Downloads are a vanity metric if your podcast doesn't drive conversations with the right people. Lori coaches Tanja Horan on using her new podcast as a business development engine: a clear opening that calls out decision makers, a guest strategy built around real problems (not "spotlighting"), and SEO choices that make the show searchable. The goal is simple: build authority, attract ideal clients, and keep the content value-first without turning episodes into awkward sales pitches.

What You'll Learn:

How to reframe your podcast as a funnel that reduces pressure on downloads
How to invite guests without attracting tire kickers who only want visibility
How to tighten podcast SEO using subtitles, author fields, and metadata

Schedule your Profitable Path Blueprint call. If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.

Resources:

Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales

Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now!

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