Podcast
The eCom Ops Podcast
Hosted by SyncSpider · EN
Welcome to the #1 podcast in the eCommerce operations space... There is a deluge of content around how to grow an eCommerce business but very little support for the people “working behind the scenes” to ensure that customers receive their orders whilst having an awesome brand experience, that you don't run out of stock and that your eCom store doesn't run out of cash... That's why we created this podcast, for the unsung operational heroes out there grinding away in spreadsheets and storerooms... this podcast is for you.
20episodes
Episodes
Newest firstAll episodes
The Logistics Layer Most eCommerce Brands Get Wrong with Daniel Cunningham Jr.
2d ago00:28:21Tap to summarizeThe Logistics Layer Most eCommerce Brands Get WrongIn this episode of the eComOps Podcast, Norbert Strappler sits down with Daniel Cunningham Jr., Founder and CEO of Shiplo, to discuss why logistics becomes increasingly complex as brands scale and why most companies don't notice the problems until they're already losing margin.Daniel Cunningham Jr. is the Founder and CEO of Shiplo and a serial entrepreneur who has spent more than 20 years building, scaling, and exiting logistics technology companies. Throughout his career, he has focused on solving the operational challenges that emerge as brands grow across channels, warehouses, carriers, and markets. His work centers on helping businesses gain greater visibility, efficiency, and control over their fulfillment operations. Shiplo is an AI-powered logistics orchestration platform that helps eCommerce brands manage fulfillment across carriers, warehouses, and distribution networks. By acting as a coordination layer between disconnected systems, Shiplo enables businesses to optimize carrier selection, automate operational workflows, improve visibility, and reduce logistics costs through intelligent routing and data-driven decision-making. You Will Learn:Why logistics is one of the biggest hidden profit leaks in eCommerceWhat breaks first when brands add new sales channels and warehousesWhy the cheapest carrier rate is often the most expensive choiceHow multi-carrier strategies can improve margins and customer experienceThe role AI agents will play in the future of logistics operationsWhy clean logistics data matters more than ever in the AI eraHow fulfillment impacts customer retention and long-term growthShow Notes:(00:01:03) Meet Daniel and Shiplo(00:02:12) The Real Enemy Fragmentation(00:05:03) When Scaling Breaks Visibility(00:07:26) Why Problems Hide in Averages(00:09:13) Rates Versus Real Outcomes(00:11:42) Multi Carrier Strategy Explained(00:13:14) When to Optimize Logistics(00:15:00) Integration Effort and Change(00:16:41) Logistics as a Growth Lever(00:18:22) Myths Sustainability and Waste(00:20:26) Lessons from the Warehouse Floor(00:22:18) What Differentiates Future Brands(00:26:52) Closing Question and Wrap UpThis episode is sponsored by B2Bware the B2B commerce platform that replaces your email orders, your manual data entry, and your integration mess with one system that runs on your ERP. Check them out at b2bware.com.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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From Views to Sales: The Shoppable Video Playbook with Eitan Koter
2w ago00:31:39Tap to summarizeFrom Views to Sales: The Shoppable Video PlaybookEitan Koter is the Co-Founder and co-CEO of Vimmi, a video commerce SaaS company helping brands accelerate sales through shoppable videos. With over 20 years of experience in startups, public companies, and even a NASDAQ IPO, Eitan is a thought leader in digital marketing, video commerce, and startup strategies.Vimmi is a leading video commerce platform that helps brands and retailers turn passive viewers into active buyers through shoppable videos. With seamless integration across major platforms like TikTok, YouTube, Instagram, and Amazon, Vimmi empowers businesses to boost conversions and engage customers where they spend their time.You Will LearnHow shoppable videos can enhance the customer experience and boost conversion rates.Best practices for starting with video content, even if you're not comfortable in front of a camera.How are different platforms (TikTok, YouTube, Facebook, Instagram, etc.) used for shoppable videos, and what are their benefits?The importance of being consistent and authentic when producing content to increase engagement and trust.Insights into integrating products into videos seamlessly, syncing platforms like Shopify, WooCommerce, and Amazon for effective video commerce.This episode is brought to you by B2BwareB2Bware by SyncSpider is a self-service B2B portal designed for manufacturers, distributors, and wholesalers that rely on complex pricing, ERP data, and large product catalogs, and don’t want to add more scripts. Try B2Bware today.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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When Product Content Is Slowing Down Your eCommerce Growth with Lynn Herman
3w ago00:20:41Tap to summarizeWhen Product Content Is Slowing Down Your eCommerce GrowthLynn Herman is an ABM Marketing Manager at Canto with extensive experience in digital asset management, product information management, and content operations. Before joining Canto, she worked at Image Relay, one of the early companies focused on combining product information and digital assets into one system.Canto is a digital asset management platform that helps brands organize, manage, and distribute digital content from a centralized location. Its platform helps marketing, eCommerce, and creative teams create a single source of truth, improve content searchability, automate workflows, and keep product assets consistent across every channel.You Will Learn:Why product content becomes harder to manage as brands scaleHow marketplace requirements create content chaosWhy every brand needs a single source of truthHow outdated product content can hurt listings and increase returnsWhere AI creates the most value in content operationsWhy user-generated content matters more than everHow better content operations help teams launch fasterShow Notes:(00:00:58) Meet Lynn Herman(00:02:52) Scaling Content Chaos(00:04:04) Multi Channel Headaches(00:06:22) Single Source of Truth(00:09:04) Content System Mindset(00:10:11) Listings Suppressed Risks(00:15:09) User Generated Content(00:17:37) Prompt Skills Investment(00:18:51) Question For Next Guest(00:19:26) Final TakeawaysThis episode is brought to you by B2BwareB2Bware by SyncSpider is a self-service B2B portal designed for manufacturers, distributors, and wholesalers that rely on complex pricing, ERP data, and large product catalogs, and don’t want to add more scripts. Try B2Bware today.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Your Best Creative Is Killing Your Conversion with Aaron Smedley
May 2200:27:41Tap to summarizeYour Best Creative Is Killing Your ConversionIn this episode, Aaron Smedley, GM of Shopify at Cloudinary, breaks down why the visual layer is one of the most underestimated operational levers in eCommerce. Drawing on his experience at Apple, Arc'teryx, and Cloudinary, he explains how asset chaos creates hidden costs, why slow pages are a management problem not a design problem, and what it actually takes to build a media system that scales.Aaron Smedley is GM of Shopify at Cloudinary and a digital commerce operator with 15 years of experience across brands like Apple and Arc'teryx. He works at the intersection of retail operations, customer experience, and Shopify transformation, helping brands scale without sacrificing speed, consistency, or performance. Cloudinary is a visual media platform that helps eCommerce brands manage, optimize, and deliver images and videos at scale across every channel and device.You'll learn:Why visuals are an operational system, not just creative assetsThe four failure modes of poor image managementHow to start fixing your media layer without boiling the oceanWhere AI helps and where automation matters moreShow Notes:(00:01:14) Meet Aaron and His Journey(00:03:35) Why Brands Get Visuals Wrong(00:06:29) Four Things to Never Do(00:08:22) Start Small and Systemize(00:10:39) The Hidden Cost of Chaos(00:11:48) Tools and ROI for DAM(00:13:39) AI vs Automation in Media(00:16:45) Designing for Human Behavior(00:19:41) Speed Without Sacrificing Beauty(00:20:51) Rapid Fire and Apple Lessons(00:23:20) Books and Final TakeawaysThis episode is brought to you by B2BwareB2Bware by SyncSpider is a self-service B2B portal designed for manufacturers, distributors, and wholesalers that rely on complex pricing, ERP data, and large product catalogs, and don’t want to add more scripts. Try B2Bware today.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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The No. 1 Amazon Ad Hack with Kusha Karvandi
May 900:33:08Tap to summarizeThe No. 1 Amazon Ad HackKusha Karvandi is an acclaimed entrepreneur known for his strategic mastery in launching and scaling online businesses on Amazon. With a rich background in e-commerce, he has repeatedly demonstrated his ability to drive sales through sophisticated marketing and branding strategies. Kusha is also the brain behind Kazam, a revolutionary tool that optimizes Amazon advertising, maximizing profitability and organic growth.Kazam is at the forefront of Amazon's advertising innovation, offering an AI-driven SaaS solution that optimizes ad spend as product rankings improve organically. Designed to hit precise marketing targets, from improving ROAS to managing ACOS, Kazam makes advertising efficient and goal-oriented, enabling sellers to focus on business growth and brand development.The No.1 eCom Operations hackAmazon's algorithm takes into account your relevancy of keywords. So for every keyword you convert for, even for sponsored product PPC ads, the algorithm will rank you higher organically for your organic listing for those same keywords.You Will LearnStrategies for Launching and Scaling on AmazonInsights into Advanced Amazon Marketing Techniques.The Role of AI in Enhancing Amazon Ad CampaignsTips for Planning Successful ExitsThis episode is brought to you by B2BwareB2Bware is a self-service B2B portal designed for manufacturers, distributors, and wholesalers that rely on complex pricing, ERP data, and large product catalogs, and don’t want to add more scripts. Try B2Bware today.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Where do Brands Turn Wrong with Liz Stack
May 100:31:26Tap to summarizeWhere do Brands Turn Wrong with Liz StackLiz Stack is the Senior Brand Manager at Yotpo and a dynamic leader in e-commerce. She leads a user community with over 1,700 customers and an industry community of over 4,000 women in eCommerce. Liz manages an accelerator program supporting 20 Black and Indigenous-owned brands annually and creates engaging digital and in-person events.Yotpo is a leading eCommerce retention marketing platform renowned for its data-driven solutions, including reviews, UGC, loyalty programs, referrals, SMS marketing, email campaigns, and subscriptions. Serving notable clients like Steve Madden and Princess Polly, Yotpo empowers brands to enhance their direct-to-consumer business through captivating customer experiences. Recognized as a Forbes Cloud 100 company, Yotpo has offices in New York, London, Sydney, and Tel Aviv.The No.1 eCom Operations hackYour SMS channel is not for everyone... You must segment and understand who the person that you're texting is. And number two is that the content you put in your emails should not be the same content in your SMS.You Will Learn:How diverse backgrounds can lead to unique success in e-commerce.Innovative strategies to transform and enhance customer loyalty.The power and impact of community support in e-commerce.Essential metrics and cutting-edge marketing tactics for growth.This episode is brought to you by B2BwareB2Bware by SyncSpider is a self-service B2B portal designed for manufacturers, distributors, and wholesalers that rely on complex pricing, ERP data, and large product catalogs, and don’t want to add more scripts. Try B2Bware today.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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How to Turn Returns Into Profit (Instead of Cost Center) with Disney Petit
Apr 2000:19:25Tap to summarizeHow to Turn Returns Into Profit (Instead of Cost Center)Returns are expensive, operationally messy, and far more wasteful than most brands realize. In this episode, Disney Petit, Founder and CEO of LiquiDonate, explains how retailers can turn unsellable returns and excess inventory into a smarter, more sustainable logistics flow that also cuts costs.Disney Petit is the Founder and CEO of LiquiDonate. Before launching the company, she was employee number 15 at Postmates, where she helped build customer service, launch new markets, and later created Civic Labs, Postmates’ social impact arm. Her work sits at the intersection of logistics, technology, and social impact.LiquiDonate is the first software platform built to connect excess and unsellable inventory from retailers directly to nonprofits and schools. Instead of routing low-value returns back through expensive reverse logistics, the platform helps brands donate them locally, reducing costs and waste while supporting communities.You Will Learn:Why returns become a major hidden cost center in eCommerceHow local donations can reduce reverse logistics costsWhy most brands don’t plan for excess inventory early enoughHow to connect profitability with sustainabilityWhat it takes to build a supply-and-demand network around returnsShow Notes:(00:02:01) Origin Story and Mission(00:04:06) The Hidden Cost of Returns(00:06:19) How the Donation Returns Flow Works(00:08:51) Nonprofits and Shopify Setup(00:10:34) Tech vs Nonprofit Mindsets(00:12:01) Making Purpose Profitable(00:14:29) Pricing for Small Sellers(00:16:13) Rapid Fire and Wrap UpThis episode is brought to you by B2BwareB2Bware by SyncSpider is a self-service B2B portal designed for manufacturers, distributors, and wholesalers that rely on complex pricing, ERP data, and large product catalogs, and don’t want to add more scripts. Try B2Bware today.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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The Logistics Layer Most eCommerce Brands Get Wrong with Mark Ang
Apr 1000:29:41Tap to summarizeThe Logistics Layer Most eCommerce Brands Get WrongWhen was the last time you thought about your logistics processes? It’s often overlooked. But did you know that logistics is a system that makes growth sustainable?Mark Ang is the CEO and co-founder of GoBolt, a logistics company helping eCommerce brands scale through optimized fulfillment and delivery operations.You Will Learn:Why logistics should be treated as a growth leverHow scaling exposes hidden operational weaknessesWhat most brands misunderstand about free shippingHow packaging impacts profitabilityWhere AI actually delivers value in logisticsShow Notes:(00:03:11) Forbes Recognition(00:04:11) Practical Logistics(00:06:11) Surge Scaling Lessons(00:08:47) Integrations Data Sync(00:10:37) When to Use 3PL(00:13:25) Build vs Buy Software(00:15:30) AI in Fulfillment Ops(00:17:16) Top Logistics Mistakes(00:21:10) Profitable Free Shipping(00:24:24) Paid Certainty Shipping(00:27:09) Rapid Fire Wrap UpThis episode is brought to you by B2BwareB2Bware by SyncSpider is a self-service B2B portal designed for manufacturers, distributors, and wholesalers that rely on complex pricing, ERP data, and large product catalogs, and don’t want to add more scripts. Try B2Bware today.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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The Browser Blind Spot with Simon Wijckmans
Mar 2700:20:17Tap to summarizeThe Browser Blind SpotMost eCommerce teams focus on performance and growth. But what’s actually running in your customers’ browsers? In this episode, Simon Wijckmans, CEO of Cside, explains why client-side security is one of the biggest blind spots in modern eCommerce.Simon Wijckmans is the founder and CEO of Cside, a client-side security company focused on monitoring and protecting what happens in the browser. With experience at Cloudflare, he specializes in identifying risks that traditional security tools often miss.You Will Learn:Why the browser is the new attack surfaceHow scripts and third-party tools create hidden risksWhy most companies don’t know what’s running on their siteWhat modern client-side attacks actually look likeHow to improve visibility and securityShow Notes:(00:01:03) Meet Simon(00:04:23) Browser Blind Spot(00:05:55) Why Attacks Shifted(00:06:53) Marketing Scripts Risk(00:10:02) Why Hacks Hide(00:11:50) Modern Magecart Tactics(00:15:33) Server Side Tracking Myth(00:17:14) Quick Security Wins(00:17:51) Mentors And Data(00:19:07) Wrap Up TakeawaysThis episode is brought to you by B2BwareB2Bware by SyncSpider is a self-service B2B portal designed for manufacturers, distributors, and wholesalers that rely on complex pricing, ERP data, and large product catalogs, and don’t want to add more scripts. Try B2Bware today.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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Marketing Isn’t Broken, Your Data Is - Justin Rashidi
Mar 1300:17:37Tap to summarizeMarketing Isn’t Broken, Your Data IsWhen marketing performance drops, companies usually blame the channel. But according to Justin Rashidi, co-founder and Chief Strategy Officer at SeedX, most marketing problems are actually data problems. In this episode, he explains how attribution models, dashboards, and dirty data can mislead even experienced teams.Justin Rashidi is the co-founder and Chief Strategy Officer at SeedX, a data-driven marketing consultancy that has helped more than 150 companies generate over $1 billion in revenue. With a background in science and engineering, he focuses on data integrity, measurement frameworks, and uncovering wasted marketing spend.The No.1 eCom Operations hack“Your underlying data is what feeds your agents. If it’s not structured well, you don’t gain the efficiency of automation.”You Will Learn:Why attribution models often mislead marketing teamsWhen it’s time to “fire” a marketing channelHow retention can unlock hidden revenueWhy AI depends on clean dataWhat separates scalable eCommerce brands from struggling onesShow Notes:(00:02:34) Attribution You Can Trust(00:03:15) Server Side Tracking(00:04:20) Retention Hidden Revenue(00:06:22) Media Buying Rising Costs(00:07:31) AI Impact on Marketing(00:09:48) Revenue Blueprint Data Stack(00:10:52) Case Studies Fixing Attribution(00:12:56) When Channels Stop Working(00:14:53) Dashboards That Lie(00:15:54) Scaling Brands Key FocusThis episode is brought to you by B2BwareB2Bware by SyncSpider is a self-service B2B portal designed for manufacturers, distributors, and wholesalers that rely on complex pricing, ERP data, and large product catalogs. Try B2Bware today.Let’s keep learning and growing together in the world of eCommerce!If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
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