Podcast
The eCom Ops Podcast
Hosted by SyncSpider · EN
Welcome to the #1 podcast in the eCommerce operations space... There is a deluge of content around how to grow an eCommerce business but very little support for the people “working behind the scenes” to ensure that customers receive their orders whilst having an awesome brand experience, that you don't run out of stock and that your eCom store doesn't run out of cash... That's why we created this podcast, for the unsung operational heroes out there grinding away in spreadsheets and storerooms... this podcast is for you.
17episodes
Episodes
Newest firstAll episodes
Your Best Creative Is Killing Your Conversion with Aaron Smedley
2w ago00:27:41Tap to summarizeYour Best Creative Is Killing Your ConversionIn this episode, Aaron Smedley, GM of Shopify at Cloudinary, breaks down why the visual layer is one of the most underestimated operational levers in eCommerce. Drawing on his experience at Apple, Arc'teryx, and Cloudinary, he explains how asset chaos creates hidden costs, why slow pages are a management problem not a design problem, and what it actually takes to build a media system that scales.Aaron Smedley is GM of Shopify at Cloudinary and a digital commerce operator with 15 years of experience across brands like Apple and Arc'teryx. He works at the intersection of retail operations, customer experience, and Shopify transformation, helping brands scale without sacrificing speed, consistency, or performance. Cloudinary is a visual media platform that helps eCommerce brands manage, optimize, and deliver images and videos at scale across every channel and device.You'll learn:Why visuals are an operational system, not just creative assetsThe four failure modes of poor image managementHow to start fixing your media layer without boiling the oceanWhere AI helps and where automation matters moreShow Notes:(00:01:14) Meet Aaron and His Journey(00:03:35) Why Brands Get Visuals Wrong(00:06:29) Four Things to Never Do(00:08:22) Start Small and Systemize(00:10:39) The Hidden Cost of Chaos(00:11:48) Tools and ROI for DAM(00:13:39) AI vs Automation in Media(00:16:45) Designing for Human Behavior(00:19:41) Speed Without Sacrificing Beauty(00:20:51) Rapid Fire and Apple Lessons(00:23:20) Books and Final TakeawaysThis episode is brought to you by B2BwareB2Bware by SyncSpider is a self-service B2B portal designed for manufacturers, distributors, and wholesalers that rely on complex pricing, ERP data, and large product catalogs, and don’t want to add more scripts. Try B2Bware today.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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The No. 1 Amazon Ad Hack with Kusha Karvandi
4w ago00:33:08Tap to summarizeThe No. 1 Amazon Ad HackKusha Karvandi is an acclaimed entrepreneur known for his strategic mastery in launching and scaling online businesses on Amazon. With a rich background in e-commerce, he has repeatedly demonstrated his ability to drive sales through sophisticated marketing and branding strategies. Kusha is also the brain behind Kazam, a revolutionary tool that optimizes Amazon advertising, maximizing profitability and organic growth.Kazam is at the forefront of Amazon's advertising innovation, offering an AI-driven SaaS solution that optimizes ad spend as product rankings improve organically. Designed to hit precise marketing targets, from improving ROAS to managing ACOS, Kazam makes advertising efficient and goal-oriented, enabling sellers to focus on business growth and brand development.The No.1 eCom Operations hackAmazon's algorithm takes into account your relevancy of keywords. So for every keyword you convert for, even for sponsored product PPC ads, the algorithm will rank you higher organically for your organic listing for those same keywords.You Will LearnStrategies for Launching and Scaling on AmazonInsights into Advanced Amazon Marketing Techniques.The Role of AI in Enhancing Amazon Ad CampaignsTips for Planning Successful ExitsThis episode is brought to you by B2BwareB2Bware is a self-service B2B portal designed for manufacturers, distributors, and wholesalers that rely on complex pricing, ERP data, and large product catalogs, and don’t want to add more scripts. Try B2Bware today.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Where do Brands Turn Wrong with Liz Stack
May 100:31:26Tap to summarizeWhere do Brands Turn Wrong with Liz StackLiz Stack is the Senior Brand Manager at Yotpo and a dynamic leader in e-commerce. She leads a user community with over 1,700 customers and an industry community of over 4,000 women in eCommerce. Liz manages an accelerator program supporting 20 Black and Indigenous-owned brands annually and creates engaging digital and in-person events.Yotpo is a leading eCommerce retention marketing platform renowned for its data-driven solutions, including reviews, UGC, loyalty programs, referrals, SMS marketing, email campaigns, and subscriptions. Serving notable clients like Steve Madden and Princess Polly, Yotpo empowers brands to enhance their direct-to-consumer business through captivating customer experiences. Recognized as a Forbes Cloud 100 company, Yotpo has offices in New York, London, Sydney, and Tel Aviv.The No.1 eCom Operations hackYour SMS channel is not for everyone... You must segment and understand who the person that you're texting is. And number two is that the content you put in your emails should not be the same content in your SMS.You Will Learn:How diverse backgrounds can lead to unique success in e-commerce.Innovative strategies to transform and enhance customer loyalty.The power and impact of community support in e-commerce.Essential metrics and cutting-edge marketing tactics for growth.This episode is brought to you by B2BwareB2Bware by SyncSpider is a self-service B2B portal designed for manufacturers, distributors, and wholesalers that rely on complex pricing, ERP data, and large product catalogs, and don’t want to add more scripts. Try B2Bware today.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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How to Turn Returns Into Profit (Instead of Cost Center) with Disney Petit
Apr 2000:19:25Tap to summarizeHow to Turn Returns Into Profit (Instead of Cost Center)Returns are expensive, operationally messy, and far more wasteful than most brands realize. In this episode, Disney Petit, Founder and CEO of LiquiDonate, explains how retailers can turn unsellable returns and excess inventory into a smarter, more sustainable logistics flow that also cuts costs.Disney Petit is the Founder and CEO of LiquiDonate. Before launching the company, she was employee number 15 at Postmates, where she helped build customer service, launch new markets, and later created Civic Labs, Postmates’ social impact arm. Her work sits at the intersection of logistics, technology, and social impact.LiquiDonate is the first software platform built to connect excess and unsellable inventory from retailers directly to nonprofits and schools. Instead of routing low-value returns back through expensive reverse logistics, the platform helps brands donate them locally, reducing costs and waste while supporting communities.You Will Learn:Why returns become a major hidden cost center in eCommerceHow local donations can reduce reverse logistics costsWhy most brands don’t plan for excess inventory early enoughHow to connect profitability with sustainabilityWhat it takes to build a supply-and-demand network around returnsShow Notes:(00:02:01) Origin Story and Mission(00:04:06) The Hidden Cost of Returns(00:06:19) How the Donation Returns Flow Works(00:08:51) Nonprofits and Shopify Setup(00:10:34) Tech vs Nonprofit Mindsets(00:12:01) Making Purpose Profitable(00:14:29) Pricing for Small Sellers(00:16:13) Rapid Fire and Wrap UpThis episode is brought to you by B2BwareB2Bware by SyncSpider is a self-service B2B portal designed for manufacturers, distributors, and wholesalers that rely on complex pricing, ERP data, and large product catalogs, and don’t want to add more scripts. Try B2Bware today.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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The Logistics Layer Most eCommerce Brands Get Wrong with Mark Ang
Apr 1000:29:41Tap to summarizeThe Logistics Layer Most eCommerce Brands Get WrongWhen was the last time you thought about your logistics processes? It’s often overlooked. But did you know that logistics is a system that makes growth sustainable?Mark Ang is the CEO and co-founder of GoBolt, a logistics company helping eCommerce brands scale through optimized fulfillment and delivery operations.You Will Learn:Why logistics should be treated as a growth leverHow scaling exposes hidden operational weaknessesWhat most brands misunderstand about free shippingHow packaging impacts profitabilityWhere AI actually delivers value in logisticsShow Notes:(00:03:11) Forbes Recognition(00:04:11) Practical Logistics(00:06:11) Surge Scaling Lessons(00:08:47) Integrations Data Sync(00:10:37) When to Use 3PL(00:13:25) Build vs Buy Software(00:15:30) AI in Fulfillment Ops(00:17:16) Top Logistics Mistakes(00:21:10) Profitable Free Shipping(00:24:24) Paid Certainty Shipping(00:27:09) Rapid Fire Wrap UpThis episode is brought to you by B2BwareB2Bware by SyncSpider is a self-service B2B portal designed for manufacturers, distributors, and wholesalers that rely on complex pricing, ERP data, and large product catalogs, and don’t want to add more scripts. Try B2Bware today.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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The Browser Blind Spot with Simon Wijckmans
Mar 2700:20:17Tap to summarizeThe Browser Blind SpotMost eCommerce teams focus on performance and growth. But what’s actually running in your customers’ browsers? In this episode, Simon Wijckmans, CEO of Cside, explains why client-side security is one of the biggest blind spots in modern eCommerce.Simon Wijckmans is the founder and CEO of Cside, a client-side security company focused on monitoring and protecting what happens in the browser. With experience at Cloudflare, he specializes in identifying risks that traditional security tools often miss.You Will Learn:Why the browser is the new attack surfaceHow scripts and third-party tools create hidden risksWhy most companies don’t know what’s running on their siteWhat modern client-side attacks actually look likeHow to improve visibility and securityShow Notes:(00:01:03) Meet Simon(00:04:23) Browser Blind Spot(00:05:55) Why Attacks Shifted(00:06:53) Marketing Scripts Risk(00:10:02) Why Hacks Hide(00:11:50) Modern Magecart Tactics(00:15:33) Server Side Tracking Myth(00:17:14) Quick Security Wins(00:17:51) Mentors And Data(00:19:07) Wrap Up TakeawaysThis episode is brought to you by B2BwareB2Bware by SyncSpider is a self-service B2B portal designed for manufacturers, distributors, and wholesalers that rely on complex pricing, ERP data, and large product catalogs, and don’t want to add more scripts. Try B2Bware today.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Marketing Isn’t Broken, Your Data Is - Justin Rashidi
Mar 1300:17:37Tap to summarizeMarketing Isn’t Broken, Your Data IsWhen marketing performance drops, companies usually blame the channel. But according to Justin Rashidi, co-founder and Chief Strategy Officer at SeedX, most marketing problems are actually data problems. In this episode, he explains how attribution models, dashboards, and dirty data can mislead even experienced teams.Justin Rashidi is the co-founder and Chief Strategy Officer at SeedX, a data-driven marketing consultancy that has helped more than 150 companies generate over $1 billion in revenue. With a background in science and engineering, he focuses on data integrity, measurement frameworks, and uncovering wasted marketing spend.The No.1 eCom Operations hack“Your underlying data is what feeds your agents. If it’s not structured well, you don’t gain the efficiency of automation.”You Will Learn:Why attribution models often mislead marketing teamsWhen it’s time to “fire” a marketing channelHow retention can unlock hidden revenueWhy AI depends on clean dataWhat separates scalable eCommerce brands from struggling onesShow Notes:(00:02:34) Attribution You Can Trust(00:03:15) Server Side Tracking(00:04:20) Retention Hidden Revenue(00:06:22) Media Buying Rising Costs(00:07:31) AI Impact on Marketing(00:09:48) Revenue Blueprint Data Stack(00:10:52) Case Studies Fixing Attribution(00:12:56) When Channels Stop Working(00:14:53) Dashboards That Lie(00:15:54) Scaling Brands Key FocusThis episode is brought to you by B2BwareB2Bware by SyncSpider is a self-service B2B portal designed for manufacturers, distributors, and wholesalers that rely on complex pricing, ERP data, and large product catalogs. Try B2Bware today.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Greatest Hits: Where Brands Go Wrong with Liz Stack
Mar 600:31:26Tap to summarizeGreatest Hits: Where Brands Go Wrong with Liz StackLiz Stack is the Senior Brand Manager at Yotpo and a dynamic leader in e-commerce. She leads a user community with over 1,700 customers and an industry community of over 4,000 women in eCommerce. Liz manages an accelerator program supporting 20 Black and Indigenous-owned brands annually and creates engaging digital and in-person events.Yotpo is a leading eCommerce retention marketing platform renowned for its data-driven solutions, including reviews, UGC, loyalty programs, referrals, SMS marketing, email campaigns, and subscriptions. Serving notable clients like Steve Madden and Princess Polly, Yotpo empowers brands to enhance their direct-to-consumer business through captivating customer experiences. Recognized as a Forbes Cloud 100 company, Yotpo has offices in New York, London, Sydney, and Tel Aviv.The No.1 eCom Operations hackYour SMS channel is not for everyone... You must segment and understand who the person that you're texting is. And number two is that the content you put in your emails should not be the same content in your SMS.You Will Learn:How diverse backgrounds can lead to unique success in e-commerce.Innovative strategies to transform and enhance customer loyalty.The power and impact of community support in e-commerce.Essential metrics and cutting-edge marketing tactics for growth.Show Notes:(00:02:03) Liz and Yotpo Mission(00:06:26) Accelerator Success Stories(00:08:15) What New Customers Get(00:09:46) Marketing Metrics That Matter(00:14:18) Organic Social Innovation(00:16:45) UGC and Brand Trust(00:21:26) SMS Segmentation Strategy(00:24:36) DTC Growth Customer Journey(00:25:44) Loyalty Mistakes and Points(00:29:34) Career Lessons and Wrap UpLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Margins, Market Shifts & B2B Reality with John Bruno
Feb 2000:28:01Tap to summarizeMargins, Market Shifts & B2B RealityHoliday spending may dip, but the real story is shifting demand, supply chain complexity, and promotion fatigue. In this episode, John Bruno shares how B2B and B2C leaders must rethink pricing, promotions, digital transformation, and AI-driven discovery in a volatile market.John Bruno is a recognized leader in B2B commerce, pricing strategy, and digital transformation. At the time of recording, he served as VP of Strategy at PROS, advising global enterprises on commercial excellence and digital modernization. He previously led B2B e-commerce research at Forrester, authoring the B2B eCommerce Playbook and multiple Forrester Waves.You Will Learn:Why demand is shifting, not collapsingThe hidden risk in B2B supply chain complexityHow promotion fatigue erodes trustWhat true customer obsession looks likeWhy AI changes interaction, not intentionThe No.1 eCom Operations hack“When buyers and consumers come to expect promotions, you change their behavior.”Show Notes:(00:01:08) Meet John Bruno(00:04:05) Dropping Holiday Spending(00:05:24) Preparing for B2B Peak Season(00:07:08) Hidden B2B Supply Chain Risks(00:08:01) Post-Holiday Inventory Hangovers(00:10:03) Doing Promotions Right(00:13:50) Digitizing B2B Operations(00:16:20) AI’s Next Wave in Commerce(00:18:10) Managing Seasonal Pressure(00:19:28) Winning Digital Transformations(00:21:53) Capitalizing on Downturns(00:24:33) Wrap-Up & Key TakeawaysLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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From SEO to AEO: Why Clean Data Is the Real AI Strategy with Steve Zisk
Feb 1300:35:33Tap to summarizeFrom SEO to AEO: Why Clean Data Is the Real AI StrategyIn this episode, Steve Zisk of Redpoint Global explains why AI Engine Optimization (AEO), structured data, and clean customer identity are becoming essential for eCommerce success.Steve Zisk is Product Marketing Principal at Redpoint Global and a veteran technologist with 35+ years of experience in data, personalization, and customer engagement. He helps marketers translate complex AI capabilities into practical business value.You Will Learn:What AEO really means (and why SEO alone isn’t enough)Why structured data and schema are critical for AI answersHow poor customer data destroys trustHow to build a realistic 90-day AI adoption roadmapWhy chatbots should guide - not pushThe No.1 eCom Operations hack“Pick one or two immediate itemizable goals that you will be able to measure.”Show Notes:(00:01:25) Meet Steve Zisk: Tech Evangelist(00:04:02) The Evolution of Customer Engagement(00:05:15) Understanding AI Engine Optimization (AEO)(00:10:08) Balancing User Experience and AI(00:11:59) Implementing AI for Better Customer Journeys(00:14:23) Quick Wins for Data Foundation(00:16:22) 90-Day Quick Start Roadmap for AEO(00:19:19) The Role of AI Chatbots in E-Commerce(00:25:54) Transformation Stories and Lessons Learned(00:28:23) Final Thoughts and Future QuestionsLet’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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