AI search is changing how shoppers discover products, and eCommerce brands that rely only on traditional SEO or Amazon traffic may be at risk of becoming invisible.

In this episode of The eCom Growth Show, Danan Coleman sits down with Adrian Nikolov, Founder of Haide Digital, to break down how platforms like ChatGPT, Claude, Perplexity, and Google’s AI Mode decide which brands, products, and sources get recommended.

Adrian explains why the future of organic growth is no longer just about ranking on page one of Google. It’s about being cited, trusted, and retrievable across AI-powered search systems. From topical authority and Reddit mentions to server-side rendering, product schema, and Google’s Shopping Graph, this episode gives eCommerce brands a practical look at what they need to build now to stay visible as AI reshapes product discovery.

You’ll learn why YouTube, Reddit, reviews, third-party mentions, and clean website infrastructure matter more than ever, and how brands can start auditing their visibility inside LLMs today.

🔗 Connect with Adrian Nikolov

LinkedIn: https://www.linkedin.com/in/adrian-nikolov/

Instagram: https://www.instagram.com/haide.digital/

Facebook: https://www.facebook.com/wearehaidee

Website: https://haide.digital

⏱️ Timestamps

00:00 – Introduction to Adrian Nikolov and Haide Digital

01:19 – Adrian’s background in organic search

02:04 – Why Haide Digital was built for the future of search

03:05 – How AI finds and recommends products

04:14 – Why AI search is different from traditional Google results

08:09 – Topical authority and search everywhere optimization

09:28 – Why YouTube and Reddit matter for AI visibility

12:04 – How brands become invisible to AI search

12:59 – Blocking LLM crawlers and Cloudflare settings

14:14 – Why heavy JavaScript can make your website unreadable

15:09 – The trust problem: reviews, mentions, and third-party presence

21:17 – Google’s Shopping Graph and the future of agentic shopping

24:30 – What eCommerce brands should focus on now

30:16 – How to test your brand visibility inside LLMs

32:33 – Why product schema and structured data matter

33:55 – Final advice for brands preparing for AI search

34:11 – Where to connect with Adrian

#TheeComGrowthShow #AISearch #eCommerceSEO

KEEP IN TOUCH:

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YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.