Everyone is automating. AI emails. Retargeting ads. SMS flows. Chatbots.

But what if the real competitive edge in eCommerce isn’t more automation, it’s automating something that actually feels human?

In this episode of The eCom Growth Show, Danan Coleman sits down with Rick Elmore, founder of Simply Noted, to explore how brands are scaling authentic, real pen-written communication, without adding manual work.

Simply Noted has built the world’s only fully automated handwritten mail platform (backed by nine patents), allowing eCommerce brands to send completely customized, real ink, pen-written notes triggered directly from Shopify, Klaviyo, HubSpot, Go High Level, Salesforce, Zapier, and more.

This isn’t printed font pretending to be personal.

This is real ink. Real stamps. Real envelopes. Fully automated.

In a digital world overflowing with AI-generated noise, Rick explains why the physical mailbox has become one of the most underutilized growth channels and how brands are using it to:

◉ Increase customer lifetime value (LTV)

◉ Drive repeat purchases

◉ Improve referral rates

◉ Win back abandoned carts

◉ Strengthen brand loyalty in the critical first 30 days

◉ Differentiate in an AI-dominated marketplace

You’ll also learn how to dynamically insert one-time discount codes into handwritten notes, automate purchase anniversaries, trigger mail directly from CRM workflows, and integrate physical touchpoints into your customer journey without operational overhead.

If you’re serious about retention, loyalty, and long-term brand equity, this episode will change how you think about automation.

🔗 Connect with Rick Elmore & Simply Noted

Rick Elmore (LinkedIn): https://www.linkedin.com/in/rick-elmore

Simply Noted (LinkedIn): https://www.linkedin.com/company/simplynoted

Twitter/X: https://x.com/SimplyNotedLLC

Facebook: https://www.facebook.com/SimplyNoted1

Website: https://simplynoted.com

Mention The eCom Growth Show when you reach out.

⏱️ Timestamps

00:00 – Introduction & why authenticity matters in 2026

01:00 – Building the world’s only automated handwritten mail platform

02:45 – Why handwritten notes outperform digital marketing

04:00 – The 99% open rate advantage of physical mail

04:48 – Best use cases for eCommerce brands

06:20 – Dynamic one-time discount codes inside handwritten notes

07:44 – Shopify, Zapier, API & webhook integrations explained

09:30 – Adding handwritten mail into CRM workflows (HubSpot, Go High Level, Salesforce)

12:20 – Impact on LTV, repeat purchases & referrals

14:00 – Winning the first 30 days after purchase

15:30 – How agencies can automate client retention

17:00 – Why brands must diversify beyond paid ads

18:30 – The goldmine inside your existing customer list

19:30 – Final advice on evolving in the AI era

#TheeComGrowthShow #CustomerRetention #SimplyNoted

KEEP IN TOUCH:

🔗 LinkedIn: https://www.linkedin.com/in/danancoleman

📸 Instagram: https://www.instagram.com/ecomgrowthshow

👥 Facebook: https://www.facebook.com/TheeComGrowthShow

🐦 X (Twitter): https://x.com/eComGrowthShow

YouTube: https://www.youtube.com/@eComGrowthShow

Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Ep. 62 Automating Authenticity: Scaling Personal Connection in eCommerce

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