Most brands think they know what their customers want.

They don’t.

In this episode of The eCom Growth Show, Danan Coleman sits down with Justin Chen, co-founder of PickFu, to break down how top brands are removing guesswork and making smarter decisions before they launch.

From Amazon listings to product packaging, brand names, and even game design. Justin shares how real human feedback is helping businesses validate ideas, avoid costly mistakes, and move faster with confidence.

If you’re relying on gut instinct, copying competitors, or “hoping it works”… this episode will challenge everything you think you know.

You’ll learn:

◦ Why most Amazon sellers get their main image wrong (and how to fix it)

◦ The hidden flaw in relying only on A/B testing

◦ How to get unbiased customer feedback that actually converts

◦ How AI is changing consumer research workflows

◦ Why testing BEFORE launch is the biggest competitive advantage today

This is a must-watch for any eCommerce brand that wants to stop guessing and start winning.

🔗 Connect with Justin Chen

Website: https://www.pickfu.com

LinkedIn: https://www.linkedin.com/in/justinchen

Email: justin@pickfu.com

👉 Want to try PickFu? Use code DANAN for 50% off your first poll!

⏰ Timestamps

00:00 Introduction & Justin’s background

00:40 How PickFu was born from a real problem

02:42 The biggest mistake sellers make (not testing)

03:50 Why your “favorite” creative usually loses

04:49 How to avoid biased survey questions

06:42 How AI is changing consumer research

09:05 PickFu vs Amazon A/B testing

11:11 When you can skip split testing entirely

11:41 What onboarding with PickFu looks like

13:11 Pricing model explained (pay-as-you-go)

16:09 Real-world use cases beyond Amazon

18:42 AI workflows + PickFu integration

20:36 How to get started (step-by-step)

22:06 Support, onboarding, and team training

23:16 Final thoughts + 50% discount code

#TheeComGrowthShow #eCommerceGrowth #PickFu

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Ep. 71 Stop Guessing: How to Know What Your Customers Actually Want Before You Launch