Podcast
The eCom Growth Show
Hosted by The eCom Growth Show · EN
The eCom Growth Show is sponsored by eCom Triage.
32episodes
Episodes
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Ep. 74 Why International Amazon Influencers Struggle and the System Fixing It
May 2200:23:06Tap to summarizeInternational Amazon influencers are approved, ready, and motivated, but many still can’t access the US products that drive the highest commission opportunities.In this episode of The eCom Growth Show, Danan Coleman talks with Omar Ortiz, Founder of UnboxLane, about the gap holding international creators back from scaling inside the Amazon Influencer Program.Omar breaks down why Creator Connections is such a major income opportunity, why geography creates a massive barrier for creators outside the US, and how UnboxLane helps solve it by receiving products, filming Amazon-compliant unboxings, and delivering the footage creators need to upload and earn.If you’re an international Amazon influencer looking to build real commission income without handling US shipping, filming, or production yourself, this episode is for you.📢 Special Offer:Listeners of The eCom Growth Show get their first UnboxLane video completely free.Grab your spot here: https://unboxlane.com/creators🔗 Connect with Omar Ortiz / UnboxLane:YouTube: www.youtube.com/@Omar-unboxWebsite: https://unboxlane.com/creators🕰️ Timestamps:00:00 Intro00:57 Why this episode matters for Amazon influencers02:16 How Omar discovered the international creator problem03:17 Can brands use UnboxLane too?04:44 How to become an Amazon influencer07:38 What it takes to build Amazon influencer income09:06 Why Creator Connections matters11:35 How UnboxLane works13:26 Why the US Amazon market is still the biggest opportunity15:51 How creators should choose products19:29 Free first video offer for listeners22:10 Omar’s pricing philosophy and final thoughts#TheeComGrowthShow #AmazonInfluencer #UnboxLaneKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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Ep. 73 How Can eCommerce Brands Take Back Control of Product Discovery From AI?
May 1800:34:40Tap to summarizeAI search is changing how shoppers discover products, and eCommerce brands that rely only on traditional SEO or Amazon traffic may be at risk of becoming invisible.In this episode of The eCom Growth Show, Danan Coleman sits down with Adrian Nikolov, Founder of Haide Digital, to break down how platforms like ChatGPT, Claude, Perplexity, and Google’s AI Mode decide which brands, products, and sources get recommended.Adrian explains why the future of organic growth is no longer just about ranking on page one of Google. It’s about being cited, trusted, and retrievable across AI-powered search systems. From topical authority and Reddit mentions to server-side rendering, product schema, and Google’s Shopping Graph, this episode gives eCommerce brands a practical look at what they need to build now to stay visible as AI reshapes product discovery.You’ll learn why YouTube, Reddit, reviews, third-party mentions, and clean website infrastructure matter more than ever, and how brands can start auditing their visibility inside LLMs today.🔗 Connect with Adrian Nikolov LinkedIn: https://www.linkedin.com/in/adrian-nikolov/ Instagram: https://www.instagram.com/haide.digital/ Facebook: https://www.facebook.com/wearehaidee Website: https://haide.digital⏱️ Timestamps00:00 – Introduction to Adrian Nikolov and Haide Digital01:19 – Adrian’s background in organic search02:04 – Why Haide Digital was built for the future of search03:05 – How AI finds and recommends products04:14 – Why AI search is different from traditional Google results08:09 – Topical authority and search everywhere optimization09:28 – Why YouTube and Reddit matter for AI visibility12:04 – How brands become invisible to AI search12:59 – Blocking LLM crawlers and Cloudflare settings14:14 – Why heavy JavaScript can make your website unreadable15:09 – The trust problem: reviews, mentions, and third-party presence21:17 – Google’s Shopping Graph and the future of agentic shopping24:30 – What eCommerce brands should focus on now30:16 – How to test your brand visibility inside LLMs32:33 – Why product schema and structured data matter33:55 – Final advice for brands preparing for AI search34:11 – Where to connect with Adrian#TheeComGrowthShow #AISearch #eCommerceSEOKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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Ep. 72 The Community Blueprint
May 1100:37:36Tap to summarizeWhat does it really take to build a thriving eCommerce community?In this episode of The eCom Growth Show, Danan Coleman talks with Matt Holman, Founder and CEO of Commerce Catalyst, about how he turned a small marketer meetup into a network of over 1,000 eCommerce professionals.Matt shares why community should start with genuine relationships, not sales pitches, and how consistency, value-first events, and clear purpose can turn a simple gathering into a powerful growth engine.You’ll learn why the best communities are built around real needs, how to keep people engaged long-term, and why helping first often creates stronger business opportunities later.🔗 Connect with Matt Holman LinkedIn: https://www.linkedin.com/in/holman-matthew/ Commerce Catalyst LinkedIn: https://www.linkedin.com/company/commerce-catalyst/ Instagram: https://www.instagram.com/commerce_catalyst_co/ Newsletter: https://tinyurl.com/CommerceCatalyst Slack Group: https://form.typeform.com/to/fKSJhbKs?utm_source=XL%20PR%20-%20Ecom%20Growth%20Show&utm_medium=XL%20PR%20-%20Ecom%20Growth%20Show&utm_campaign=XL%20PR%20Podcasts⏱️ Timestamps00:00 – Welcome to The eCom Growth Show00:35 – How Matt Holman got into community building03:14 – Why building community matters07:57 – The first steps to building a strong community10:32 – Why value should come before selling17:01 – How community builds trust and solves real problems19:14 – What keeps people coming back22:26 – Building a community vs. chasing an event business31:24 – Events that serve the real needs of a community36:11 – How to join the Commerce Catalyst Slack community37:11 – Closing thoughts#TheeComGrowthShow #CommerceCatalyst #eCommerceCommunityKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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Ep. 71 Stop Guessing: How to Know What Your Customers Actually Want Before You Launch
May 400:23:34Tap to summarizeMost brands think they know what their customers want.They don’t.In this episode of The eCom Growth Show, Danan Coleman sits down with Justin Chen, co-founder of PickFu, to break down how top brands are removing guesswork and making smarter decisions before they launch.From Amazon listings to product packaging, brand names, and even game design. Justin shares how real human feedback is helping businesses validate ideas, avoid costly mistakes, and move faster with confidence.If you’re relying on gut instinct, copying competitors, or “hoping it works”… this episode will challenge everything you think you know.You’ll learn: ◦ Why most Amazon sellers get their main image wrong (and how to fix it) ◦ The hidden flaw in relying only on A/B testing ◦ How to get unbiased customer feedback that actually converts ◦ How AI is changing consumer research workflows ◦ Why testing BEFORE launch is the biggest competitive advantage todayThis is a must-watch for any eCommerce brand that wants to stop guessing and start winning.🔗 Connect with Justin Chen Website: https://www.pickfu.com LinkedIn: https://www.linkedin.com/in/justinchen Email: justin@pickfu.com👉 Want to try PickFu? Use code DANAN for 50% off your first poll!⏰ Timestamps00:00 Introduction & Justin’s background00:40 How PickFu was born from a real problem02:42 The biggest mistake sellers make (not testing)03:50 Why your “favorite” creative usually loses04:49 How to avoid biased survey questions06:42 How AI is changing consumer research09:05 PickFu vs Amazon A/B testing11:11 When you can skip split testing entirely11:41 What onboarding with PickFu looks like13:11 Pricing model explained (pay-as-you-go)16:09 Real-world use cases beyond Amazon18:42 AI workflows + PickFu integration20:36 How to get started (step-by-step)22:06 Support, onboarding, and team training23:16 Final thoughts + 50% discount code#TheeComGrowthShow #eCommerceGrowth #PickFuKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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Ep. 70 How He Collected Over 100K and Stopped Chinese Knockoffs on Amazon
Apr 2700:35:49Tap to summarizeCopycats are stealing your sales, but what if IP enforcement could become a hidden growth channel for your ecommerce brand?In this episode of The eCom Growth Show, Danan Coleman sits down with Alan Li, Co-founder of CopyCatch.AI, to talk about how eCommerce brands can fight back against copycats, counterfeiters, and marketplace infringers on Amazon, Walmart, eBay, Etsy, Temu, and more.Alan shares how copycats helped crush one of his brands from $7M in annual revenue down to $1.5M, why basic DMCA takedowns often fail, and how he later used contingency-based Schedule A lawsuits to collect over $100K+ in settlements while doubling his Amazon revenue after removing copycats.They also cover why IP protection is more than legal defense, it can become a serious growth lever for brands losing revenue to knockoffs. Alan explains how copyrights, trademarks, trade dress, AI-powered evidence collection, and attorney-led enforcement can help small-to-mid-sized eCommerce brands reclaim stolen market share.If your products, images, packaging, or brand identity are being copied online, this episode is a must-watch.🔗 Connect with Alan Website: https://copycatch.ai LinkedIn: https://www.linkedin.com/in/alan-li-359456185 Email: alan@copycatch.ai Free IP Infringement Case Evaluation: https://forms.gle/s5AMaSuAy7zgQq517 (Don’t forget to mention The eCom Growth Show!)⏱️ Timestamps00:00 Introduction00:50 Meet Alan from CopyCatch.AI01:20 Alan’s eCommerce background02:50 How copycats destroyed a $7M brand04:10 Building a viral home goods brand05:00 Copycats flood Amazon, Walmart, eBay, and Temu06:00 Why marketplace takedowns often fail08:44 What DMCA means09:10 Why DMCA is outdated for modern eCommerce11:38 Finding an attorney who could actually help12:46 How Alan collected over $100K in settlements14:06 Why copyrights matter for enforcement16:00 Trademark, copyright, and trade dress explained19:20 Why IP enforcement is a hidden growth channel21:14 How removing copycats doubled Amazon sales24:01 Why DMCA takedowns can be a waste of time28:03 How Schedule A lawsuits work29:37 How CopyCatch.AI uses AI for enforcement31:24 What brand owners need to do to start34:12 Alan’s free consultation offer35:06 Where to connect with Alan#TheeComGrowthShow #AmazonSellers #CopyCatchAIKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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Ep. 69 Selling vs Expanding Internationally: What It Really Takes to Win in the UK & Europe
Apr 2000:33:16Tap to summarizeWhat does it actually take to grow an eCommerce brand in the UK and Europe?In this episode of The eCom Growth Show, Danan Coleman sits down with Drew Cooper, Head of Sales at Expandly, to break down the real difference between simply selling internationally and truly expanding into overseas markets.If you are an eCommerce founder thinking about entering the UK or Europe, this conversation covers the operational and strategic realities most brands underestimate. Drew shares what it takes to build a sustainable international expansion plan, including how to think about VAT, customs, compliance, localization, fulfilment, inventory placement, customer experience, and marketplace readiness.They also unpack one of the biggest mistakes brands make: assuming cross-border shipping is the same thing as real international expansion. From testing demand to deciding when to place stock in-region, this episode is packed with practical advice for brands that want to scale the right way.In this episode, you’ll learn: • The difference between selling cross-border and expanding internationally • When shipping from your home country stops being the best model • Why localization matters more than most brands think • Common mistakes with VAT, customs, and compliance • Why the UK is often the smartest first step for US brands • How fulfilment speed and returns impact conversion in Europe • What founders should do before committing to UK or EU expansionWhether you sell on Amazon, Shopify, or both, this episode will help you better understand what international growth really requires before you invest time, money, and inventory into a new market.🔗 Connect with Drew Cooper Website: https://expandly.com Email: drew@expandly.com LinkedIn: https://www.linkedin.com/in/drew-cooper-27361995 Instagram: https://www.instagram.com/andycooper9 Facebook: https://facebook.com/TheEcommExperts👤 About Drew CooperDrew Cooper is the Head of Sales at Expandly and works with eCommerce brands navigating the operational and commercial realities of international expansion. He helps brands enter the UK and European markets with the right approach to marketplace strategy, localization, compliance, VAT, logistics, and fulfilment.⏰ Timestamps00:00 Intro00:05 Welcome to the episode01:03 Who is Drew Cooper?02:20 Why localization matters in the UK and Europe05:40 Selling internationally vs expanding internationally08:31 When cross-border shipping stops making sense11:17 Is there a revenue benchmark before expanding?13:35 Why the UK is often the best first step14:58 The Netherlands, Germany, and EU market entry considerations16:09 Common mistakes with VAT, customs, and compliance22:45 How customer experience changes with local fulfilment26:08 First practical steps before expanding into Europe29:49 When it makes sense to pull back from Europe30:20 Expandly’s free discovery call31:32 How to connect with Drew#TheeComGrowthShow #InternationalExpansion #EcommerceGrowthKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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Ep. 68 The Truth About eCommerce Financing: What Founders Need to Know
Apr 1300:22:40Tap to summarizeMost eCommerce founders don’t struggle with growth, they struggle with money.In this episode of The eCom Growth Show, Danan Coleman sits down with Emily Reeves, VP of Capital Solutions at Bridge Marketplace, to break down the truth about eCommerce financing, what options actually exist, how lenders think, and where founders go wrong.If you’ve ever considered taking a loan to scale inventory, fund ads, or grow faster… this episode is for you.Emily walks through the real financing landscape for eCommerce brands: from revenue-based lending and inventory financing to traditional bank loans and explains why not all capital is created equal.They also unpack how lenders evaluate your business, including how your revenue, inventory, and cash flow determine how much you can actually borrow and at what cost.One of the biggest takeaways? The “easy money” that shows up fast is often the most dangerous. Many founders fall into the trap of high-interest loans that drain their cash flow daily or weekly, making it nearly impossible to scale sustainably.Emily also shares a powerful rule: you can’t have money that is good, cheap, and fast all at once. The faster the funding, the more expensive and risky it becomes for your business.Beyond financing options, this episode dives deep into financial literacy for founders. From understanding margins to actually knowing your numbers, Emily explains why relying on your accountant isn’t enough and how not knowing your financials can cost you opportunities (or worse).They also explore what’s changing in today’s lending market, including stricter bank requirements, shifts in SBA loans, and why alternative lenders are becoming more common often at a much higher cost.If you’re thinking about raising capital, funding inventory, or scaling your eCommerce brand, this episode will help you make smarter, more strategic decisions with your money.🔗 Connect with Emily Reeves LinkedIn: https://www.linkedin.com/in/emilyelizabethreeves⏱️ Timestamps00:00 Introduction00:24 What Emily Does at Bridge Marketplace00:59 Financing Options for eCommerce Brands02:10 How Much You Can Borrow03:11 Understanding Loan Costs & APR04:23 Emily’s Path Into Finance05:15 From Factoring to CPG Lending06:00 What Are Slotting Fees?06:25 Amazon Pricing & Buy Box Risks08:31 Biggest Financing Mistakes Founders Make09:37 The “Good, Cheap, Fast” Rule10:02 Why Founders Must Know Their Numbers11:31 The Reality of eCommerce Margins13:09 Using Data & AI for Financial Insights14:54 What’s Happening in the Lending Market15:49 What is the Prime Rate?16:41 SBA Loan Changes You Need to Know17:37 Why Bank Lending Is Getting Harder18:29 The Rise of Predatory Lending19:05 Why “Cheap Money” Isn’t Actually Cheap20:36 When to Take on Debt21:41 How Bridge Marketplace Helps Founders#TheeComGrowthShow #eCommerceFinance #BusinessLoansKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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Ep. 67 Why Kate Assaraf Built a 7-Figure Haircare Brand Without Amazon
Apr 601:04:08Tap to summarizeWhat does it take to build a 7-figure beauty brand without Amazon, big box retail, or plastic packaging?In this episode of The eCom Growth Show, Danan Coleman is joined by Kate Assaraf, founder of DIP, to talk about building a sustainability-forward haircare brand that’s thriving by doing things differently. From launching salon-quality shampoo and conditioner bars to championing women-owned refill stores across the country, Kate shares how she turned frustration with “greenwashed” products into a fast-growing brand with real impact.This conversation goes beyond eCommerce strategy. Kate opens up about the plastic crisis, the hidden frustrations behind sustainable shopping, why most “eco-friendly” products fail to win repeat buyers, and how she built a loyal customer base by focusing on product performance first. She also shares why keeping DIP off Amazon was a values-based business decision, how understanding the customer shaped every part of the brand, and what founders should know before starting a product business today.If you care about brand building, sustainability, customer psychology, retention, honest marketing, and building an eCommerce business with intention, this episode is packed with insights.In this episode, we cover: • How Kate built a 7-figure brand outside Amazon • Why DIP focuses on refill stores and independent retail • The real problem with many sustainable products • What customers actually want from plastic-free beauty • How to build a brand around values without sacrificing growth • The role of AI in beauty marketing and product development • Why customer understanding matters more than trends • What it means to grow a business without losing your mission🔗 Connect with Kate Assaraf: LinkedIn: https://www.linkedin.com/in/kate-assaraf-b25a741a7/ Instagram: https://www.instagram.com/dipalready/ Website: www.dipalready.com⏰ Timestamps:00:00 Intro00:44 Meet Kate Assaraf and the story behind DIP02:24 Why plastic-free haircare became her mission07:32 How Kate built a 7-figure brand off Amazon11:33 What pushed her to create DIP16:03 The problem DIP was designed to solve17:34 Kate’s goals for the company19:04 Saving money with long-lasting haircare21:20 Building products for every hair type in one household24:29 Why daily-use haircare matters28:55 How to build a business that lasts without pushing volume31:55 Growing a company without losing the human side35:08 The difference between fragrance-free and unscented41:20 AI in beauty: opportunity vs. risk47:24 Why ethical profit matters in business52:18 Kate’s advice for anyone starting a brand today56:30 How she studied real customer behavior before launching59:22 Why DIP refuses to sell on Amazon01:01:12 Building community through independent retail01:05:10 Where to find DIP01:06:21 Final thoughts#TheeComGrowthShow #SustainableBeauty #HaircareBrandKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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Ep. 66 Why 3D Interactive Models Are Coming To Every Amazon Category
Mar 3000:23:32Tap to summarizeWhat if the next big conversion lift on Amazon isn’t better copy, stronger A+ Content, or another PPC tweak, but a 3D interactive model?In this episode of The eCom Growth Show, Danan Coleman talks with Ganesh Singh, COO of 3DImages.ai, about why 3D product models are quickly becoming one of the most overlooked growth levers in eCommerce.Ganesh explains how interactive 3D models can increase dwell time, improve shopper engagement, reduce returns, and help brands stand out in crowded Amazon categories. He also shares why this isn’t just for furniture, sunglasses, or fashion, even everyday products like supplements, foam rollers, and skincare can benefit from immersive product experiences.The conversation also dives into the future of interactive shopping, how Amazon is thinking about 3D and AR, and why brands that adopt these features early may gain a real advantage while competitors are still relying on static content alone.If you sell on Amazon or Shopify and want to understand where product presentation is heading next, this episode is a must-watch.In this episode, we cover: • Why Amazon is pushing 3D interactive models • How dwell time can influence conversion performance • Why 3D models may reduce product returns • The role of AR and virtual try-on in the future of shopping • How 3D assets can also power lifestyle images and animations • A real example of conversion growth from adding 3D to a listing • What new Amazon sellers should focus on to stand out🔗 Connect with Ganesh Singh: LinkedIn: https://www.linkedin.com/in/ganesh-singh-157565169/ Instagram: https://www.instagram.com/3dimages.ai/ YouTube: https://www.youtube.com/@3dimages-ai Website: https://3dimages.ai⏳ Timestamps00:00 Introduction to Ganesh Singh and 3DImages.ai00:29 How Ganesh got started in eCommerce and 3D01:48 What 3D interactive models actually do for shoppers03:08 Why even everyday products can benefit from 3D04:32 What brands need to create a 3D model05:40 Making 3D model creation simple and scalable07:04 Why Amazon sellers should pay attention now08:20 How 3D models increase dwell time and reduce returns10:47 The future of interactive shopping14:17 Beyond Amazon listings: AI lifestyle images and animations17:48 A case study on conversion growth with 3D18:55 Advice for new Amazon sellers entering competitive categories21:37 How to learn more about 3DImages.ai23:22 Final takeaway on engagement, dwell time, and conversion#TheeComGrowthShow #AmazonSeller #3DCommerceKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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Ep. 65 The Amazon Customer Journey: From First Click to Repeat Purchase
Mar 2300:20:58Tap to summarizeMost Amazon sellers focus on the first sale.But the real growth happens after the click and after the purchase.In this episode of The eCom Growth Show, Danan Coleman speaks with Pietro Mappers, founder of Success Mappers, about how understanding the Amazon customer journey can dramatically improve conversions, reduce ad costs, and drive long-term brand loyalty.Pietro has been building and scaling Amazon brands in Europe since 2017, first with his own Amazon store and later through his agency helping brands expand across Amazon EU marketplaces. In this conversation, he breaks down how sellers can think beyond listings and ads to optimize every touchpoint that influences a buyer’s decision.You’ll learn why the main image might be the highest ROI optimization on Amazon, how keyword intent reveals exactly what customers want, and why post-purchase experience and packaging can create repeat buyers and referrals.If you want to compete in today’s crowded Amazon marketplace, understanding the full customer journey, from first click to repeat purchase is essential.What You’ll Learn: • What the Amazon customer journey really looks like • Why your main image can dramatically increase click-through rate • The biggest optimization opportunities most sellers miss • How keyword intent reveals customer behavior • Why packaging and post-purchase experience drive long-term growth • The order Amazon sellers should prioritize when optimizing listingsAs competition on Amazon increases, the brands that win are the ones that optimize every step of the buying journey, not just the listing.🔗 Connect with Pietro Mappers LinkedIn: https://www.linkedin.com/in/pietro-mappers/ YouTube: https://www.youtube.com/@SUCCESSMAPPERS Podcast: https://successmappers.com/podcast Website: https://successmappers.com⏱️ Timestamps00:00 Introduction to Pietro Mappers00:43 How Success Mappers started01:19 Why being both a seller and agency matters02:57 What the Amazon customer journey is04:38 Amazon vs traditional eCommerce journeys06:27 Why understanding the journey matters for sellers07:34 Why Amazon optimization is harder today10:13 The highest ROI optimization for Amazon listings11:41 Why the main image drives clicks and traffic13:17 The most overlooked part of the customer journey14:45 How packaging can increase repeat sales17:02 Why lifetime customer value matters more than the first sale18:17 Where sellers should start optimizing19:40 Keyword research and understanding customer intent20:05 Why listing images drive conversions20:14 Packaging marketing and brand loyalty#TheeComGrowthShow #AmazonFBA #AmazonSellerKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
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