Podcast
The eCom Growth Show
Hosted by The eCom Growth Show · EN
The eCom Growth Show is sponsored by eCom Triage.
24episodes
Episodes
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Ep. 76 The Amazon Scaling Playbook: Brand, IP, and Systems That Actually Drive Growth
1w ago00:25:41Tap to summarizeWhat does it really take to scale on Amazon in 2026?In this episode of The eCom Growth Show, Danan Coleman sits down with Amazon growth operator and fractional eCommerce leader Dr. Drew Littlejohns to break down the biggest challenges brands face when trying to grow beyond early traction and into serious scale.Drew has spent more than a decade helping brands navigate Amazon, DTC, and omnichannel growth. From scaling a brand from $500K to a projected $28M run rate, to building and managing Amazon systems from the inside out, he shares practical lessons most sellers learn the hard way.If you're an Amazon seller, DTC founder, or eCommerce operator looking to build a more profitable and sustainable business, this episode is packed with actionable insights.In this episode:✅ Why Amazon growth eventually requires an omnichannel strategy✅ The biggest mistakes brands make when scaling✅ How branding impacts long-term business value✅ The costly consequences of ignoring trademarks and IP protection✅ Shopify vs other eCommerce platforms✅ How to vet agencies, freelancers, and in-house hires✅ Why profit matters more than revenue when evaluating growth✅ Building systems and SOPs that support scale🔗 Connect with Drew LittlejohnsLinkedIn: https://www.linkedin.com/in/drew-littlejohns-21673a13⏱️ Timestamps00:00 Introduction & Meeting Drew in Nashville01:13 Who Is Drew Littlejohns?02:26 Amazon Then vs Amazon Now04:30 The Biggest Challenges of Scaling on Amazon06:20 Is Shopify Still the Best Platform for Brands?08:00 The #1 Mistake Amazon Sellers Make10:18 Why IP & Trademarks Matter More Than You Think11:08 Building AOV, LTV & Customer Retention13:12 Danan's Branding Mistake & Domain Lessons16:44 How to Vet Agencies, Freelancers & In-House Talent18:11 Why Percentage-of-Spend Agency Models Are Outdated20:34 Revenue vs Profit: The Truth About Growth20:58 What Good Agencies and Freelancers Actually Do21:55 What Brands Should Expect to Pay for Talent23:51 How to Connect with Drew24:47 Future Deep-Dive SOP Episodes25:34 Outro#TheeComGrowthShow #AmazonFBA #eCommerceGrowthKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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Ep. 75 How To Work With Influencers The Smart Way
2w ago00:26:34Tap to summarizeInfluencer marketing can build trust, create high-performing content, and drive real brand awareness, but only when brands approach it the right way.In this episode of The eCom Growth Show, Danan Coleman talks with Chelsea Clark, founder and CEO of momfluence, about how eCommerce brands can work with creators more strategically. Chelsea shares why brands often choose the wrong influencers, why one-off campaigns rarely work, and how creator partnerships should be treated as a long-term brand-building strategy.They also discuss how to find aligned creators, why follower count is not the best indicator of success, how to brief influencers without making the content feel scripted, and what brands should actually track when measuring campaign performance.🔗 Connect with Chelsea Clark:LinkedIn: https://www.linkedin.com/in/chelsea-clark-momfluence/Instagram: https://instagram.com/momfluence.coWebsite: https://momfluence.co⏱️ Timestamps:00:00 Introduction01:14 Who is Chelsea Clark?02:18 How momfluence started07:29 Biggest mistakes brands make with influencers10:14 How to find the right creators13:10 How brands should approach influencer marketing14:58 Should brands create their own content too?17:10 Why honest creator content matters19:44 Do different niches need different influencer strategies?21:29 How to get the most out of influencer partnerships22:45 How momfluence helps brands run campaigns25:46 Where to connect with Chelsea#TheeComGrowthShow #InfluencerMarketing #MomfluenceKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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Ep. 74 Why International Amazon Influencers Struggle and the System Fixing It
3w ago00:23:06Tap to summarizeInternational Amazon influencers are approved, ready, and motivated, but many still can’t access the US products that drive the highest commission opportunities.In this episode of The eCom Growth Show, Danan Coleman talks with Omar Ortiz, Founder of UnboxLane, about the gap holding international creators back from scaling inside the Amazon Influencer Program.Omar breaks down why Creator Connections is such a major income opportunity, why geography creates a massive barrier for creators outside the US, and how UnboxLane helps solve it by receiving products, filming Amazon-compliant unboxings, and delivering the footage creators need to upload and earn.If you’re an international Amazon influencer looking to build real commission income without handling US shipping, filming, or production yourself, this episode is for you.📢 Special Offer:Listeners of The eCom Growth Show get their first UnboxLane video completely free.Grab your spot here: https://unboxlane.com/creators🔗 Connect with Omar Ortiz / UnboxLane:YouTube: www.youtube.com/@Omar-unboxWebsite: https://unboxlane.com/creators🕰️ Timestamps:00:00 Intro00:57 Why this episode matters for Amazon influencers02:16 How Omar discovered the international creator problem03:17 Can brands use UnboxLane too?04:44 How to become an Amazon influencer07:38 What it takes to build Amazon influencer income09:06 Why Creator Connections matters11:35 How UnboxLane works13:26 Why the US Amazon market is still the biggest opportunity15:51 How creators should choose products19:29 Free first video offer for listeners22:10 Omar’s pricing philosophy and final thoughts#TheeComGrowthShow #AmazonInfluencer #UnboxLaneKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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Ep. 73 How Can eCommerce Brands Take Back Control of Product Discovery From AI?
3w ago00:34:40Tap to summarizeAI search is changing how shoppers discover products, and eCommerce brands that rely only on traditional SEO or Amazon traffic may be at risk of becoming invisible.In this episode of The eCom Growth Show, Danan Coleman sits down with Adrian Nikolov, Founder of Haide Digital, to break down how platforms like ChatGPT, Claude, Perplexity, and Google’s AI Mode decide which brands, products, and sources get recommended.Adrian explains why the future of organic growth is no longer just about ranking on page one of Google. It’s about being cited, trusted, and retrievable across AI-powered search systems. From topical authority and Reddit mentions to server-side rendering, product schema, and Google’s Shopping Graph, this episode gives eCommerce brands a practical look at what they need to build now to stay visible as AI reshapes product discovery.You’ll learn why YouTube, Reddit, reviews, third-party mentions, and clean website infrastructure matter more than ever, and how brands can start auditing their visibility inside LLMs today.🔗 Connect with Adrian Nikolov LinkedIn: https://www.linkedin.com/in/adrian-nikolov/ Instagram: https://www.instagram.com/haide.digital/ Facebook: https://www.facebook.com/wearehaidee Website: https://haide.digital⏱️ Timestamps00:00 – Introduction to Adrian Nikolov and Haide Digital01:19 – Adrian’s background in organic search02:04 – Why Haide Digital was built for the future of search03:05 – How AI finds and recommends products04:14 – Why AI search is different from traditional Google results08:09 – Topical authority and search everywhere optimization09:28 – Why YouTube and Reddit matter for AI visibility12:04 – How brands become invisible to AI search12:59 – Blocking LLM crawlers and Cloudflare settings14:14 – Why heavy JavaScript can make your website unreadable15:09 – The trust problem: reviews, mentions, and third-party presence21:17 – Google’s Shopping Graph and the future of agentic shopping24:30 – What eCommerce brands should focus on now30:16 – How to test your brand visibility inside LLMs32:33 – Why product schema and structured data matter33:55 – Final advice for brands preparing for AI search34:11 – Where to connect with Adrian#TheeComGrowthShow #AISearch #eCommerceSEOKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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Ep. 72 The Community Blueprint
4w ago00:37:36Tap to summarizeWhat does it really take to build a thriving eCommerce community?In this episode of The eCom Growth Show, Danan Coleman talks with Matt Holman, Founder and CEO of Commerce Catalyst, about how he turned a small marketer meetup into a network of over 1,000 eCommerce professionals.Matt shares why community should start with genuine relationships, not sales pitches, and how consistency, value-first events, and clear purpose can turn a simple gathering into a powerful growth engine.You’ll learn why the best communities are built around real needs, how to keep people engaged long-term, and why helping first often creates stronger business opportunities later.🔗 Connect with Matt Holman LinkedIn: https://www.linkedin.com/in/holman-matthew/ Commerce Catalyst LinkedIn: https://www.linkedin.com/company/commerce-catalyst/ Instagram: https://www.instagram.com/commerce_catalyst_co/ Newsletter: https://tinyurl.com/CommerceCatalyst Slack Group: https://form.typeform.com/to/fKSJhbKs?utm_source=XL%20PR%20-%20Ecom%20Growth%20Show&utm_medium=XL%20PR%20-%20Ecom%20Growth%20Show&utm_campaign=XL%20PR%20Podcasts⏱️ Timestamps00:00 – Welcome to The eCom Growth Show00:35 – How Matt Holman got into community building03:14 – Why building community matters07:57 – The first steps to building a strong community10:32 – Why value should come before selling17:01 – How community builds trust and solves real problems19:14 – What keeps people coming back22:26 – Building a community vs. chasing an event business31:24 – Events that serve the real needs of a community36:11 – How to join the Commerce Catalyst Slack community37:11 – Closing thoughts#TheeComGrowthShow #CommerceCatalyst #eCommerceCommunityKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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Ep. 71 Stop Guessing: How to Know What Your Customers Actually Want Before You Launch
May 400:23:34Tap to summarizeMost brands think they know what their customers want.They don’t.In this episode of The eCom Growth Show, Danan Coleman sits down with Justin Chen, co-founder of PickFu, to break down how top brands are removing guesswork and making smarter decisions before they launch.From Amazon listings to product packaging, brand names, and even game design. Justin shares how real human feedback is helping businesses validate ideas, avoid costly mistakes, and move faster with confidence.If you’re relying on gut instinct, copying competitors, or “hoping it works”… this episode will challenge everything you think you know.You’ll learn: ◦ Why most Amazon sellers get their main image wrong (and how to fix it) ◦ The hidden flaw in relying only on A/B testing ◦ How to get unbiased customer feedback that actually converts ◦ How AI is changing consumer research workflows ◦ Why testing BEFORE launch is the biggest competitive advantage todayThis is a must-watch for any eCommerce brand that wants to stop guessing and start winning.🔗 Connect with Justin Chen Website: https://www.pickfu.com LinkedIn: https://www.linkedin.com/in/justinchen Email: justin@pickfu.com👉 Want to try PickFu? Use code DANAN for 50% off your first poll!⏰ Timestamps00:00 Introduction & Justin’s background00:40 How PickFu was born from a real problem02:42 The biggest mistake sellers make (not testing)03:50 Why your “favorite” creative usually loses04:49 How to avoid biased survey questions06:42 How AI is changing consumer research09:05 PickFu vs Amazon A/B testing11:11 When you can skip split testing entirely11:41 What onboarding with PickFu looks like13:11 Pricing model explained (pay-as-you-go)16:09 Real-world use cases beyond Amazon18:42 AI workflows + PickFu integration20:36 How to get started (step-by-step)22:06 Support, onboarding, and team training23:16 Final thoughts + 50% discount code#TheeComGrowthShow #eCommerceGrowth #PickFuKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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Ep. 70 How He Collected Over 100K and Stopped Chinese Knockoffs on Amazon
Apr 2700:35:49Tap to summarizeCopycats are stealing your sales, but what if IP enforcement could become a hidden growth channel for your ecommerce brand?In this episode of The eCom Growth Show, Danan Coleman sits down with Alan Li, Co-founder of CopyCatch.AI, to talk about how eCommerce brands can fight back against copycats, counterfeiters, and marketplace infringers on Amazon, Walmart, eBay, Etsy, Temu, and more.Alan shares how copycats helped crush one of his brands from $7M in annual revenue down to $1.5M, why basic DMCA takedowns often fail, and how he later used contingency-based Schedule A lawsuits to collect over $100K+ in settlements while doubling his Amazon revenue after removing copycats.They also cover why IP protection is more than legal defense, it can become a serious growth lever for brands losing revenue to knockoffs. Alan explains how copyrights, trademarks, trade dress, AI-powered evidence collection, and attorney-led enforcement can help small-to-mid-sized eCommerce brands reclaim stolen market share.If your products, images, packaging, or brand identity are being copied online, this episode is a must-watch.🔗 Connect with Alan Website: https://copycatch.ai LinkedIn: https://www.linkedin.com/in/alan-li-359456185 Email: alan@copycatch.ai Free IP Infringement Case Evaluation: https://forms.gle/s5AMaSuAy7zgQq517 (Don’t forget to mention The eCom Growth Show!)⏱️ Timestamps00:00 Introduction00:50 Meet Alan from CopyCatch.AI01:20 Alan’s eCommerce background02:50 How copycats destroyed a $7M brand04:10 Building a viral home goods brand05:00 Copycats flood Amazon, Walmart, eBay, and Temu06:00 Why marketplace takedowns often fail08:44 What DMCA means09:10 Why DMCA is outdated for modern eCommerce11:38 Finding an attorney who could actually help12:46 How Alan collected over $100K in settlements14:06 Why copyrights matter for enforcement16:00 Trademark, copyright, and trade dress explained19:20 Why IP enforcement is a hidden growth channel21:14 How removing copycats doubled Amazon sales24:01 Why DMCA takedowns can be a waste of time28:03 How Schedule A lawsuits work29:37 How CopyCatch.AI uses AI for enforcement31:24 What brand owners need to do to start34:12 Alan’s free consultation offer35:06 Where to connect with Alan#TheeComGrowthShow #AmazonSellers #CopyCatchAIKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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Ep. 69 Selling vs Expanding Internationally: What It Really Takes to Win in the UK & Europe
Apr 2000:33:16Tap to summarizeWhat does it actually take to grow an eCommerce brand in the UK and Europe?In this episode of The eCom Growth Show, Danan Coleman sits down with Drew Cooper, Head of Sales at Expandly, to break down the real difference between simply selling internationally and truly expanding into overseas markets.If you are an eCommerce founder thinking about entering the UK or Europe, this conversation covers the operational and strategic realities most brands underestimate. Drew shares what it takes to build a sustainable international expansion plan, including how to think about VAT, customs, compliance, localization, fulfilment, inventory placement, customer experience, and marketplace readiness.They also unpack one of the biggest mistakes brands make: assuming cross-border shipping is the same thing as real international expansion. From testing demand to deciding when to place stock in-region, this episode is packed with practical advice for brands that want to scale the right way.In this episode, you’ll learn: • The difference between selling cross-border and expanding internationally • When shipping from your home country stops being the best model • Why localization matters more than most brands think • Common mistakes with VAT, customs, and compliance • Why the UK is often the smartest first step for US brands • How fulfilment speed and returns impact conversion in Europe • What founders should do before committing to UK or EU expansionWhether you sell on Amazon, Shopify, or both, this episode will help you better understand what international growth really requires before you invest time, money, and inventory into a new market.🔗 Connect with Drew Cooper Website: https://expandly.com Email: drew@expandly.com LinkedIn: https://www.linkedin.com/in/drew-cooper-27361995 Instagram: https://www.instagram.com/andycooper9 Facebook: https://facebook.com/TheEcommExperts👤 About Drew CooperDrew Cooper is the Head of Sales at Expandly and works with eCommerce brands navigating the operational and commercial realities of international expansion. He helps brands enter the UK and European markets with the right approach to marketplace strategy, localization, compliance, VAT, logistics, and fulfilment.⏰ Timestamps00:00 Intro00:05 Welcome to the episode01:03 Who is Drew Cooper?02:20 Why localization matters in the UK and Europe05:40 Selling internationally vs expanding internationally08:31 When cross-border shipping stops making sense11:17 Is there a revenue benchmark before expanding?13:35 Why the UK is often the best first step14:58 The Netherlands, Germany, and EU market entry considerations16:09 Common mistakes with VAT, customs, and compliance22:45 How customer experience changes with local fulfilment26:08 First practical steps before expanding into Europe29:49 When it makes sense to pull back from Europe30:20 Expandly’s free discovery call31:32 How to connect with Drew#TheeComGrowthShow #InternationalExpansion #EcommerceGrowthKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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Ep. 68 The Truth About eCommerce Financing: What Founders Need to Know
Apr 1300:22:40Tap to summarizeMost eCommerce founders don’t struggle with growth, they struggle with money.In this episode of The eCom Growth Show, Danan Coleman sits down with Emily Reeves, VP of Capital Solutions at Bridge Marketplace, to break down the truth about eCommerce financing, what options actually exist, how lenders think, and where founders go wrong.If you’ve ever considered taking a loan to scale inventory, fund ads, or grow faster… this episode is for you.Emily walks through the real financing landscape for eCommerce brands: from revenue-based lending and inventory financing to traditional bank loans and explains why not all capital is created equal.They also unpack how lenders evaluate your business, including how your revenue, inventory, and cash flow determine how much you can actually borrow and at what cost.One of the biggest takeaways? The “easy money” that shows up fast is often the most dangerous. Many founders fall into the trap of high-interest loans that drain their cash flow daily or weekly, making it nearly impossible to scale sustainably.Emily also shares a powerful rule: you can’t have money that is good, cheap, and fast all at once. The faster the funding, the more expensive and risky it becomes for your business.Beyond financing options, this episode dives deep into financial literacy for founders. From understanding margins to actually knowing your numbers, Emily explains why relying on your accountant isn’t enough and how not knowing your financials can cost you opportunities (or worse).They also explore what’s changing in today’s lending market, including stricter bank requirements, shifts in SBA loans, and why alternative lenders are becoming more common often at a much higher cost.If you’re thinking about raising capital, funding inventory, or scaling your eCommerce brand, this episode will help you make smarter, more strategic decisions with your money.🔗 Connect with Emily Reeves LinkedIn: https://www.linkedin.com/in/emilyelizabethreeves⏱️ Timestamps00:00 Introduction00:24 What Emily Does at Bridge Marketplace00:59 Financing Options for eCommerce Brands02:10 How Much You Can Borrow03:11 Understanding Loan Costs & APR04:23 Emily’s Path Into Finance05:15 From Factoring to CPG Lending06:00 What Are Slotting Fees?06:25 Amazon Pricing & Buy Box Risks08:31 Biggest Financing Mistakes Founders Make09:37 The “Good, Cheap, Fast” Rule10:02 Why Founders Must Know Their Numbers11:31 The Reality of eCommerce Margins13:09 Using Data & AI for Financial Insights14:54 What’s Happening in the Lending Market15:49 What is the Prime Rate?16:41 SBA Loan Changes You Need to Know17:37 Why Bank Lending Is Getting Harder18:29 The Rise of Predatory Lending19:05 Why “Cheap Money” Isn’t Actually Cheap20:36 When to Take on Debt21:41 How Bridge Marketplace Helps Founders#TheeComGrowthShow #eCommerceFinance #BusinessLoansKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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Ep. 67 Why Kate Assaraf Built a 7-Figure Haircare Brand Without Amazon
Apr 601:04:08Tap to summarizeWhat does it take to build a 7-figure beauty brand without Amazon, big box retail, or plastic packaging?In this episode of The eCom Growth Show, Danan Coleman is joined by Kate Assaraf, founder of DIP, to talk about building a sustainability-forward haircare brand that’s thriving by doing things differently. From launching salon-quality shampoo and conditioner bars to championing women-owned refill stores across the country, Kate shares how she turned frustration with “greenwashed” products into a fast-growing brand with real impact.This conversation goes beyond eCommerce strategy. Kate opens up about the plastic crisis, the hidden frustrations behind sustainable shopping, why most “eco-friendly” products fail to win repeat buyers, and how she built a loyal customer base by focusing on product performance first. She also shares why keeping DIP off Amazon was a values-based business decision, how understanding the customer shaped every part of the brand, and what founders should know before starting a product business today.If you care about brand building, sustainability, customer psychology, retention, honest marketing, and building an eCommerce business with intention, this episode is packed with insights.In this episode, we cover: • How Kate built a 7-figure brand outside Amazon • Why DIP focuses on refill stores and independent retail • The real problem with many sustainable products • What customers actually want from plastic-free beauty • How to build a brand around values without sacrificing growth • The role of AI in beauty marketing and product development • Why customer understanding matters more than trends • What it means to grow a business without losing your mission🔗 Connect with Kate Assaraf: LinkedIn: https://www.linkedin.com/in/kate-assaraf-b25a741a7/ Instagram: https://www.instagram.com/dipalready/ Website: www.dipalready.com⏰ Timestamps:00:00 Intro00:44 Meet Kate Assaraf and the story behind DIP02:24 Why plastic-free haircare became her mission07:32 How Kate built a 7-figure brand off Amazon11:33 What pushed her to create DIP16:03 The problem DIP was designed to solve17:34 Kate’s goals for the company19:04 Saving money with long-lasting haircare21:20 Building products for every hair type in one household24:29 Why daily-use haircare matters28:55 How to build a business that lasts without pushing volume31:55 Growing a company without losing the human side35:08 The difference between fragrance-free and unscented41:20 AI in beauty: opportunity vs. risk47:24 Why ethical profit matters in business52:18 Kate’s advice for anyone starting a brand today56:30 How she studied real customer behavior before launching59:22 Why DIP refuses to sell on Amazon01:01:12 Building community through independent retail01:05:10 Where to find DIP01:06:21 Final thoughts#TheeComGrowthShow #SustainableBeauty #HaircareBrandKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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