What if the next major sourcing opportunity for eCommerce brands isn't China, Vietnam, or India, but Indonesia?

In this episode of The eCom Growth Show, Danan Coleman sits down with Edward Haryono, Co-Founder & CEO of Saudara, a Y Combinator-backed, AI-native sourcing agency helping eCommerce brands connect directly with vetted Indonesian manufacturers.

🔗 Connect with Edward Haryono
LinkedIn (Edward): https://www.linkedin.com/in/edward-haryono-tanuwijaya
LinkedIn (Saudara): https://www.linkedin.com/company/saudara-ai/
Instagram (Jennifer Prasetyo): https://www.instagram.com/jenandtech/
Instagram (Saudara): https://www.instagram.com/saudara.ai/

🔔 The Saudara Sourcing Trip: Indonesia

Saudara is hosting an invitation-only sourcing trip for serious eCommerce brands evaluating Indonesia as a supply chain partner.

What's included:
✈️ Round-trip flights to Indonesia covered by Saudara
🏭 Curated factory visits matched to your product category
🤝 Direct access to factory owners and decision-makers
🌏 Local translation, logistics, and sourcing support

For eCommerce brands doing $20M+ annually that are exploring Indonesia as a sourcing partner.

Apply: edward@saudara.ai

Include:
• Brand name
• Categories
• Sourcing needs

⌛ Timestamps
00:00 Introduction
01:15 Amazon to Saudara
03:11 Margin-killing sourcing mistakes
04:23 Landed cost vs FOB
06:03 Risks of one factory
07:53 Going factory direct
09:18 Why contracts matter
11:06 Payment term negotiations
14:14 Vetting factories in 2026
17:02 AI + ImportYeti
19:12 Why brands source in Indonesia
20:59 What Saudara does
21:34 AI in sourcing
24:20 Indonesia sourcing trip
26:32 Upcoming sourcing events
28:30 Closing thoughts

#TheeComGrowthShow #IndonesiaSourcing #SupplyChain

KEEP IN TOUCH:
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YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.