In this episode of the eCom Growth Show, Danan Coleman sits down with Kyle Slunick, founder of PPC Adviser and creator of Ad Acorn. Having managed over $250M in ad spend across Amazon, Walmart, TikTok, and Target, Kyle shares what drives profitable Amazon growth today.🔗 Connect with KyleKyle: https://linkedin.com/in/kyle-slunick-10047a133PPC Adviser: https://linkedin.com/company/89933282Ad Acorn: https://linkedin.com/company/116033962🚀 Ad Acorn BetaInterested in early access? Connect with Kyle on LinkedIn.⌛ Timestamps00:00 Introduction04:13 Biggest ad mistakes08:09 Amazon Marketing Cloud10:40 Metrics that matter16:32 Growing with Amazon Ads21:28 AI & ad optimization23:25 Amazon hot take28:09 Connect with Kyle#TheeComGrowthShow #AmazonAdvertising #AdAcorn🚀 WORK WITH DANAN (AMAZON SELLERS)🩺 eCom Triage - We remove negative Amazon product reviews on a pay-for-performance basis. You only pay for reviews we actually remove. Free ASIN audit:https://ecomtriage.com/?utm_source=youtube&utm_medium=social&utm_campaign=ecomgrowthshow&utm_content=description🛡️ Catalog Defender - 24/7 monitoring for the silent listing issues that quietly kill sales (suppressed Buy Box, split/lost reviews, orphaned ASINs, wrong browse nodes and more) + a ready-to-send fix template.Free ASIN audit:https://catalogdefender.com/?utm_source=youtube&utm_medium=social&utm_campaign=ecomgrowthshow&utm_content=description🔗 KEEP IN TOUCH - THE ECOM GROWTH SHOW🌐 https://ecomgrowth.show🎧 https://open.spotify.com/show/1RhujTmwvMqIK1eoWGA6vn💼 https://www.linkedin.com/in/danancoleman📸 https://www.instagram.com/ecomgrowthshow👥 https://www.facebook.com/TheeComGrowthShow🐦 https://x.com/eComGrowthShow🎵 https://www.tiktok.com/@ecomgrowthshow👋 ABOUT DANANDanan Coleman has been selling on Amazon since 2010 and working with Amazon-focused SaaS and service companies since 2018. After helping businesses like ManageByStats and Carbon6 grow and exit, he founded eCom Triage to solve seller challenges, including negative review removal, and co-founded Catalog Defender to monitor listing issues.#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

When should an eCommerce brand actually use outside capital, and when is it just pouring gasoline on a bigger problem?In this episode of The eCom Growth Show, Danan Coleman talks with Stephanie Khalikyar, Head of Partnerships at Uncapped, about the real role of funding in eCommerce growth.🔗 Connect with Stephanie Khalikyar: LinkedIn: https://www.linkedin.com/in/stephanie-khalikyar⌛ Timestamps00:00 – Intro to The eCom Growth Show01:41 – Stephanie’s background in eCommerce, capital, and partnerships03:12 – Why cash flow timing hurts profitable brands06:17 – When a brand should consider funding07:39 – Why outside capital can unlock growth velocity09:55 – What sellers should look for in alternative lending12:50 – Fixed fees, APR, and understanding the true cost of capital17:52 – Why entrepreneurs get trapped in bad debt22:57 – Cash flow differences across Amazon, Shopify, Walmart, and TikTok24:26 – How to connect with Stephanie#TheeComGrowthShow #eCommerceFunding #Uncapped🚀 WORK WITH DANAN (AMAZON SELLERS)🩺 eCom Triage — We remove negative Amazon product reviews on a pay-for-performance basis. You only pay for reviews we actually remove. Free ASIN audit:https://ecomtriage.com/?utm_source=youtube&utm_medium=social&utm_campaign=ecomgrowthshow&utm_content=description🛡️ Catalog Defender — 24/7 monitoring for the silent listing issues that quietly kill sales (suppressed Buy Box, split/lost reviews, orphaned ASINs, wrong browse nodes and more) + a ready-to-send fix template. Free ASIN audit:https://catalogdefender.com/?utm_source=youtube&utm_medium=social&utm_campaign=ecomgrowthshow&utm_content=description🔗 KEEP IN TOUCH — THE ECOM GROWTH SHOW🌐 https://ecomgrowth.show💼 https://www.linkedin.com/in/danancoleman📸 https://www.instagram.com/ecomgrowthshow👥 https://www.facebook.com/TheeComGrowthShow🐦 https://x.com/eComGrowthShow🎵 https://www.tiktok.com/@ecomgrowthshow👋 ABOUT DANANDanan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

What if the next major sourcing opportunity for eCommerce brands isn't China, Vietnam, or India, but Indonesia?In this episode of The eCom Growth Show, Danan Coleman sits down with Edward Haryono, Co-Founder & CEO of Saudara, a Y Combinator-backed, AI-native sourcing agency helping eCommerce brands connect directly with vetted Indonesian manufacturers.🔗 Connect with Edward HaryonoLinkedIn (Edward): https://www.linkedin.com/in/edward-haryono-tanuwijayaLinkedIn (Saudara): https://www.linkedin.com/company/saudara-ai/Instagram (Jennifer Prasetyo): https://www.instagram.com/jenandtech/Instagram (Saudara): https://www.instagram.com/saudara.ai/🔔 The Saudara Sourcing Trip: IndonesiaSaudara is hosting an invitation-only sourcing trip for serious eCommerce brands evaluating Indonesia as a supply chain partner.What's included:✈️ Round-trip flights to Indonesia covered by Saudara🏭 Curated factory visits matched to your product category🤝 Direct access to factory owners and decision-makers🌏 Local translation, logistics, and sourcing supportFor eCommerce brands doing $20M+ annually that are exploring Indonesia as a sourcing partner.Apply: edward@saudara.aiInclude:• Brand name• Categories• Sourcing needs⌛ Timestamps00:00 Introduction01:15 Amazon to Saudara03:11 Margin-killing sourcing mistakes04:23 Landed cost vs FOB06:03 Risks of one factory07:53 Going factory direct09:18 Why contracts matter11:06 Payment term negotiations14:14 Vetting factories in 202617:02 AI + ImportYeti19:12 Why brands source in Indonesia20:59 What Saudara does21:34 AI in sourcing24:20 Indonesia sourcing trip26:32 Upcoming sourcing events28:30 Closing thoughts#TheeComGrowthShow #IndonesiaSourcing #SupplyChainKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

What does it really take to scale on Amazon in 2026?In this episode of The eCom Growth Show, Danan Coleman sits down with Amazon growth operator and fractional eCommerce leader Dr. Drew Littlejohns to break down the biggest challenges brands face when trying to grow beyond early traction and into serious scale.Drew has spent more than a decade helping brands navigate Amazon, DTC, and omnichannel growth. From scaling a brand from $500K to a projected $28M run rate, to building and managing Amazon systems from the inside out, he shares practical lessons most sellers learn the hard way.If you're an Amazon seller, DTC founder, or eCommerce operator looking to build a more profitable and sustainable business, this episode is packed with actionable insights.In this episode:✅ Why Amazon growth eventually requires an omnichannel strategy✅ The biggest mistakes brands make when scaling✅ How branding impacts long-term business value✅ The costly consequences of ignoring trademarks and IP protection✅ Shopify vs other eCommerce platforms✅ How to vet agencies, freelancers, and in-house hires✅ Why profit matters more than revenue when evaluating growth✅ Building systems and SOPs that support scale🔗 Connect with Drew LittlejohnsLinkedIn: https://www.linkedin.com/in/drew-littlejohns-21673a13⏱️ Timestamps00:00 Introduction & Meeting Drew in Nashville01:13 Who Is Drew Littlejohns?02:26 Amazon Then vs Amazon Now04:30 The Biggest Challenges of Scaling on Amazon06:20 Is Shopify Still the Best Platform for Brands?08:00 The #1 Mistake Amazon Sellers Make10:18 Why IP & Trademarks Matter More Than You Think11:08 Building AOV, LTV & Customer Retention13:12 Danan's Branding Mistake & Domain Lessons16:44 How to Vet Agencies, Freelancers & In-House Talent18:11 Why Percentage-of-Spend Agency Models Are Outdated20:34 Revenue vs Profit: The Truth About Growth20:58 What Good Agencies and Freelancers Actually Do21:55 What Brands Should Expect to Pay for Talent23:51 How to Connect with Drew24:47 Future Deep-Dive SOP Episodes25:34 Outro#TheeComGrowthShow #AmazonFBA #eCommerceGrowthKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Influencer marketing can build trust, create high-performing content, and drive real brand awareness, but only when brands approach it the right way.In this episode of The eCom Growth Show, Danan Coleman talks with Chelsea Clark, founder and CEO of momfluence, about how eCommerce brands can work with creators more strategically. Chelsea shares why brands often choose the wrong influencers, why one-off campaigns rarely work, and how creator partnerships should be treated as a long-term brand-building strategy.They also discuss how to find aligned creators, why follower count is not the best indicator of success, how to brief influencers without making the content feel scripted, and what brands should actually track when measuring campaign performance.🔗 Connect with Chelsea Clark:LinkedIn: https://www.linkedin.com/in/chelsea-clark-momfluence/Instagram: https://instagram.com/momfluence.coWebsite: https://momfluence.co⏱️ Timestamps:00:00 Introduction01:14 Who is Chelsea Clark?02:18 How momfluence started07:29 Biggest mistakes brands make with influencers10:14 How to find the right creators13:10 How brands should approach influencer marketing14:58 Should brands create their own content too?17:10 Why honest creator content matters19:44 Do different niches need different influencer strategies?21:29 How to get the most out of influencer partnerships22:45 How momfluence helps brands run campaigns25:46 Where to connect with Chelsea#TheeComGrowthShow #InfluencerMarketing #MomfluenceKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

International Amazon influencers are approved, ready, and motivated, but many still can’t access the US products that drive the highest commission opportunities.In this episode of The eCom Growth Show, Danan Coleman talks with Omar Ortiz, Founder of UnboxLane, about the gap holding international creators back from scaling inside the Amazon Influencer Program.Omar breaks down why Creator Connections is such a major income opportunity, why geography creates a massive barrier for creators outside the US, and how UnboxLane helps solve it by receiving products, filming Amazon-compliant unboxings, and delivering the footage creators need to upload and earn.If you’re an international Amazon influencer looking to build real commission income without handling US shipping, filming, or production yourself, this episode is for you.📢 Special Offer:Listeners of The eCom Growth Show get their first UnboxLane video completely free.Grab your spot here: https://unboxlane.com/creators🔗 Connect with Omar Ortiz / UnboxLane:YouTube: www.youtube.com/@Omar-unboxWebsite: https://unboxlane.com/creators🕰️ Timestamps:00:00 Intro00:57 Why this episode matters for Amazon influencers02:16 How Omar discovered the international creator problem03:17 Can brands use UnboxLane too?04:44 How to become an Amazon influencer07:38 What it takes to build Amazon influencer income09:06 Why Creator Connections matters11:35 How UnboxLane works13:26 Why the US Amazon market is still the biggest opportunity15:51 How creators should choose products19:29 Free first video offer for listeners22:10 Omar’s pricing philosophy and final thoughts#TheeComGrowthShow #AmazonInfluencer #UnboxLaneKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.