On paper, the business looks profitable.

In reality, the bank account keeps shrinking.

In this episode of The eCom Growth Show, Danan Coleman sits down with Nachman Lieser, founder of ConnectBooks, to expose the financial blind spots that cause Amazon sellers to go broke, even while their P&L says they’re “making money.”

From dead inventory and poor cash flow planning to delayed financial visibility, Nachman breaks down the real reasons profitable-looking ecommerce brands hit a wall. You’ll hear real-world examples of seven-figure sellers with no liquidity, inventory silently draining cash, and why profit alone is a dangerous metric if you don’t understand your numbers.

If you sell on Amazon (or across multiple marketplaces) and want to scale without choking your cash flow, this episode will change how you look at your business.

🔑 What You’ll Learn

○ Why profit doesn’t equal cash flow in ecommerce

○ How inventory quietly destroys otherwise healthy businesses

○ The biggest financial mistake Amazon sellers keep repeating

○ Why “making money” on paper can still lead to bankruptcy

○ How top sellers stay liquid—even in volatile markets

○ What knowing your numbers actually means

🔗 Connect With Nachman Lieser

Website: https://connectbooks.com

LinkedIn: https://www.linkedin.com/in/nachman-lieser-166807ba

ConnectBooks LI: https://www.linkedin.com/company/connectbooks

YouTube: https://www.youtube.com/@connectbooks5693

⏱️ Timestamps

00:00 – Intro: Why “making money” isn’t the same as staying in business

01:30 – How ConnectBooks was built from real bookkeeping pain

04:45 – Are Amazon sellers still making money today?

06:40 – What profitable sellers do differently

08:10 – Case study: Turning losses into real profit

11:50 – The danger of misunderstanding margins

14:05 – Profit vs cash flow (the mistake killing sellers)

15:20 – How inventory quietly drains cash

18:55 – Inventory aging & why dead stock is deadly

21:40 – The 90-day inventory rule

23:10 – When buying more inventory actually makes sense

25:00 – What Amazon sellers can learn from Costco & Walmart

26:55 – How to connect with Nachman & ConnectBooks

#TheeComGrowthShow #AmazonSellers #CashFlowManagement

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Ep. 60 How Amazon Sellers Go Broke While “Making Money”