Greatest Hits: Where Brands Go Wrong with Liz Stack

Liz Stack is the Senior Brand Manager at Yotpo and a dynamic leader in e-commerce. She leads a user community with over 1,700 customers and an industry community of over 4,000 women in eCommerce. Liz manages an accelerator program supporting 20 Black and Indigenous-owned brands annually and creates engaging digital and in-person events.

Yotpo is a leading eCommerce retention marketing platform renowned for its data-driven solutions, including reviews, UGC, loyalty programs, referrals, SMS marketing, email campaigns, and subscriptions. Serving notable clients like Steve Madden and Princess Polly, Yotpo empowers brands to enhance their direct-to-consumer business through captivating customer experiences. Recognized as a Forbes Cloud 100 company, Yotpo has offices in New York, London, Sydney, and Tel Aviv.

The No.1 eCom Operations hack
Your SMS channel is not for everyone... You must segment and understand who the person that you're texting is. And number two is that the content you put in your emails should not be the same content in your SMS.

You Will Learn:
How diverse backgrounds can lead to unique success in e-commerce.
Innovative strategies to transform and enhance customer loyalty.
The power and impact of community support in e-commerce.
Essential metrics and cutting-edge marketing tactics for growth.

Show Notes:
(00:02:03) Liz and Yotpo Mission
(00:06:26) Accelerator Success Stories
(00:08:15) What New Customers Get
(00:09:46) Marketing Metrics That Matter
(00:14:18) Organic Social Innovation
(00:16:45) UGC and Brand Trust
(00:21:26) SMS Segmentation Strategy
(00:24:36) DTC Growth Customer Journey
(00:25:44) Loyalty Mistakes and Points
(00:29:34) Career Lessons and Wrap Up

Let’s keep learning and growing together in the world of eCommerce!

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