In this episode of The eCom Growth Show, host Danan Coleman sits down with Eric Young, senior strategist at Bullseye Sellers and host of the Ecom Marketing Lab Podcast, to break down how eCommerce has evolved from the early Amazon gold rush to today’s omnichannel reality.

Eric shares his journey from building a seven-figure Amazon brand to helping scale hundreds of brands across Amazon, TikTok Shop, and emerging marketplaces. They dive deep into why Amazon has become the bottom of the funnel, how TikTok is recreating early Amazon growth, and what brands must do now to stay competitive.

If you’re relying on Amazon alone — or wondering how TikTok, Meta, and omnichannel traffic actually work together — this episode is a must-watch.

🔗 Connect with Eric Young

LinkedIn:https://www.linkedin.com/in/eric-young-01b2175a

Bullseye Sellers: https://bullseyesellers.com

Book a Call with Eric: https://calendly.com/hello-ecommarketinglab or https://links.bullseyesellers.com/widget/booking/M3S9m3Z4t1YVzEBlli2Z

YouTube: https://www.youtube.com/@ecommarketinglab

⏱️ Timestamps

00:00 – Welcome to The eCom Growth Show

00:55 – Eric’s background: from tech nerd to Amazon seller

02:31 – Building and scaling a 7-figure Amazon brand

03:30 – How Amazon has changed over the last decade

05:08 – Why Amazon is still essential (but no longer enough)

07:16 – The shift from secrecy to community in eCommerce

08:43 – Masterminds vs large communities

11:40 – Post-COVID Amazon & increased competition

12:36 – Why omnichannel is no longer optional

13:32 – Getting early into TikTok Shop

14:02 – TikTok growth vs early Amazon days

15:31 – Amazon as bottom-of-funnel traffic

16:04 – Being everywhere your customer shops

18:27 – New marketplaces & the impact of AI

20:16 – Global selling opportunities today

22:17 – Bullseye Sellers & scaling hundreds of brands

23:32 – Launching the eCom Marketing Lab Podcast

25:35 – How to connect with Eric Young

#TheeComGrowthShow #AmazonFBA #TikTokShop

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Ep. 55 From Amazon to TikTok: How Eric Young Scales Modern eCommerce Brands