Copycats are stealing your sales, but what if IP enforcement could become a hidden growth channel for your ecommerce brand?

In this episode of The eCom Growth Show, Danan Coleman sits down with Alan Li, Co-founder of CopyCatch.AI, to talk about how eCommerce brands can fight back against copycats, counterfeiters, and marketplace infringers on Amazon, Walmart, eBay, Etsy, Temu, and more.

Alan shares how copycats helped crush one of his brands from $7M in annual revenue down to $1.5M, why basic DMCA takedowns often fail, and how he later used contingency-based Schedule A lawsuits to collect over $100K+ in settlements while doubling his Amazon revenue after removing copycats.

They also cover why IP protection is more than legal defense, it can become a serious growth lever for brands losing revenue to knockoffs. Alan explains how copyrights, trademarks, trade dress, AI-powered evidence collection, and attorney-led enforcement can help small-to-mid-sized eCommerce brands reclaim stolen market share.

If your products, images, packaging, or brand identity are being copied online, this episode is a must-watch.

🔗 Connect with Alan

Website: https://copycatch.ai

LinkedIn: https://www.linkedin.com/in/alan-li-359456185

Email: alan@copycatch.ai

Free IP Infringement Case Evaluation: https://forms.gle/s5AMaSuAy7zgQq517 (Don’t forget to mention The eCom Growth Show!)

⏱️ Timestamps

00:00 Introduction

00:50 Meet Alan from CopyCatch.AI

01:20 Alan’s eCommerce background

02:50 How copycats destroyed a $7M brand

04:10 Building a viral home goods brand

05:00 Copycats flood Amazon, Walmart, eBay, and Temu

06:00 Why marketplace takedowns often fail

08:44 What DMCA means

09:10 Why DMCA is outdated for modern eCommerce

11:38 Finding an attorney who could actually help

12:46 How Alan collected over $100K in settlements

14:06 Why copyrights matter for enforcement

16:00 Trademark, copyright, and trade dress explained

19:20 Why IP enforcement is a hidden growth channel

21:14 How removing copycats doubled Amazon sales

24:01 Why DMCA takedowns can be a waste of time

28:03 How Schedule A lawsuits work

29:37 How CopyCatch.AI uses AI for enforcement

31:24 What brand owners need to do to start

34:12 Alan’s free consultation offer

35:06 Where to connect with Alan

#TheeComGrowthShow #AmazonSellers #CopyCatchAI

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Ep. 70 How He Collected Over 100K and Stopped Chinese Knockoffs on Amazon