Podcast
The Email Sound Booth with Liz Wilcox
Hosted by Liz Wilcox · EN
For online businesses that need to remix their email marketing efforts, and finally build an email list that makes them money and feels good to do it.
140episodes
Episodes
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EMAIL ENGAGEMENT SUMMIT: Ingrid Urena- timely snippets inside evergreen emails
Apr 2100:07:28Tap to summarizeEpisode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Okay fam, today's episode is bringing the heat! We brought on Ingrid, founder of Penguin Designing (🌴 based in sunny San Diego! ☀️), to drop some wisdom on keeping those email subscribers hooked. We're talking about next-level email footers, not-your-dad's UTMs, and why your welcome sequence should never feel crusty or outdated. If you're all about that set-it-and-enjoy-the-magic life, you're going to want to steal her footer rotation genius ASAP. Episode Highlights Footer Rotation for the Win! Ingrid spills about her evergreen newsletter and how she keeps every single email (yep, even the boring automation ones) feeling f-f-fresh by rotating out five links in her footer every 1-2 weeks. The links are a dreamy cocktail of her offers, affiliates, and content like blog posts, podcasts, or YouTube episodes (00:00:44–00:01:31). Attribution = Accountability Ingrid geeks out over UTMs and how they're her secret sauce for knowing exactly what links are moving the needle—even weeks later (00:01:58–00:02:22, 00:05:07–00:06:33). If you're not tracking your links, you're flying blind—so get on that copy-paste train. Automation Doesn't Have to Be Complicated Turns out, you don't need a crazy tech stack. Ingrid keeps her setup super chill with easy-to-use snippet features from Kit and updates everything for all subscribers, whether they joined yesterday or last year (00:02:26–00:02:49, 00:03:28–00:03:43). Links & Resources PenguinDesigning.com — Signup for Ingrid's free niching workbook and peep that magical email footer IRL (00:06:53) Everything Page with Freebies — Lots of good stuff to kick off your own list strategy Ingrid's email — Check out her quick template drop email Fathom Analytics FREE UTM Builder — Super simple UTM link generator, no math degree required (00:05:37) ListGadget.com/summit — Sponsor shout; make your emails fancy with zero code Kit (Formerly ConvertKit) — Where all the email footer automation magic happens Summit Coupon Book — Get a ton of deals and steals in this coupon book Key Takeaway You don't need a million-dollar list or circus-level tech skills to keep emails engaging. A rotating footer packed with value and savvy UTM tracking means every email, no matter how old, is always relevant and ready to convert. Keep it simple, keep it fresh, and let the evergreen magic do its thing! Transcripts can be found here.
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EMAIL ENGAGEMENT SUMMIT: Sandra De Freitas- training your list to open your emails now with AMAs
Apr 2100:16:54Tap to summarizeEpisode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Hey party people! In this episode, Liz Wilcox sits down with the fabulous Sandra to spill the tea on increasing email engagement, without making things weird or spammy. If you've ever felt like you're shouting into a void with your email list, Sandra is here to rescue you with one super personable strategy: the impromptu "Ask Me Anything" (AMA) session, dropped right into her subscribers' inboxes. Forget webinars and sleazy funnels—this one's all about building real connections and making your list actually look forward to your messages. Plus, there's talk about hockey, tech, and keeping it as chill as possible. Episode Highlights The Inbox AMA Hack Sandra describes how she triggered a surge in replies (and actual conversations!) by sending an AMA invite timed to when she literally had the house to herself. Giving people a tight window and club-house vibes made subscribers eager to respond and spill their burning questions 00:00:57. Keeping it Real, Not Salesy Instead of using the AMA to wedge in a hard pitch, Sandra went "no strings attached," which led to deeper connections even with folks who didn't buy right then. And hey, turns out some people just wanted to know about her wardrobe! Keeping it fun and judgment-free made the whole thing way less awkward 00:03:01. 5-Star Audience Experience Tips From setting time windows and clear expectations, to quick replies and prompts so people know it's okay to be casual and ask even the "weird" stuff, Sandra drops her step-by-step playbook so you can totally copy her process and get more out of your email list 00:04:44. Links / Resources Get the lowdown on Sandra's email vibes and join her list: https://go.engagedgroups.com/engagementlab/ Check out Sandra's email here: https://engagedgroups.kit.com/posts/ask-me-anything-tonight-just-hit-reply The handy-dandy email tool Liz Wilcox swears by: List Gadget https://canva.link/z54sljb9e1t4nox – Check out our coupon book here. Key Takeaway If you want your email list to actually engage with you, give them a reason to reply that feels real. A spontaneous AMA, well-timed, low-pressure, and focused on their needs, not just your sales goals, can create actual conversations, boost your open rates, and help you learn what your subscribers really care about. Keep it human, keep it fun, and don't be afraid to try new things, your list will love you for it. Transcripts can be found here.
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EMAIL ENGAGEMENT SUMMIT: Pete McPherson- how to have more fun with your emails
Apr 2100:11:14Tap to summarizeEpisode Overview Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit Don't forget--just for signing up for this event, you get access to over 100 free deals + discounts to grow your business! Check out our coupon book here (and steal the idea for your own if you like: https://canva.link/z54sljb9e1t4nox Wanna jazz up your email game and turn those boring newsletters into something people actually look forward to? Same, friend. On this episode, Liz Wilcox brings in Pete McPherson, the mastermind behind List Gadget, to spill the beans on making emails playful, interactive, and yes, kinda addicting. If you've felt like your audience is trapped in the open-skim-delete cycle, this convo is your rainbow-infused exit ramp. Pete McPherson walks us through breaking out of the inbox monotony, sprinkling in creative gadgets and (let's face it) some good old-fashioned dopamine boosts. Episode Highlights Formatting for Humans, Not Robots: Pete McPherson preaches the gospel of breaking up those dreadful walls of text in your emails. It's about throwing in pops of color, memes, polls (literally, ask "what do you want from me, folks?"), and reaction buttons so your readers don't snooze and bounce (02:45). Gamification = Engagement Magic: Why not let your subscribers earn "fake Internet points" on a leaderboard just for opening, clicking, and participating? Pete McPherson shares how this playful competition makes his audience stickier than a spilled frappuccino (07:10). Use the Tools (Even If You're Not a Tech Wizard): Whether you're popping in a poll, leaderboard, reactions, or just a vibey gif, it doesn't have to be rocket science. Pete McPherson says a little creativity goes a long way—and he's got the receipts to prove it (09:42). Links/Resources 🛠️ List Gadget – Check it out for instant inspiration + all the interactive email goodies Pete McPherson mentioned PeteMcPherson.com – Stalk Pete McPherson for more tips Pete's email – Check out these easy ways to engage Email hey@listgadget.com with your wildest email ideas or to just say hey (he actually reads all his mail, pinky promise) https://canva.link/z54sljb9e1t4nox – Check out our coupon book here. Key Takeaway Stop letting your emails look like every other snoozefest in the inbox. You barely need any tech skills—just a willingness to play. Mix up your formatting, give your people something fun to click besides the "unsubscribe" button, and boom: higher engagement, more loyalty, and inbox glory. Take it from Pete McPherson: creative breaks = brain breaks = real results. Now go forth and make email fun again! Transcripts can be found here.
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friday affirmations: black friday sales
Oct 3100:08:11Summary readyBlack Friday is coming—and it's time to get hyped! In this special affirmation-style episode, Liz helps you shift your mindset, shake off the guilt around selling, and step confidently into one of the biggest sales opportunities of the year. Whether you're nervous about emailing your list more than usual or just need a boost of excitement, these affirmations will help you show up with energy, purpose, and permission to sell. Episode Highlights Why Black Friday deserves your excitement and energy The mindset shift from "I'm spamming" to "It's my responsibility to sell" Giving yourself permission to email more than normal The reminder that your customers want to buy from you—and will thank you for your sale The power of showing up with solutions, not just discounts Liz's signature affirmation: "My best looks different every day." Key Takeaways Black Friday isn't sleazy—it's an opportunity to serve your audience with offers they actually want. Your ideas and offers are valid; selling is part of your job as a business owner. Excitement is contagious—the more hyped you are about your sale, the more your customers will be too. Consistency and confidence beat perfection every time. Links and Resources Join Liz's annual pass waitlist here! Liz's YouTube Channel Email Marketing Membership Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link
Summary
why funnels don't work the way they used to
Oct 3000:17:12Summary readyFunnels used to feel like magic—you'd write a few emails, automate the sequence, and boom, sales. But times (and subscribers) have changed. In this episode, Liz shares why the "set it and forget it" model doesn't cut it anymore, what to do instead, and how to actually make funnels work for you—not against you. Episode Highlights Why Liz turned off her own funnel and focused on weekly newsletters instead The importance of knowing your audience and why your list is always evolving How "set it and forget it" funnels can make your business feel cold and outdated Why live launching helps you understand your customers better than automation ever will The truth about passive income (spoiler: it's not really passive) How to use a multi-channel approach—even inside your funnel—to build real connections The danger of relying on templates without doing the deep audience research first Key Takeaways Funnels fail when they're too impersonal—people want to connect with humans, not robots. You need live selling experience before automating so you understand what actually converts. Your audience changes over time; what worked a year ago may not resonate today. Templates are tools, not shortcuts. Without audience insight, even the best copy falls flat. A healthy marketing ecosystem includes multiple touchpoints: email, podcasts, social, live sessions, and beyond. Links and Resources Episode 61: How to Get Replies to Your Email Newsletters Episode 166: get the maximum results from your email list by doing these four things! Join Liz's annual pass waitlist here! Liz's YouTube Channel Email Marketing Membership Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link
Summary
addressing the AI elephant in the room
Oct 2900:10:02Summary readyIn this thoughtful and transparent episode, Liz Wilcox — the Fresh Princess of Email Marketing — tackles the question everyone's asking: how should small business owners use AI in their email marketing? Liz shares her honest experience experimenting with ChatGPT, why she believes AI shouldn't replace your writing, and how to use it wisely — as a support tool, not a substitute for your voice. Episode Highlights Liz's honest confession: she doesn't use AI daily — her assistant Patricia uses it occasionally to write podcast descriptions or brainstorm topics. The story behind this episode: inspired by a longtime email reader named Andrea (or possibly Andrea). Liz's first real use of AI came during a writer's retreat in 2025 — she used ChatGPT to duplicate her existing email sequences, not write new ones. She prompted it with past emails and asked it to adjust them for new topics. The keyword: duplicate, not create. Her core belief: AI can help with ideas and efficiency, but should never replace your unique human connection. Why "human to human" writing still wins — readers can feel when content is AI-generated, and it dulls authenticity. Liz's quirky self-check moment: wearing a "Delulu" shirt and cat ears to boost her mood while recording — a perfect metaphor for authenticity in marketing. The deeper message: struggling through writing builds resilience, skill, and creativity — essential traits for entrepreneurship. The Chick-fil-A vs. McDonald's analogy: Both use AI, but Chick-fil-A uses it to enhance human interaction, while McDonald's uses it to replace it. Chick-fil-A, open six days a week, earns more per store than McDonald's because it maintains that personal touch. The takeaway: use AI to support connection, not eliminate it. Final encouragement: if you have neurodivergent needs or energy limits, use AI as needed — but challenge yourself to stay present in your writing. Key Takeaways AI should enhance, not replace: Use it to duplicate, refine, or brainstorm — not to write for you. Human connection wins: Readers can feel authenticity in your words. Struggle builds skill: Writing your own emails helps you grow as a business owner. Tech as a tool: Follow Chick-fil-A's model — use AI to elevate, not eliminate, the human experience. Grace and growth: Adapt AI to your capacity, but keep your voice at the heart of your message. Links and Resources How AI Is Disrupting Our Industry, and What We Can Do About It Join Liz's annual pass waitlist here! Liz's YouTube Channel Email Marketing Membership Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link
Summary
writing emails that sell
Oct 2700:16:53Summary readyHey, friend! Liz Wilcox here (or, your friendly podcast note-taker for today), and this episode of The Email Sound Booth is a banger! We're breaking down the real-deal secrets to writing sales emails that actually sell—and keep your subscribers hooked and clicking like wild. If you've ever worried about being "salesy" or just want to actually get your products moving, this episode is your new bestie. Shoutout to Connie for the inspo! Episode Highlights The real reason just pumping out sales emails isn't enough—plus, what you actually need to build relationships that lead to sales. Why getting to the point isn't "salesy" (and how big brands like Walmart and Amazon do it every single day). The power of stories in your sales emails—but ONLY if you keep them snappy and genuinely good. Benefits vs. features: how to hype up why your subscriber should care, not just what you're selling. How to use visuals (photos, GIFs, videos) to SHOW, not just tell, and drive that irresistible "I need this now" feeling. Key Takeaways You need more than just sales pitches—relationship and connection emails are the foundation of good selling. Don't ramble—get straight to the offer! Your audience will thank you (and probably buy more). Get hyped about your own products! Your excitement is contagious—if you don't hype your offer, no one else will. Show, don't just tell. Send pics, videos, GIFs—let people SEE the value. Consistency is key. If you ghost your list then show up one day demanding sales, expect unsubscribes. Keep selling, keep showing up. 🔗 Links & Resources Join Liz's annual pass waitlist here! Liz's YouTube Channel Email Marketing Membership Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link
Summary
get the maximum results from your email list by doing these four things!
Oct 2300:11:02Summary readyHey hey! It's Liz Wilcox and you're tuning in to The Email Sound Booth, Episode 166. If you're anything like me (a card-carrying member of Procrastinators Anonymous), sometimes recording episodes feels like a full-on workout. But today I got tired of my own B.S. and hit record before my daughter got home. Because accountability, am I right? 💁♀️ This episode is a shout-out to my inbox BFF, Suz Brick (linked in the show notes, because she's awesome!). She kept asking a killer question: How do you actually make the MOST out of your existing email list? We're talking: getting those sweet replies, clicks, and actual $$$ (hello, 50 bucks in tips last week, woo!). Episode Highlights Right People, Right List: Make sure you're attracting your dream humans (that freebie matters!). If your list isn't full of the best people, it's an uphill battle. Being Personable & Connecting: It's not enough to send broadcast emails from your ivory tower. Liz shares how she connects personally: Live Events FTW: Transcend the email inbox! Go live on YouTube, jump into Q&As, have community co-working jams. Seeing your face + hearing your voice = deeper connection. Ask Simple But Real Questions: Put YOU in Those Emails: Be Quick, Be Kind: People don't need essays – they need connection. Shout "Hey, I care!" every now and then, and genuinely ask for a reply. Bottom line: Show up, keep it fun, show you care, and you'll build that engaged list you always dreamed of. And there ya have it – a 10-minute not-so-mini pep talk that's proof you just gotta hit record (or SEND) and get things done. Don't forget: Our Email Marketing Membership is only $9/month and will turn your emails from meh to magical – templates included! Links in the show notes. Sending all the good vibes and productivity fairy dust your way. Catch you next time – because you're awesome and your emails should be too! ✌️ Links and Resources More info on Suz Brick Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
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friday affirmations: entrepreneurship got you feeling overwhelmed?
Oct 1700:06:31Summary readyHey, y'all! Liz here, and oh boy, if you've been drowning in perfectionism or totally overthinking your business moves lately (🙋♀️ guilty as charged), this episode is so for you. Carve out five minutes, grab your favorite coffee (or let's be real, a glass of something bubbly if it's been THAT week), and settle in. This one's designed to get you hyped for your weekend, feeling confident and totally refreshed about your business. Episode Highlights Affirmations Galore: Liz walks us through a lineup of Friday affirmations straight from her own entrepreneur playbook. You're invited to repeat them—out loud, in your head, or heck, write 'em on your Post-It wall! Let's Make Email Fun Again: If hitting "send" has you breaking into a cold sweat, you'll love Liz's reminder: Email is only as hard as you let it be. Permission to reframe, granted. Embrace Imperfection: "My best looks different every day"—a truth bomb we ALL need to hear. Action Bias + Money Magnet Energy: Start taking bold steps and channel those #abundance vibes. Trust the timing, let "yet" become your business's secret weapon, and remember, your products are highly desired. Breathe Through the Jitters: Pro tip—when nerves hit, just breathe. You're calm, centered, and ready (we're saying it with you!). Celebrate the Wins: Give yourself a pat on the back. There's no spreadsheet for effort, and you deserve ALL the confetti for showing up. Seriously, you did the thing this week. Whether you crushed your goals or simply kept the lights on, Liz is here for a big celebratory cheer (like, we're talking the kind of energy that belongs in your group chat). Can't wait to catch you in the next episode of The Email Sound Booth—where we believe in your success so deep, it's basically in our bones. Go rock the weekend, boss! Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM
Summary
infusing voice into email
Oct 1600:08:39Summary readyAfter a five-month hiatus, Liz Wilcox — the Fresh Princess of Email Marketing — is back and diving into one of her most-requested topics: how to infuse your voice into your email marketing. Inspired by a question from listener Alyssa, a tarot reader and astrologer, Liz breaks down the simple (but not easy) process of developing a recognizable, confident voice in your emails — one that makes readers feel like they know you. Episode Highlights Liz's reminder that mastering your voice takes a crazy amount of practice — just like getting comfortable on camera or behind a microphone. Why you should email at least once a week to build confidence and natural flow. The key mindset shift: assume your audience already loves you. When you assume readers like you, perfectionism fades, and your real voice shines. Liz writes as if she's talking to her "inbox besties" — people who already know and support her. How assumptions shape connection: when you treat subscribers like friends, they start living up to those expectations. Injecting personality without oversharing: Share authentic details that reflect your interests or quirks (e.g., Liz's love for NSYNC, Survivor, and bold colors). You don't need to reveal everything — just enough to make your voice distinct. Why sharing your vision helps your voice come through naturally: Liz's vision is simple — "help you make money with email marketing." How to highlight your values (like inclusivity, simplicity, and learning from mistakes) to deepen connection. Practical tip: Reply to your readers and write back — it gives you real-world practice using your authentic tone. Key Takeaways Write consistently: Practice builds comfort and clarity in your tone. Assume connection: Act as if your subscribers already adore your content. Show personality: Use small, genuine details to express who you are. Share your vision and values: Let readers feel your purpose behind every word. Engage and respond: Conversations with subscribers help you strengthen your voice. Links and Resources Episode 107: One Thing Your Landing Page Might Be Missing Episode 108: 5 Things Your Landing Page Doesn't Need Liz's YouTube Channel Big Ass Calendar affiliate link Email Marketing Membership Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link
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